Gewe Reifen- und Rädergroßhandel

What Gewe Reifen- und Rädergroßhandel does

GEWE Reifen- und Rädergroßhandel GmbH is a privately held German B2B wholesale distributor of tires and wheels, headquartered in Kaiserslautern and operating across Europe for over 40 years. The company serves specialist tire dealers (Fachhändler), automotive workshops (Werkstätten), and industrial partners in markets including Germany, Austria, Switzerland, the Netherlands, and Belgium. Its core customers are professional buyers who require reliable supply, broad brand coverage, and fast delivery for seasonal tire changes and fleet maintenance.

Its core offering combines a digital B2B e-commerce platform (shop.gewe.de) with a centralized warehouse holding over 250,000 tires and an automated logistics network. The platform provides 24/7 self-service ordering with real-time pricing and live inventory across roughly 2,644 cataloged tire SKUs from leading manufacturers (Michelin, Bridgestone, Hankook, Pirelli, Continental, plus 11 additional brands) and over 1,000 wheel SKUs including the proprietary TEC Speedwheels and ASA Performance Wheels brands. A digital complaint/reclamation portal with image upload supplements the platform, and the firm achieves a 98%+ delivery quote with 24-48 hour delivery across Europe.

GEWE generates revenue through one-time wholesale transactions on tires and rims at negotiated, registration-only B2B pricing, with no publicly disclosed list prices. Its go-to-market is hybrid: a self-serve B2B portal handles routine dealer and workshop orders, while personal customer advisors and a dedicated key-account program serve larger workshop chains and industrial partners with customized logistics and digital order integration. The company is organized as a GmbH, managed by Achim Becker and Johannes Kuderer, and has no disclosed external funding, parent company, or institutional investors.

Name

Gewe Reifen- und Rädergroßhandel

Legal name

GEWE Reifen- und Rädergroßhandel GmbH

Website

https://gewe.de

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

51–100 employees

Short description

GEWE Reifen- und Rädergroßhandel GmbH is a German B2B wholesale distributor of tires and wheels serving specialist dealers, workshops, and industrial partners across Europe via a digital e-commerce platform and centralized logistics hub.

Ownership category

akta.pro rank

Product category

Tire & Wheel Wholesale Distribution

NAICS

Tire and Tube Merchant Wholesalers (423130), Tire and Tube Merchant Wholesalers (42313)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH)

akta.pro secondary industry

Tires, Wheels & Retread Supply Distribution (TLAKAOAD)

Keywords

• Tire wholesale distribution
• Wheel wholesale supply
• B2B e-commerce platform
• Automotive aftermarket supply
• Alloy wheel distribution

Headquarters

HQ city

Kaiserslautern

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Infrastructure, Personnel, Operations, Technology or R&D

Revenue model

1. Wholesale Tire Distribution: B2B wholesale distribution of tires from leading manufacturers (Michelin, Bridgestone, Hankook, Pirelli, Continental, and others) to specialist dealers and workshops. Revenue is generated through product sales at negotiated B2B pricing.
2. Rim/Wheel Distribution: Sale of rims and complete wheel sets including the proprietary TEC Speedwheels brand and ASA Performance Wheels brand, alongside other premium wheel manufacturers.
3. B2B E-commerce Platform Services: Digital platform enabling dealers to place orders online, access real-time inventory and pricing, and manage their accounts. Platform supports order management and tracking for B2B customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

GEWE Reifen- und Rädergroßhandel GmbH is a B2B wholesale distributor of tires and wheels based in Kaiserslautern, Germany. The company supplies over 250,000 tires from leading manufacturers (Michelin, Bridgestone, Hankook, Pirelli, Continental) and over 1,000 wheel products to specialist tire dealers, automotive workshops, and industrial partners across Europe. Sales are facilitated through a digital B2B e-commerce platform (shop.gewe.de) with real-time pricing and inventory access, supported by automated logistics and 24-48 hour delivery. The offering is complemented by the proprietary TEC Speedwheels and ASA Performance Wheels rim brands and an online complaint management portal.

