Fitness Time
Fitness Time, operated by Leejam Sport Company, is the largest health and fitness services provider in the MENA region, operating 234 clubs across 41 cities in Saudi Arabia and the UAE under nine sub-brands serving individual consumers, university students, corporate clients, and families.
- Company typePrivate
- Founded2005
- HeadquartersRiyadh, Saudi Arabia
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What Fitness Time does
Fitness Time, operated by Leejam Sport Company (legally 'Leejam Sport Company'), is the largest health and fitness services provider in the MENA region, operating a network of 234 clubs across 41 cities in Saudi Arabia and the United Arab Emirates. Founded in 2005 and headquartered in Riyadh, the company employs between 1,001 and 5,000 people and runs a multi-tier brand portfolio designed to capture distinct customer segments: Fitness Time Plus (premium five-star men's facilities), Fitness Time (business-class men's facilities across 102 clubs), Fitness Time Ladies (high-end women-only across 70 clubs), Fitness Time Pro and Ladies Pro (professional and aspiring athletes), Fitness Time Xpress and Ladies Xpress (budget-friendly options), Fitness Time Pop Up, and Fitness Time Academy. Facilities are equipped with globally sourced equipment from Technogym, Matrix, Freemotion, Schwinn, TRX, Hoist, and others, and include gyms, group exercise halls, swimming pools, saunas, steam rooms, jacuzzis, functional training zones, and indoor running tracks.
The company's core technology stack centers on the FT Mobile App (available on iOS, Google Play, and Huawei AppGallery), which supports class booking, workout tracking with analytics, built-in HIIT/interval timers, and connection to certified personal trainers, with step-tracking data processed locally on-device for privacy. Membership distribution is hybrid: consumers join online through the join.fitnesstime.com.sa portal, via walk-in at physical clubs, or through the mobile app, while a dedicated Corporate Wellness sales motion targets enterprise clients. Revenue is generated primarily through recurring subscription memberships (monthly to 12-month terms, including semester-based student packages at 1,099-2,999 SAR), B2B corporate wellness contracts, ancillary personal training, and BLU Swimming Academy enrollment fees across 11 branches. Customer segments span individual men and women, gender-specific cultural preferences, university students aged 18-25 via Power UP partnerships with institutions including Umm Al-Qura and King Saud bin Abdulaziz University, corporate employers, professional and aspiring athletes, and children/families through the swimming academy.
Fitness Time firmographics
Firmographics- Name
- Fitness Time
- Legal name
- Leejam Sport Company
- Website
- https://fitnesstime.com.sa
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Fitness Time, operated by Leejam Sport Company, is the largest health and fitness services provider in the MENA region, operating 234 clubs across 41 cities in Saudi Arabia and the UAE under nine sub-brands serving individual consumers, university students, corporate clients, and families.
- Ownership category
- akta.pro rank
Where Fitness Time is headquartered
LocationHeadquarters
- HQ city
- Riyadh
- HQ country
- Saudi Arabia
- HQ region
- Middle East
Offices2 records
Markets served
Fitness Time business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Gym Membership Subscriptions: Recurring membership fees charged to individual consumers for access to fitness facilities across the 234 club network. Memberships available in tiered formats including standard, premium (Plus), Pro, Xpress, Ladies-specific, and Academy brands. Subscription terms range from monthly to annual, with student semester-based packages available.
- Corporate Wellness Programs: B2B corporate wellness memberships sold to employers as employee benefit packages, providing staff access to fitness facilities with proven returns on health outcomes, productivity, and retention.
- BLU Swimming Academy: Aquatic training and swimming lessons program for children across 11 academy branches, generating revenue through enrollment fees for structured swim instruction.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | FT Male/Ladies 12-month student package - 3 semesters |
| Subscription | Multi-year contract | FT Male/Ladies 8-month student package - 2 semesters |
| Subscription | Pay-as-you-go | FT Male/Ladies 4-month student package - 1 semester |
| Subscription | Multi-year contract | PRO Male 12-month student package - 3 semesters |
| Subscription | Multi-year contract | PRO Male 8-month student package - 2 semesters |
| Subscription | Pay-as-you-go | PRO Male 4-month student package - 1 semester |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Fitness Time product offering
Product offeringCore offering
Fitness Time operates a multi-brand network of 234 fitness clubs across 41 cities in Saudi Arabia and the UAE, offering tiered gym memberships, group exercise classes, personal training, and aquatic facilities. The company sells direct-to-consumer subscriptions through its branded sub-brands (Fitness Time Plus, Pro, Xpress, Ladies, Academy) and supplements core gym access with the FT Mobile App, BLU Swimming Academy, Corporate Wellness programs, FitGift, and the Power UP student membership.
