Vera Cruz Plano de Saúde
Vera Cruz Plano de Saúde is a Brazilian health insurance operator selling tiered corporate plans (Vera Ouro, Prata, and + variants, plus Eva in Sorocaba) to businesses with a minimum of two lives across Campinas, Sorocaba, and Ribeirão Preto, backed by a captive hospital and diagnostics network under Hospital Care.
- Company typePrivate
- Founded1964
- HeadquartersCampinas, Brazil
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Vera Cruz Plano de Saúde does
Vera Cruz Plano de Saúde is a regulated Brazilian health insurance operator (operadora de planos de saúde) headquartered in Campinas, São Paulo, operating under the corporate entity 2Care Operadora de Saúde LTDA (CNPJ 27.452.545/0001-95) within the Hospital Care holding group. The company sells tiered corporate health plans — Vera Ouro, Vera Prata, Vera Ouro+, and Vera Prata+, plus the Eva Ouro and Eva Prata tiers under the Eva Plano de Saúde sub-brand in Sorocaba — to business clients with a minimum of two lives, distributed through direct corporate sales and a broker network.
The operator's vertical stack includes the Vera Cruz Hospital, Vera Cruz Casa de Saúde, Hospital Evangélico, IOS, Vera Cruz Centro Médico São Camilo, Vera Cruz Medicina Diagnóstica, and Vera Cruz Medicina Laboratorial, providing in-network hospital, ambulatory, diagnostic, and laboratory services across Campinas, Sorocaba, and Ribeirão Preto. This captive network is the core asset underpinning underwriting, care delivery, and cost control.
Revenue is generated via recurring monthly premiums from corporate accounts, with mid-term contract lock-in and an SMB-leaning book driven by the 2-life minimum. The technical director is Roberto Cesar Quinta Reis (CRM-SP 55602). No AI, machine learning, proprietary technology platforms, or external funding rounds are disclosed in the available data.
Vera Cruz Plano de Saúde firmographics
Firmographics- Name
- Vera Cruz Plano de Saúde
- Legal name
- 2Care Operadora de Saúde LTDA
- Website
- https://planosdesaude.hospitalcare.com.br
- Company type
- Private
- Founded year
- 1964
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Vera Cruz Plano de Saúde is a Brazilian health insurance operator selling tiered corporate plans (Vera Ouro, Prata, and + variants, plus Eva in Sorocaba) to businesses with a minimum of two lives across Campinas, Sorocaba, and Ribeirão Preto, backed by a captive hospital and diagnostics network under Hospital Care.
- Ownership category
- akta.pro rank
Vera Cruz Plano de Saúde industry classification
Industry- Product category
- Health Insurance
- NAICS
- Direct Health and Medical Insurance Carriers (524114), Insurance Carriers and Related Activities (524)
- SIC
- Hospital & Medical Service Plans (6324), Services-Hospitals (8060), Services-Health Services (8000)
- akta.pro primary industry
- Fully Insured Group Health Plans (Employer-Sponsored) (FSAIAFAA)
Keywords
Where Vera Cruz Plano de Saúde is headquartered
LocationHeadquarters
- HQ city
- Campinas
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
Vera Cruz Plano de Saúde business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Health Insurance Premiums: Recurring premium payments from corporate health plans. Businesses pay monthly premiums per enrolled beneficiary (lives). Plans offered with different coverage tiers (Vera Ouro, Vera Prata, Eva Ouro, Eva Prata) with varying price points.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Business health plans starting from 2 enrolled lives |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Vera Cruz Plano de Saúde product offering
Product offeringCore offering
Vera Cruz Plano de Saúde sells corporate (employer-sponsored) health insurance plans under two sub-brands: Vera Cruz (Campinas region) and Eva (Sorocaba region). Each sub-brand offers tiered plans (Ouro/Ouro+ premium and Prata/Prata+ standard) providing access to the company's own hospital network — Vera Cruz Hospital, Vera Cruz Casa de Saúde, Hospital Evangélico, and IOS — for outpatient care, hospitalizations, obstetrics, emergency care, and travel insurance. Plans require a minimum of 2 enrolled lives (employees) per business client.