Product overview

GEWE Reifen- und Rädergroßhandel GmbH operates as a system service provider in the European tire and wheel wholesale market, combining a digital B2B e-commerce platform (B2B Shop) with physical wholesale operations. The core offering includes tire wholesale and the TEC Speedwheels own brand of rims, supplemented by the ASA Performance Wheels sub-brand. Digital add-on services include an online complaint management system and a configurable logistics system for large B2B customers. The company serves specialist dealers, workshops, and industrial partners across Europe with over 250,000 tire products in stock.

Differentiator

Problem solved

Functional benefit

Brands

• TEC Speedwheels: Exclusive own-brand alloy wheel designs combining aesthetics and performance. TÜV-certified premium rims in sporty and elegant designs with modern manufacturing technology and strict quality controls.
• ASA Performance Wheels

Products and services

• GEWE B2B Reifen- und Felgenshop Digital B2B e-commerce platform enabling specialist dealers and workshops to order tires and rims 24/7 with real-time pricing and inventory availability. Features automated logistics processing and access to over 250,000 tire products from leading manufacturers and more than 1,000 wheel products.
• GEWE Reifengroßhandel (Tire Wholesale Distribution) European-wide tire wholesale service offering over 250,000 tires from leading manufacturers (Michelin, Bridgestone, Hankook, Pirelli, Continental, and others) with high inventory availability, automated logistics, and reliable delivery for specialist dealers and workshops.
• GEWE Rädergroßhandel (Wheel/Rim Distribution) Wholesale distribution of rims and complete wheel sets from premium manufacturers including the proprietary TEC Speedwheels and ASA Performance Wheels brands, sold to specialist dealers and workshops across Europe.
• TEC Speedwheels Exclusive in-house rim brand featuring TÜV-tested premium wheels in sporty and elegant designs, developed and produced according to strict quality standards with modern manufacturing technology. Sold exclusively through the GEWE distribution network.
• ASA Performance Wheels Performance wheel brand available through the GEWE distribution network, featuring sport-oriented rim designs alongside the proprietary TEC Speedwheels brand, including models such as ASA GT5 and ASA ZR3.

Quantifiable outcome

• 60% reduction in disposition effort for major workshop chain customers through automated B2B ordering
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

16 partnerships are on record, tiered minor.

• EUCEREP B.V.minorOthersListed as a tire manufacturer whose products are available through the GEWE B2B shop. EUCEREP B.V. is a Dutch tire company (Roald Dahllaan, Rotterdam, Netherlands) with products distributed through GEWE's wholesale network.
• JK Tyre and Industries Ltd.minorOthersListed as a tire manufacturer whose products are available through the GEWE B2B shop. JK Tyre is an Indian tire manufacturer whose European operations are facilitated through GEWE's wholesale network.
• Linglong Germany GmbHminorOthersListed as a tire manufacturer whose products are available through the GEWE B2B shop. Linglong Germany GmbH (Bahnhofstraße, Hannover, Germany) represents the Chinese tire manufacturer Linglong Tire in the European market.
• Interpneu Handelsgesellschaft mbHminorOthersListed as a tire manufacturer whose products are available through the GEWE B2B shop. Interpneu is a German tire trading company (Karlsruhe, Germany) whose products are distributed via GEWE.
• CEAT LtdminorOthersListed as a tire manufacturer whose products are available through the GEWE B2B shop. CEAT is an Indian tire manufacturer (Mörfelden-Walldorf, Germany) with products distributed through GEWE.
• Dutch Bridge International B.V.minorOthersListed as a tire manufacturer whose products are available through the GEWE B2B shop. Dutch Bridge International is a Netherlands-based tire export company.
• Zhongce Europe GmbHminorOthersListed as a tire manufacturer whose products are available through the GEWE B2B shop. Zhongce Europe GmbH (Hannover, Germany) represents the Chinese tire manufacturer ZC-Rubber in Europe.
• Deldo Autobanden NVminorOthersListed as a tire manufacturer whose products are available through the GEWE B2B shop. Deldo is a Belgian tire company (Brasschaat, Belgium) exporting tires throughout Europe.
• Maxxis International GmbHminorOthersListed as a tire manufacturer whose products are available through the GEWE B2B shop. Maxxis International GmbH (Dägeling, Germany) represents the Taiwanese tire manufacturer Maxxis in the German market.
• NEXEN TIRE Europe s.r.o.minorOthersListed as a tire manufacturer whose products are available through the GEWE B2B shop. NEXEN TIRE Europe (Kelkheim, Germany) represents the Korean tire manufacturer Nexen Tire in Europe.
• Kumho Tire Europe GmbHminorOthersListed as a tire manufacturer whose products are available through the GEWE B2B shop. Kumho Tire Europe GmbH (Offenbach, Germany) represents the Korean tire manufacturer Kumho in the European market.
• Hankook Reifen Deutschland GmbHminorOthersListed as a tire manufacturer whose products are available through the GEWE B2B shop. Hankook Reifen Deutschland GmbH (Neu-Isenburg, Germany) is the German subsidiary of the Korean tire manufacturer Hankook Tire.
• Apollo Tyres NL B.V.minorOthersListed as a tire manufacturer whose products are available through the GEWE B2B shop. Apollo Tyres NL B.V. (Vallendar, Germany) represents the Indian tire manufacturer Apollo Tyres in the Netherlands/Germany region.
• PIRELLI DEUTSCHLAND GmbHminorOthersListed as a tire manufacturer whose products are available through the GEWE B2B shop. Pirelli Deutschland GmbH (Breuberg, Germany) is the German subsidiary of the Italian premium tire manufacturer Pirelli.
• BRIDGESTONE EU NV/SAminorOthersListed as a tire manufacturer whose products are available through the GEWE B2B shop. Bridgestone EU (Zaventem, Belgium) is the European subsidiary of the Japanese tire manufacturer Bridgestone Corporation.
• MANUFACTURE FRANCAISE DES PNEUMATIQUES MICHELIN (Michelin)minorOthersListed as a tire manufacturer whose products are available through the GEWE B2B shop. Michelin is the French premium tire manufacturer with products distributed through GEWE's wholesale network.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Others

