Harrah's Entertainment
Harrah's Entertainment operates casino and hotel properties under the Harrah's brand in major US gaming markets including Las Vegas and Atlantic City, serving both ultra-high-net-worth gamblers requiring credit/marker services and general hospitality guests seeking lodging, gaming, and entertainment.
- Company typePrivate
- Founded1937
- HeadquartersLas Vegas, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Harrah's Entertainment does
Harrah's Entertainment operates a portfolio of casino and hotel properties under the Harrah's Hotels & Casinos brand in major US gaming destinations, with explicit presence in Las Vegas and Atlantic City. The core product is integrated hospitality and gaming real estate: hotel accommodations, casino gaming floors, restaurants, and entertainment venues operating as physical retail destinations in premier gaming corridors. The company segments its customer base along two primary axes: (i) high-net-worth, high-stakes gamblers who receive exclusive treatment, premium facilities, and substantial credit/marker services capable of supporting nine-figure individual wagering volume, and (ii) general casino and hospitality patrons seeking lodging, dining, gaming, and entertainment experiences. The 2007 Terrence Watanabe engagement illustrates the scale of the high-stakes segment, with a single patron wagering approximately $825 million and recording a $127 million loss within a calendar year.
Harrah's Entertainment firmographics
Firmographics- Name
- Harrah's Entertainment
- Website
- https://harrahs.com
- Company type
- Private
- Founded year
- 1937
- Headcount range
- 5,001–10,000 employees
- Short description
- Harrah's Entertainment operates casino and hotel properties under the Harrah's brand in major US gaming markets including Las Vegas and Atlantic City, serving both ultra-high-net-worth gamblers requiring credit/marker services and general hospitality guests seeking lodging, gaming, and entertainment.
- Ownership category
- akta.pro rank
Harrah's Entertainment industry classification
Industry- Product category
- Casino & Hotel Hospitality
- NAICS
- Casino Hotels (721120), Casino Hotels (72112)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Integrated Casino Resorts (THAGAJAA)
- akta.pro secondary industry
- Integrated Casino Resorts (Casino + Hotel/Entertainment) (MPAEAAAA)
Keywords
Where Harrah's Entertainment is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Harrah's Entertainment business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales, Others
Distribution channels2 records
Harrah's Entertainment product offering
Product offeringCore offering
Harrah's Entertainment operates a portfolio of branded casino and hotel properties providing gambling, lodging, dining, and entertainment services. The core business centers on physical casino floors and hotel rooms in Las Vegas, Atlantic City, and other gaming markets, with on-site credit/marker services enabling high-stakes wagering.
Product overview
Harrah's Entertainment operates a portfolio of hotel and casino properties. The company's primary offering consists of Harrah's branded hotels and casinos serving high-stakes gamblers and general hospitality guests in major gaming destinations including Las Vegas and Atlantic City.
Differentiator
Problem solved
Functional benefit
Products and services
- Harrah's Hotels & Casinos Hospitality and gaming establishments offering hotel accommodations, casino gambling operations, dining, and entertainment in Las Vegas, Atlantic City, and other locations for leisure travelers and gaming patrons.
Companies that use Harrah's Entertainment
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Harrah's Entertainment technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Harrah's Entertainment partnerships and signals
Strategic signalScale indicators2 records
Recent moves3 records
Expansion highlights4 records
Harrah's Entertainment competitors and assessment
Company assessmentBroad incumbents
- Caesars Entertainment: The broader parent/operator of the Harrah's brand, running a national portfolio of integrated casino resorts. Directly comparable as the operator of record and the company that monetizes the Harrah's properties through its loyalty and shared-services platform.
- Las Vegas Sands: Major integrated-resort operator (Venetian, Palazzo, Marina Bay Sands). Comparable in scale and integrated hotel/casino/entertainment model, though currently Asia-weighted rather than US-domestic.
Direct peers
- Wynn Resorts: Operates luxury integrated casino resorts in Las Vegas and Macau, with a heavy focus on premium and high-roller play. Comparable in its integrated-resort model and exposure to ultra-high-net-worth gamblers.
- MGM Resorts International: Operates a comparable portfolio of Las Vegas Strip and Atlantic City integrated casino resorts (Bellagio, MGM Grand, Borgata). Closest direct competitor in the integrated-resort, mass-market-plus-VIP segment.
- Bally's Corporation: Operates multiple US casino hotels including properties in Las Vegas and Atlantic City. Comparable in its portfolio of destination/regional integrated casino resorts and presence in the same two core markets as Harrah's.
- Boyd Gaming: Multi-property regional and Las Vegas casino operator (including properties on/near the Strip). Comparable in operating a mix of destination and regional casino hotels targeting mass-market and loyalty customers.
- Penn Entertainment: Operates regional and destination casino resorts across the US. Comparable in operating a multi-brand casino-hotel portfolio and increasingly pivoting toward an omnichannel retail/online gaming model.
Regional players
- Red Rock Resorts: Las Vegas-based operator of Station Casinos and Durango Casino. Comparable as a Nevada-focused casino-hotel operator, though it primarily serves locals rather than destination tourists.
Emerging players
- Churchill Downs: Operates a portfolio of regional casinos, horseracing, and online wagering. Overlaps with Harrah's in physical gaming/hospitality operations but skews regional and racing-led rather than destination-resort.
- Resorts World Las Vegas: Newer integrated casino resort on the Las Vegas Strip. Comparable as a Strip-based integrated resort combining hotel, casino, F&B, and entertainment, and a direct competitor for newer-mid-scale visitation.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Harrah's Entertainment social profiles
Digital presenceHarrah's Entertainment financial estimates
Financial estimateRevenue estimate
Valuation estimate
Harrah's Entertainment leadership team
Management profileNumber of profiles
Harrah's Entertainment funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Harrah's Entertainment M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Harrah's Entertainment
What does Harrah's Entertainment do?
Harrah's Entertainment operates a portfolio of branded casino and hotel properties providing gambling, lodging, dining, and entertainment services. The core business centers on physical casino floors and hotel rooms in Las Vegas, Atlantic City, and other gaming markets, with on-site credit/marker services enabling high-stakes wagering.
When was Harrah's Entertainment founded?
Harrah's Entertainment was founded in 1937. It employs 5,001 to 10,000 people.
Where is Harrah's Entertainment based?
Harrah's Entertainment is headquartered in Las Vegas, United States, in the North America region.
Who are Harrah's Entertainment's main competitors?
Broad incumbents on record are Caesars Entertainment and Las Vegas Sands. Direct peers are Wynn Resorts, MGM Resorts International, Bally's Corporation, Boyd Gaming and Penn Entertainment. Red Rock Resorts is listed as a regional player. Emerging players are Churchill Downs and Resorts World Las Vegas.
Does Harrah's Entertainment have an API?
No public API is recorded for Harrah's Entertainment.
What industry is Harrah's Entertainment in?
Harrah's Entertainment's product category is Casino & Hotel Hospitality. Its primary akta.pro industry code is THAGAJAA, Integrated Casino Resorts, with a secondary code of MPAEAAAA, Integrated Casino Resorts (Casino + Hotel/Entertainment). Its NAICS code is 721120 and its SIC code is 7000.