Blue Care
BlueCare is a Queensland-based, not-for-profit provider of in-home care, residential aged care, retirement living, dementia, palliative, and allied health services, serving more than 55,000 older Queenslanders each year as part of UnitingCare Queensland.
- Company typePrivate
- Founded1953
- HeadquartersBrisbane, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Blue Care does
BlueCare is a Queensland-based, not-for-profit provider of in-home care, residential aged care, retirement living, and specialist services (dementia, allied health, palliative care, respite, and grief and loss programs) serving older Queenslanders and their families. Founded in 1953 by Sister Olive Crombie and now operating as part of UnitingCare Queensland Limited (ABN 84 675 001 493), the organization supports more than 55,000 Queenslanders annually, delivers 3.5 million home visits per year, and cares for 5,000+ residents across its aged care homes and retirement villages statewide. Its wholly-owned subsidiary Pinangba extends culturally safe aged care, disability, and healing services to Aboriginal and Torres Strait Islander communities. Five consecutive years as Queensland's Most Trusted Home Care Brand and a Reader's Digest Gold Quality Service Award underscore a long-established brand position anchored in community trust.
BlueCare's service stack spans three core verticals — Home Care, Aged Care Homes, and Retirement Living — augmented by add-on modules in dementia, allied health, palliative care, respite, and bereavement. The digital layer comprises the BlueCare mobile application (iOS/Android) for scheduling, billing, and family sharing, the CareApp platform for family-to-care-team communications, and the Village Hub App for retirement village residents. Payment operations are processed through Ezidebit for direct debit and Stripe for online donations; the organization collects donations and Gifts in Wills as additional funding streams alongside government subsidies under the Australian aged care system and the new Support at Home program effective 1 November 2025.
Go-to-market is sales-led via a phone enquiry line (1300 258 322), online enquiry forms, healthcare professional referrals (GPs, hospitals, Health Professional Patient Hotline), and a Queensland-wide physical footprint spanning metropolitan, regional, and remote locations. Revenue is government-subsidy-led through Home Care Packages and residential care funding, supplemented by private client contributions, retirement village fees, donations, fundraising events (Golf Day, Giving Day, Wheelbarrow Race), and bequests — a recurring revenue model with no venture or private equity ownership. The new BlueCare App is listed for a launch date of 2026-04, signaling ongoing digital investment, while palliative care service expansion across Wide Bay, Cairns, Townsville, Mackay and other regional catchments indicates an active geographic build-out of clinical capacity.
Blue Care firmographics
Firmographics- Name
- Blue Care
- Legal name
- UnitingCare Queensland Limited
- Website
- https://bluecare.org.au
- Company type
- Private
- Founded year
- 1953
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BlueCare is a Queensland-based, not-for-profit provider of in-home care, residential aged care, retirement living, dementia, palliative, and allied health services, serving more than 55,000 older Queenslanders each year as part of UnitingCare Queensland.
- Ownership category
- akta.pro rank
Blue Care industry classification
Industry- Product category
- Aged Care Services
- NAICS
- Home Health Care Services (621610), Continuing Care Retirement Communities (623311), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Personal Care / Non-Medical Home Care (Private Duty) (HLAFAEAB)
- akta.pro secondary industries
- Companion Care & Social Support (non-clinical) (HLADAGAB), Companionship & Social Engagement Visits (HSABAAAA)
Keywords
Where Blue Care is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Blue Care business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Government-funded aged care services: BlueCare receives government subsidies and funding through the Australian aged care system for home care packages and residential aged care services. Customers may have care funded through government programs with varying levels of contribution.
- Private pay services: Fee-for-service payments from customers who pay privately for care services not covered by government funding, or who contribute to the cost of their care.
- Retirement village fees: Ongoing fees and charges for residents living in retirement villages, including rental and service fees.
- Donations and fundraising: Charitable donations from individuals, corporate partners, and community members supporting BlueCare programs and services. Includes one-off donations, monthly giving, and fundraising events.