Product overview
Fitness Time operates a multi-brand fitness center network across Saudi Arabia and UAE, offering a comprehensive portfolio of nine distinct fitness brand tiers under one umbrella. The portfolio ranges from premium five-star facilities (Fitness Time Plus) to budget-friendly options (Fitness Time Xpress), with dedicated offerings for men-only, women-only, professional athletes, and students. Core services include gym access, group fitness classes, personal training, and swimming facilities, supplemented by the FT Mobile App for class booking and workout tracking, BLU Swimming Academy for aquatic training, Corporate Wellness programs for businesses, FitGift for gift memberships, and the Power UP Student Membership program for university students. The network spans 234+ clubs across 31+ cities in Saudi Arabia and UAE.
Differentiator
Problem solved
Functional benefit
Brands
- Fitness Time Plus: A five-star exclusive fitness experience
- Fitness Time
- Fitness Time Ladies
- Fitness Time Pro
- Fitness Time Ladies Pro
- Fitness Time Xpress
- Fitness Time Ladies Xpress
- Fitness Time Pop Up
- Fitness Time Academy
- BLU Swimming Academy
Products and services
- Fitness Time Plus A five-star exclusive fitness experience for men, offering premium facilities with luxury amenities such as indoor running track, hot/cold jacuzzi, steam bath, sauna, and personal training services.
- Fitness Time Business class sports and fitness facility for men, providing comprehensive gym facilities, group exercise classes, personal training, and various fitness equipment.
- Fitness Time Ladies High-end ladies-only fitness facility offering comprehensive women's fitness services with separate amenities including swimming pool, group exercises, and specialized equipment.
- Fitness Time Pro Professional-grade fitness centers designed for professional and aspiring male athletes, offering advanced training facilities including indoor running tracks, TRX rooms, basketball courts, and specialized equipment.
- Fitness Time Ladies Pro Professional fitness facilities designed for aspiring female athletes, offering advanced training zones, indoor cycling, hot/cold jacuzzi, and specialized coaching.
- Fitness Time Xpress Budget-friendly accessible fitness centers offering essential gym facilities, cardio equipment, personal training, and functional training zones at affordable prices.
- Fitness Time Ladies Xpress Affordable, no-frills fitness option designed specifically for women, offering essential facilities including showers, cardio, gym, personal training, and body composition analysis.
- Fitness Time Academy Academy facilities for men featuring comprehensive sports training including basketball, volleyball, football, swimming pool, squash, billiards, and group exercise halls.
- BLU Swimming Academy Aquatic training and swimming lessons program for children across 11 academy branches in Saudi Arabia, featuring progressive curriculum, safety-first approach, low swimmer-to-coach ratios, and flexible scheduling.
- Corporate Wellness Program B2B corporate employee wellness program providing companies with bulk access to Fitness Time facilities, aiming to improve employee health outcomes, productivity, and retention through fitness benefits.
- Power UP Student Membership University student membership program offering affordable semester-based gym memberships for students aged 18-25, with packages of 1, 2, or 3 semesters at discounted rates and university card verification.
- FitGift Gift membership program allowing users to purchase and send Fitness Time gym memberships as gifts to friends and family members.
Quantifiable outcome
- Members who train regularly report fewer sick days and stronger overall wellbeing
- +3 more outcomes
Companies that use Fitness Time
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles4 records
Fitness Time technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Fitness Time partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core.
- First Degree Fitness InnovationcoreEquipment and technology partner providing fitness equipment for corporate wellness programs and gym facilities across the Fitness Time network.
- TruecoreFitness equipment supplier for gym facilities in the Fitness Time network.
- FreemotioncoreFitness equipment partner providing machines and technology for corporate wellness facilities.
- MatrixcoreEquipment partner supplying fitness technology across Fitness Time clubs.
- TechnogymcorePremium fitness equipment brand providing technologically sophisticated equipment sourced globally for Fitness Time facilities.
- TRXcoreSuspension training equipment partner providing TRX training zones and facilities across select clubs.
- StairmastercoreCardio equipment supplier for stair climbing machines in Fitness Time facilities.
- Schwinn FitnesscoreIndoor cycling and cardio equipment supplier for group exercise and cycling rooms.
