The Bio Flame
The Bio Flame, founded in 2007 and headquartered in Salt Lake City, manufactures ventless bio-ethanol and smart water-vapor fireplaces for residential homeowners, luxury hospitality brands, interior designers, and commercial spaces across 50+ countries, selling direct-to-consumer, through major retailers, and via trade and dealer programs.
- Company typePrivate
- Founded2007
- HeadquartersSalt Lake City, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What The Bio Flame does
The Bio Flame, founded in 2007 and headquartered in Salt Lake City, Utah with a secondary warehouse in Calgary, designs, manufactures and distributes ventless bio-ethanol fireplaces and related smart fireplace products for residential, hospitality and commercial customers in more than 50 countries. Its core technology is a self-contained, ventless ethanol burner system that combusts plant-derived bio-ethanol fuel without requiring chimneys, gas lines, venting or electricity, anchored by a patented Heat Isolation Chamber and a 304-grade stainless-steel product architecture. The portfolio spans firebox inserts, wall-mounted units, manual and SmartFlame remote-controlled burners (claimed to be the world's only remote-controlled bio-ethanol burner system), Smart Water Vapor Fireplaces using ultrasonic mist, free-standing units, grate-kit fireplace conversions, tabletop burners, fire bowls, and proprietary bio-ethanol fuel.
The company operates a multi-channel go-to-market: direct-to-consumer e-commerce through thebioflame.com supported by phone and email consultation, retail distribution at Lowe's, Ace Hardware, Canadian Tire, Home Hardware and Amazon, a Trade Program for interior designers, architects, builders and hospitality professionals offering 10% discount, and a Dealer Program for distributors. Revenue derives from one-time hardware sales (price points ranging from approximately $622 to $11,995) and recurring consumable sales of bio-ethanol fuel at $119.99 per unit. Marketing leverage comes from named-customer endorsements across luxury hospitality (Aman, Four Seasons, W Hotels, JW Marriott, St. Regis, Fairmont, Shangri-La, MGM, Loews, Auberge) and luxury retail (Lacoste, Moncler), organic content marketing, trade professional referrals, and proprietary smart-home integrations (Google Home, Amazon Alexa, iOS/Android app, optional RS-232/RS-485 commercial control).
The Bio Flame firmographics
Firmographics- Name
- The Bio Flame
- Legal name
- The Bio Flame
- Website
- https://thebioflame.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Bio Flame, founded in 2007 and headquartered in Salt Lake City, manufactures ventless bio-ethanol and smart water-vapor fireplaces for residential homeowners, luxury hospitality brands, interior designers, and commercial spaces across 50+ countries, selling direct-to-consumer, through major retailers, and via trade and dealer programs.
- Ownership category
- akta.pro rank
The Bio Flame industry classification
Industry- Product category
- Bioethanol Fireplaces
- NAICS
- Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)
- SIC
- Heating Equipment, Except Electric & Warm Air Furnaces (3433)
- akta.pro primary industry
- Outdoor Heating, Fire Pits & Fireplaces Retail (CRAIAIAI)
Keywords
Where The Bio Flame is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The Bio Flame business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Ethanol Fireplace Hardware Sales: One-time purchase revenue from selling bio-ethanol fireplaces, burners, and related products. Products include fireboxes, wall-mounted fireplaces, SmartFlame burners, free-standing fireplaces, grate kits, tabletop fireplaces, and fire bowls. Prices range from $622 to $11,995 depending on product type and size.
- Bio-Ethanol Fuel Sales: Recurring revenue from proprietary bio-ethanol fuel, sold at $119.99 USD per unit. Fuel is sold through company website, hardware stores (Lowes, Ace Hardware, Canadian Tire, Home Hardware), and Amazon.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Burner Collection - Sizes from 13" to 96" |
| Unit Pricing | Pay-as-you-go | SmartFlame Remote Control Burner Collection |
| Unit Pricing | Pay-as-you-go | Wall-Mounted Fireplace Collection |
| Unit Pricing | Pay-as-you-go | Firebox Collection - Insert/Conversion Fireplaces |
| Unit Pricing | Pay-as-you-go | Smart Water Vapor Fireplace Collection |
| Unit Pricing | Pay-as-you-go | Free-Standing Fireplace Collection |
| Unit Pricing | Pay-as-you-go | Grate Kit Collection - Fireplace Conversion |
| Unit Pricing | Pay-as-you-go | Bio-Ethanol Fuel |
| Other | Multi-year contract | Trade Program Discount |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels9 records
The Bio Flame product offering
Product offeringCore offering
The Bio Flame designs, manufactures, and sells premium ventless bio-ethanol fireplaces across a full product line (firebox inserts, wall-mounted, free-standing, grate kits, tabletops, fire bowls, water-vapor units) and the refillable bio-ethanol fuel that powers them. Its flagship is the SmartFlame burner, a WiFi/app-controlled ethanol burner with smart-home integration, complemented by a new ultrasonic water-vapor fireplace line. The company serves residential homeowners, designers, dealers, and large hospitality/commercial projects globally.
Product overview
The Bio Flame is a manufacturer of luxury bioethanol fireplaces and smart home-compatible fireplace solutions. The product portfolio centers on ventless ethanol fireplaces that burn clean bio-fuel without requiring chimneys, gas lines, or venting. The core offerings include Firebox inserts (for converting existing fireplaces), Wall-Mounted units (Fiorenzo, Lotte, Pure, Xelo, Prive), and Burner Collections ranging from 13" to 96". The company has expanded into smart technology with the SmartFlame Remote-Controlled Burner Collection featuring WiFi/app connectivity and Google Home/Alexa integration, and a separate Smart Water Vapor Fireplace line using ultrasonic technology for realistic flame effects without heat. Supporting products include Free-Standing fireplaces (Allure, Evoque, Rogue 2.0, Sek XL), Grate Kit conversion systems, Tabletop burners, Fire Bowls, and proprietary Bio-Ethanol Fuel. The company was founded in 2007 and operates with 30,000+ customers across 50+ countries, offering a 3-year standard warranty (5-year for wall-mounted and burner products) and CE/EN 16647 certifications.