Product overview
Vera Cruz Plano de Saúde is a health insurance operator under the Hospital Care holding, offering enterprise-focused health plans with coverage in Campinas and Sorocaba regions. The product portfolio consists of two sub-brands: Vera Cruz Plano de Saúde (Campinas region) and Eva Plano de Saúde (Sorocaba region). Each brand offers tiered plan variants (Ouro/Ouro+ premium tiers and Prata/Prata+ standard tiers) that differ in hospital network access and accommodation options. The company leverages its own hospital infrastructure, including Vera Cruz Hospital, Vera Cruz Casa de Saúde, Hospital Evangélico, and specialized centers (oncology, ophthalmology, diagnostic medicine, laboratory). Plans are available starting at 2 lives (employees) for business customers.
Differentiator
Problem solved
Functional benefit
Brands
- Vera Ouro: Health plan with coverage at Vera Cruz Hospital and Vera Cruz Casa de Saúde, offering accommodation in apartment or ward with complete coverage for outpatient care, clinical and surgical hospitalizations, obstetrics, emergency care, and travel insurance.
- Vera Prata
- Eva Ouro
- Eva Prata
- Vera Ouro+
- Vera Prata+
Products and services
- Vera Ouro Premium health plan offering coverage at Vera Cruz Hospital and Vera Cruz Casa de Saúde, with choice between private room (apartamento) or shared room (enfermaria) accommodation. Includes outpatient care, clinical and surgical hospitalizations, obstetrics, emergency services, and national and international travel insurance for business clients in Campinas and region.
- Vera Prata Standard health plan offering coverage at Vera Cruz Casa de Saúde, with choice between private room (apartamento) or shared room (enfermaria) accommodation, providing comprehensive health services for corporate clients in Campinas and metropolitan region.
- Vera Ouro+ Enhanced premium health plan variant under the Vera Cruz brand, providing expanded coverage options at Vera Cruz Hospital and Vera Cruz Casa de Saúde for corporate clients in Campinas and metropolitan region.
- Vera Prata+ Enhanced standard health plan variant under the Vera Cruz brand, providing coverage at Vera Cruz Casa de Saúde for corporate clients in Campinas and metropolitan region.
- Eva Ouro Premium health plan for corporate clients in Sorocaba and metropolitan region with extension to Campinas, offering coverage at Hospital Evangélico and IOS – Instituto de Oncologia de Sorocaba, with choice between private room (apartamento) or shared room (enfermaria) accommodation.
- Eva Prata Standard health plan for corporate clients in Sorocaba and metropolitan region offering coverage at Hospital Evangélico and IOS – Instituto de Oncologia de Sorocaba, with choice between private room (apartamento) or shared room (enfermaria) accommodation.
Companies that use Vera Cruz Plano de Saúde
Customer profileSegments1 record
Ideal customer profiles1 record
Vera Cruz Plano de Saúde technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Vera Cruz Plano de Saúde partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Hospital CarecoreParent company/holding that owns and operates Vera Cruz Plano de Saúde. Hospital Care is a leading healthcare administration holding dedicated to transforming the supplemental health sector in Brazil. Vera Cruz is part of this larger healthcare ecosystem that includes multiple hospitals and medical centers.
Scale indicators3 records
Recent moves5 records
Expansion highlights3 records
Vera Cruz Plano de Saúde competitors and assessment
Company assessmentBroad incumbents
- SulAmérica Saúde: Major Brazilian health insurer offering group/employer-sponsored plans to mid-market and large corporate clients nationwide. Competes with Vera Cruz for São Paulo-state employers but operates at national scale with broader provider networks.
- Amil: One of Brazil's largest health insurers (acquired by UnitedHealth Group), offering employer-sponsored group plans across the country with broad provider networks. Comparable to Vera Cruz in targeting corporate accounts but with national reach and substantially larger scale.
- Bradesco Saúde: Large Brazilian health insurer affiliated with Bradesco bank, serving corporate clients across all sizes nationwide. Directly comparable to Vera Cruz in employer-sponsored group health insurance but with national distribution and banking-channel cross-sell.
