What Thebalux does

Thebalux B.V. is a Dutch bathroom furniture manufacturer founded in 1996 by Obbe Zonderman, Bas Zonderman, and Jeroen Hoetink. The company designs and produces made-to-order bathroom vanities, washbasins, mirrors, mirror cabinets, and — more recently — bathroom taps, all from its manufacturing facility in Biddinghuizen and headquarters/Experience Center showroom in Zutphen, Netherlands. Core product lines include the Beat 40 (40cm depth), Beat 45 (45cm depth), Nuance 51.5 (51.5cm depth), Type, and Sunny collections, plus a premium Thebalux Exclusief sub-brand spanning Epoque, Morrison, Linea, Ligne, Modena, and Tresore designs. The portfolio is supported by 51 color and finish options, multiple sink materials (ceramic, mineral marble, concrete, solid surface, PVD-nano-coated steel), and 27 mirror SKUs with integrated LED, sensor lighting, anti-condensation heating, and tunable color temperature.

Thebalux operates a pure wholesale/Dealer-channel go-to-market: products are sold exclusively through a network of over 500 authorized dealers and bathroom specialists (567 in the Netherlands, 13 in Belgium, plus representation in Germany via Pohl & Schwarz GmbH and 2 sales points in Curaçao). Direct-to-consumer sales are not available; the Experience Center showroom in Zutphen serves a marketing, advice, and color-sampling function, with purchases referred back to dealers. Pricing is not publicly disclosed and is delivered through dealer-distributed price lists (2026) and showroom advice prices. Revenue is generated through one-time wholesale transactions; 5-year product warranty, 4-6 week standard lead times (0-2 weeks for stock items), and a dedicated dealer service portal (service.thebalux.nl) support the channel.

The company is privately held, with no disclosed external investors, no funding rounds, and no parent company. It holds EcoVadis sustainability certification and is Great Place to Work certified, with SBTi-aligned net-zero commitments (2050 net-zero; -44% Scope 1&2 by 2030 vs 2021). Geographic concentration remains overwhelmingly Dutch (97%+ of dealer points), with limited but maintained presence in Belgium, Germany, and Curaçao, and no visible direct operations in other European markets.

Name

Thebalux

Legal name

Thebalux B.V.

Website

https://thebalux.nl

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Thebalux is a Dutch bathroom furniture manufacturer founded in 1996 that designs and produces made-to-order vanities, washbasins, and mirrors at its Biddinghuizen facility, selling exclusively through 500+ authorized dealers across the Netherlands, Belgium, Germany, and Curaçao.

Ownership category

akta.pro rank

Product category

Bathroom Furniture

NAICS

Household and Institutional Furniture Manufacturing (33712)

SIC

Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Bathroom Vanities & Cabinetry Showrooms (CRAIAFAB)

akta.pro secondary industries

Sinks & Water Filtration/Dispensers Showrooms (CRAIAFAE), Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms (CRAIAFAD), Plumbing Fixtures & Faucets Showrooms (CRAIAFAC), Kitchen & Bath Countertops (Stone/Quartz/Solid Surface) Showrooms (CRAIAFAF)

Keywords

• Bathroom furniture
• Bathroom vanities
• Washbasins
• Mirror cabinets
• Bathroom taps

Headquarters

HQ city

Zutphen

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Bathroom Furniture Sales: Thebalux designs, manufactures, and sells high-quality bathroom furniture including bathroom vanities, washbasins, countertops, built-in basins, mirrors, mirror cabinets, and bathroom faucets (Thor collection). Products are sold exclusively through authorized dealers and bathroom specialists in the Netherlands and abroad. The company generates revenue through wholesale distribution to its dealer network.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Thebalux designs and manufactures bathroom furniture in-house in Biddinghuizen, Netherlands, producing bathroom vanities, washbasins, countertops, built-in basins, mirror cabinets, and bathroom taps across collections including Beat 40, Beat 45, Nuance 51.5, Type, and the premium Thebalux Exclusief line. Products are sold exclusively through an authorized dealer network of more than 500 bathroom specialists in the Netherlands, Germany, Belgium, and Curaçao, supported by an in-house Experience Center showroom and online service portal. The company offers 51 color options and multiple sink material choices (ceramic, mineral marble, concrete, solid surface, and PVD-coated steel) for made-to-order production.

