Dílna

What Dílna does

Dílna (legal entity DÍLNA Organic Net s.r.o.) is a private creative-services agency headquartered at Husitská 107/3 in Prague's Vinohrady district, Czech Republic. The firm operates as an "organic creative network" — a core team of seven people collaborating for 15+ years, supplemented by an extended freelancer network assembled per project. It delivers four service lines: multimedia production (video, audio, non-traditional formats), design (content, form, packaging, visual identity), online services (web design, development, and management), and production (end-to-end event and project execution). A specialized "Mapping Team" sub-brand focuses on large-scale video projection mapping, including multi-projector installations (up to five projectors spanning 65 meters) on buildings, vehicles, and architectural structures.

The business model is project-based professional services, with each engagement priced via custom quote (no public pricing), supported by long-term ongoing client relationships that provide recurring brand and visual-identity management work. Go-to-market is direct client engagement via the dilna.org portfolio site, the dedicated mapping.dilna.org microsite, and email/phone contact — without intermediary sales channels. The customer base spans enterprise and government: automotive (Škoda, Mercedes-Benz), FMCG/personal care (SaraLee/Radox, SaraLee/AmbiPur, Ahmad Tea, ETA, Rebel, Campo de Chile), banking (Česká spořitelna), retail (JoeAlex footwear), fashion (Skills), media (Prima), municipal (City of Česká Lípa), and nonprofit (NRZP). Internal coordination is managed via the Common Tongue platform, which the firm also resells through corporate training services.

The firm holds no disclosed funding, no subsidiaries, no parent company, and shows no M&A activity. It is founder-owned and managed, with three named principals (Jiří Schneider, Jan Dufek, Rudolf Živec) covering technology evangelism, concept/animation, and VJing respectively. Geographic footprint is anchored in Prague with global project delivery capability, though no formal international offices are disclosed.

Name

Dílna

Legal name

DÍLNA Organic Net s.r.o.

Website

https://dilna.org

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Dílna is a Prague-based creative-services agency operating as a core team of seven plus a freelancer network, delivering multimedia production, design, online, and event production services — including large-scale video projection mapping — to enterprise, municipal, and nonprofit clients across the Czech Republic and internationally.

Ownership category

akta.pro rank

Product category

Creative Services Agency

NAICS

Advertising Agencies (541810), Graphic Design Services (541430), Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Video/Film Creative Agencies (Concept-to-Creative) (MPAAAAAG)

akta.pro secondary industries

Integrated Full-Service Creative Agencies (MPAAAAAA), Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Creative production services
• Video mapping projection
• Brand identity design
• Packaging design services
• Multimedia event production

Headquarters

HQ city

Praha

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Services: Project-based creative services including multimedia production, design, online solutions, and event production. Revenue generated through direct client engagements for specific deliverables such as video mapping events, brand identity projects, packaging design, and corporate communications.
2. Ongoing Client Engagements: Long-term relationships with clients requiring continued visual style management and project support, providing recurring work on visual identity and brand management.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Dílna is a multi-disciplinary creative services agency that delivers multimedia production, design, online content, and event production work for enterprise clients. A core team of seven specialists, supported by an extended network of freelance creators, executes projects such as large-scale video projection mapping, brand identity systems, product packaging design, corporate communications, and web development. The group uses the Common Tongue collaboration platform to coordinate complex, cross-discipline work across geographies.

Product overview

Dílna is an organic creative network—a multi-disciplinary creative services agency—not a software product company. Their offering consists of a portfolio of creative services including multimedia production, design, online services, and production. These services are delivered by a core team of seven people supported by a wider network of collaborators. Their specialized services include video projection mapping through the Mapping Team brand, logo and visual identity design, packaging design, website development, event production, and corporate training.

Differentiator

Problem solved

Functional benefit

Brands

• Mapping team: A specialized division focused on video mapping and projection projects, operating from mapping.dilna.org with portfolio including ZLÍN 14|15, ŠKODA OCTAVIA MAPPING, and various festival installations.

Quantifiable outcome

• Increased sales for JoeAlex footwear chain following visual identity redesign
• +1 more outcomes

Named customers14 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Common TonguecoreTechnology or IntegrationUses Common Tongue online platform for managing simple to complex tasks, enabling collaboration across different expertise areas regardless of physical distance. Provides project management, task coordination, and team collaboration capabilities that allow the creative team to manage complex projects efficiently.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Moment Factory: Montreal-based experiential studio specializing in projection mapping, immersive environments, and multimedia installations. Direct peer to Dílna's Mapping Team sub-brand and large-scale projection work for Škoda, Mercedes-Benz, and festivals.
• Landor & Fitch: Global brand consultancy delivering brand strategy, identity, packaging, and experience design. Directly comparable to Dílna's packaging redesign work for SaraLee (Radox) and ETA, and to its multi-disciplinary brand engagements.
• Pentagram: Globally renowned independent design firm offering brand identity, logo design, and visual systems across industries. Highly comparable to Dílna's visual identity and logo design work for clients such as Ahmad Tea London and City of Česká Lípa.
• Studio Dumbar: Award-winning Dutch studio known for visual identity systems, brand design, and motion work. Directly comparable to Dílna's visual identity design and brand guidelines work for corporate and municipal clients.
• Moving Brands: Independent brand and experience studio combining brand strategy, identity, motion, and digital experience design. Comparable to Dílna's integration of brand identity, motion, and digital/multimedia work.
• The Mill: Global creative production and technology studio producing film, design, VFX, and experiential content for brands. Comparable to Dílna's multimedia production, video mapping, and event production capabilities for enterprise marketing campaigns.
• Universal Everything: UK-based creative studio working at the intersection of art, design, and technology, including projection mapping and digital experiences. Highly comparable to Dílna's VJing heritage and large-scale video mapping projects.
• Saffron Brand Consultants: Independent brand consultancy focused on brand strategy, identity, and design for global enterprises. Comparable to Dílna's enterprise brand identity and visual identity system work for multinational clients.
• Optimist: Prague-based independent creative agency delivering brand, design, digital, and content work for Central European clients. Direct local competitor to Dílna within the Czech creative agency market, serving overlapping enterprise and brand clients.
• MetaDesign: International brand and design agency with offices in Europe and Asia, delivering brand strategy, identity, and digital experiences. Comparable to Dílna's cross-discipline creative and brand identity work for multinational clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks3 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/d-lna

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dílna