Salmond Reed Architects
Salmond Reed Architects is a New Zealand architectural practice founded in 1992 specializing in heritage conservation and architectural design. It serves government bodies, educational institutions, religious organizations, and private owners across New Zealand with seismic strengthening, restoration, and conservation planning services.
- Company typePrivate
- Founded1992
- HeadquartersAuckland, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Salmond Reed Architects does
Salmond Reed Architects is a New Zealand-based architectural practice headquartered in Auckland at Level 4, Landmark House, 187 Queen Street. Founded in 1992, the firm specializes in heritage conservation and architectural design services for historic and contemporary buildings, serving government bodies, educational institutions, religious organizations, cultural institutions, and private property owners across New Zealand. Named clients include Dunedin City Council, Heritage New Zealand Pouhere Taonga, Auckland War Memorial Museum, Diocesan School for Girls, University of Auckland, St Matthew in-the-City Anglican Church, and Turangawaewae Marae.
The practice's core offerings include heritage conservation services (heritage assessments, conservation plans, maintenance management plans, specialist material specifications), architectural design services for residential and commercial projects, and supporting modules for investigation and analysis, design documentation, and project management. The firm is distinguished by specialized expertise in seismic strengthening of heritage structures while preserving historic character, including achieving 100% of New Building Standard (NBS) on projects such as the Diocesan School chapels (completed September 2025). Technical differentiators include traditional conservation techniques, material reuse philosophy (75% re-use of original Marseille terracotta roof tiles and 100% re-use of original copper fish-scale tiles on Dunedin Railway Station), and an established network of specialist craftsmen (stone masons, metalworkers, lead light specialists, heritage painters). Long-standing partnerships include engagements with Jasmax, Herbst Architects, Creative ARCH design architects, FJMT Studio, and Naylor Love.
The business model operates as a professional services consultancy with project-based pricing determined by scope, complexity, and duration. Revenue is generated through professional fees for architectural consulting, heritage assessments, conservation plans, and project oversight. The firm acquires work through direct client relationships, professional referrals, and reputation within the heritage conservation sector, with go-to-market concentrated in a single-country/domestic channel. The practice is privately held, founder-led (Jeremy Salmond), and operates without disclosed external shareholders, institutional investment, or subsidiary structure. Note: firmographic data shows year_founded as 1988 while company history states 1992; the 1992 date is used here as the more specific primary-source record.
Salmond Reed Architects firmographics
Firmographics- Name
- Salmond Reed Architects
- Legal name
- Salmond Reed Architects
- Website
- https://salmondreed.co.nz
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Salmond Reed Architects is a New Zealand architectural practice founded in 1992 specializing in heritage conservation and architectural design. It serves government bodies, educational institutions, religious organizations, and private owners across New Zealand with seismic strengthening, restoration, and conservation planning services.
- Ownership category
- akta.pro rank
Salmond Reed Architects industry classification
Industry- Product category
- Heritage Architecture Services
- NAICS
- Architectural Services (54131), Architectural Services (541310)
- akta.pro primary industry
- Historic Preservation & Conservation Planning (BPAHAKAH)
- akta.pro secondary industry
- Historic Home Renovation & Preservation (HSAPAEAG)
Keywords
Where Salmond Reed Architects is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Salmond Reed Architects business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Others
Revenue model
- Architectural Services: Full architectural and design services including design, investigation and analysis, documentation and project management, and conservation services for heritage buildings. Revenue is generated through professional fees for architectural consulting, heritage assessments, conservation plans, and project oversight.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Salmond Reed Architects product offering
Product offeringCore offering
Salmond Reed Architects is a New Zealand architectural practice providing heritage conservation services and architectural design services for historic and contemporary buildings. Core offerings include heritage assessments, conservation plans, condition surveys and defects analysis, seismic strengthening design (up to 100% New Building Standard), detailed specifications for heritage repairs, and bespoke design for residential, commercial, ecclesiastical, and cultural buildings across New Zealand.
Product overview
Salmond Reed Architects is a single unified architectural practice offering integrated heritage conservation and architectural design services. The core offering combines Heritage Conservation Services with Architectural Design Services, supported by specialized modules for Design, Investigation & Analysis, Documents & Management, and Conservation. The practice is recognized as New Zealand's leading heritage and conservation specialists with over 30 years of experience. Their portfolio spans heritage buildings (churches, museums, railway stations, marae), residential projects (villas, cottages, new builds), and commercial buildings (hotels, offices, educational facilities).
Differentiator
Problem solved
Functional benefit
Products and services
- Heritage Conservation Services Specialist heritage and conservation services for New Zealand's built cultural heritage, including heritage assessments, conservation plans, conservation policy guidance documents, maintenance management plans, and detailed specifications for heritage building repairs and specialist materials. Targets government bodies, Heritage New Zealand, educational institutions, churches, and marae.
- Architectural Design Services
Quantifiable outcome
- Dunedin Railway Station restoration achieved 75% re-use of original Marseille terracotta roof tiles and 100% re-use of original copper fish-scale tiles
- +2 more outcomes
Companies that use Salmond Reed Architects
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles5 records
Salmond Reed Architects technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Salmond Reed Architects partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Creative ARCH design architectscoreSalmond Reed Architects worked in close collaboration with Creative ARCH design architects as the architectural heritage consultants for the Diocesan School Chapel Remediation project, achieving 100% NBS alongside comprehensive restoration.
- Herbst ArchitectscoreAssociation with Herbst Architects for the Melanesian Mission upgrade project, with Herbst Architects designing the striking new restaurant pavilion while Salmond Reed provided heritage architecture services. Project won 2018 NZIA Heritage Award.