Product overview

Thebalux is a Dutch bathroom furniture manufacturer that designs and produces high-quality bathroom vanities and accessories. The product portfolio includes core Beat series cabinets (Beat 40 at 40cm depth, Beat 45 at 45cm depth, Nuance 51.5 at 51.5cm depth), the Type collection, and the premium Thebalux Exclusief sub-brand featuring Epoque, Morrison, Linea, Ligne, Modena, and Tresore collections. Supporting product lines include Sjithouse toilet furniture with Epoch models, Thor bathroom taps, Spiegel mirrors with smart features, plus Sunny and Ferro accessory products. Products are manufactured in-house in Biddinghuizen with a focus on Dutch craftsmanship, sustainability, and extensive customization through 51 color options.

Differentiator

Problem solved

Functional benefit

Brands

• Thebalux Exclusief: A luxury line of bathroom furniture that elevates Thebalux products to a new level with high-end wood veneer finishes, solid surface sinks, and premium craftsmanship.
• Beat 40
• Beat 45
• Nuance 51.5
• Type
• Sjithouse
• Sunny
• Linea
• Epoque
• Morrison
• Ligne
• Modena
• Tresore
• Epoch
• Thor

Products and services

• Beat 40 Bathroom vanity cabinet program with 40cm depth, designed for optimal space utilization in compact bathrooms. Available in widths 60, 80, 100 and 120 cm, with options for shallow washbasins or freestanding basins.
• Beat 45 Versatile bathroom vanity cabinet with 45cm depth, suitable for various bathroom layouts. Available in widths from 60 to 160 cm with a choice of ceramic, mineral marble, concrete or solid surface washbasins.
• Nuance 51.5 Luxury bathroom vanity for larger bathrooms with 51.5cm depth, featuring extensive choice options including designed washbasins, atmospheric mirrors, and stylish under cabinets. Made in the Netherlands.
• Type Bathroom furniture line distinguished by a balanced combination of quality and design. Produced in-house at the Biddinghuizen facility with extensive color options and included in most 3D design programs.
• Sunny New bathroom furniture collection with soft, rounded forms. Handle-less under cabinet with 2 softclose drawers and thin ceramic washbasin with rounded corners. Available in 60-120 cm widths with 5 color options.
• Epoque (Thebalux Exclusief) Organic, refined bathroom vanity with soft flowing lines in the washbasin top, featuring warm wood accents. Part of the premium Thebalux Exclusief line. Width 120cm, depth 55cm.
• Morrison (Thebalux Exclusief) Luxurious bathroom vanity with sleek lines and exclusive materials. Features 45-degree mitred middle opening and classic Italian oak veneer finish. Includes three drawers and a niche with matte black surface-mounted handles.
• Linea (Thebalux Exclusief) Compact, contemporary design bathroom vanity finished with light natural oak veneer and soft contemporary lines. Features push-open drawers for seamless appearance.
• Ligne (Thebalux Exclusief) Functional modern bathroom furniture featuring elegant contemporary design with more space and multiple washbasin options. Cabinets 45cm deep combined with various washbasin options in refined colors.
• Modena (Thebalux Exclusief) Minimalist bathroom furniture in four unique lacquered wood color options with smooth finishes and sleek lines. Widths 80-160cm, depth 45.5cm, height 50.6cm.
• Tresore (Thebalux Exclusief) Luxurious bathroom vanity featuring refined 45-degree detailing finished with premium Italian Alpi solid wood veneer. Features elegant wave pattern relief fronts and solid surface washbasin tops.
• Sjithouse Toilet furniture collection specially designed for compact toilet spaces, combining functionality and design. Available in various dimensions, colors, and styles.
• Epoch (Sjithouse) Luxury toilet furniture line from Sjithouse designed for modern luxury toilet spaces. Features under cabinet available in 35.5cm and 50.5cm widths, combining with Corian or wood veneer tops.
• Thor Bathroom Taps Luxury bathroom taps collection featuring four high-quality taps with Scandinavian design and modern ribbed grip structure. Includes washbasin taps, wall taps, and high taps for freestanding basins in Chrome, Stainless Steel, Matte Black, and Gunmetal finishes.
• Spiegels (Mirrors) Collection of 27 carefully designed mirrors with integrated features including LED lighting, anti-condens systems, touch controls, and adjustable color temperatures from warm white (2700K) to cool daylight (6500K). The Solana/Lumina mirror cabinet includes dimmable LED lighting, mirror heating, power outlet, USB chargers (USB-A and USB-C), and glass shelves.
• Ferro Opbouwkom Modern steel built-in basin with PVD-nano coating for durability and scratch resistance. Diameter 40cm, height 13cm, depth 11.5cm. Available in Brons, Gunmetal, Messing, and RVS finishes.

