What Visionchart does

Visionchart (legal entity Vision Chart Pty. Limited) is an Australian manufacturer and direct supplier of visual communication and acoustic solutions, established in 1983 and headquartered in Huntingwood, NSW, with additional offices in QLD, VIC, WA, and Papatoetoe (Auckland), New Zealand. The company builds and supplies physical products for writing, display, and acoustic treatment — including magnetic whiteboards, Lumiere branded toughened safety glass writing boards (4.5mm, low-iron Starphire glass with a proprietary VISION COAT UV curing process and a 50-year warranty on the erasing surface), framed and EDGE LX7 slim-frame pinboards, mobile whiteboards, room dividers, height-adjustable desks, notice cases, hospitality/healthcare display solutions, and custom-printed boards produced via in-house large format printing. Its acoustic portfolio combines proprietary SANA rigid PET panels (60% recycled polyester fibre, claimed up to 70% noise reduction) with reseller lines from Autex (Quietspace, Cube, Vertiface, Composition, Symphony) and Woven Image (EchoPanel, 60% post-consumer recycled PET), plus Forbo Krommenie cork linoleum surfaces.

The business model is B2B and B2C manufacturer-direct: products are sold via the visionchart.com.au e-commerce storefront, a freecall sales line, regional offices, social channels (LinkedIn, Instagram, Facebook), and printed and digital catalogues. Revenue streams are predominantly one-time/perpetual license sales of physical goods across catalogue items and made-to-order custom products, with acoustic solutions as a third stream. Pricing is quote-based for both catalogue and MTO products, with 30-day quote validity and AUD pricing plus GST. Customer segments are Education (primary), Corporate/Commercial, Hospitality & Healthcare, and Custom/Project, with education-focused catalogue editions and tender-grade ESG credentials (GECA, Green Star eligibility, Willie Weston First Nations design collaboration) supporting institutional procurement.

Strategically, Visionchart has extended beyond its writing-board heritage into adjacent categories — Interactive Touch Panels, height-adjustable desks, acoustic walls/ceilings/screens, room dividers, and bespoke printed boards — while maintaining a five-office ANZ distribution footprint and Australia-based manufacturing as its primary differentiators. The company is privately held with no disclosed external funding, M&A, or leadership changes.

Name

Visionchart

Legal name

Vision Chart Pty. Limited

Website

https://visionchart.com.au

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Visionchart is an Australian manufacturer and direct supplier of whiteboards, glassboards, pinboards, acoustic panels, mobile furniture, and custom-printed visual communication products, serving education, corporate, hospitality, and custom project customers across Australia and New Zealand.

Ownership category

akta.pro rank

Product category

Visual Communication and Acoustic Products

NAICS

Audio and Video Equipment Manufacturing (33431)

SIC

Glass Products, Made Of Purchased Glass (3231), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Whiteboarding & Visual Collaboration (BPAMAMAI)

akta.pro secondary industry

Large-Format & Specialty Printing (Signage, Posters, Displays) (MPAJALAD)

Keywords

• Visual communication products
• Acoustic panel solutions
• Whiteboard manufacturing
• Glassboard writing surfaces
• Pinboard display boards

Headquarters

HQ city

Blacktown

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Physical Products Sales: Direct sales of visual communication products including whiteboards, glassboards, pinboards, acoustic panels, mobile boards, height adjustable furniture, and accessories. Mix of standard catalogue products and made-to-order (MTO) custom products.
2. Custom Printed Products: Hi-tech large format printing services for custom printed whiteboards and glassboards with bespoke designs, logos, and personalized information for specific organizational needs.
3. Acoustic Solutions: Sale of acoustic panels, tiles, room dividers, desk screens, and wall/ceiling treatments from their own manufacturing and sourced partners (SANA, Autex, EchoPanel).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Visionchart manufactures and supplies visual communication products including magnetic and porcelain whiteboards, Lumiere glassboards with proprietary VISION COAT UV curing, framed and slim-frame pinboards, mobile boards, height adjustable desks, room dividers, and acoustic panels (own SANA brand plus distributed Autex and EchoPanel ranges). The company also offers custom-printed boards and acoustic solutions via in-house large format printing for made-to-order projects serving education, corporate, commercial, hospitality, and healthcare customers across Australia and New Zealand.

