What Thought Process does

Thought Process Aviation Solutions is a privately held Australian-headquartered specialist in offshore helicopter safety, founded in 2000 and operating with a team of 11-50 employees. The company develops and licenses an integrated product suite for high-risk industries: bespoke 3D animated Passenger Safety Briefing Videos for aircraft and helicopters; the Helicopter Flight Data Monitoring (HFDM) and 3D Analytical Software for flight profile analysis, FOQA reporting and accident reconstruction; Flight Operations Observation Programs (HOSA/LOSA) and Maintenance Operations Safety Analysis (MOSA/M-LOSA) with mobile apps feeding secure online databases; a customizable Aviation Learning Management System (ALMS); and the Offshore Safe Approach Calculator mobile app for CAP437-compliant flight planning. It also delivers an extensive catalog of self-paced online training programs — including CAP 437 Helideck Inspection (Levels 1-3), AFSO, HOITS, Human Factors Oil and Gas, HDSTP, Dangerous Goods Awareness, AROC, H2S, Drone/UAV CRM, and the multi-certificate Offshore Aviation Safety Advisor curriculum — plus advisory services such as IOGP audits, helideck inspections, AOC application support, and risk-based consulting.

The business model is hybrid: direct online enrollment for individual training courses at per-participant prices ranging from US$60 to US$3,550, project-based professional services revenue from customized 3D animated video production (priced per aircraft type and configuration), recurring subscription licensing for the HFDM, MOSA, and HOSA/LOSA software products, and bespoke consulting/auditing engagements. GTM is primarily sales-led through the company website with self-serve e-learning checkout via Stripe and PayPal, supplemented by live demonstrations for enterprise HFDM software prospects and direct corporate licensing for bulk training. Customer base spans major oil and gas operators (Petrobras, BP, Exxon Mobil, Husky Energy, Suncor, TotalEnergies, Encana), helicopter OEMs (Airbus Helicopters, Leonardo, Bell, Sikorsky), offshore wind, and business aviation operators across Australasia, Canada, Indonesia, and Malaysia.

Products are deliberately mapped against recognized regulatory and industry frameworks — CAP 437, IOGP 590/690, OPITO HOITS, HSAC, ICAO Technical Instructions, IATA Dangerous Goods Regulations, and Flight Safety Foundation BARS — which functions as both a sales credential and a switching-cost lever once content libraries and certified training records are embedded in client compliance workflows.

Name

Thought Process

Legal name

Thought Process

Website

https://thoughtprocess.com.au

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Thought Process Aviation Solutions develops bespoke 3D animated safety briefing videos, custom aviation training programs, and Helicopter Flight Data Monitoring software for offshore oil and gas, helicopter operators, and related high-risk industries across Australasia, Canada, Indonesia, and Malaysia.

Ownership category

akta.pro rank

Product category

Aviation Safety Training and Software

NAICS

Flight Training (611512), Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)

SIC

Search, Detection, Navagation, Guidance, Aeronautical Sys (3812)

akta.pro primary industry

Avionics Software, Certification & Safety-Critical Systems (DO-178/DO-254) (IMABAFAK)

akta.pro secondary industries

Helicopter Crew Change & Offshore Passenger Transfers (Oil & Gas / Wind) (TLAFACAH), Emerging Aviation Maintenance (UAS/Drone, eVTOL & Advanced Air Mobility) (EDAOAFAO)

Keywords

• Aviation safety training
• Helicopter flight data monitoring
• Animated safety briefing videos
• Offshore helideck inspection
• Aviation learning management system

