Wrap Labs

What Wrap Labs does

Wrap Labs is a privately held automotive protection and customization company founded in 2014 and headquartered in Westlake Village, California. The company operates a single climate-controlled, dust-free installation studio at 31293 Via Colinas, employing master-level certified installers with 12+ years of experience serving luxury and exotic car owners across the Conejo Valley and greater Los Angeles area.

The core offering centers on paint protection film (PPF) and color PPF using XPEL-certified films (Ultimate Plus, Stealth, Prime XR Plus, Fusion), supported by vinyl wraps from 3M, Avery Dennison, and Inozetek, ceramic window tint, ceramic coatings, custom wheels and powder coating, performance modifications (ECU tuning, exhaust, body kits from Liberty Walk, Rocket Bunny, Vorsteiner, 1016 Industries, APR), and commercial and residential window tinting. Installation relies on digitally machine-cut patterns from vehicle-specific databases rather than hand-tracing, and every build carries dual manufacturer and workmanship warranties (10 years on PPF, lifetime on tint).

Wrap Labs generates revenue entirely through professional services billed per vehicle on a pay-as-you-go basis, with published entry pricing on window tint ($249) and ceramic coating ($419) and per-vehicle quotes on all other services. The go-to-market is sales-led: customers contact the studio by phone, quote form, or an AI chat assistant and book a vehicle drop-off, with same-day quote turnaround. Marketing is conducted through local SEO-optimized service-area pages, Google reviews (4.9 rating across 46+ reviews), an educational blog, and word-of-mouth from 10,000+ completed builds since 2014.

Name

Wrap Labs

Legal name

Wrap Labs, Inc.

Website

https://wraplabs.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Wrap Labs is a Westlake Village, California automotive customization studio (founded 2014) offering XPEL-certified paint protection film, vinyl wraps, ceramic coatings, window tint, and performance modifications to luxury and exotic car owners across the Los Angeles area.

Ownership category

akta.pro rank

Headquarters

HQ city

Westlake Village

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Paint Protection Film (PPF) Installation: Invisible paint protection film installation for rock chip and scratch prevention. Includes full front, track package, and full body coverage options. Pricing quoted per vehicle based on coverage level and film selection.
2. Color Paint Protection Film (CPF): Color PPF that changes vehicle color while providing protection in one reversible layer. Two-tone and custom designs available.
3. Vinyl Wraps: Full color change wraps, custom designs, and commercial branding using premium 3M, Avery, and Inozetek films. Reversible transformation without touching factory paint.
4. Window Tint: Ceramic window tint installation starting at $249 for two front windows. XPEL Prime XR Plus with lifetime warranty.
5. Ceramic Coating: XPEL Fusion ceramic coating packages starting at $419. Hydrophobic protection with varying warranty tiers up to 8 years.
6. Performance Mods & Body Kits: ECU tuning, exhaust, downpipes, bolt-on upgrades, and body kit installation (Liberty Walk, Rocket Bunny, Vorsteiner, 1016 Industries, APR).
7. Custom Wheels & Powder Coating: Premium aftermarket wheels and professional powder coating services.
8. Commercial & Fleet Wraps: Fleet branding and company vehicle wraps using 3M, Avery & XPEL films for business marketing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Wrap Labs is a studio-based automotive customization shop that professionally installs paint protection film (PPF), color PPF, vinyl wraps, commercial and fleet wraps, window tint, ceramic coatings, and related performance and styling modifications on high-end vehicles. All services are performed in-house by master-level certified installers using premium films from XPEL, 3M, Avery Dennison, and Inozetek, with digital pattern cutting and manufacturer-backed warranties.

Product overview

Wrap Labs is a vehicle protection and customization company offering a comprehensive suite of services as a single unified studio. The core portfolio centers on Paint Protection Film (PPF) and Color PPF (XPEL-authorized since 2017) for invisible paint armor, combined with Vinyl Wraps and Commercial & Fleet Wraps for full color changes and business branding. Window Tint and Ceramic Coating provide complementary surface protection with heat/UV rejection and hydrophobic properties. Additional services include Wheels & Powder Coating, Performance Mods, Body Kits & Aero, Custom Styling, Commercial & Home Tint, and Windshield & Skid Plate Protection. All services are installed in-house by master-level technicians in a climate-controlled studio.

