Total Mobility

What Total Mobility does

Aidacare (operating under the company record as Total Mobility) is an Australian healthcare equipment and mobility solutions distributor founded in 1993 and headquartered in Moorebank, NSW. The company distributes and supplies a comprehensive range of mobility, rehabilitation, and assistive technology products — including wheelchairs, mobility scooters, hospital beds, patient handling equipment, bathroom aids, daily living aids, pressure care systems, and medical carts — spanning more than 20 product categories. It operates a proprietary Aspire brand for many core product lines and also distributes third-party brands such as Liko (manual handling) and Sunrise Medical's STERLING scooter range.

The business serves four primary customer segments: institutional aged care operators, hospitals and acute care networks, prescribing therapists and allied health professionals, and individual consumers/disabled persons funded through schemes such as NDIS, DVA, icare, SWEP, TAC, MASS, and WorkSafe. Aidacare has been a registered NDIS provider since 2013, and holds preferred-supplier status across multiple state and federal funding programs, which serve as a regulated demand channel.

Revenue is generated through one-time equipment sales, subscription/multi-year contracts with aged care and hospital facilities, recurring equipment rental and hire, and professional services including facility fitouts, home modifications, ceiling hoist installation, and ongoing service/maintenance contracts. The company operates physical retail showrooms in Melbourne, Sydney, Brisbane, Adelaide, and Perth, plus an e-commerce storefront at shop.aidacare.com.au and over 100 dedicated B2B partner portals for enterprise customers including Arcare, BUPA, Calvary Health Care, Ramsay Health Care, Monash Health, and Southern Cross Care. Pricing is quote-based across segments, with multi-year contracts for institutional customers and monthly billing for equipment hire.

Name

Total Mobility

Legal name

Aidacare

Website

https://totalmobility.com.au

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Aidacare (operating as Total Mobility) is an Australian healthcare equipment distributor founded in 1993, supplying mobility aids, rehabilitation, and assistive technology under its Aspire brand to aged care facilities, hospitals, allied health professionals, and NDIS-funded individual consumers nationwide.

Ownership category

akta.pro rank

Product category

Healthcare Equipment Distribution

NAICS

Home Health Equipment Rental (532283), Services for the Elderly and Persons with Disabilities (62412)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Surgical & Medical Instruments & Apparatus (3841)

akta.pro industry

PRIMARYHSABAKAC

Mobility Device Sales, Rental & Service (Wheelchairs, Scooters, Walkers)

Home & Personal Services/Elder Care & In-Home Care Services/Medical Equipment & Home Mobility Support Services

SECONDARYHLAHAMAE

Patient Lifts, Transfer & Safe Handling Equipment (Hoists, Slings, Transfer Boards)

Healthcare & Life Sciences/Medical Devices & Diagnostics/Rehabilitation & Mobility Aids (DME)

SECONDARYCRAOAHAF

Durable Medical Equipment (DME) & Home Health Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Health, OTC & Pharmacy Wholesale Distribution

SECONDARYHSABAKAJ

Equipment Installation, Maintenance, Repair & Sanitization Services

Home & Personal Services/Elder Care & In-Home Care Services/Medical Equipment & Home Mobility Support Services

SECONDARYFSAKANAJ

Medical & Mobility Device Leasing (Consumer)

Financial & Insurance/Lending & Consumer Finance/Consumer Leasing (Non-mortgage)

Keywords

• Healthcare equipment distribution
• Mobility assistive devices
• Aged care equipment supply
• Mobility scooter sales
• Patient handling equipment

Headquarters

HQ city

Heathcote

HQ country

Australia

HQ region

Oceania

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Equipment and Product Sales: Primary revenue from sale of healthcare and mobility equipment including wheelchairs, mobility scooters, hospital beds, patient handling equipment, bathroom aids, and assistive technology products. Sales occur through retail showrooms, e-commerce, and B2B channels to aged care facilities, hospitals, and healthcare providers.
2. Equipment Rental and Hire: Short-term and long-term rental of healthcare equipment including bariatric equipment, bathroom and toilet aids, bedroom equipment, chairs, mobility scooters, manual handling equipment, walking aids, ramps, and pressure care products.
3. Service, Maintenance and Repair: Service, maintenance and repair services for healthcare equipment including warranty registration, contract services for aged care facilities, and ongoing maintenance programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Total Mobility distributes healthcare and mobility equipment across Australia, offering wheelchairs, mobility scooters, hospital beds, patient handling and manual handling equipment, bathroom aids, daily living aids, pressure care products, and therapeutic chairs through its proprietary Aspire brand and distributed third-party brands. The company serves aged care facilities, hospitals, community care providers, prescribing therapists, and individual consumers via retail showrooms in every Australian state, an e-commerce platform, dedicated partner portals for 100+ facilities, wholesale channels, and equipment rental/hire. It also provides equipment service, maintenance, repair, facility fitouts, home modifications, and ceiling hoist installation as complementary service offerings.