Headquarters

HQ city

Middletown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Online Training Programs: Individual and corporate enrollment in online training courses with per-course fees. Courses include Aviation Flight Safety Officers, CAP 437 Helideck Inspection, Human Factors Oil and Gas, H2S Training, Dangerous Goods Awareness, and various offshore helicopter safety programs. Pricing ranges from US$60-355 per course depending on complexity.
2. Customized Animated Video Production: Development of bespoke animated Passenger Safety Briefing Videos for helicopter and aircraft operators. Videos are customized to specific helicopter types (Airbus, Bell, Leonardo, Sikorsky models) and airline configurations with company livery.
3. Aviation Safety Software Licensing: Licensing of Helicopter Flight Data Monitoring (HFDM) software and MOSA/HOSA/LOSA analysis applications for helicopter operators and maintenance organizations.
4. Consulting and Auditing Services: Aviation auditing, CAP 437 helideck inspections, Friction Testing, AOC application support, and offshore aviation advisory services for the oil and gas industry.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Thought Process Aviation Solutions develops and delivers specialized aviation safety products for the global offshore helicopter and high-risk industries, including tailored 3D animated passenger safety briefing videos, proprietary Helicopter Flight Data Monitoring (HFDM) software with 3D analytical tools, an Aviation Learning Management System (ALMS), HOSA/LOSA/MOSA observation programs, an Offshore Safe Approach Calculator mobile app, and a catalog of accredited online training programs covering CAP 437 helideck inspection, dangerous goods awareness, human factors, AFSO certification, and offshore helicopter ditching and survival. The company also provides aviation auditing, operational risk management, and bespoke consulting services to oil and gas and offshore wind clients worldwide.

