Travel Experts

What Travel Experts does

Travel Experts is a Belgian travel agency network founded in 2007, operating through a franchise-style model of independent travel advisors who serve individual consumers across Belgium. The company runs via two corporate entities — AA BTS nv in Antwerp (Licentie 5985) and BA BTS sa in Brussels (Licentie 5722) — both holding IATA accreditation and membership in the statutory Garantiefonds Reizen, supplemented by a proprietary guarantee fund that protects customers against supplier insolvency. The core product is personalized travel advisory: customers are matched with a dedicated Travel Expert who prepares custom proposals, with the advisor traveling to the customer at a time and place of their choosing rather than the customer visiting a storefront. There is no online booking or transactional e-commerce layer; all proposals and reservations are handled personally by the assigned advisor.

The product portfolio extends beyond pure advisory into pre-designed Travel Programs (itineraries organized by destination and theme), themed verticals (cruises, wellness, Asia, Middle East, dream islands, sustainable travel), and Geschenkenlijsten/Huwelijkslijsten (Gift Lists and Wedding Lists) that let event hosts and couples raise contributions toward travel from guests. The underlying technology is a standard CMS-backed website with Google Analytics and Facebook Pixel for measurement; discovery is driven by SEO-optimized destination pages, a regional travel blog with ~110 posts, and organic social on Facebook and LinkedIn. There is no native mobile app.

Revenue is generated almost entirely through commissions on travel bookings sourced from hotels, tour operators, cruise lines, and other travel suppliers with whom the network negotiates volume deals. Premium supplier relationships include Virtuoso and Relais & Châteaux network affiliations and direct partnerships with Mandarin Oriental, The Peninsula, and Shangri-La. Pricing is not publicly disclosed; all travel proposals are personalized. The customer base is exclusively individual Belgian consumers; there are no enterprise or B2B logos in the input data. The company is privately held with no disclosed funding rounds, no M&A activity, and no institutional or external investment identified.

Name

Travel Experts

Legal name

AA BTS nv

Website

https://travel-experts.be

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

Travel Experts is a Belgian travel agency network, founded in 2007, that matches individual Belgian consumers with independent travel advisors who deliver personalized, bespoke travel proposals and bookings. The model is explicitly human-advisor-led rather than transactional e-commerce, supported by premium supplier partnerships and Garantiefonds Reizen membership.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Travel Agencies (561510), Travel Agencies (56151)

SIC

Transportation Services (4700)

akta.pro primary industry

Luxury Travel Agencies (THAKAFAA)

akta.pro secondary industries

Destination-Specific Custom Itinerary Specialists (THAKAOAN), Destination Research & Custom Recommendations (HSACAKAM)

Keywords

• Personalized travel advisory
• Luxury travel agency
• Custom travel itineraries
• Wedding travel lists
• Cruise travel planning

Headquarters

HQ city

Antwerpen

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Travel agency commissions: Travel Experts earns commissions on travel bookings made through its network of advisors. Commissions are sourced from hotels, tour operators, cruise lines, and other travel suppliers with whom the network has negotiated volume deals. The business also supports gift lists and wedding lists where family and friends contribute toward travel costs, likely generating service fees or commissions on the funded travel bookings.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Travel Experts is a Belgian travel agency that operates a network of independent travel advisors providing personalized travel consultation, custom-made travel proposals, and booking services for individual consumers in Belgium. The company connects customers with dedicated Travel Expert advisors who deliver bespoke itineraries, supported by themed travel collections (cruises, wellness, Asia, Middle East, dream islands, sustainable travel), gift lists, and wedding lists, with no online booking capability.

Product overview

Travel Experts operates as a network of independent travel advisors offering personalized travel advisory and booking services across Belgium. The core offering centers on individualized travel consultation provided by regional Travel Experts who deliver custom-made travel proposals. Supporting services include pre-designed Travel Programs (itineraries organized by destination and theme), Gift Lists and Wedding Lists for events where guests can contribute toward travel gifts, and a Travel Blog for inspiration. The portfolio spans theme-based travel planning (cruises, wellness, sustainable travel, etc.) and regional expertise across Europe, Asia, Americas, Africa, and Oceania. The business model combines face-to-face advisory with a digital platform for list management and content delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Personalized Travel Advisory Services Individual travel consultation services provided by independent Travel Expert advisors who offer personalized travel recommendations and custom-made travel proposals tailored to client preferences. Each customer is assigned a dedicated advisor who maintains continuity across trips.
• Travel Programs (Reisprogramma's) Pre-designed travel itineraries organized by destination and theme including Europe, Asia, USA & Canada, with detailed day-by-day行程 plans covering accommodations, activities, and routes.
• Gift Lists (Geschenkenlijsten)
• Wedding Lists (Huwelijkslijsten)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Mandarin OrientalminorOthersLuxury hotel brand displayed as a partner on the Travel Experts website. The nature of the partnership appears to be commercial/referral — Travel Experts advisors book Mandarin Oriental properties for their clients, benefiting from negotiated rates.
• The PeninsulaminorOthersLuxury hotel group displayed as a partner on the Travel Experts website. The Peninsula hotels are included in advisor recommendations for bespoke travel itineraries.
• VirtuosocoreOthersVirtuoso is a global network of luxury travel advisors. Travel Experts' network of independent advisors gains access to Virtuoso's network benefits, preferred supplier relationships, and exclusive travel experiences through this affiliation.
• Relais & ChâteauxcoreOthersGlobal collection of distinctive hotels and restaurants. Travel Experts advisors book Relais & Châteaux properties for clients, with access to member benefits and preferred treatment.
• Shangri-LaminorOthersLuxury hotel chain displayed as a partner on the Travel Experts website, included in advisor recommendations for high-end travel itineraries.
• Garantiefonds Reizen (Travel Guarantee Fund)coreOthersStatutory travel guarantee fund in Belgium that protects customers against insolvency of travel operators. Travel Experts is a licensed member (Licentie: 5985 for Antwerp, 5722 for Brussels). This membership is a key trust signal for consumers.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Travel Leaders Network: Large North American travel advisor network operating a similar franchise-of-independent-advisors model with preferred-supplier agreements. Directly comparable on business model and channel structure.
• Fora Travel: Tech-enabled travel advisor network that pairs clients with personal travel advisors. Closely matches Travel Experts' personal-advisor, commission-based model while adding a modern digital platform — the natural forward-looking comparable for Travel Experts' model.
• Uniglobe Travel: International franchise network of independent travel agencies serving leisure and corporate clients. Comparable in franchise-style structure and global advisor footprint.
• Envoyage: Luxury-focused travel advisor network affiliated with Virtuoso. Directly comparable in positioning, supplier relationships, and high-net-worth client focus.

Emerging players

• Dreamlines: European cruise-specialist online agency. Comparable on the cruise-vertical focus that Travel Experts highlights, but operates as an OTA rather than advisor-led.

Broad incumbents

• Neckermann Reizen: Belgian tour operator offering package holidays across Europe. Broad incumbent in the Belgian travel market; less premium positioning but directly addresses the same consumer base.
• Connections: Belgian travel agency chain with retail stores across Belgium. Broad incumbent offering both leisure and business travel; competes in the same Belgian market as Travel Experts but with a high-street retail model.
• TUI Belgium: Belgian arm of TUI Group, the largest mass-market tour operator in Europe. Broad incumbent offering packaged holidays; overlaps with Travel Experts on Belgian consumer travel but competes at a much larger scale and lower price point.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BTS.Travel.Experts
• LinkedInlinkedin.com/company/travel-experts-group
• Xx.com/BTSTravelExpert

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Travel Experts