- Porto Seguro Saúde: Health insurance arm of Porto Seguro group, offering group health plans to corporate clients in Brazil including São Paulo state. Comparable in targeting SMB and mid-market corporate accounts, though with a more diversified parent portfolio.
- NotreDame Intermedica (pre-merger standalone): Pre-merger NotreDame Intermedica was a vertically integrated São Paulo-based health insurer with own hospital network, closely analogous to Vera Cruz's model but operating at greater scale across São Paulo state. Useful historical benchmark for the integrated regional operator thesis.
- Hapvida NotreDame Intermedica: Largest Brazilian health insurer operator following the 2022 Hapvida-NotreDame Intermedica merger; vertically integrated with own hospital and provider network and operating broadly across Brazil including São Paulo state. Directly comparable to Vera Cruz's integrated payer-provider model but at national scale.
Emerging players
- Care Plus: Premium-tier Brazilian health insurer focused on corporate accounts in São Paulo and select metros, owned by Bupa. Comparable to Vera Cruz's premium Ouro-tier positioning but with stronger national brand and international backing.
- Omint: High-end Brazilian health insurer offering corporate plans in São Paulo and other major metros with strong provider network access. Comparable to Vera Cruz at the premium tier and competes for the same Campinas/São Paulo corporate clientele seeking higher-end coverage.
Direct peers
- Unimed Sorocaba: Regional Unimed cooperative serving the Sorocaba metropolitan area, directly competing with Vera Cruz's Eva Plano de Saúde brand for Sorocaba-region corporate clients. Comparable business model (cooperative physician-owned insurer) and shared geographic market.
- Unimed Campinas: Regional Unimed cooperative health plan operating in the Campinas metropolitan area, the same primary geography as Vera Cruz. Direct competitor offering corporate and individual health plans to Campinas employers via a physician-owned provider network.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Vera Cruz Plano de Saúde social profiles
Digital presenceVera Cruz Plano de Saúde financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vera Cruz Plano de Saúde leadership team
Management profileNumber of profiles
Profiles1 record
Vera Cruz Plano de Saúde funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vera Cruz Plano de Saúde M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vera Cruz Plano de Saúde
What does Vera Cruz Plano de Saúde do?
Vera Cruz Plano de Saúde sells corporate (employer-sponsored) health insurance plans under two sub-brands: Vera Cruz (Campinas region) and Eva (Sorocaba region). Each sub-brand offers tiered plans (Ouro/Ouro+ premium and Prata/Prata+ standard) providing access to the company's own hospital network — Vera Cruz Hospital, Vera Cruz Casa de Saúde, Hospital Evangélico, and IOS — for outpatient care, hospitalizations, obstetrics, emergency care, and travel insurance. Plans require a minimum of 2 enrolled lives (employees) per business client.
Is Vera Cruz Plano de Saúde a public or private company?
Vera Cruz Plano de Saúde is a private company. It is classified as corporate owned and is currently operating.
When was Vera Cruz Plano de Saúde founded?
Vera Cruz Plano de Saúde was founded in 1964. It employs 101 to 250 people.
Where is Vera Cruz Plano de Saúde based?
Vera Cruz Plano de Saúde is headquartered in Campinas, Brazil, in the Latin America region.
How does Vera Cruz Plano de Saúde make money?
One revenue line is on record: health Insurance Premiums.
Who are Vera Cruz Plano de Saúde's main competitors?
Broad incumbents on record are SulAmérica Saúde, Amil, Bradesco Saúde, Porto Seguro Saúde, NotreDame Intermedica (pre-merger standalone) and Hapvida NotreDame Intermedica. Emerging players are Care Plus and Omint. Direct peers are Unimed Sorocaba and Unimed Campinas.
Does Vera Cruz Plano de Saúde have an API?
No public API is recorded for Vera Cruz Plano de Saúde.
What industry is Vera Cruz Plano de Saúde in?
Vera Cruz Plano de Saúde's product category is Health Insurance. Its primary akta.pro industry code is FSAIAFAA, Fully Insured Group Health Plans (Employer-Sponsored). Its NAICS code is 524114 and its SIC code is 6324.