Product overview

Thought Process Aviation Solutions is a company offering a portfolio of specialized products and services for the global aviation, offshore oil and gas, and high-risk industries. The core product portfolio includes: the Helicopter Flight Data Monitoring (HFDM) and 3D Analytical Software for flight data analysis and incident reconstruction; the Aviation Learning Management System (ALMS) for customized training delivery; Flight Operations Observation Programs (FOOP/HOSA/LOSA) for safety analysis; Maintenance Operations Safety Analysis (MOSA/M-LOSA) for maintenance system risk identification; and fully animated Passenger Safety Briefing Videos tailored for specific aircraft types. The company also provides the Offshore Safe Approach Calculator mobile app. Training programs include CAP 437 Helideck Inspection (Levels 1-3), Aviation Flight Safety Officers (AFSOs), Drone/UAV CRM, H2S training, Helideck Operations Initial Training (HOITS), Human Factors for Oil and Gas, Offshore Aviation Safety Advisor, Dangerous Goods Awareness, Helicopter Ditching and Survival (HDSTP), Offshore Pilot Awareness, Offshore Helicopter Incident Management (OHIM), Aeronautical Radio Operator Certificate (AROC), and Maintenance Check Flight (MCF) programs. Services encompass Animated Offshore Marine Solutions, Offshore Helicopter and Helideck Services and Support, Aviation HSSE, Operational Risk Management, Organizational Processes and Support, and Tailored Aviation Training Programs. The company utilizes high-quality 3D animations and graphics throughout its offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Helicopter Flight Data Monitoring (HFDM) and 3D Analytical Software A tailored Helicopter Flight Data Monitoring software product providing event/trigger monitoring aligned to company-specific flight envelopes, high-fidelity 3D flight analytical tools with live elevation and terrain data for onshore (EMS, Police) and offshore operations, multiple camera angles for animation review, flight profile analysis, FOQA reporting, and accident reconstruction capabilities.
• Aviation Learning Management System (ALMS) A fully customized Aviation Learning Management System delivering cost-effective in-house training with company branding capabilities, digitally signed certificates upon course completion, staff performance monitoring and tracking, and report generation for external audits and management meetings.
• Flight Operations Observation Program (FOOP) including HOSA and LOSA A turnkey Helicopter Operations Safety Analysis (HOSA) with onboard camera observation combined with traditional Line Operations Safety Audit (LOSA). Includes a tailored mobile app for in-flight observations, secure online database with customized dashboards capturing Threats, Errors and Adverse Helicopter States data, and integration with the 3D HFDM program for Evidence Based Training development.
• Maintenance Operations Safety Analysis (MOSA/M-LOSA) A predictive tool for identifying latent risk factors in maintenance systems. Includes a customized MOSA mobile app for seamless data capture during observations, an online secure database with automated report syncing, and comprehensive deliverables including Management of Change, implementation plan, training plan, observer training, operational procedural manual, and dashboard visualization.
• Animated Passenger Safety Briefing Videos Fully animated passenger safety briefing videos for the aviation industry covering airline (Fixed Wing) and offshore oil, gas, and wind turbine sectors (Helicopters). Products are 100% tailored to end users' actual aircraft configuration and livery, meeting IOGP guidelines and international regulatory standards. Includes videos for Airbus, Leonardo, Bell, Sikorsky, Twin Otter, Gulfstream G650, and Pilatus PC-24 aircraft types.
• Offshore Safe Approach Calculator (Calc) Mobile App A mobile application providing offshore helicopter pilots with an overview of 150-degree Limited Obstacle Sector (LOS) and 210-degree Obstacle Free Sector (OFS) as per CAP437. Features wind direction and rig heading entry, obstacle plotting within 7nm radius, heading bug with 1nm corridor, and situational awareness for pre-flight planning and Airborne Radar Approaches (ARA). Available for iOS via Apple App Store.
• CAP 437 Helideck Inspection Awareness Training Program (Level 1 – Theory) An animated and online training program covering the first 6 chapters of CAP437, presented in 4 parts with detailed graphics and high-quality 3D animations. Covers helideck design features, markings, visual aids, lighting systems, environmental conditions, and performance factors for offshore helicopter operations. Includes open book assessment and is prerequisite for Level 2.
• CAP 437 Helideck Inspection Training Program (Level 2 & 3 – Practical) An instructor-led practical helideck inspection training program delivered via webinar by a Senior Helideck Inspector. Level 2 involves reviewing an actual inspection and completing a checklist. Level 3 is a virtual helideck inspection with scenarios requiring checklist completion and severity rating application. Requires successful completion of Level 1 as prerequisite.
• Aviation Flight Safety Officers (AFSOs) Training Program An online training program developed with support from Flight Safety Foundation, providing newly appointed AFSOs with knowledge and skills to manage safety aspects within their organisations. Program consists of 5 parts covering introduction to AFSO, general aviation safety components, advanced human factors, SMS fundamentals, and practical AFSO duties. Includes agreement with SMS PRO for Safety Management System database access.
• Drone and UAV Crew Resource Management (CRM) Training Program A Crew Resource Management training program designed for Drone Pilots and RPAS operations, addressing human factors, specific challenges, and typical errors. Covers 7 modules including personality and behavior, communications, human performance, decision-making, situational awareness, culture and teamwork, and threat and error management.
• H2S Hydrogen Sulphide Training Program A training program for workers operating in environments with potential for H2S gas exposure. Provides information, procedures, and case studies to ensure employees understand how to identify, reduce, or eliminate H2S exposure risks. Priced at US$60 with approximately 4 hours duration or at own pace.
