What Watmar Electrical Contractors does

Watmar Electrical Contractors is a privately held, family-run licensed electrical contractor headquartered in Molendinar on the Gold Coast, Queensland, operating since 2013 under owner-director Sharyn Watson. The company delivers three integrated trade-service categories: electrical installation, repair, and maintenance (switchboards, safety switches, lighting, ceiling fans, power points, smoke alarms, 3-phase power, underground power, off-peak connections, jetty power, and 24-hour emergency response); air conditioning (supply, installation, repair, and cleaning of split system and ducted units from Daikin, Mitsubishi, Fujitsu, LG, Samsung, Carrier, Panasonic, and MHIAA, plus PeakSmart/DRED-enabled systems); and data communications cabling (Cat 6E network cabling, NBN preparation, patch panels, MDF/IDF installations). Supplementary lines include solar electrical design and installation, strata and body corporate maintenance, commercial shop fitouts, and appliance installation as preferred installer for The Good Guys.

The business is built on a licensed, regulated foundation: Watmar holds Queensland Electrical Contractor Licence 76572, ARC Refrigeration Tick Licence L109240, ACMA Registered Cabler registration, and Energex/Ergon Authorisation. Service delivery is entirely on-site field service with electricians dispatched to residential and commercial properties across the Gold Coast, Logan, and Tweed regions; there is no retail storefront and no software product. The technology stack is conventional for the trade: a marketing website with suburb-level landing pages for local SEO, online booking forms, a 1300 number, and Humm no-interest finance embedded into the air conditioning purchase flow.

Revenue mechanics are professional-services and transaction-based: fixed-price quotes with no call-out fees, pay-as-you-go billing, and no disclosed recurring contracts beyond strata/body corporate maintenance. Pricing spans small-ticket items such as $65 data points up to multi-thousand-dollar AC installations financed over 6 to 24 months. Customer mix is led by residential homeowners, with secondary exposure to commercial properties, strata managers, real estate agencies, and holiday accommodation operators. The company has no external funding, no subsidiaries, no acquisitions, and no public listings; growth has been entirely organic across twelve years of operation.

Name

Watmar Electrical Contractors

Legal name

Watmar Electrical Contractors

Website

https://watmar.net.au

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Watmar Electrical Contractors is a family-run, licensed electrical, air conditioning, and data cabling trade-services company serving residential and commercial customers across the Gold Coast, Logan, and Tweed regions of Southeast Queensland, founded in 2013.

Ownership category

akta.pro rank

Product category

Electrical Contracting Services

NAICS

Electrical Contractors and Other Wiring Installation Contractors (23821), Plumbing, Heating, and Air-Conditioning Contractors (23822)

SIC

Electrical Work (1731), Construction - Special Trade Contractors (1700)

akta.pro primary industry

Electrical Contracting & Wiring (IMAFALAA)

akta.pro secondary industries

HVAC & Refrigeration Contracting (IMAFALAB), Energy & Renewables Specialty Contracting (Solar PV, Storage, EV Charging) (IMAFALAJ), Low-Voltage Wiring (Data/CAT6, Coax, Phone) (HSAOADAI)

Keywords

• Electrical contracting services
• Air conditioning installation
• Data cabling services
• Commercial electrical work
• Residential electrical services

Headquarters

HQ city

Gold Coast

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Electrical Services: Core revenue stream from electrical installations, repairs, and maintenance for residential and commercial properties. Services include switchboard upgrades, power point installation, lighting, ceiling fans, safety switches, smoke alarms, and emergency electrical work. Job-based pricing with fixed quotes provided upfront.
2. Air Conditioning Services: Installation, repair, and cleaning of split system and ducted air conditioners. Supply and install services for major brands including Daikin, Mitsubishi, Fujitsu, LG. Also includes PeakSmart air conditioning and zoning solutions.
3. Data Cabling Services: Home and commercial network cabling, NBN cabling requirements, patch panel installations, additional data points, telephone points, WIFI requirements, and MDF/IDF installations using Cat 6E cables.
4. Appliance Installation: Preferred installer for The Good Guys. Installation services for cooktops, ovens, rangehoods, and other electrical appliances requiring licensed electrician installation.
5. Air Conditioning Finance: Partnership with Humm for no-interest payment plans enabling customers to finance air conditioning purchases and installations over 6, 12, or 24 months, with weekly/fortnightly payment options.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Watmar Electrical Contractors provides licensed electrical contracting, air conditioning installation/repair, and data cabling services for residential and commercial customers across the Gold Coast, Logan, and Tweed regions in Australia. The company delivers on-site field services including switchboard upgrades, safety switches, lighting, ceiling fans, power points, smoke alarms, appliance installation, underground power, 3-phase power, solar electrical solutions, and 24-hour emergency electrician response.