- HoistcoreFitness equipment supplier for weight training and resistance machines.
- IvankocoreWeight training equipment and free weights supplier for gym facilities.
- Stages CyclingcoreIndoor cycling technology and equipment provider for cycling studios.
- MyZonecoreHeart rate monitoring technology and fitness tracking wearable integration partner.
- Les MillscoreGroup fitness program content and training certification partner providing group exercise programming and instructor training.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Fitness Time competitors and assessment
Company assessmentBroad incumbents
- Planet Fitness: US-listed (NYSE: PLNT) low-cost, high-volume gym franchise. Comparable to Fitness Time's Xpress/value-tier positioning and franchise-style scale economics, though operating in a different regulatory and cultural environment.
- Equinox Holdings: US-based luxury fitness and wellness brand. Comparable to Fitness Time's Plus tier as a premium positioning benchmark and to the company's broader strategy of capturing affluent consumers with differentiated club experiences.
- Life Time Group Holdings: US-listed (NYSE: LTH) premium multi-format fitness operator with athletic clubs, family amenities, and corporate wellness. Comparable as a large-scale, subscription-based, premium-tiered fitness chain with an adjacent digital and corporate wellness strategy.
Direct peers
- World Class: International premium fitness chain with locations across the CIS and UAE. Comparable as a premium, multi-format fitness operator with full-service clubs (pool, spa, group fitness) and corporate memberships in overlapping GCC markets.
- NuYu: UAE-based premium fitness chain operating multiple clubs across Dubai and the wider Gulf. Directly comparable to Fitness Time as a regional multi-club operator targeting premium and mid-market consumers with gender-aware facilities.
- Fitness First Middle East: Global fitness franchise with a substantial Middle East footprint operating premium clubs across the GCC. Comparable to Fitness Time in subscription model, premium positioning, and multi-country Gulf operating footprint.
- Gold's Gym Middle East: International fitness franchise operating across the Middle East under regional master franchise rights. Directly comparable as a subscription-based gym operator with similar mass-market-to-premium brand architecture in the same Gulf geographies.
Emerging players
- The Warehouse Gym: UK-originated low-cost fitness chain with Gulf and wider MENA presence. Comparable to Fitness Time Xpress as a value-tier gym operator and a direct competitor in price-sensitive GCC catchments.
- F45 Training Holdings: Global boutique functional-training franchise (NYSE: FXLV). Comparable as an emerging fitness format competing for the same mid-to-premium consumer and as a structural disruptor to traditional multi-purpose gyms like Fitness Time.
- Barry's (Barry's Bootcamp): Premium boutique fitness brand with international presence including the Middle East. Comparable to Fitness Time's premium tiers as a benchmark for boutique premium positioning and a key disruptor for the high-spend consumer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Fitness Time social profiles
Digital presenceFitness Time financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fitness Time leadership team
Management profileNumber of profiles
Fitness Time subsidiaries and ownership
Company hierarchySubsidiaries2 records
Fitness Time funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fitness Time M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fitness Time
What does Fitness Time do?
Fitness Time operates a multi-brand network of 234 fitness clubs across 41 cities in Saudi Arabia and the UAE, offering tiered gym memberships, group exercise classes, personal training, and aquatic facilities. The company sells direct-to-consumer subscriptions through its branded sub-brands (Fitness Time Plus, Pro, Xpress, Ladies, Academy) and supplements core gym access with the FT Mobile App, BLU Swimming Academy, Corporate Wellness programs, FitGift, and the Power UP student membership.
Is Fitness Time a public or private company?
Fitness Time is a private company. It is classified as corporate owned and is currently operating.
When was Fitness Time founded?
Fitness Time was founded in 2005. It employs 1,001 to 5,000 people.
Where is Fitness Time based?
Fitness Time is headquartered in Riyadh, Saudi Arabia, in the Middle East region.
How does Fitness Time make money?
Three revenue lines are on record. Gym Membership Subscriptions are the primary driver. The others are corporate Wellness Programs and BLU Swimming Academy.
Who are Fitness Time's main competitors?
Broad incumbents on record are Planet Fitness, Equinox Holdings and Life Time Group Holdings. Direct peers are World Class, NuYu, Fitness First Middle East and Gold's Gym Middle East. Emerging players are The Warehouse Gym, F45 Training Holdings and Barry's (Barry's Bootcamp).
Does Fitness Time have an API?
No public API is recorded for Fitness Time.