Neto Group

What Neto Group does

Neto Group (legal name: Neto Melinda Trade Ltd., נטו מלינדה סחר בע"מ) is one of Israel's five largest food groups, founded in 1940 by Meir Ezra as a meat importer licensed by Mandatory authorities. Headquartered in the Kiryat Malachi Industrial Zone alongside its logistics center and production facilities, the company operates as a vertically integrated food conglomerate handling the import, production, marketing, and distribution of kosher food products and household consumer products within Israel. Its product portfolio spans fresh, frozen, and processed meats, poultry, fish, dairy, baked goods, canned foods, ready-made meals, and disposable household products, with all products carrying kosher certifications from multiple rabbinical authorities. The company is publicly traded on the Tel Aviv Stock Exchange under the ticker tlv:NTO and reported annual sales volume of NIS 4.2 billion in 2022.

The group's operations are organized around a portfolio of seven core brands and multiple sub-brands. Core brands include the flagship Neto super brand, Tibon Veal (meat processing and distribution), Delidag (fish — frozen, fresh, live, smoked), Williger (canned goods and grocery imports), The Three Bakers (frozen bakery — pizzas, burekas, malawach), Magic (ready-made meals and instant noodles), RICH'S (whipped cream and dairy), and Palace (disposable products). Sub-brands include Segal (pastries and meat), Tomer Tomer (Middle Eastern kebabs and merguez), El Gaucho and Black Angus (premium beef), Philadelphia (cream cheese), Lapid (disposable household goods), FosidON (canned fish), and the Milmit umbrella serving the ultra-Orthodox sector with specialized kosher offerings.

Neto Group distributes through two primary channels: a direct-to-consumer e-commerce storefront at neto.org.il and a dedicated institutional B2B sales division serving hotels, restaurants, caterers, and other bulk buyers. The company employs between 1,001 and 5,000 people and serves customers exclusively within Israel, with no disclosed international expansion. There is no evidence of external institutional investors, private equity ownership, or parent company affiliations in the available source material, suggesting the group remains under founding-family or internal shareholder control despite its public TASE listing.

Name

Neto Group

Legal name

נטו מלינדה סחר בע"מ (Neto Melinda Trade Ltd.)

Website

https://neto.org.il

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Neto Group is an Israeli food conglomerate founded in 1940 that imports, produces, markets, and distributes kosher food and household consumer products through a multi-brand portfolio serving both retail consumers and institutional buyers (hotels, restaurants, caterers) exclusively within Israel.

Ownership category

akta.pro rank

Product category

Food Production & Distribution

NAICS

Fish and Seafood Merchant Wholesalers (42446), Poultry and Poultry Product Merchant Wholesalers (424440), Seafood Product Preparation and Packaging (3117), Packaged Frozen Food Merchant Wholesalers (42442)

SIC

Food And Kindred Products (2000), Wholesale-Groceries & Related Products (5140), Prepared Fresh Or Frozen Fish & Seafoods (2092), Bakery Products (2050), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Religious & Cultural Foods Wholesale (Halal, Kosher, etc.) (AFAIAIAI)

akta.pro secondary industries

Ethnic Meat, Poultry & Seafood Wholesale (AFAIAIAC), Certified Further Processing (Sausages, Deli, Cured/Smoked) (AFANAIAC), Certified Ready-to-Eat/Ready-to-Heat Prepared Foods (Halal/Kosher) (AFANAIAD), Halal & Kosher Meat Wholesale (AFAIADAH)

Keywords

• Kosher food production
• Meat and poultry distribution
• Frozen baked goods
• Consumer packaged foods
• Food import and distribution

Headquarters

HQ city

Kiryat Malachi

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Food product sales: Neto Group generates revenue through the import, production, marketing, and distribution of kosher food products and household consumer products. Annual sales volume totaled NIS 4.2 billion in 2022.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Neto Group imports, produces, markets, and distributes a diversified portfolio of kosher food products and household consumer goods. The offering spans fresh, frozen, and processed meats and poultry, fresh, frozen, smoked, and canned fish, canned vegetables and groceries, frozen and ready-to-bake bakery products, ready-made meals, dairy products including whipped cream and cream cheese, special kosher lines for the ultra-Orthodox sector, and disposable household items such as plates, wipes, and candles. Products are sold to retail consumers via the neto.org.il e-commerce site and to institutional buyers (hotels, restaurants, caterers) via a dedicated institutional sales channel, with all goods carrying kosher certification from multiple rabbinical authorities.