Product overview

Aidacare is a healthcare equipment and mobility solutions provider offering a comprehensive portfolio of assistive technology products and services. The product range includes 20+ major categories spanning bathroom/toilet equipment, bedroom products (aged care beds, hospital beds, mattresses), medical therapeutic chairs (lift recline chairs, pressure relief chairs), cushions and supports, daily living aids, falls prevention systems, hospital equipment, manual handling equipment (patient hoists, ceiling hoists, slings), medical carts, mobility scooters, power wheelchairs, walking aids, and wheelchairs. The company operates primarily under the Aspire proprietary brand for many core products, while also distributing other brands like Liko for manual handling. Key services include equipment rental/discharge, facility fitouts, home modifications, ceiling hoist installation, service and maintenance, and complex rehabilitation. Aidacare serves aged care facilities, hospitals, community care providers, prescribing therapists, and individual/private customers across Australia, with national coverage through retail stores and network partners. The company is an NDIS registered provider since 2013.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobility Scooters Range of mobility scooters in various sizes including small, medium, folding, and large scooters, plus parts and accessories, for individual consumers and care facilities.
• Wheelchairs Wheelchair range including manual wheelchairs, custom manual wheelchairs, power wheelchairs, custom power wheelchairs, power assist devices, and wheelchair accessories for individuals and facilities.
• Mobility Electric Wheelchairs / Power Wheelchairs Electric and power wheelchairs for mobility assistance including custom power wheelchair options.
• Hospital Equipment Comprehensive hospital equipment including beds, mattresses, bedroom furniture, patient hygiene, patient handling, trolleys, patient chairs, examination couches, wheelchairs, maternity, and CSSD & pan room equipment for hospital and acute care networks.
• Bathroom & Toilet Products Comprehensive range of bathroom and toilet assistive equipment including shower commodes, shower seating, bath aids, toileting aids, grab rails and bars, bath lifts, and bathroom trolleys.
• Bedroom Products Bedroom equipment for aged care, home care, and hospital settings including beds, mattresses, bedside commodes, bedroom furniture, pillows, supports, and bed accessories.
• Manual Handling / Transfer Equipment Patient handling and transfer equipment including Aspire and Liko manual handling, patient hoists/lifters, standing hoists, ceiling hoists, slings, transfer aids, gantry systems, falls management, and stair lifts.
• Chairs / Medical Therapeutic Chairs Medical and therapeutic seating solutions including adjustable height chairs, lift recline chairs, pressure relief chairs, assistive chairs, visitor seating, and chair accessories.
• Cushions & Supports Positioning and pressure relief cushions including pressure care cushions, general cushions, coccyx cushions, and positioning supports.
• Pressure Care Products Pressure care solutions including alternating air mattresses, foam mattresses, cushions, chairs, skin and limb protection, and compression products.
• Daily Living Aids Independent living equipment including dressing aids, kitchen aids, gripping aids, cutlery, crockery, reaching aids, and assisted living products.
• Walking Aids Walking support equipment including seat walkers/rollators, walking frames, forearm walkers, knee walkers, walking sticks, canes, crutches, and accessories.
• Medical Carts Medical and procedure carts including medication carts, paediatric crash carts, emergency crash carts, medication sachet carts, anaesthesia carts, isolation carts, and medical cart accessories.
• Falls Prevention & Alarms Fall prevention equipment including bed alarms, chair alarms, fall mats, personal alarm systems, infrared alarms, floor mats, and accessories.
• Mobility Ramps Accessibility ramps including threshold ramps and senior ramps for home and facility use.
• Therapy & Rehab Equipment Therapy and rehabilitation equipment including movement therapy equipment, exercise and resistance training, physiotherapy, and bracing supports.
• Equipment Rental & Discharge Services Equipment rental and discharge services for temporary mobility and care needs, supporting hospitals, aged care facilities, and individuals.
• Product Hire Short-term equipment hire including bariatric, bathroom, bedroom, chairs, mobility scooters, manual handling, walking frames, ramps, and pressure care products on monthly rental terms.
• Facility Fitouts Professional facility fitout services for aged care and healthcare environments, including end-to-end equipment installation for new or refurbished facilities.
• Home Modifications Home modification services including ceiling hoist installations to support accessibility and aging in place.
• Service, Maintenance & Repair Equipment service, maintenance, repair, and warranty registration services for healthcare and mobility equipment, including contract services for aged care facilities and ongoing maintenance programs.
• Complex Rehab Complex rehabilitation services including community and complex rehab products, product spotlights, customer stories, key products, and paediatric support for therapists and patients with high-acuity mobility needs.
• Bruno Stairlifts Bruno brand stairlift solutions for indoor and outdoor use throughout the home, distributed through the manual handling product line.
• Aspire Brand Products Proprietary Aspire brand line including manual handling equipment, slings, lifters, beds, mattresses, cushions, chairs, scooters, and walking aids distributed across Australia.

Quantifiable outcome

• Registered NDIS provider since 2013 with established processes for working with clients, families, and case managers.

Named customers10 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

17 partnerships are on record, tiered core and major.