Quantifiable outcome

• Delivery in 4-6 weeks for standard orders, 0-2 weeks for stock items
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Pohl & Schwarz GmbHminorChannel Partner/ Reseller/ DistributorPohl & Schwarz GmbH, represented by Stephan Schwarz based in Goslar, Germany (Wallstraße 6a, 38640 Goslar), serves as Thebalux's German representative and contact point. They handle inquiries and support for Thebalux products in the German market. Contact: [email protected], Tel: 05321-6894571.

Scale indicators4 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Duravit: Large German premium bathroom brand offering ceramic sanitaryware, bathroom furniture, tubs, and wellness products. Overlaps with Thebalux on bathroom furniture and basins but operates at much larger scale across global markets.
• Ideal Standard: European bathroom brand offering sanitaryware, brassware, and bathroom furniture to residential and commercial markets. Comparable in mid-market positioning and dealer channel, though much larger and internationally diversified.
• Geberit: Swiss-listed bathroom systems giant focused on installation systems, sanitaryware, and bathroom furniture. Overlaps with Thebalux in bathroom furniture but operates at multinational scale with broader product portfolio.
• Laufen (Roca Group): Premium Swiss bathroom brand under Roca Group, offering ceramics, bathroom furniture, and faucets. Comparable in product overlap (vanities, basins) and premium positioning but operates as part of a global sanitaryware group.
• IKEA (Bathroom): Global mass-market retailer with own-brand bathroom furniture and vanities. Competes indirectly with Thebalux at the entry-level/budget end, where DIY renovations and lower price points capture price-sensitive consumers.
• Villeroy & Boch: European premium bathroom and tableware brand with extensive bathroom furniture, ceramic, and wellness lines. A broad incumbent that competes with Thebalux at the premium end but with significantly greater scale and international reach.

Direct peers

• Burgbad: German premium bathroom furniture manufacturer offering vanities, mirror cabinets, and washbasins through a similar dealer/showroom model. Closely comparable in product range (vanity-based bathroom furniture), premium positioning, and European mid-market dealer-led distribution.
• Pelipal: German bathroom furniture specialist with comparable vanity, mirror cabinet, and modular bathroom furniture lines. Operates in a similar premium-mid segment and sells through European dealer showrooms, overlapping with Thebalux's positioning.
• Sanijura: French manufacturer of bathroom furniture and vanities targeting the same premium-mid bathroom segment through showrooms and dealers. Directly comparable in product scope (vanities, mirrors, storage) and channel model.

Regional players

• Mondiaz: Dutch direct-to-consumer bathroom furniture brand offering modular vanities with online configurators. Comparable in Dutch market presence and bathroom furniture focus, but differentiated by DTC channel rather than dealer-led distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ThebaluxBadkamermeubelen
• LinkedInlinkedin.com/company/thebalux-b.v.

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thebalux