Billo
Billo is a creator marketing platform that connects brands with 5,000+ vetted video creators to produce UGC ads, combining a marketplace with the CreativeOps data engine (built on 326K+ ads and $505M in purchase value) to optimize paid social creative performance.
- Company typePrivate
- Founded2019
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Billo does
Billo operates a creator marketing platform that connects brands with a vetted network of video creators to produce user-generated content (UGC) ads for paid social campaigns. The platform combines a two-sided marketplace (5,000+ creators serving 22,000+ brands across the US, Canada, UK, and Australia) with a performance data engine called CreativeOps, which is built on a proprietary dataset of 326K+ video ads tied to $505M in purchase value. Core product modules include the Partnerships Hub for ongoing creator relationships, a Script Generator for data-led briefs, Creator Matching driven by performance data, Ad Variation generation from existing footage, and Creative Analytics that connect campaign performance back to creative decisions. The company maintains a deep integration with Meta's Marketing and Graph APIs to import live ad account data, and is recognized as a Top 10 creative partner for Meta globally.
Billo monetizes through a hybrid model combining marketplace commissions on per-order creator fees, platform service fees and surcharges, prepaid pack purchases valid for 12 months, and a recurring CreativeOps subscription for the AI-powered data engine. The GTM motion is primarily product-led growth with free self-serve sign-up for both brands and creators, supplemented by a dedicated enterprise and agency sales motion that targets performance marketing teams at large accounts such as Google, Udemy, Panasonic, Bic, Monday.com, and Costco. The company is headquartered in San Francisco with engineering and product operations based in Vilnius, Lithuania, and is GDPR-compliant with servers in US Central 1 (Iowa) and US East 1 (North Virginia). To date Billo has raised $2.5M in seed funding (2021) from Open Circle Capital and Practica Capital; the company has 51-100 employees and is founder-led.
Billo firmographics
Firmographics- Name
- Billo
- Legal name
- Billo.app, UAB
- Website
- https://billo.app
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Billo is a creator marketing platform that connects brands with 5,000+ vetted video creators to produce UGC ads, combining a marketplace with the CreativeOps data engine (built on 326K+ ads and $505M in purchase value) to optimize paid social creative performance.
- Ownership category
- akta.pro rank
Billo industry classification
Industry- Product category
- Creator Marketing Platform
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Creator Sponsorship & Brand Deal Monetization Tools (MPACAFAG)
- akta.pro secondary industry
- Creator Licensing & Rights Monetization (UGC Licensing, Music/Video Rights) (MPACAFAK)
Keywords
Where Billo is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Billo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform Service Fees: Billo charges platform fees in addition to Order Fees paid to creators. These include service fees, subscription charges, and applicable taxes or surcharges on top of creator compensation.
- CreativeOps Subscription: Monthly subscription model for CreativeOps Service providing time-limited access to AI-powered data-driven creator marketing tools. Automatically renews each billing period unless cancelled.
- Pack Purchases: Prepaid bundles that can be used to obtain Deliverables (creator content) within the Platform. Valid for 12 months from purchase date. Non-refundable except under limited circumstances.
- Order Fees: Per-transaction fees where brands pay creators for content creation. Billo acts as authorized payment agent collecting and disbursing funds.
- Additional Assets: Creators can list Additional Assets (additional content, footage, clips, edits) for separate purchases. Billo adds commission fees and markups to base creator prices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | CreativeOps Subscription - Monthly AI-powered data engine access |
| Unit Pricing | Pay-as-you-go | Pack Purchases - Prepaid creator content bundles |
| Subscription | Monthly | Staff Engineer Compensation |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Billo product offering
Product offeringCore offering
Billo operates a creator marketing platform that connects brands with a network of 5,000+ vetted creators to produce user-generated content (UGC) video ads. The platform combines a Partnerships Hub for creator sourcing and ongoing collaborations with CreativeOps, a data engine built on 326K+ video ads representing $500M+ in purchase value, providing AI-generated scripts, performance-based creator matching, ad variation generation, and creative analytics. Brands pay via monthly subscriptions, prepaid content packs, and per-order fees, with Billo taking commissions on transactions between brands and creators.
Product overview
Billo is a unified creator marketing platform that combines production and performance in a single workflow. The core platform is Billo.app, which includes two main product modules: Partnerships Hub (for creator partnerships and organic reach) and CreativeOps (the data engine for script generation, creator matching, ad variations, and analytics). The platform also offers dedicated services for brands and agencies. The mobile app extends access to creators for monetization and brands for management on-the-go.
Differentiator
Problem solved
Functional benefit
Brands
- CreativeOps: The first anti-guesswork data engine for creator marketing, built on 326k ads with $500M in purchase value.
- Partnerships Hub
Products and services
- CreativeOps Subscription-based data engine for creator marketing that uses AI to generate data-led briefs, match brands with best-fit creators, generate ad variations from existing footage, and provide creative analytics with optimization recommendations. Built on analysis of 326K+ video ads representing $500M+ in purchase value. Available as a monthly subscription.
- Partnerships Hub Marketplace platform module for partnering with 5,000+ vetted creators and producing video ads at scale. Supports organic reach posting on creator profiles, partnership ads running from creator handles, and a unified workflow for managing creator relationships and content production.
