Corral de Tierra Realty

What Corral de Tierra Realty does

Corral de Tierra Realty is a privately held, full-service real estate agency and property management firm incorporated in California as Corral de Tierra Realty, Inc. Founded in 1994 by Eric Phelps — a lifelong resident of Corral de Tierra active in California real estate since 1992 and holder of multiple industry certifications (Certified Occupancy Specialist, Certified Property Manager, Fair Housing Specialist) — the company operates from a single office at 19045 Portola Drive STE F-2, Corral de Tierra, CA, serving the Central Coast region including Salinas, Monterey, San Luis Obispo, and Soledad. The firm manages over 350 residential and commercial units and offers buying, selling, leasing, and investment services alongside tenant placement, financial reporting, maintenance coordination, and commercial property services.

The company is built on the AppFolio Property Manager platform, which powers both an Owner Portal (financial statements, monthly summaries, year-end tax statements, document access, online payments) and a Tenant Portal (rent payment via credit card, eCheck, or debit card; maintenance request submission; account viewing) available on iOS and Android. Supporting tools include an MLS search and a mortgage calculator. Vacancies are marketed across more than 20 listing platforms including Zillow, HotPads, Trulia, Craigslist, Rent.com, Facebook, Rental Source, Instagram, and Apartment List. A planned 128,000 square foot commercially-zoned development — the Phelps Family Project at Highway 68 and Corral de Tierra Road — signals extension into commercial real estate development.

Revenue is generated through three streams: recurring property management fees (subscription-style, on 350+ units), transaction-based real estate sales commissions on residential and commercial deals ranging from $399,000 to $2,400,000, and tenant placement fees. The customer base spans individual and mid-market property investors, buyers and sellers across the Central Coast, residential and commercial tenants, and government-reviewed affordable housing assets. Eric Phelps remains actively involved in day-to-day operations as Owner/Broker, supported by a small team of licensed realtors, a property manager, and in-house maintenance staff. The firm has no external investors, no parent company, no funding rounds, and no M&A activity disclosed.

Name

Corral de Tierra Realty

Legal name

Corral de Tierra Realty, Inc.

Website

https://corraldetierrarealty.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Corral de Tierra Realty is a privately held, full-service California real estate agency and property management firm managing over 350 units across Salinas, Monterey, San Luis Obispo, and Soledad, offering buying, selling, leasing, and tenant placement services on the AppFolio platform.

Ownership category

akta.pro rank

Product category

Real Estate Services

NAICS

Real Estate Property Managers (53131), Offices of Real Estate Agents and Brokers (53121), Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

akta.pro secondary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Property management services
• Residential real estate brokerage
• Commercial real estate services
• Rental property listings
• Tenant placement services

Headquarters

HQ city

Salinas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Management Fees: Comprehensive property management services for owners including reporting, maintenance, pricing optimization, financial management, tenant placement, and tenant relations for over 350 units.
2. Real Estate Sales Commissions: Buying and selling residential and commercial properties in the Central Coast of California. Services include lender assistance, transaction processing, asset marketing, property inspection coordination, and sales negotiations.
3. Tenant Placement/Rental Services: Assisting property owners in placing tenants in properties. Marketing vacancies on over 20 websites to obtain leads and reduce unit turnovers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Corral de Tierra Realty is a full-service real estate agency and property management company that provides owners with comprehensive rental property management (tenant placement, maintenance coordination, financial reporting through an AppFolio-powered Owner Portal) and assists buyers and sellers with residential and commercial real estate transactions across California's Central Coast, including Salinas, Monterey, Soledad, and San Luis Obispo. Technology-enabled tools (AppFolio Owner/Tenant Portals, MLS search, mortgage calculator) and marketing across 20+ websites support the traditional brokerage and management services.