• Helideck Operations Initial Training Standard (HOITS) Program An animated and online training program equipping delegates with initial knowledge and skills to perform Offshore Helicopter Landing Officer (HLO) and Offshore Helideck Assistant (HDA) roles safely and effectively. Level 1 is blended online learning; Level 2 is onsite practical workplace assessment supervised by the Duty Holder. Program is mapped against IOGP, HSAC, CAP437, and OPITO standards.
• Human Factors for the Oil and Gas Industry Training A human factors training program designed for high-risk oil and gas environments, focusing on developing natural culture of compliance, managing mindset, effective teamwork, communication, emergency handling, risk detection, and situational awareness. Approximately 20 hours duration, priced at US$275. Based on human factor principles developed from aviation safety research over 40 years.
• Offshore Aviation Safety Advisor Training Program An online learning path training program providing participants with aviation safety knowledge and offshore operational procedures. Consists of 5 certificates: Aviation Flight Safety Certificate (US$1,200), CAP437 Helideck Inspection Certificate (US$775), Human Factors Oil and Gas (US$275), IOGP 690 Auditing Awareness Training (US$775), and Flight Safety Foundation BARS Offshore Standard Review (US$525). Requires 5 years offshore industry experience; target completion timeframe of 90 days.
• Offshore Helicopter Dangerous Goods Awareness Training An online training course meeting training requirements for helideck crews, helicopter flight dispatchers, ground operations, and heliport security staff. Developed in accordance with ICAO Technical Instructions and IATA Dangerous Goods Regulations (Category 7, 8, or 9). Includes 11 learning modules covering identification, classification, marking, labeling, documentation, handling, emergency response, and case studies. Meets OPITO HOITS and 2-yearly recurrent training requirements. Priced at US$65.
• Offshore Helicopter Ditching and Survival Training Program (HDSTP) A detailed training program covering governmental and industry aviation standards and survival techniques for helicopter ditching events. Developed by leading aviation safety, training, and competency assessment experts including Morne Wiid, Mike Taber, and Steve Walters. Meets industry standard requirements for ditching theory as part of a blended learning program that includes practical underwater egress simulator training.
• Offshore Pilot Awareness Training Program A training program providing offshore helicopter pilots with required knowledge to correctly interpret visual markings on offshore platforms and vessels. Covers visual helideck markings, orientation of 'H' and facility names, 210-degree Obstacle Free Sector (OFS) and 150-degree Limited Obstacle Sector (LOS), and lessons learned from past incidents. Includes offshore accident and incident 3D reconstructions and helideck design consultancy features.
• Offshore Helicopter Incident Management (OHIM) Training Program A training program providing an introduction to Bow-Tie methodology for managing top events from offshore helicopter incidents. Covers threats, consequences, barriers/controls, and escalation factors. Provides Duty Holders with access to an operational audit checklist to review facility barriers and manage serious events. Includes ERP review, Facility Maintenance Program updates, and Helideck Operations Manual assessment.
• Aeronautical Radio Operator Certificate (AROC) A certificate program for individuals needing to communicate on aviation air-band radio frequencies. Covers aircraft maintenance engineers, maintenance organizations, Helicopter Landing Officers, offshore radio operators, and Remote Pilot License holders. Includes AROC Only (US$245), AROC and GELP combined (US$295), and AROC and AELP combined (US$355) options with self-study, assessments, and practical components.
• Maintenance Check Flight (MCF) Training Program A training program preparing helicopter pilots to plan, brief, conduct, stop, and debrief Maintenance Check Flights or Test Flights using a structured Threat, Error and Undesired Helicopter State framework. Covers Level A (higher-risk) and Level B MCFs, post-maintenance verification, vibration and control anomalies, emergency procedures, and engineering troubleshooting.
• Animated Offshore Marine Solutions Tailored animations developed for offshore oil, superyacht operators, gas and wind turbine generator companies, covering specific high-risk procedures and work practices. Provides cost-effective animated safety and training solutions for offshore ships, tankers, wind installations, and emergency response plans. Developed in conjunction with Marine Supervisors and Subject Matter Experts.
• Offshore Helicopter and Helideck Services and Support Aviation auditing and offshore consultancy services including IOGP audits (Aircraft Management Guidelines 590), CAP 437 Helideck Inspections with gap analysis and friction testing, offshore Air Operators Certificate application and support, and offshore aviation advisory for contractual compliance and operational oversight.
• Aviation Health, Safety, Security and Environment (HSSE) Services assisting with preparation of aviation contract-specific HSSE plans and development of aviation HSSE bowties for hazards such as fall from height, addressing the importance of HSSE systems alongside operational and maintenance systems when interacting with major clients.
• Operational Risk Management Risk management services including safety case development using accident databases, operational risk assessments using quantitative and qualitative methodologies, development of aviation hazard bowties for specialist operations (SAR, NVG, offshore passenger transport, high-latitude, jungle operations), generation of overall survival equations, and maintenance check flight safety assurance.
• Organizational Processes and Support Advisory and assistance services covering organizational development through management of complexity and development of organizational resilience, SMS development and safety culture development, occurrence and hazard reporting systems implementation, electronic SMS support systems, base safety programs, accident investigation assistance, contract acquisition support, and framework for risk-based auditing.
• Tailored Aviation Training Programs Customized aviation training program development services including Human Factors training for pilots (CRM) and engineers (MRM), Threat and Error Management Training, LOSA and Competency Based Training, development of resilience in flight operations, and development of operational standards, procedures, and operational manuals including Standard Operating Procedures.

