What WORKSHOP EDUCATION, LLC does

Workshop Education, LLC is a privately held after-school enrichment provider founded in 2009 and domiciled in Redwood City, California. The company delivers K-8 enrichment classes directly on the campuses of four partner schools in the San Francisco Bay Area: Farallone View Elementary (Montara), Hatch Elementary (Half Moon Bay), North Star Academy (Redwood City), and Woodside Elementary (Woodside). Classes run every school day from dismissal until 6 p.m., serving Bay Area families seeking structured academic and life-skills programming outside the standard school day.

The company's product is organized into two complementary offerings: Study Skills Classes, which focus on executive functioning, organization, homework management, and stress management, and Innovation Classes, which cover STEM, design thinking, and leadership through hands-on projects. Curriculum is developed in-house, drawing on Lucy Calkins' Writer's Workshop model and Stanford d.school's design-thinking methodology, with an output of roughly 360 unique classes per year (two per day across 180 school days). The pedagogical model is proprietary, but there is no proprietary software platform; scheduling and billing are managed through the third-party SchoolCareWorks parent portal.

Revenue is generated through usage-based tuition billed monthly and calculated to the minute: families pay tiered hourly rates ($26/hr under 6 hours/week; $24/hr at 6-10 hours; $22/hr above 10 hours), plus a $75 non-refundable registration fee. Discounts are offered for siblings attending the same day and for K-12 educators (30%). The go-to-market motion is direct-to-consumer, driven primarily by word-of-mouth referrals and Bay Area Parent magazine recognition (an 11-time "Family Favorite" winner, plus "Best Tutoring and Learning Center" and "Best STEM Support Program"). The company is owner-operated, with no disclosed external funding, and is currently led by Rick Frisbie following the 2021 death of founder Alexa Stuart Frisbie.

Name

WORKSHOP EDUCATION, LLC

Legal name

Workshop Education, LLC

Website

https://workshopeducation.org

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Workshop Education, LLC is a private, owner-operated after-school enrichment provider delivering K-8 Study Skills and Innovation classes on four partner school campuses in the San Francisco Bay Area, serving Bay Area families via a direct-to-consumer, usage-based tuition model.

Ownership category

akta.pro rank

Product category

After-School Enrichment Services

NAICS

Educational Services (61)

SIC

Services-Educational Services (8200)

akta.pro primary industry

After-School Academic Support Programs (Centers & Clubs) (EDAJALAM)

Keywords

• After-school enrichment
• K-8 enrichment programs
• STEM enrichment classes
• Study skills tutoring
• Design thinking education

Headquarters

HQ city

Montara

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales

Revenue model

1. After-School Enrichment Tuition: Workshop Education generates revenue through hourly tuition fees charged to families for enrichment class attendance. Billing is usage-based: families are billed monthly (7th of each month, processed on the 15th) for the exact number of minutes attended, calculated to the minute. Tiered pricing based on weekly hours enrolled (Novice: <6 hrs/week at $26/hr; Apprentice: 6-10 hrs/week at $24/hr; Master: >10 hrs/week at $22/hr). Sibling discounts and educator discounts are available. This is a recurring monthly revenue stream driven by enrolled families.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Workshop Education delivers after-school enrichment classes for K-8 students directly on partner school campuses in the San Francisco Bay Area. Its two core programs—Study Skills Classes (executive functioning, organization, homework management, stress management) and Innovation Classes (STEM, design thinking, leadership)—are built on the Writer's Workshop and Stanford d.school models. Classes run every school day from dismissal until 6 p.m. with same-day scheduling flexibility, and families are billed to the minute on a monthly cadence.

Product overview

Workshop Education offers a unified after-school enrichment program featuring two complementary core products: Study Skills Classes (focusing on executive functioning, organization, homework management, and academic success) and Innovation Classes (covering STEM, design thinking, and leadership through hands-on projects). The program operates on a flexible 'flex enrichment' model supported by a Parent Portal for scheduling and billing management. Classes run daily from school dismissal until 6 p.m. across four partner schools in the Bay Area (Farallone View, Hatch, North Star Academy, and Woodside Elementary), with curriculum designed in-house based on educational research and the Writer's Workshop model adapted from Lucy Calkins and Stanford d.school principles.

Differentiator

Problem solved

Functional benefit

Products and services

• Study Skills Classes After-school enrichment classes for K-8 students teaching executive functioning, organization, homework management, study skills, stress management, and conflict resolution, with whole-group mini-lessons followed by individualized homework help.
• Innovation Classes After-school enrichment classes for K-8 students covering STEM, design thinking, and leadership through hands-on team projects at each student's own level, including My Company Day, Workshop Inventor's Challenge, and student presentations, with curriculum designed in-house using Stanford d.school principles.

Quantifiable outcome

• Parents consistently report children have higher grades, are more engaged in learning, and participate more in class after taking Study Skills and Innovation classes.
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Emerging players

• Engineering For Kids: Franchise STEM enrichment provider offering engineering, coding, and technology programs for K-8 students in after-school and camp formats. Direct overlap with Workshop Education's Innovation Classes on STEM curriculum and on-campus delivery model.
• Code Ninjas: Franchise STEM enrichment program teaching kids to build video games and develop coding skills. Targets a similar after-school STEM enrichment parent audience as Workshop Education's Innovation Classes, but with a narrower curriculum focus on game development and coding.
• Bricks 4 Kidz: Franchise STEM enrichment program using LEGO-based engineering and robotics for elementary-age students. Comparable to Workshop Education in its on-campus after-school delivery model and STEM curriculum, though with a more specialized mechanical engineering focus.
• Club SciKidz: National STEM enrichment franchise offering science and technology camps and after-school programs for elementary and middle school students. Comparable to Workshop Education's Innovation Classes through its STEM focus and on-campus delivery model.

Direct peers

• iD Tech: STEM and design thinking enrichment provider for K-12 students, offering on-campus and online programs in coding, robotics, and creative tech. Directly comparable to Workshop Education's Innovation Classes, particularly the Stanford d.school-inspired curriculum and project-based learning approach.

Broad incumbents

• Sylvan Learning: National tutoring and enrichment franchise offering personalized instruction in math, reading, writing, STEM, and test prep. Targets the same K-8 parent audience as Workshop Education with broader geographic reach, but with less flexible scheduling and less focus on design thinking or executive functioning curricula.
• Kumon: Global franchise operator of supplemental math and reading learning centers serving K-12 students. While more focused on worksheets and skill drills than Workshop Education's design thinking/executive functioning pedagogy, it directly competes for the same after-school enrichment parent wallet in the Bay Area and beyond.
• Huntington Learning Center: National tutoring franchise offering test prep, subject tutoring, and study skills instruction for K-12 students. Overlaps with Workshop Education's Study Skills curriculum focus on executive functioning and academic success, but operates in dedicated centers rather than on school campuses.
• Mathnasium: Franchise-based math-focused learning centers serving elementary and middle school students. Competes with Workshop Education for after-school enrichment dollars in Bay Area suburbs, but is single-subject (math) versus Workshop's broader study-skills and innovation curriculum.

Regional players

• Galileo Learning: Bay Area-based summer camp and after-school enrichment operator focused on innovation, design thinking, and STEAM. Highly comparable to Workshop Education in regional footprint, age group served, and pedagogical emphasis on design thinking and hands-on maker projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/workshop-education-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WORKSHOP EDUCATION, LLC