Product overview

Corral de Tierra Realty operates as a full-service real estate agency and property management company serving California's Central Coast region. The company offers a unified portfolio combining Property Management Services and Real Estate Services, supplemented by technology-enabled digital tools. The core service stack includes property management (with Owner and Tenant Portal modules powered by AppFolio), real estate buying/selling, rental property listings, and commercial property services including the Phelps Family Project development. Online tools include an MLS search, mortgage calculator, and property search functionality. The company markets vacancies across 20+ websites including Zillow, Trulia, and Craigslist. Founded in 1994 by Eric Phelps, the company manages over 350 units and serves Salinas, Monterey, Soledad, and San Luis Obispo markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Management Services Comprehensive property management solutions for owners across the Central Coast of California, including tenant placement, maintenance coordination, property inspections, financial reporting (AppFolio-powered Owner Statements, Annual Budgets, Property Performance Reports, Balance Sheets, Cash Flow Details, General Ledgers), pricing/market analysis, and filling vacancies via 20+ website syndication.
• Real Estate Brokerage Services Full-service residential and commercial real estate buying and selling including sales negotiations, property inspections, mortgage assistance, asset marketing, and transaction processing paperwork for clients in the Central Coast of California.
• Rental Properties Listing Residential and commercial rental property listings with online application and rental search functionality, including filtering by price, beds, baths, pets, and move-in date. Rental prices range from $2,150 to $3,750 per month depending on property size, location, and features.
• MLS Search Online Multiple Listing Service (MLS) property search allowing clients to browse available properties for sale in the Central Coast California market via IDX Broker integration.
• Owner Portal AppFolio-powered online portal for property owners providing 24/7 access to financial statements, monthly summaries, year-end tax statements, online payment processing, and messaging tools to streamline communication and management.
• Tenant Portal AppFolio-powered online portal for tenants enabling rent payment (credit card, eCheck, debit card), maintenance request submission, account information viewing, rent payment tracking, and renters insurance submission; available as mobile app on iOS and Android.
• Commercial Properties Commercial property leasing and development services in California's Central Coast, including marketing for commercial spaces and the Phelps Family Project—a planned 128,000 square foot commercially-zoned development at Highway 68 and Corral de Tierra Road.
• Featured Properties Showcase Showcase of notable residential and commercial properties currently listed or recently sold through the company, with property prices ranging from $399,000 (2 bed/1 bath) to $2,400,000 (8-unit Monterey Park Apartments).
• Mortgage Calculator Online mortgage calculation tool to help clients explore investment opportunities and calculate monthly mortgage payments and financing options.

Quantifiable outcome

• 20% increase in investment return for Pajaro Circle property owner
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

One partnership is on record.

• AppFoliocoreTechnology or IntegrationAppFolio is the property management software platform used by Corral de Tierra Realty. The company's accounting system runs through AppFolio, providing owner portals with financial statements, property performance reports, and online payment capabilities. Both owner and tenant portals are powered by AppFolio.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Others

• AppFolio: Property management software platform that powers Corral de Tierra's owner/tenant portals and accounting. Comparable as the underlying technology stack; while not a competing brokerage, it represents the ecosystem vendor whose roadmap influences Corral de Tierra's digital capabilities and competitive positioning.

Broad incumbents

• Greystar Real Estate Partners: Global leader in rental housing property management with significant multifamily footprint in California. Comparable in the management of investor-owned residential units, though at institutional scale and concentrated on larger multifamily assets.
• FirstService Residential: Large North American residential property manager with extensive California operations providing full-service management for associations and rental buildings. Comparable in recurring-fee property management model and owner/tenant portal-driven operations, though focused more on HOA/condo verticals.
• Berkshire Hathaway HomeServices: National brokerage network with California franchisees providing residential sales and some property management. Comparable in buyer/seller representation and listing syndication, with similar reliance on local-agent networks in secondary California markets.
• Sotheby's International Realty: Luxury-leaning global brokerage with California offices handling high-end residential sales. Comparable in brokerage/transaction-fee revenue model and MLS-driven listing operations, especially relevant given Corral de Tierra's higher-end Central Coast positioning.
• KW Property Management: Keller Williams-affiliated residential property management arm providing tenant placement, rent collection, and owner reporting for investment property owners. Comparable as a multi-property residential manager targeting the same investor segment, though at significantly larger scale.
• Coldwell Banker: National real estate franchise with strong California presence offering brokerage, property management, and ancillary services. Comparable in offering breadth and brokerage/product mix, but operates at vastly larger scale and competes for the same owner and buyer/seller relationships in Central Coast markets.

Direct peers

• Steinbeck Real Estate: Long-established Salinas-based real estate brokerage serving Monterey County with residential sales and property management. Directly comparable as a similarly sized local full-service agency operating in the same Central Coast California geography.

Regional players

• David Lyng Real Estate: Monterey Bay-area independent brokerage with residential sales and property management services. Comparable as a similarly sized local competitor operating across Monterey/Santa Cruz counties with overlapping buyer/seller and owner-investor clientele.
• Building Line Property Management: Smaller California-based residential property manager using AppFolio with a comparable full-service owner/tenant portal model. Comparable as a similarly scaled regional property manager competing for the same small-investor customer segment in adjacent California markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/corral-de-tierra-realty-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Corral de Tierra Realty