Quantifiable outcome

• Meeting OPITO HOITS and 2-yearly recurrent training requirements for dangerous goods training
• +1 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered supporting and core.

• SMS PROsupportingTechnology or IntegrationEstablished agreement with SMS PRO (asms-pro.com) to provide organizations with access to a tailored and world-class Safety Management System (SMS) database. Includes training support if database is purchased. Special rates and support offered for SMS software.
• International Organizations (Not Named)coreStrategic or Co-development PartnerEstablished several alliances and partnerships with other reputable international organisations that provide competitive edge, expertise and resources to deliver turn-key solutions for end-users. Specific partner names not disclosed on website.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• TRU Simulation + Training: Textron Aviation's simulation and training division producing full-flight simulators and aviation training devices. Comparable as a supplier of simulation-based aviation training and learning technology, though focused on fixed-wing and military platforms rather than offshore helicopter operations.
• FlightSafety International: Berkshire Hathaway-owned global aviation training organization operating a large network of learning centers and simulators. Comparable as a provider of professional aviation training programs and crew-resource-management curricula, though its footprint is much broader than Thought Process's offshore-helicopter niche.
• CAE: Public Canadian company and the largest pure-play civil aviation training and simulation provider. Comparable in selling pilot and maintenance training programs and simulation-based learning systems, including rotorcraft offerings, but at a vastly larger scale and across all of commercial aviation.
• Lufthansa Aviation Training: Aviation training subsidiary of the Lufthansa Group offering type-rating, CRM, and e-learning solutions. Comparable in providing regulated pilot, cabin-crew, and maintenance training to professional operators, with a much broader geographic and customer footprint than Thought Process.

Direct peers

• 3T Energy Group: Multi-brand training group (Survivex, 3T Training Services, AIS Training) focused on safety, technical, and competency training for energy, offshore wind, and process industries. Directly comparable as a seller of accredited offshore and industrial safety training, with growing wind and renewables exposure similar to Thought Process's stated expansion areas.
• Maersk Training: Provider of safety and technical training for the offshore, maritime, and wind energy sectors. Directly comparable as a vendor of OPITO-aligned offshore safety training, including helicopter-related crew training, with overlapping course catalogs in HLO/HDA, HUET, and dangerous goods.
• RelyOn Nutec: International provider of safety and technical training for energy, maritime, and offshore industries, formed from the merger of Falck Nutec and RelyOn. Directly comparable as an OPITO- and STCW-accredited training supplier competing for the same offshore and high-risk-industry training budgets as Thought Process.
• AeroStar Training Services: Aviation training provider delivering type ratings, recurrent training, and crew resource management programs with simulator assets. Comparable as a focused aviation training company selling to commercial and rotorcraft operators, with a similar emphasis on regulatory-aligned pilot training content.
• Avsoft: Provider of aviation e-learning courses, training management systems, and exam preparation for airlines, MROs, and regulators. Directly comparable as a specialist in online aviation training content and a learning management system, overlapping with Thought Process's ALMS and online course catalog.
• Flight Data Services: Specialist in flight data monitoring, FOQA, and flight data analysis services for airlines and rotorcraft operators. Directly comparable as a provider of helicopter and fixed-wing flight data analysis tooling, sitting in the same procurement category as Thought Process's HFDM product for safety and FOQA programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TP_Aviation
• LinkedInlinkedin.com/company/thought-process-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thought Process