• NDIS (National Disability Insurance Scheme)coreStrategic or Co-development PartnerAidacare has been a registered NDIS provider since 2013, working with clients, families, and case managers to achieve positive outcomes. They provide support for NDIS participants to access mobility equipment, daily living aids, and other funded supports through the NDIS.
• DVA (Department of Veterans' Affairs)coreStrategic or Co-development PartnerPreferred supplier for DVA-funded healthcare equipment for veterans, providing wheelchairs, mobility aids, and other assistive technology under DVA contracts.
• ArcarecoreChannel Partner/ Reseller/ DistributorDedicated partner portal for Arcare aged care facilities across Australia, providing streamlined equipment procurement and management.
• BUPAcoreChannel Partner/ Reseller/ DistributorDedicated partner portal for BUPA aged care homes, providing equipment procurement solutions.
• Calvary Health CarecoreChannel Partner/ Reseller/ DistributorDedicated partner portals for Calvary aged care and community care facilities.
• Ramsay Health CarecoreChannel Partner/ Reseller/ DistributorDedicated partner portal for Ramsay Health hospital network, providing acute care equipment procurement.
• Southern Cross CarecoreChannel Partner/ Reseller/ DistributorDedicated partner portal for Southern Cross Care aged care and retirement living facilities.
• EnableNSWcoreStrategic or Co-development PartnerContract partner for EnableNSW service and maintenance of healthcare equipment in New South Wales.
• SWEP (Statewide Equipment Provision) VictoriacoreStrategic or Co-development PartnerContract partner for SWEP Victoria providing equipment to eligible clients under the state government program.
• TAC (Transport Accident Commission) VictoriacoreStrategic or Co-development PartnerContract partner for TAC providing equipment and services to transport accident victims in Victoria.
• MASS (Medical Aids Subsidy Scheme) QueenslandcoreStrategic or Co-development PartnerContract partner for MASS Queensland providing subsidised equipment to eligible Queenslanders.
• icare NSWcoreStrategic or Co-development PartnerContract partner for icare NSW providing equipment and services to injured workers and people with disabilities in New South Wales.
• WorkSafe VictoriacoreStrategic or Co-development PartnerContract partner for WorkSafe Victoria providing equipment to injured workers.
• BaptcaremajorChannel Partner/ Reseller/ DistributorDedicated partner portal for Baptcare aged care facilities.
• Blue CaremajorChannel Partner/ Reseller/ DistributorDedicated partner portal for Blue Care aged care and community care services in Queensland.
• St John of God Health CaremajorChannel Partner/ Reseller/ DistributorDedicated partner portal for St John of God health and community care facilities.
• Monash HealthmajorChannel Partner/ Reseller/ DistributorDedicated partner portal for Monash Health Victorian health network.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Permobil: Manufacturer of advanced power wheelchairs, seating, and power-assist devices. Comparable in the complex rehab and powered mobility categories that Aidacare sells through its complex rehab service line.
• Sunrise Medical: Global manufacturer of manual and powered wheelchairs, mobility scooters, and seating systems. Comparable because it both competes with Aidacare's Aspire brand and supplies distributed products through Aidacare's channel in Australia.
• Hillrom (now part of Baxter): Global hospital bed and patient handling equipment manufacturer. Comparable in the hospital bed, patient lift, and clinical care equipment categories that Aidacare distributes to Australian hospitals.
• Pride Mobility: Global manufacturer of mobility scooters, power chairs, and lift chairs. Comparable in the consumer and aged care mobility scooter and lift recline chair categories that Aidacare distributes and competes with via Aspire.
• Invacare: Global manufacturer and distributor of wheelchairs, scooters, and home medical equipment. Directly comparable product mix and partly channel-overlapping with Aidacare's mobility equipment offering.
• Arjo: Global provider of medical equipment, patient handling, and hygiene systems for hospitals and aged care. Directly comparable in patient hoists, slings, beds, and pressure care categories that Aidacare sells via its Aspire and Liko lines.

Regional players

• Allegro Medical: US-based online retailer of durable medical equipment, mobility aids, and daily living products. Comparable DME distribution model and product categories, but operating in a different geography (US vs Australia).

Direct peers

• Country Care Group: Australian distributor of mobility, rehabilitation, and assistive technology equipment to aged care, hospitals, and individuals. Comparable mid-market DME distributor with NDIS/aged care funding exposure and similar sales-plus-service model.
• Independent Living Specialists (ILS): Australian distributor of mobility equipment, daily living aids, and assistive technology serving NDIS participants, aged care, and retail customers. Highly comparable national-scale DME distributor with overlapping product categories and NDIS/elder-care funding exposure.
• Mobility HQ: Australian online retailer of mobility scooters, wheelchairs, and daily living aids. Directly comparable consumer-facing mobility equipment channel in the same Australian market; even referenced as a sister entry on Aidacare's partner portal grid.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCl_2cnkIFEgptM81INgAufA/?sub_confirmation=1
• Facebookfacebook.com/AidacareAus
• LinkedInlinkedin.com/company/1226417

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Total Mobility