- Billo Platform Unified, data-fed SaaS system for producing, testing, and scaling creator ads that drive revenue, combining production and performance in a single workflow. Includes creator discovery, brief creation, content production, and performance analytics.
- Billo Mobile App Mobile application for creators to monetize their content and for brands to connect with creators and manage content campaigns on mobile. Available on iOS App Store and Google Play Store.
- UGC Creator Marketplace Online marketplace connecting brands seeking user-generated video content with 5,000+ vetted creators capable of producing and delivering content. Handles creator vetting, task assignment, content review, and payment facilitation, with Billo acting as authorized payment agent.
- Creative Performance Engine Platform capability to turn creator videos into high-performing video ads by leveraging insights from real ad performance data, enabling systematic optimization of creator content for paid media performance.
Quantifiable outcome
- 66% drop in CAC - from above $220 to consistently under $75 (Flex Mobile testimonial video case)
- +3 more outcomes
Companies that use Billo
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles2 records
Billo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability7 records
Feature6 records
Billo partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MetacoreTop 10 creative partner globally for Meta. Billo integrates with Meta advertising ecosystem for ad analysis services, with special terms governing data access and use. Brands can connect Meta ad accounts for performance analytics.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
Billo competitors and assessment
Company assessmentDirect peers
- Aspire (formerly AspireIQ): Aspire is a creator marketing platform used by brands and agencies for influencer and UGC campaigns. Comparable to Billo's Partnerships Hub with overlap in brand-creator collaboration workflows.
- Cohley: Cohley is a UGC and creator content platform enabling brands to source, produce, and measure performance-driven creator videos. Closely comparable to Billo's CreativeOps-plus-marketplace bundle for performance marketers.
- Insense: Insense is a creator marketplace and UGC platform with workflow, whitelisting, and Spark Ads integration on TikTok and Meta. Directly competes with Billo for DTC and agency UGC budgets.
- Influee: Influee is a UGC creator marketplace that connects brands with vetted creators for paid video content. Highly comparable to Billo in offering a creator-sourcing and content-production workflow for performance marketing teams.
Broad incumbents
- Later (formerly Mavrck): Later acquired Mavrck to combine social media management with creator/influencer marketing. Larger and broader incumbent whose influencer tools compete with Billo's brand-creator workflow.
- Grin: Grin is a creator marketing platform focused on DTC and ecommerce brands, providing influencer CRM, content, and gifting workflows. Overlaps with Billo in the DTC brand segment but covers a broader influencer-marketing scope.
- CreatorIQ: CreatorIQ is an enterprise influencer marketing platform with broader scope across discovery, CRM, and analytics. A larger incumbent serving the same enterprise customers Billo targets with a more comprehensive (but less UGC-native) stack.
- Klear: Klear is an influencer marketing platform offering creator discovery, campaign management, and analytics. Comparable to Billo's enterprise data-and-analytics proposition but with a wider influencer scope.
- TikTok Creator Marketplace: TikTok's native creator marketplace lets brands discover and partner with creators directly on the platform. A platform-native alternative that competes with Billo for TikTok-driven UGC spend, especially with Adore Me and similar performance cases.
Emerging players
- Waymark: Waymark is an AI video ad creation platform that generates TV and digital ads from minimal input. Adjacent rather than direct, but its generative-AI approach to video ads represents the substitution risk Billo explicitly positions against.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Billo social profiles
Digital presenceBillo compliance and trust
Trust signalCompliance1 record
Billo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Billo leadership team
Management profileNumber of profiles
Profiles3 records
Billo funding detail
Funding detailFunding overview
Funding rounds3 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Billo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Billo
What does Billo do?
Billo operates a creator marketing platform that connects brands with a network of 5,000+ vetted creators to produce user-generated content (UGC) video ads. The platform combines a Partnerships Hub for creator sourcing and ongoing collaborations with CreativeOps, a data engine built on 326K+ video ads representing $500M+ in purchase value, providing AI-generated scripts, performance-based creator matching, ad variation generation, and creative analytics. Brands pay via monthly subscriptions, prepaid content packs, and per-order fees, with Billo taking commissions on transactions between brands and creators.
Is Billo a public or private company?
Billo is a private company. It is classified as venture growth investor backed and is currently operating.
When was Billo founded?
Billo was founded in 2019. It employs 51 to 100 people.
Where is Billo based?
Billo is headquartered in San Francisco, United States, in the North America region.
How does Billo make money?
Five revenue lines are on record. Platform Service Fees are the primary driver. The others are creativeOps Subscription, pack Purchases, order Fees and additional Assets.
Who are Billo's main competitors?
Direct peers on record are Aspire (formerly AspireIQ), Cohley, Insense and Influee. Broad incumbents are Later (formerly Mavrck), Grin, CreatorIQ, Klear and TikTok Creator Marketplace. Waymark is listed as an emerging player.
Does Billo have an API?
No public API is recorded for Billo.
What industry is Billo in?
Billo's product category is Creator Marketing Platform. Its primary akta.pro industry code is MPACAFAG, Creator Sponsorship & Brand Deal Monetization Tools, with a secondary code of MPACAFAK, Creator Licensing & Rights Monetization (UGC Licensing, Music/Video Rights). Its NAICS code is 516210 and its SIC code is 7311.