- Gifts in Wills/Bequests: Legacy gifts left by supporters in their Wills to support BlueCare's ongoing work with older Queenslanders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Home Care Services - government-subsidized with client contributions |
| Subscription | Monthly | Residential Aged Care - accommodation and care fees |
| Subscription | Monthly | Payment methods for services |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Blue Care product offering
Product offeringCore offering
BlueCare delivers in-home personal and clinical care, 24-hour residential aged care, and retirement living accommodation across Queensland. Its services span personal care, nursing, allied health, dementia care, palliative care, respite, and grief and bereavement programs, augmented by digital tools (BlueCare App, CareApp, Village Hub App) for service management and family engagement. Founded in 1953, the not-for-profit provider supports more than 55,000 Queenslanders annually.
Product overview
BlueCare is a not-for-profit aged care and retirement living provider offering an integrated suite of services across Queensland since 1953. The core offerings span three main pillars: Home Care (in-home support services), Aged Care Homes (residential care), and Retirement Living (village accommodation). The company provides specialized care modules including Dementia Care, Allied Health, Nursing, Palliative Care, and Respite Care services. Digital products include the BlueCare App for home care management, the Village Hub App for retirement residents, and CareApp for family updates. The Support at Home program provides government-funded home care pathways. BlueCare is part of the UnitingCare Queensland family.
Differentiator
Problem solved
Functional benefit
Brands
- Pinangba: A proud part of BlueCare and UnitingCare family, dedicated to providing culturally safe and community-led services for Aboriginal and Torres Strait Islander peoples, including aged care, disability services, and healing programs.
Products and services
- Home Care In-home care services across Queensland supporting older Queenslanders with everyday living to complex health needs. Services include personal care, nursing, allied health, dementia support, and clinical care tailored as needs change.
- Aged Care Homes Residential aged care homes providing supportive community environments where residents can continue enjoying what they love, with 24-hour nursing and personal care, dementia support, palliative care, and lifestyle activities.
- Retirement Living Retirement village living across Queensland offering resort-style villages with a range of accommodation from independent living units to serviced apartments, providing community, amenities, social activities, and maintenance-free living.
- BlueCare App Mobile application for iOS and Android devices enabling home care customers to manage their care services. Features include viewing scheduled visits, canceling or rescheduling appointments, receiving notifications, accessing billing and invoices, and connecting with care teams and family.
- CareApp Family connection application that allows friends and family to receive updates about their loved one's care and wellbeing, including photos, videos, audio of activities, notices, events, and newsletters delivered to phone or tablet.
- Village Hub App Mobile application for retirement village residents to access community information, services, connect with village management and neighbours, and engage with village life.
- Dementia Care Services Specialized dementia care services providing understanding, personalised support, and specialist advice for individuals living with dementia and their families, including respite options and community-based support, plus the Dementia Consultancy service.
- Allied Health Multidisciplinary health services including physiotherapy, occupational therapy, and speech pathology providing personalised care to support health goals and maintain independence for older Queenslanders.
- Palliative Care Service Compassionate end-of-life care supporting choice, dignity, and comfort, including symptom relief, pain management, bereavement support, and guidance for families, available in-home and in residential aged care settings.
- Respite Care Flexible respite care options providing carers breaks from caregiving responsibilities, including flexible individual respite in home, centre-based respite, cottage respite, overnight respite, and residential respite care stays from 7 to 63 days.
- Grief and Loss Programs Free support programs for bereavement and dementia-related grief, including an 8-week Grief and Loss program for loss of a loved one (operating since 1990) and a 5-week Grief, Loss and Dementia program for carers, available in-person and online across Queensland.
- Support at Home Government-funded home care program launching November 2025 under Australia's aged care reforms, providing subsidised support services to help older Australians remain independent in their homes longer.
Quantifiable outcome
- 55,000+ Queenslanders supported annually
- +3 more outcomes
Companies that use Blue Care
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Blue Care technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Blue Care partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, major and minor.
- UnitingCare QueenslandcoreBlueCare is proudly part of the UnitingCare family, one of the largest providers of aged care, health, and community services in Queensland. UnitingCare Queensland encompasses BlueCare, Lifeline, ARRCS, The Wesley Hospital, Buderim Private Hospital, St Stephen's Hospital, and St Andrew's War Memorial Hospital.
- Queensland GovernmentcoreThe Queensland Government funded BlueCare's heat health resources under the Sector Adaptation Plan co-investment program to advance climate change resilience in the human health and wellbeing sector. This supports the Queensland Government's Climate Action Plan.
- Griffith UniversitymajorGriffith University partnered with BlueCare for the Extreme Heat and Older Persons (EtHOS) Project, conducting extensive research to improve heat health awareness and resilience in Queensland, particularly for older persons.