Product overview

Visionchart is an Australian manufacturer of visual communication and acoustic solutions. The product portfolio is organized as a platform of complementary physical products rather than a unified software platform. The core offerings include Whiteboards (standard, porcelain, projection, and planner styles) and Glassboards (Lumiere branded toughened glass with lifetime warranty), supplemented by Pinboards in various surface materials (Vertiface, Krommenie cork, Suzette fabric, acoustic materials). Mobile solutions include Mobile Whiteboards, Room Dividers (including acoustic ZIP dividers with 85% noise absorption), and Height Adjustable Desks. The acoustic portfolio features SANA branded PET panels (60% recycled, reducing up to 70% noise) alongside Autex products (Quietspace, Cube, Vertiface, Composition, Symphony, Frontier, Horizon, Cascade, Cove, Vicinity) and Woven Image EchoPanel (60% post-consumer recycled PET). Hospitality and educational offerings include notice cases, snap frames, barriers, sanitiser stations, and specialized furniture. The company also offers Custom Printed Whiteboards and Glassboards with large format printing capabilities. Accessories include magnetic accessories, cleaning supplies, flipchart pads, and presentation equipment.

Differentiator

Problem solved

Functional benefit

Products and services

• Whiteboards Magnetic and non-magnetic writing surfaces available in standard, porcelain, projection, and planner board variants with wall-mounted and mobile options for offices and classrooms.
• Glassboards (Lumiere) Lumiere branded 4.5mm toughened safety glass writing surfaces with magnetic receptive finish, low-iron Starphire glass, VISION COAT UV curing process, and 50-year warranty on the erasing surface.
• Pinboards Display boards in framed, wrapped, and EDGE LX7 slim frame styles with surfaces in Vertiface, Krommenie cork, Suzette fabric, SANA acoustic, Acoustica, and EchoPanel materials.
• Mobile Whiteboards Portable whiteboard solutions including Communicate Mobile, Porcelain Mobile, JART A-Frame, IdeaBoard A-Frame, ALPHA AD1, Huddle Double, BUZZ, Mobile Combo, and Mobile Music Board with magnetic surfaces and locking castors.
• SANA Acoustic Products Rigid PET acoustic panels made from 60% recycled polyester fibre including 3D Wall Tiles, Shapes hexagon tiles, Summit standing dividers, Slider desk dividers, and Easy Stick panels, reducing up to 70% of noise.
• Autex Acoustic Products Range of Autex acoustic solutions including Quietspace Panel, Cube panels, Vertiface fabric, Composition and Symphony wallcoverings, 3D Tiles, Cascade hanging screens, Cove desk dividers, Vicinity desk screens, Frontier baffles, Horizon floating panels, and Etch laser-etched patterns.
• EchoPanel Woven Image EchoPanel 3D acoustic panels made from 60% post-consumer recycled PET plastic bottles, available in 7mm, 12mm, and 24mm thicknesses; pinnable, lightweight, printable, and 100% recyclable with 10-year life expectancy.
• Height Adjustable Desks Height adjustable tables and desks including Breakroom Table with pneumatic gas lift (688-1058mm height range) and Mobile Desk with adjustable height (780-1110mm) and tilt angle functionality.
• Hospitality Products Hospitality and healthcare display solutions including hand sanitiser stations, display signage, barrier stands, crowd control ropes, and groove felt letter boards.
• Room Dividers Flexible space division solutions including ZIP Acoustic Room Dividers (NRC 0.85 rating), Communicate Whiteboard Room Dividers, Huddle Double Whiteboard Mobile, and Element Architectural Mobile stands.
• Notice Cases and Frames Display cases for indoor and outdoor use including BeNoticed sliding/hinged door cases, TX weather resistant cases, NEO whiteboard notice cases, and snap frame poster holders in various sizes.
• Flipcharts and Easels Presentation and brainstorming tools including Standard, Deluxe, and Magnetic Glass Flipcharts, Universal flipchart stands, tripod easels, and audio visual accessories.
• Projection Screens Projection display solutions including pull-down screens, motorised ceiling/wall mounted screens, and tripod projection screens in various sizes.
• Custom Printed Whiteboards and Glassboards Bespoke graphic whiteboards and glassboards with hi-tech large format printing including School Planners, Safety Boards, and Sports boards, with CMYK and Pantone colour matching.
• Interactive Touch Panels Interactive digital display panels for education and commercial environments enabling touch-based collaboration and presentation.

