Palm Insurance

What Palm Insurance does

Palm Insurance LLC is an independent, multi-line insurance agency founded in 2011 and headquartered at 237 9th Ave N, Suite 3, Jacksonville Beach, Florida. The firm distributes personal and commercial insurance products—auto, homeowners, boat, life, business, and pet insurance—on behalf of more than 25 carrier partners including Progressive, Nationwide, Travelers, Safeco, Bristol West, Dairyland, National General, Citizens, American Integrity, Ark Royal, Zurich, and US Assure. Palm Insurance does not underwrite risk; it earns commissions by placing customers with these carriers and shopping coverage across its portfolio to find suitable fits for individual and small-business clients primarily in the Southeastern United States.

The agency employs between one and ten people: owner and agency principal Tom Alford plus four licensed insurance agents (Rob Cichra, Michelle Cichra, Alyssa Head, and Brian Lasoff). Customer acquisition is consultative and sales-led, combining a website quote-request funnel with phone, email, text, in-person office visits, and on-site customer visits. The firm operates a Wix-hosted website (palminsurance.com) and a Facebook page as its primary digital surface; there is no mobile app, no proprietary technology platform, no disclosed API, and no AI tooling.

Revenue derives solely from carrier commissions on policies sold and renewed, with no disclosed pricing, subscription, or fee-based revenue streams. Palm Insurance holds no patents, certifications, or external funding; it is privately held, founder-operated, and structured as a Florida LLC with no parent company or subsidiaries.

Name

Palm Insurance

Legal name

Palm Insurance LLC

Website

https://palminsurance.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Palm Insurance is an independent Florida-based insurance agency founded in 2011 that distributes auto, home, boat, life, business, and pet insurance from 25+ carrier partners to individual consumers and small businesses, earning commission revenue through a consultative sales model.

Ownership category

akta.pro rank

Product category

Independent Insurance Agency

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Captive Insurance Advisory & Management (FSAEADAF)

Keywords

• Independent insurance agency
• Auto insurance
• Homeowners insurance
• Business insurance
• Boat insurance

Headquarters

HQ city

Jacksonville Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Insurance Agency Commissions: Palm Insurance operates as an independent insurance agency, earning commissions from insurance carriers for policies placed. They represent multiple insurance companies (Bristol West, Dairyland, National General, Nationwide, Progressive, Safeco, Travelers, American Integrity, American Strategic, and others) and receive commission payments when customers purchase policies through their agency.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Palm Insurance is an independent multi-line insurance agency that represents multiple insurance carriers to provide auto, homeowners, boat, life, business, and pet insurance coverage. They act as an intermediary, shopping policies across carriers like Progressive, Nationwide, Travelers, Safeco, Bristol West, and others on behalf of customers, then earning commissions from carriers for policies placed. They emphasize direct agent access and flexible contact methods including phone, email, text, in-person, and on-site visits.

Product overview

Palm Insurance is an independent multi-line insurance agency offering a portfolio of insurance products through an 'only insurance agent you'll ever need' model. The company provides six core insurance products: Auto Insurance (covering personal vehicles, business vehicles, and specialty vehicles such as motorcycles, RVs, ATVs, classic cars, and golf carts), Homeowners Insurance (covering houses, condos, apartments, and rental properties), Boat Insurance (for personal and commercial watercraft), Business Insurance (with various optional coverages), Life & Health Insurance (term and permanent coverage options), and Pet Insurance (through Nationwide partnership). The company also offers a Quote Request Service as a customer contact mechanism. Palm Insurance operates as an independent agency representing multiple insurance carriers rather than a single insurance company, allowing them to shop coverage options to find the best fit for customers. Founded in 2011, the company emphasizes direct contact with agents through phone, email, text, in-person visits at their Jacksonville Beach office, or on-site visits to customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance Vehicle insurance coverage for personal vehicles, business vehicles, and specialty vehicles including motorcycles, RVs, motorhomes, dirtbikes, ATVs, golf carts, classic or antique cars, and segways, placed through multiple carrier partners.
• Homeowners Insurance Insurance coverage for houses, condos, apartments, and rental properties, helping customers find the best options to fit their needs across multiple carrier partners.
• Boat Insurance Insurance coverage for personal or commercial watercraft, whether used daily or occasionally, tailored to fit customer needs, placed through multiple boat insurance carrier partners.
• Business Insurance Business insurance coverage offering various optional coverages and policies to help protect businesses, with agents explaining options and letting customers decide how to best protect their business.
• Life & Health Insurance Life insurance coverage including term or permanent options, with agents shopping around to help customers find the best option for their needs and provide peace of mind.
• Pet Insurance Pet insurance coverage offered through Nationwide, providing protection for pets against healthcare costs.
• Quote Request Service Online quote request service allowing customers to indicate their insurance needs and preferred contact method, with agents responding to run quotes and find the best policy to fit customer needs.

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

29 partnerships are on record, tiered minor and core.

