Connections

What Connections does

Connections AS (doing business as Connections Travel & Events) is a privately held Norwegian travel and events management company headquartered in Sandefjord, with a regional office in Trondheim. Founded in 2007, the company delivers end-to-end management of corporate group travel (firmaturer), business travel (jobbreiser), corporate events, and sports travel for Norwegian businesses, with a catalog of more than 100 destinations globally. Its service model combines destination sourcing, logistics coordination, on-trip travel leaders, and digital participant administration, augmented by third-party platforms for booking (Cytric), travel risk management (Amadeus Mobile Messenger), and gamified team-building (Wittario). The company is IATA-accredited, ISO 9001/14001 certified, and a member of the mandatory Reisegarantifondet customer protection scheme.

The business generates revenue through four primary streams: packaged firmatur tours sold per participant (e.g., 14,990 NOK per person for the Krakow Christmas market trip with a 20-participant minimum), subscription-based business travel management under the Jobbreise/Cytric offering, full-service event management fees, and the newer 799 NOK/month Fakecation subscription delivering professionally produced destination content to influencers. Pricing for add-on modules (digital registration, mobile programs, SMS/email notifications, gamification) is bundled into package pricing. Go-to-market is direct B2B field sales targeting Norwegian enterprises of all sizes, supported by a content-marketing website, newsletter, and named project managers; no third-party resellers or distributors are used.

The product portfolio is organized into four core services (Firmatur, Jobbreise, Event, Sports Travel Management) and a growing set of add-on modules (Wittario games platform, Fakecation, technical event solutions, Deltakeradministrasjon, Edutainment, sustainable tours, Amadeus Mobile Messenger). Customer evidence is thin — only one named enterprise customer (Fon Anlegg, construction, partnership since 2019) — and the company is privately held with no disclosed funding, parent, or subsidiary structure.

Name

Connections

Legal name

Connections Travel & Events

Website

https://connections.no

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Connections AS is a privately held Norwegian travel and events management company, founded in 2007 and headquartered in Sandefjord, that delivers end-to-end corporate group trips (firmaturer), business travel, events, and sports travel primarily to Norwegian B2B clients across 100+ destinations.

Ownership category

akta.pro rank

Product category

Corporate Travel Management

NAICS

Travel Agencies (561510), Tour Operators (561520), Travel Arrangement and Reservation Services (5615)

SIC

Transportation Services (4700)

akta.pro primary industry

Online/Hybrid Corporate Travel Agencies (Self-Booking + Support) (THAKACAB)

akta.pro secondary industries

Meetings & Group Travel Management (Corporate/MICE) (THALANAH), Meetings & Group Travel Management (Corporate Groups) (THAKAMAC), Travel Policy, Approval & Booking Workflow Tools (THALAMAB), Online Booking Tools (OBT) & Corporate Booking UX (THALAGAD), Corporate Travel & Accommodation Coordination (HSACADAL)

Keywords

• Corporate travel management
• Business travel services
• Event management services
• Group travel packages
• Sports travel management

Headquarters

HQ city

Sandefjord

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Firmatur (Corporate Trips): Complete package tours for companies including flights, accommodation, meals, activities, and guides. Pricing varies by destination and package. Example: Krakow Christmas market trip at 14,990 NOK per person with minimum 20 participants.
2. Fakecation Service: Monthly subscription service for influencers providing professional photo and video content from travel destinations. Priced at 799 NOK per month for access to professionally produced content.
3. Jobbreise (Business Travel): Business travel management services including booking platform access and travel risk management through Cytric integration.
4. Event Management: Full-service event planning including conferences, kick-offs, team building, summer parties, and Christmas parties for corporate clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Connections AS is a Norwegian travel and events company that plans, books, and manages corporate trips (firmaturer), business travel (jobbreiser), corporate events, and sports travel for Norwegian businesses. The company handles the entire journey from planning to execution—including flights, accommodation, meals, activities, transport, on-site travel leaders, and digital participant administration—using integrated booking (Cytric) and travel risk management (Amadeus Mobile Messenger) platforms.

Product overview

Connections is a Norwegian travel and events company offering a comprehensive portfolio of travel and event services. The core offerings include Firmatur (corporate trips), Jobbreise (business travel with Cytric booking platform), Event management, and Sports Travel Management. Add-on modules include the Wittario games platform for team building, Fakecation for influencer content, technical solutions for event management, participant administration, Edutainment, and Amadeus Mobile Messenger for travel risk management. The company operates sustainable travel packages and covers destinations across Norway and internationally.