- Feel Good Massage ChairsminorFeel Good Massage Chairs made a generous donation of 30 massage chairs to BlueCare residential aged care homes across Queensland, bringing comfort and moments of joy to residents, visitors, and care teams.
- SafewillminorSafewill is referenced as a partner for online Will writing services, offering a secure and simple platform for people who may not have access to a solicitor to create or update their Will.
- Lifeline QueenslandminorLifeline Queensland is part of the UnitingCare family alongside BlueCare, providing crisis support phone services (13 11 14).
- Elder Abuse Prevention UnitminorThe Elder Abuse Prevention Unit operates alongside BlueCare under the UnitingCare Queensland banner, providing resources and support for elder abuse prevention.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Blue Care competitors and assessment
Company assessmentDirect peers
- Aveo Group: Major Australian retirement living operator with communities across multiple states — directly comparable to BlueCare's Retirement Living pillar.
- Estia Health: ASX-listed operator of residential aged care homes across Australia, competing directly with BlueCare's Aged Care Homes offering in the residential care segment.
- Bolton Clarke: One of Australia's largest not-for-profit aged care and retirement living providers, offering home care, residential aged care, and retirement communities across multiple states including Queensland — directly comparable in service mix and mission-driven model.
- Regis Healthcare: ASX-listed residential aged care provider operating dozens of aged care homes across Australia, with a comparable focus on 24-hour residential care for seniors — directly competitive in the residential aged care segment.
- Opal Aged Care: One of Australia's largest residential aged care providers with homes across multiple states, directly comparable to BlueCare's residential aged care footprint and service model.
- RSL Care (RSL LifeCare): Not-for-profit aged care and retirement living provider across multiple Australian states, comparable in service mix, funding model, and target customer segment.
- Mercy Health & Aged Care: Faith-based not-for-profit providing aged care, home care, and retirement services across Australia, including residential facilities — directly comparable mission and service portfolio.
- Anglicare Southern Queensland: Queensland-based not-for-profit providing aged care, home care, and community services — directly competes with BlueCare in the same geographic market with overlapping service offerings.
- BaptistCare: Faith-based not-for-profit aged care, home care, and community services provider across multiple Australian states — comparable in mission, service portfolio, and target customers.
Regional players
- Southern Cross Care Queensland: Queensland-focused not-for-profit aged care and retirement living provider — direct geographic overlap with BlueCare in the Queensland market, though slightly smaller scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Blue Care social profiles
Digital presenceBlue Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blue Care leadership team
Management profileNumber of profiles
Blue Care subsidiaries and ownership
Company hierarchySubsidiaries1 record
Blue Care funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blue Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blue Care
What does Blue Care do?
BlueCare delivers in-home personal and clinical care, 24-hour residential aged care, and retirement living accommodation across Queensland. Its services span personal care, nursing, allied health, dementia care, palliative care, respite, and grief and bereavement programs, augmented by digital tools (BlueCare App, CareApp, Village Hub App) for service management and family engagement. Founded in 1953, the not-for-profit provider supports more than 55,000 Queenslanders annually.
Is Blue Care a public or private company?
Blue Care is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Blue Care founded?
Blue Care was founded in 1953. It employs 11 to 50 people.
Where is Blue Care based?
Blue Care is headquartered in Brisbane, Australia, in the Oceania region.
How does Blue Care make money?
Five revenue lines are on record. Government-funded aged care services are the primary driver. The others are private pay services, retirement village fees, donations and fundraising and gifts in Wills/Bequests.
Who are Blue Care's main competitors?
Direct peers on record are Aveo Group, Estia Health, Bolton Clarke, Regis Healthcare, Opal Aged Care, RSL Care (RSL LifeCare), Mercy Health & Aged Care, Anglicare Southern Queensland and BaptistCare. Southern Cross Care Queensland is listed as a regional player.
Does Blue Care have an API?
No public API is recorded for Blue Care.
What industry is Blue Care in?
Blue Care's product category is Aged Care Services. Its primary akta.pro industry code is HLAFAEAB, Personal Care / Non-Medical Home Care (Private Duty), with a secondary code of HLADAGAB, Companion Care & Social Support (non-clinical). Its NAICS code is 621610 and its SIC code is 8082.