• Bristol WestminorChannel Partner/ Reseller/ DistributorAuto insurance carrier partner represented by Palm Insurance. Bristol West specializes in non-standard auto insurance coverage.
• DairylandminorChannel Partner/ Reseller/ DistributorAuto insurance carrier partner. Dairyland offers motorcycle and auto insurance products.
• National GeneralminorChannel Partner/ Reseller/ DistributorAuto insurance carrier partner represented by Palm Insurance.
• NationwidecoreChannel Partner/ Reseller/ DistributorNationwide is a major insurance carrier partner providing auto, homeowners, and pet insurance. Palm Insurance offers Nationwide coverage across multiple lines including pet insurance through a dedicated quote link.
• ProgressivecoreChannel Partner/ Reseller/ DistributorMajor insurance carrier partner offering auto, homeowners, and boat insurance through Palm Insurance.
• SafecominorChannel Partner/ Reseller/ DistributorInsurance carrier partner offering auto and boat insurance through Palm Insurance.
• TravelersminorChannel Partner/ Reseller/ DistributorAuto insurance carrier partner represented by Palm Insurance.
• American IntegrityminorChannel Partner/ Reseller/ DistributorHomeowners insurance carrier partner offering coverage through Palm Insurance.
• American StrategicminorChannel Partner/ Reseller/ DistributorHomeowners insurance carrier partner offering coverage through Palm Insurance.
• American TraditionsminorChannel Partner/ Reseller/ DistributorHomeowners insurance carrier partner offered through Palm Insurance.
• Ark RoyalminorChannel Partner/ Reseller/ DistributorHomeowners insurance carrier partner represented by Palm Insurance.
• Cabrillo CoastalminorChannel Partner/ Reseller/ DistributorHomeowners insurance carrier partner offered through Palm Insurance.
• CitizensminorChannel Partner/ Reseller/ DistributorCitizens Property Insurance Corporation - Florida's state-chartered insurance company offering homeowners coverage through Palm Insurance.
• CypressminorChannel Partner/ Reseller/ DistributorHomeowners insurance carrier partner offered through Palm Insurance.
• FrontlineminorChannel Partner/ Reseller/ DistributorHomeowners insurance carrier partner represented by Palm Insurance.
• GeoVeraminorChannel Partner/ Reseller/ DistributorHomeowners insurance carrier partner offered through Palm Insurance.
• OlympusminorChannel Partner/ Reseller/ DistributorHomeowners insurance carrier partner represented by Palm Insurance.
• Security FirstminorChannel Partner/ Reseller/ DistributorHomeowners insurance carrier partner offered through Palm Insurance.
• Southern OakminorChannel Partner/ Reseller/ DistributorHomeowners insurance carrier partner represented by Palm Insurance.
• UniversalminorChannel Partner/ Reseller/ DistributorHomeowners insurance carrier partner offered through Palm Insurance.
• ForemostminorChannel Partner/ Reseller/ DistributorBoat insurance carrier partner offering coverage through Palm Insurance.
• National Risk SolutionsminorChannel Partner/ Reseller/ DistributorBoat insurance carrier partner represented by Palm Insurance.
• Appalachian UnderwritersminorChannel Partner/ Reseller/ DistributorBusiness insurance carrier partner offering coverage through Palm Insurance.
• BankersminorChannel Partner/ Reseller/ DistributorBusiness insurance carrier partner represented by Palm Insurance.
• Bass UnderwritingminorChannel Partner/ Reseller/ DistributorBusiness insurance carrier partner offered through Palm Insurance.
• Johnson & JohnsonminorChannel Partner/ Reseller/ DistributorBusiness insurance carrier partner offering coverage through Palm Insurance.
• US AssureminorChannel Partner/ Reseller/ DistributorBusiness insurance carrier partner represented by Palm Insurance.
• TapcominorChannel Partner/ Reseller/ DistributorBusiness insurance carrier partner offered through Palm Insurance.
• ZurichminorChannel Partner/ Reseller/ DistributorBusiness insurance carrier partner represented by Palm Insurance.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Emerging players

• Lemonade: Digital-first insurance carrier using AI-driven underwriting and direct-to-consumer distribution for renters, homeowners, and pet insurance. Competes with Palm in adjacent personal lines through a fundamentally different (no-agent) model that pressures the traditional agency value proposition.

Direct peers

• Frank H. Furman Insurance: Florida-based independent insurance agency offering personal and commercial coverage through multiple carrier partnerships. Closely comparable to Palm in business model, product mix, and Southeast U.S. focus, making it one of the most direct competitors in the region.

Regional players

• Insurance Office of America: Large Florida-headquartered independent insurance agency offering personal and commercial lines through multiple carrier relationships. Directly comparable business model and geographic focus as Palm Insurance, but with significantly greater scale, multiple offices, and broader product breadth.

Broad incumbents

• Brown & Brown, Inc. Major U.S. insurance brokerage headquartered in Daytona Beach, Florida, with deep roots in personal and commercial lines. Comparable in core brokerage function and Florida market presence, but operates as a publicly-traded national firm with vastly greater scale and resources.
• GEICO: Major direct-to-consumer auto insurer with strong Florida presence and aggressive digital quoting capabilities. Competes directly with Palm's core auto insurance product, often at lower acquisition cost, posing structural pressure on agency-channel economics.
• Marsh & McLennan Agency: Middle-market insurance brokerage arm of Marsh & McLennan, focused on commercial and personal lines. Comparable multi-carrier brokerage model, but serves larger middle-market clients with substantially deeper resources and broader geographic reach.
• Hub International: Large North American insurance brokerage offering personal, commercial, and specialty lines through carrier relationships. Comparable independent-agency model with multi-line offering, but with national footprint, institutional backing, and broader specialty capabilities than Palm.
• Progressive (Direct Channel): Major U.S. personal lines carrier offering both direct-to-consumer and agency-channel distribution. As both a key carrier partner for Palm and a direct competitor through its online channel, Progressive represents the dual-edged nature of multi-carrier agency relationships.
• State Farm (Agency Model): Largest U.S. personal lines insurer using a captive agent distribution model across auto, home, and life. Competes with Palm in the same Florida consumer market with strong brand recognition, though State Farm agents are captive to a single carrier rather than multi-carrier like Palm.
• Allstate (Agency Model): Major U.S. personal lines insurer using a captive agent distribution model for auto, home, and life insurance. Competes directly with Palm in Florida for personal lines customers, with substantially greater brand spend and digital capabilities.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/palminsuranceflorida
• LinkedInlinkedin.com/company/palm-insurance-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Palm Insurance