Differentiator

Problem solved

Functional benefit

Brands

• Fakecation: A service for influencers who cannot travel but want to post content from dream destinations without flying
• Smak Av

Products and services

• Firmatur (Corporate Trips) Full-service corporate group travel packages for Norwegian companies covering destination selection, flights, accommodation, meals, activities, transport, and on-site travel leader. Targeted at HR, management, and employee engagement teams.
• Jobbreise (Business Travel) Managed business travel service for corporate clients, including the Cytric booking platform for flights, hotels, and rental cars with company travel policy integration, plus travel risk management and 24/7 support.
• Event Management End-to-end corporate event planning and delivery including conferences, kick-offs, team building, summer and Christmas parties, with technical solutions for registration, participant communication, and on-site execution.
• Sports Travel Management Specialized travel management for sports teams and organizations attending tournaments, competitions, and training camps, including flights, accommodation, ground transport, and equipment logistics.
• Fakecation Monthly subscription service priced at 799 NOK/month providing influencers and content creators with professionally produced photo and video content from real travel destinations for use in social media channels.

Quantifiable outcome

• Reduced short-term sick leave to 0.8% reported by Fon Anlegg after implementing regular firmaturer
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• WittariocoreStrategic or Co-development PartnerPartnership with Norwegian edtech company Wittario for gamification and interactive experiences on company trips. Wittario provides a platform combining GPS, AR, and movement-based mobile games including quizzes, scavenger hunts, QR-code games, and mess games. Enables Connections to offer more engaging team building and learning activities. Wittario was established in 2019, launched in Norway in 2021, and serves over 2000 customers across private/public sectors, education, culture, and travel.
• CytriccoreTechnology or IntegrationCytric is a user-friendly booking platform for business travel integrated into Connections' service offering. Provides search, booking, modification, and cancellation of flights, hotels, and rental cars with company travel policy integration and complete travel history for expense reporting.
• Amadeus Mobile MessengercoreTechnology or IntegrationReal-time emergency monitoring and alert system used by Connections for travel risk management. Monitors events in real-time and sends alerts seconds after incidents occur, providing early warning capability. Extended solution available for direct employee contact in affected areas.
• Arrive AgenciesminorChannel Partner/ Reseller/ DistributorInternational network membership providing Connections access to worldwide business travel services, supplier agreements, and industry connections for serving corporate clients globally.
• Reisegarantifondet (RGF)coreOthersMandatory membership in travel guarantee fund under Norwegian Package Travel Act. Provides customer financial protection ensuring refund of payments if Connections goes bankrupt. Connections provides annual multi-million guarantees to the fund.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ticket Business Travel: Norwegian corporate travel brand under the Ticket group offering business travel management, meetings & events, and travel policy tools to Norwegian companies. Closest direct peer in Norwegian mid-market corporate travel.
• ATPI Griffinstone: ATPI is a corporate travel and events specialist with strong Nordic and energy-sector presence, making it a directly comparable peer for Connections' firmatur + business travel + events bundle.
• Berg-Hansen: Norway's largest dedicated corporate travel management company (TMC), now part of Expedia/Egencia. Directly comparable to Connections as a Norwegian B2B travel agency serving enterprise clients with booking, travel policy, and event services.

Broad incumbents

• MCI Group: Global meetings, events, and association management company with strong Nordic footprint. Overlaps with Connections' event management product line for conferences, kickoffs, and corporate gatherings.
• Egencia: Expedia Group's corporate travel platform with strong Nordic presence (via Berg-Hansen integration). Competes for the same Norwegian corporate accounts with a more scalable technology stack.
• FCM Travel Solutions: Corporate travel division of Flight Centre with significant Nordic operations. Competes for mid-market and enterprise Norwegian accounts with a broad booking and meetings platform.
• American Express Global Business Travel (Amex GBT): Global TMC serving large multinational clients with Nordic operations. Competes for enterprise Norwegian accounts with broader content, reporting, and negotiated rates than Connections can offer.
• CWT (Carlson Wagonlit Travel): Global TMC serving large enterprises with booking, expense integration, and meetings & events. A comparable incumbent competitor for Norwegian enterprise travel spend.
• BCD Travel: Global corporate travel management company with Nordic presence. Overlaps with Connections on corporate booking, travel policy, and meetings & events for multinational and large Norwegian accounts.

Emerging players

• QuintEvents: Corporate event hospitality and group travel specialist (US-rooted, international reach). Comparable to Connections' firmatur and event management offering for group-based corporate experiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/connectionsas
• LinkedInlinkedin.com/company/connections-as

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Connections