• Ronal Group: European alloy wheel manufacturer supplying OEMs and the aftermarket. Comparable as a wheel industry player overlapping with GEWE's wheel distribution business, but operates as a manufacturer rather than distributor.

Direct peers

• Tirendo (Delticom subsidiary): Online tire retailer serving the German market with B2B and B2C channels. Comparable in tire distribution and digital-first go-to-market, but more consumer-focused than GEWE's pure B2B model.
• Interpneu Handelsgesellschaft mbH: German tire wholesale and trading company headquartered in Karlsruhe, distributing tires across Germany and Europe. Directly comparable as a B2B tire wholesaler with overlapping manufacturer relationships, and is in fact listed as one of GEWE's supplier partners.
• Delticom AG (reifen.com): Europe's leading online tire retailer/wholesaler, operating retail and B2B distribution across more than 70 countries. Comparable to GEWE in tire distribution scale and European reach, with a more digital-native, online-first GTM that contrasts with GEWE's hybrid B2B-portal-plus-personal-advisory model.
• Reifen Helm: German tire and wheel wholesaler serving specialist dealers and workshops. Directly comparable to GEWE in target customer (Fachhändler/Werkstätten), B2B wholesale model, and German/European geographic focus.
• Tyre1 GmbH & Co. KG: German B2B tire and wheel wholesaler with online ordering platform serving specialist dealers and workshops across Europe. Directly comparable to GEWE in B2B focus, digital ordering, and European distribution scope.

Broad incumbents

• Fintyre (Euromaster / Continental group distribution): European tire wholesale network distributing Continental and multi-brand tires to dealers and fleets. Comparable in B2B tire distribution across Europe, with a larger and more integrated multi-country footprint than GEWE.
• Point S: International tire and auto-service retail cooperative with strong presence in Germany and Europe. Comparable in serving specialist dealers and workshops, but at a much larger international scale with both B2B and consumer channels.
• Premio Reifen + Autoservice: German tire retail and service franchise network with significant B2B and B2C distribution. Comparable in tire product mix and customer base (workshops, end consumers) but operates a broader retail/service footprint rather than pure wholesale.

Regional players

• Reifen Göggel: Southern German tire and wheel wholesaler with a comparable B2B distribution model. Comparable in target customer and product portfolio but with a more regional (Baden-Württemberg) geographic focus rather than pan-European reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/gewereifen-undraedergrosshandelgmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gewe Reifen- und Rädergroßhandel