Quantifiable outcome

• Reduces up to 70% of noise in interior spaces with SANA acoustic panels
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Autex (Autex Acoustics)coreTechnology or IntegrationAutex is a key supplier of acoustic fabric and panel products integrated into Visionchart's product range. Products include Vertiface (decorative fabric for pinboards), Composition, Symphony (acoustic wall coverings), Quietspace Panel, Cube, Frontier, Horizon, Cascade, Vicinity, Cove, and Peel 'n' Stick tiles. Autex products are sourced and supplied for Visionchart's acoustic solutions category.
• Woven Image (EchoPanel)coreTechnology or IntegrationWoven Image supplies EchoPanel and Embossed 3D acoustic panels for Visionchart's acoustic product range. EchoPanel is made from 60% post-consumer recycled PET plastic bottles, certified by Good Environmental Choice Australia, and qualifies for Green Star credits.
• Forbo (Krommenie)coreTechnology or IntegrationForbo Krommenie is a natural cork linoleum product used on Visionchart's framed pinboards and sliding glass door notice cases. Made from oxidised linseed oil, rosin, and finely ground cork for sustainability and durability. Krommenie is GECA (Good Environmental Choice Australia) certified.
• Willie Weston (First Nations Design)minorStrategic or Co-development PartnerCollaboration with First Nations artist collective Willie Weston for the Autex x Willie Weston acoustic panel collection featuring contemporary First Nations design. Contributes to fair and equitable income for each artist and is carbon neutral.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Quartet (ACCO Brands): Quartet, owned by ACCO Brands, is a leading manufacturer of whiteboards, glassboards, bulletin boards and visual communication products globally. It is the most direct peer to Visionchart, competing head-to-head in the same product categories for corporate and education customers.
• Legamaster: Legamaster manufactures whiteboards, pinboards, glass writing boards and visual collaboration products (including mobile boards and acoustic solutions) for office and education markets. Directly comparable to Visionchart's whiteboard, pinboard and acoustic portfolio, though serving primarily European markets.
• Bretford: Bretford manufactures mobile AV carts, charging solutions and technology furniture for education and corporate environments. Directly comparable on Visionchart's mobile whiteboard and mobile furniture lines, particularly for education and corporate meeting spaces.
• Bi-Silque: Bi-Silque is a European manufacturer of visual communication and presentation products including notice boards, whiteboards, easels and display solutions. Directly comparable product set to Visionchart's whiteboards, pinboards, notice cases and flipcharts.

Broad incumbents

• MillerKnoll: MillerKnoll (Herman Miller + Knoll + HAY) is a global office furniture and workplace solutions group whose product set increasingly includes collaboration whiteboards, mobile boards and space-division furniture that compete with Visionchart's mobile and height-adjustable offerings.
• Polyvision (Steelcase): Polyvision, part of Steelcase, is a global manufacturer of ceramicsteel whiteboards and visual collaboration products integrated into Steelcase's broader workplace portfolio. A broader incumbent whose whiteboard range overlaps directly with Visionchart's core, with much larger scale and global reach.
• Forbo Flooring Systems: Forbo manufactures Krommenie natural cork linoleum and flooring products, which Visionchart uses on its pinboards. As a broader building materials incumbent with a sustainability and design focus, Forbo is a comparable supply-side peer in the architectural surfaces category.

Emerging players

• Woven Image: Woven Image is an Australian manufacturer of EchoPanel and Embossed 3D acoustic panels made from recycled PET. Both a supplier to and a competitor of Visionchart in the architectural acoustics category, with overlapping education and corporate customers.
• Autex Acoustics: Autex Acoustics manufactures PET acoustic panels, fabrics and wallcoverings (Vertiface, Quietspace, Symphony, Cube). Both a core supplier of Visionchart's acoustic range and a competitor selling direct into the same AU/NZ architectural and education channels.

Others

• Officeworks: Officeworks is Australia's largest office supplies retailer and a primary distribution channel for visual communication products including whiteboards and notice boards. Functions as both an indirect competitor (catalogue whiteboards) and a complementary channel for Visionchart's more specialised, made-to-order range.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/visionchartau
• LinkedInlinkedin.com/company/visionchart-visual-communication
• Instagraminstagram.com/visionchart

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visionchart