Differentiator
Problem solved
Functional benefit
Products and services
- Firebox Collection
- Wall-Mounted Fireplace Collection
- SmartFlame Burner Collection
- Burner Collection
- Smart Water Vapor Fireplace Collection
- Free-Standing Fireplace Collection
- Grate Kit Collection
- Bio-Ethanol Fuel
- Tabletop Collection
- Fire Bowl Collection
Quantifiable outcome
- Burners consume up to 30% less fuel than competing fireplace models
- +4 more outcomes
Companies that use The Bio Flame
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles4 records
The Bio Flame technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature5 records
The Bio Flame partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
The Bio Flame competitors and assessment
Company assessmentBroad incumbents
- Dimplex: Dimplex (Glen Dimplex Group) is a global leader in electric heating and fireplaces, including Opti-Myst water vapor flame technology. Represents the broader incumbent that competes with both ethanol and water vapor offerings of The Bio Flame at scale.
- Napoleon Fireplaces: Napoleon is a large Canadian manufacturer of gas, electric, and wood fireplaces with broad distribution. Represents an incumbent alternative for builders and dealers who might otherwise specify an ethanol fireplace from Bio Flame.
- Fireplace Xtrordinair (Travis Industries): Travis Industries is a US manufacturer of high-end wood, gas, and pellet fireplaces under the Fireplace Xtrordinair brand. Competes indirectly for premium residential and custom home installations where Bio Flame ethanol units are also specified.
- Heatilator (HNI Corp): Heatilator, part of HNI Corporation's Hearth & Home Technologies division, manufactures traditional wood and gas fireplaces for residential and builder channels. Represents the legacy incumbent category that ethanol fireplaces disrupt.
Direct peers
- EcoSmart Fire: EcoSmart Fire (by MAD Design Group) is one of the most established bio-ethanol fireplace brands globally, offering ventless burners and fireboxes for residential and commercial use. Directly competes with The Bio Flame across core ethanol product categories.
- Planika: Planika is a European-based manufacturer of bio-ethanol fireplaces and premium commercial flame features used in hotels, restaurants, and luxury homes. Closely comparable product line and customer base to The Bio Flame, particularly in hospitality.
- Anywhere Fireplace: Anywhere Fireplace sells ventless bio-ethanol fireplaces targeted at residential and small commercial customers through online channels. Smaller-scale direct peer with comparable product type but more limited premium positioning.
- Ignis Fireplaces: Ignis (by Bluworld) produces ventless bio-ethanol fireplaces and water vapor fire features for residential and commercial spaces. Directly competes with The Bio Flame across ethanol and water vapor product lines.
- Nu-Flame: Nu-Flame designs and sells contemporary bio-ethanol fireplaces and tabletop fire features for indoor and outdoor residential use. Direct competitor in the modern ventless ethanol fireplace segment with overlapping customer profiles.
Emerging players
- Modern Flames: Modern Flames is a US-based manufacturer of premium electric fireplaces with realistic flame effects, including linear and built-in models. Closely competes with The Bio Flame's Smart Water Vapor line and increasingly with ethanol models in design-conscious projects.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Bio Flame social profiles
Digital presenceThe Bio Flame compliance and trust
Trust signalCompliance2 records
The Bio Flame financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Bio Flame leadership team
Management profileNumber of profiles
The Bio Flame funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Bio Flame M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Bio Flame
What does The Bio Flame do?
The Bio Flame designs, manufactures, and sells premium ventless bio-ethanol fireplaces across a full product line (firebox inserts, wall-mounted, free-standing, grate kits, tabletops, fire bowls, water-vapor units) and the refillable bio-ethanol fuel that powers them. Its flagship is the SmartFlame burner, a WiFi/app-controlled ethanol burner with smart-home integration, complemented by a new ultrasonic water-vapor fireplace line. The company serves residential homeowners, designers, dealers, and large hospitality/commercial projects globally.
Is The Bio Flame a public or private company?
The Bio Flame is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Bio Flame founded?
The Bio Flame was founded in 2007. It employs 1 to 10 people.
Where is The Bio Flame based?
The Bio Flame is headquartered in Salt Lake City, United States, in the North America region.
How does The Bio Flame make money?
Two revenue lines are on record. Ethanol Fireplace Hardware Sales are the primary driver. The others are bio-Ethanol Fuel Sales.
Who are The Bio Flame's main competitors?
Broad incumbents on record are Dimplex, Napoleon Fireplaces, Fireplace Xtrordinair (Travis Industries) and Heatilator (HNI Corp). Direct peers are EcoSmart Fire, Planika, Anywhere Fireplace, Ignis Fireplaces and Nu-Flame. Modern Flames is listed as an emerging player.
Does The Bio Flame have an API?
No public API is recorded for The Bio Flame.
What industry is The Bio Flame in?
The Bio Flame's product category is Bioethanol Fireplaces. Its primary akta.pro industry code is CRAIAIAI, Outdoor Heating, Fire Pits & Fireplaces Retail. Its NAICS code is 33341 and its SIC code is 3433.