Product overview

Neto Group is one of Israel's five largest food groups, founded in 1940, with annual sales of NIS 4.2 billion in 2022. The company operates as a diversified food portfolio conglomerate organized around seven core brands: Neto (super brand), Tibon Veal (meat and products), Delidag (fish and products), Williger (canned goods and groceries), The Three Bakers (frozen bakery), Magic (ready-made meals), and RICH's (whipped cream and dairy products). The group also owns Palace (disposable products) and Milmit (special kosher products for the ultra-Orthodox sector). Additional sub-brands include Segal (pastries, pizzas, meat, fish), Tomer Tomer (Middle Eastern meat products), El Gaucho and Black Angus (premium beef), Lapid (disposable consumer goods), FosidON (canned fish), and Philadelphia (cream cheese). The portfolio spans fresh, frozen, and preserved meats, fish, dairy, bakery products, canned goods, and non-food disposable items, all distributed primarily in Israel with operations in Kiryat Malachi.

Differentiator

Problem solved

Functional benefit

Brands

• Tibon Veal (טיבון ויל): Meat brand handling import, purchase of local produce, processing, distribution, and marketing of frozen, chilled, fresh, and processed meat
• Delidag (דלידג)
• Williger (ויליגר)
• The Three Bakers (שלושת האופים)
• Magic (מג'יק)
• RICH'S (ריץ')
• Palace (פאלאס)
• Milmit (מילמיט)

Products and services

• Tibon Veal (טיבון ויל) Meat brand handling import, purchase of local produce, processing, distribution, and marketing of frozen, chilled, fresh, and processed meat, including live calf trading, for retail and institutional buyers in Israel.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Strauss Group: Major publicly traded Israeli food conglomerate with branded dairy, coffee, confectionery, and snacks. Directly comparable diversified kosher food portfolio with overlapping channels in retail and food service in Israel.
• Angel Bakeries: Israel's largest industrial bakery producing bread, buns, and baked goods for retail and food service. Directly competes with Neto's Three Bakers brand in the frozen and fresh bakery category.
• Tiv Taam: Israel's leading fish and seafood retailer and distributor with a chain of specialty stores. Directly competes with Neto's Delidag brand in the Israeli fish and seafood category across both retail and wholesale channels.
• Elite: Major Israeli confectionery and snack brand (Strauss Group subsidiary) producing kosher chocolate, cakes, and snacks. Competes with Neto in adjacent consumer packaged food categories with overlapping kosher retail distribution.
• Tnuva: Israel's largest dairy and food conglomerate offering a broad portfolio of kosher-certified dairy, meat, and processed products. Direct competitor to Neto across multiple kosher food categories including dairy, meat, and grocery.
• M. Faran Group: Israeli food trading and distribution company with comparable B2B wholesale, import, and marketing activities across kosher grocery categories. Operates similar import-to-distribution business model to Neto.
• Osem: Leading Israeli packaged food brand (Nestlé subsidiary) producing kosher baked goods, snacks, soups, and convenience products. Direct competitor to Neto's Three Bakers and Williger brands in bakery and grocery categories.

Regional players

• Sano: Israeli producer of kosher branded food and household products with a comparable diversified portfolio. Adjacent competitor to Neto across multiple grocery and household categories within the Israeli market.

Broad incumbents

• Shufersal: Israel's largest supermarket chain and a major wholesale customer of Neto's products. While not a direct producer competitor, it is the dominant retail channel through which Neto's B2C products reach Israeli consumers.
• Nestlé Israel: Israeli arm of the global food giant, with kosher-certified products spanning dairy, confectionery, beverages, and prepared foods. Overlaps with Neto's portfolio categories but competes from a global scale and broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/neto-group

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Neto Group