Differentiator

Problem solved

Functional benefit

Products and services

• Paint Protection Film (PPF) Installation Professional installation of XPEL Ultimate Plus and Stealth paint protection film that shields vehicle paint from rock chips, scratches, and road debris, with self-healing topcoat and up to 10-year manufacturer warranty. Offered to luxury, exotic, and premium daily-driver owners across the Conejo Valley and greater Los Angeles area.
• Color Protection Film (Color PPF) Color paint protection film that changes a vehicle's color while providing protection in one fully reversible layer, including two-tone and custom designs. Targeted at owners of luxury and exotic vehicles seeking a reversible color change without affecting factory paint.
• Vinyl Wraps Full-vehicle color change wraps, custom designs, and commercial branding using premium 3M, Avery, and Inozetek vinyl films. Serves individual owners seeking a reversible transformation and commercial customers needing branded vehicles.
• Commercial & Fleet Wraps Fleet branding and company vehicle wraps for businesses, turning vehicles into rolling advertising using premium 3M, Avery, and XPEL films. Priced per vehicle based on coverage and design complexity.
• Window Tint Installation Premium ceramic window tint installation using XPEL Prime XR Plus that blocks 99% UV, rejects infrared heat, and cuts glare without darkening the view. Starting at $249 for two front windows. Targeted at vehicle owners and commercial customers seeking heat, UV, and glare reduction.
• Ceramic Coating XPEL Fusion ceramic coating application providing hydrophobic, self-cleaning protection that repels dirt, water, and contaminants while shielding paint from UV and oxidation. Packages start at $419 with warranty tiers up to 8 years.
• Custom Wheels & Powder Coating Premium aftermarket wheel installation and professional powder coating services for customers upgrading their vehicle's stance and finish. Combines product sale of aftermarket wheels with installation service.
• Performance Mods Engine performance upgrades including ECU tuning, exhaust systems, downpipes, and bolt-on modifications for increased power, sharper response, and improved sound. Targeted at performance-oriented vehicle owners.
• Body Kits & Aero Widebody kits, over-fenders, splitters, and aero components from Liberty Walk, Rocket Bunny, Vorsteiner, 1016 Industries, and APR, fitted and finished in-house. Targeted at exotic and sports car owners seeking aggressive styling.
• Custom Styling & Aesthetic Modifications Custom aesthetic modifications including blackouts, racing stripes, smoked lights, and custom decals for vehicle personalization. Serves owners seeking distinctive finishing touches.
• Commercial & Residential Window Tint Window film installation for businesses and residential properties on flat glass, providing heat reduction, UV blocking, privacy, and energy cost savings. Extends Wrap Labs' tint capability beyond automotive applications.
• Windshield & Skid Plate Protection Windshield protection film and Sliplo skid plate installation that defends against chips, cracks, and curb scrape damage on the two highest-impact areas of a vehicle.

Quantifiable outcome

• Self-healing topcoat erases light swirls with heat exposure
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• XPELflagshipOEM/ Whitelabel/ Licensing Partner · 1 January 2017XPEL Authorized Dealer since 2017. Exclusive provider of XPEL paint protection film (Ultimate Plus, Stealth), window tint (Prime XR Plus), and ceramic coating (Fusion). Provides manufacturer warranties up to 10 years on PPF and lifetime warranties on tint. Genuine film, precision-cut patterns, full manufacturer warranty.
• InozetekcoreOEM/ Whitelabel/ Licensing PartnerCertified Installer for Inozetek premium vinyl films used in color wraps and custom finishes. Premium film provider for vinyl wrapping services.
• 3McoreOEM/ Whitelabel/ Licensing PartnerPremium film brand for commercial fleet wraps and vehicle branding. 3M films used alongside Avery and XPEL for commercial and fleet applications.
• Avery DennisoncoreOEM/ Whitelabel/ Licensing PartnerPremium vinyl film provider for color changes, custom finishes, and commercial wraps. Works alongside 3M and XPEL films for fleet and commercial work.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Others

• 3M: 3M manufactures vehicle wrap films, window tint, and commercial graphics materials used by Wrap Labs for fleet and commercial wraps. As a major industrial supplier to the vehicle customization industry, 3M is an ecosystem participant rather than a direct service competitor.
• Avery Dennison: Avery Dennison is a global manufacturer of vinyl wrap films, including the Supreme Wrapping Film line used by Wrap Labs for color changes and commercial wraps. It is a key upstream supplier in the wrap value chain.
• STEK Automotive: STEK Automotive manufactures premium paint protection film, window tint, and vinyl wrap products used by luxury detailing studios. Like XPEL and SunTek, it is a Wrap Labs supplier and ecosystem participant rather than a direct service competitor.
• SunTek Films: SunTek is a manufacturer of paint protection films, window tint, and vinyl wrap films. As a Wrap Labs film supplier and competitor-branded product option, SunTek is an ecosystem participant in the same value chain rather than a direct service competitor.
• Gtechniq: Gtechniq manufactures ceramic coatings, paint protection products, and detailing chemicals distributed through certified installer networks. It competes with the coating brands Wrap Labs uses (e.g., XPEL Fusion) and is an adjacent supplier/ecosystem participant.
• Modesta Coatings: Modesta is a premium ceramic coating brand sold through a network of certified detailers serving luxury and exotic vehicles. Like Gtechniq, it competes with coating offerings Wrap Labs installs and is an adjacent supplier in the same value chain.

Broad incumbents

• XPEL, Inc. XPEL is the dominant manufacturer of paint protection film and a Wrap Labs supplier. XPEL operates its own training/certification program and company-owned installation centers, making it a broad incumbent with overlapping capabilities to Wrap Labs' core PPF business.
• Ceramic Pro: Ceramic Pro is a global ceramic coating brand with a large certified installer network offering premium coatings, PPF, and window tint. Comparable to Wrap Labs in service mix and installer-network model, but at much larger scale and broader geographic footprint.

Direct peers

• Auto Fetish Detail: Auto Fetish Detail is a luxury automotive detailing and customization studio serving high-end vehicles with PPF, ceramic coatings, vinyl wraps, and tint. Directly comparable to Wrap Labs in services offered, premium positioning, and luxury/exotic customer focus.
• Topaz Auto Detailing: Topaz Auto Detailing is a high-end detailing and paint protection studio offering PPF, ceramic coatings, and vinyl wraps. Comparable to Wrap Labs in luxury customer base, premium film/coating offerings, and certification-driven positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wraplabs
• LinkedInlinkedin.com/company/wrap-labs

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wrap Labs