Product overview

Watmar Electrical Contractors is a family-owned Gold Coast electrical and air conditioning service company offering a unified suite of trades services rather than a software product. The core offerings consist of three integrated service categories: (1) Electrical Services covering switchboards, safety switches, lighting (LED and outdoor), ceiling fans, power points, smoke alarms, appliance installation (ovens, cooktops), underground power, power poles, 3-phase power, off-peak connections, jetty power, and 24-hour emergency response; (2) Air Conditioning Services including split system and ducted installation, repair, and cleaning for brands like Daikin, Mitsubishi, Fujitsu, LG, and MHIAA, with PeakSmart energy-saving technology as an add-on; and (3) Data Cabling Services for home and commercial networks, NBN cabling, and WiFi setup. Additional offerings include solar electrical solutions and Humm financing for air conditioning purchases. The company operates across Gold Coast, Logan, and Tweed regions with a focus on residential and commercial customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Electrical Services Comprehensive electrical installation, repair, and maintenance services for residential and commercial properties including switchboard upgrades, safety switches, LED and outdoor lighting, ceiling fans, power points, smoke alarms, oven and cooktop installation, underground power, power poles, 3-phase power, off-peak connections, and jetty power.
• Air Conditioning Services Air conditioner installation, repair, and deep cleaning services for split systems, ducted systems, multi-split, and reverse cycle units from brands including Daikin, Mitsubishi, Fujitsu, LG, Samsung, Carrier, Panasonic, and MHIAA. Includes PeakSmart/DRED energy-saving technology options.
• Data Cabling Services Data and communications cabling services for homes and businesses including network cabling, NBN cabling requirements, patch panel installations, additional data and telephone points, MDF/IDF installations, and WiFi network setup using Cat 6E cables.
• Solar Electrical Solutions Solar energy system design, product advice, and full installation services for homes, with all works completed by in-house electricians.
• Emergency Electrician Service 24-hour emergency electrician service available any time of day or night for urgent electrical issues across Gold Coast, Logan, and Tweed regions.
• Commercial Electrical Services Commercial electrical services including shop fitouts, test and tag, RCD testing, LED lighting upgrades, 3-phase power installation, and non-disruptive service delivery for businesses, hotels, retail shops, and commercial properties.
• Strata and Property Maintenance Electrical Electrical maintenance services for strata properties, body corporates, rental properties, and holiday accommodation including switchboard upgrades, smoke alarm testing, safety switch servicing, and emergency repairs.
• Power Pole Installation and Service Installation, connection, service, and repair of underground or overhead power supply including power poles, delivered as an Energex and Ergon Authorised contractor with direct utility coordination.
• Air Conditioner Deep Cleaning Deep cleaning services for split system air conditioners including filter, fans, coils, vents and drains cleaning to improve efficiency and air quality.

Quantifiable outcome

• 24 hour emergency electrician service available any time of day or night
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• The Good GuyscoreChannel Partner/ Reseller/ DistributorPreferred installer for The Good Guys electrical retailer. Handles appliance installations including cooktops, ovens, and other large electrical appliances purchased from the retailer.
• EnergexminorOthersEnergex and Ergon Authorised contractor for power pole installation, connection, service and repair of underground or overhead power supply. Can submit forms and coordinate with energy wholesalers for power connections.
• ErgonminorOthersEnergex and Ergon Authorised contractor for power pole installation, connection, service and repair of underground or overhead power supply.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Market position

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/watmarelectric

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Watmar Electrical Contractors