- Fraser Thomas EngineerscoreEngineering partnership for seismic upgrade design and structural assessments on heritage projects including Diocesan School Chapel Remediation project.
- JasmaxcoreLong-standing partnership with Jasmax on heritage restoration projects including Auckland Civic Theatre (awarded 2000 NZIA-Resene Colour Award jointly) and Auckland War Memorial Museum Te Ao Marama South Atrium Precinct (2021 Heritage Award).
- FJMT StudiocorePartnership with FJMT Studio on Auckland War Memorial Museum Te Ao Marama South Atrium Precinct project, working as heritage consultants alongside design architects Jasmax since 2015.
- Noel Lane ArchitectsminorCollaboration on Auckland War Memorial Museum projects including the Kauri Bowl designed by Noel Lane Architects (completed 2006).
- Workshop EminorCollaboration with Workshop E on Waitangi Treaty House exhibition installation, with Salmond Reed providing built heritage advice for the touchable and minimally invasive exhibition design.
- Foundation North (formerly ASB Community Trust)coreClient engagement as conservation architects to oversee major refurbishment of Foundation North's offices located in Allendale House heritage building, including design of new annexe building.
- Naylor Love DunedincoreConstruction partnership on Dunedin Railway Station restoration project, receiving Master Builders Association gold award and national heritage category winner in 2024.
- Specialist Craftsmen and TradespeoplecoreNetwork of specialist local craftsmen including stone masons, metalworkers, carpenters, lead light specialists, and heritage painters who collaborate on conservation projects.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Salmond Reed Architects competitors and assessment
Company assessmentDirect peers
- Jasmax: Large New Zealand architecture and design firm with significant heritage and cultural project experience; long-standing co-design partner of Salmond Reed (Auckland Civic Theatre, Auckland War Memorial Museum) and competes for similar civic and heritage commissions.
- Architectus: Australian and New Zealand architecture practice with a heritage, conservation and adaptive reuse portfolio that competes for the same institutional heritage and cultural building commissions across Australasia.
- Athfield Architects: Auckland-based architectural practice with award-winning work across residential, public and heritage-sensitive projects in New Zealand, operating in the same institutional and cultural building market.
- Herbst Architects: Auckland-based architectural practice with a strong portfolio in heritage, residential and cultural projects; partnered directly with Salmond Reed on the Melanesian Mission upgrade and competes for similar institutional and private heritage commissions in New Zealand.
Broad incumbents
- Donald Insall Associates: UK heritage architecture and conservation consultancy; comparable specialist practice at international scale serving civic, religious and institutional heritage clients, providing a benchmark for Salmond Reed's growth trajectory.
- Warren and Mahoney: Major New Zealand architecture firm with deep heritage, civic and cultural project experience including conservation work; a much larger incumbent that competes for many of the same high-profile heritage commissions.
- Purcell: International architecture and heritage consultancy with extensive work on listed and culturally significant buildings; comparable to Salmond Reed in heritage-only focus and institutional client base, but operating at much greater scale in the UK and internationally.
Regional players
- Bates Smart: Australian architecture practice with a dedicated heritage and conservation practice, comparable to Salmond Reed's specialist offering but operating primarily across Australia rather than New Zealand.
- Lovell Chen: Melbourne-based heritage architecture and conservation specialist comparable to Salmond Reed in scale and scope, but serving Australian institutional clients rather than New Zealand.
Emerging players
- GML Heritage: Australian heritage consultancy providing conservation management plans, heritage impact assessments and specialist advice that complements architectural heritage work; a comparable specialist in the broader Australasian heritage services ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Salmond Reed Architects social profiles
Digital presenceSalmond Reed Architects financial estimates
Financial estimateRevenue estimate
Valuation estimate
Salmond Reed Architects leadership team
Management profileNumber of profiles
Profiles1 record
Salmond Reed Architects funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Salmond Reed Architects M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Salmond Reed Architects
What does Salmond Reed Architects do?
Salmond Reed Architects is a New Zealand architectural practice providing heritage conservation services and architectural design services for historic and contemporary buildings. Core offerings include heritage assessments, conservation plans, condition surveys and defects analysis, seismic strengthening design (up to 100% New Building Standard), detailed specifications for heritage repairs, and bespoke design for residential, commercial, ecclesiastical, and cultural buildings across New Zealand.
Is Salmond Reed Architects a public or private company?
Salmond Reed Architects is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Salmond Reed Architects founded?
Salmond Reed Architects was founded in 1992. It employs 11 to 50 people.
Where is Salmond Reed Architects based?
Salmond Reed Architects is headquartered in Auckland, New Zealand, in the Oceania region.
How does Salmond Reed Architects make money?
One revenue line is on record: architectural Services.
Who are Salmond Reed Architects's main competitors?
Direct peers on record are Jasmax, Architectus, Athfield Architects and Herbst Architects. Broad incumbents are Donald Insall Associates, Warren and Mahoney and Purcell. Regional players are Bates Smart and Lovell Chen. GML Heritage is listed as an emerging player.
Does Salmond Reed Architects have an API?
No public API is recorded for Salmond Reed Architects.
What industry is Salmond Reed Architects in?
Salmond Reed Architects's product category is Heritage Architecture Services. Its primary akta.pro industry code is BPAHAKAH, Historic Preservation & Conservation Planning, with a secondary code of HSAPAEAG, Historic Home Renovation & Preservation. Its NAICS code is 54131.