The Champion Firm

What The Champion Firm does

The Champion Firm, Personal Injury Attorneys, P.C., is a Marietta, Georgia-based plaintiff-side personal injury law firm founded in 2014 by Darl Champion. The firm operates from three locations across the Atlanta metropolitan area—Marietta (headquarters), Atlanta, and Woodstock—and serves clients throughout Georgia. Practice areas include motor vehicle accidents, DUI-related injuries, pedestrian incidents, and other personal injury matters, with reported high-value outcomes including a $17 million MARTA verdict, a $10.2 million DUI verdict, and a $6 million pedestrian settlement, alongside cumulative settlements of $150 million or more since inception.

The firm operates on a contingency fee model, with a standard 33.3% fee on recovered amounts—a structure aligned with industry convention for plaintiff-side personal injury work. Customer acquisition combines physical office presence, attorney reputation marketing, peer-reviewed credentials (Million Dollar Advocates Forum, Georgia Trial Lawyers Association membership, Avvo Top 10, National Trial Lawyers Top 100), and online reviews (67+ five-star reviews listed). Live chat lead capture is enabled via JuvoLeads.

The firm is privately held with no disclosed external funding and operates with 12+ attorneys and staff within an 11-50 employee band. Technology stack is limited to standard legal practice tooling with no evidence of proprietary platform development, AI/ML capabilities, or differentiated technical infrastructure beyond the third-party live chat product. There is no indication of acquisition activity, geographic expansion beyond Georgia, or diversification into adjacent practice areas.

Name

The Champion Firm

Legal name

The Champion Firm, Personal Injury Attorneys, P.C.

Website

https://thechampionfirm.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

The Champion Firm is a Georgia-based personal injury law firm founded in 2014 by Darl Champion, operating from three Atlanta-metro offices (Marietta, Atlanta, Woodstock) and serving individual plaintiffs statewide on a contingency fee basis with $150M+ cumulative settlements reported.

Ownership category

akta.pro rank

Product category

Personal Injury Legal Services

NAICS

Offices of Lawyers (541110), Offices of Lawyers (54111)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

Keywords

• Personal injury law
• Contingency fee representation
• Wrongful death claims
• Medical malpractice litigation
• Motor vehicle accident attorney

Headquarters

HQ city

Marietta

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Contingency Fee Legal Services: The firm operates exclusively on a contingency fee basis - clients pay nothing unless the firm wins their case. Fees are calculated as a percentage of the settlement or award recovered. For motor vehicle-related injury claims, the standard rate is 33.3% of recovery, consistent with ABA guidelines. This model eliminates upfront costs for clients and aligns firm incentives with client outcomes.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

The Champion Firm is a personal injury law firm that provides legal representation on a contingency fee basis for individuals injured due to someone else's negligence. Services span motor vehicle accidents, medical malpractice, wrongful death, premises liability, product liability, and dog bites. Clients pay nothing upfront and the firm receives a percentage (33.3% for motor vehicle-related injury claims per ABA guidelines) only if the case is won.

Product overview

The Champion Firm, Personal Injury Attorneys, P.C. is a personal injury law firm offering a unified suite of legal services centered on personal injury representation. The core offering is comprehensive legal services for injury victims, supported by specialized service modules for specific accident types including car accidents, truck accidents, ATV/UTV accidents, e-bike accidents, Uber/rideshare accidents, dog bites, medical malpractice, wrongful death, slip and fall/premises liability, and product liability. The firm differentiates through its contingency fee structure (no upfront costs), 24/7 availability, virtual consultation capabilities via Zoom/FaceTime, and multiple office locations in Marietta, Atlanta, and Woodstock serving clients throughout Georgia.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Injury Legal Services Full-service personal injury legal representation covering car accidents, truck accidents, medical malpractice, wrongful death, premises liability, and other injury cases. Services include free consultations, contingency fee structure (no fees unless client wins), and 24/7 availability. For individual injury victims in Georgia.
• Car Accident Legal Services Legal representation for car accident victims in Marietta and throughout Georgia, handling claims for medical expenses, property damage, lost wages, and pain and suffering. For individuals injured in car accidents.
• Truck Accident Legal Services Legal representation for victims of semi-truck and commercial vehicle accidents, addressing complex liability issues involving trucking regulations and multiple potentially liable parties. For individuals injured in truck accidents.
• ATV/UTV Accident Legal Services Legal representation for victims of all-terrain vehicle (ATV) and utility task vehicle (UTV) accidents, including cases involving product liability and premises liability issues. For individuals injured in ATV/UTV accidents.
• E-Bike Accident Legal Services Legal representation for electric bicycle accident victims, addressing liability issues and helping clients understand Georgia e-bike laws. For individuals injured in e-bike accidents.
• Uber/Rideshare Accident Legal Services Legal representation for victims of Uber, Lyft, and other rideshare accidents, navigating complex insurance coverage issues involving multiple policies based on driver status. For individuals injured in rideshare accidents.
• Dog Bite Legal Services Legal representation for dog bite victims, handling claims for medical expenses, lost wages, pain and suffering, and emotional trauma. For individuals attacked or bitten by dogs or other animals.
• Medical Malpractice Legal Services Legal representation for victims of medical negligence, including cases against hospitals and healthcare providers such as surgical errors, hospital negligence, and misdiagnosis. For patients harmed by medical professional negligence.
• Wrongful Death Legal Services Legal representation for families who have lost loved ones due to negligence, pursuing wrongful death claims for compensation including a $17M settlement against MARTA. For surviving family members of wrongful death victims.
• Slip and Fall/Premises Liability Legal Services Legal representation for victims injured on someone else's property due to unsafe conditions or negligence, including slip and fall and negligent security cases. For individuals injured on premises owned by others.
• Product Liability Legal Services Legal representation for victims injured by defective products, pursuing claims against manufacturers and sellers based on product defects, manufacturing errors, or failure to warn. For consumers injured by defective products.
• Pedestrian Accident Legal Services Legal representation for victims of pedestrian accidents, handling claims arising from injuries or deaths sustained while walking in crosswalks, on sidewalks, or in other pedestrian areas. For individuals injured as pedestrians.
• Scooter Accident Legal Services Legal representation for victims of scooter accidents, including e-scooter and motor scooter incidents, pursuing claims for injuries sustained. For individuals injured in scooter accidents.
• WellStar Kennestone Hospital Medical Malpractice Legal Services Legal representation specifically for medical malpractice claims involving WellStar Kennestone Hospital and similar healthcare facilities. For patients alleging negligence at named hospital systems.

Quantifiable outcome

• $150+ Million recovered for clients since 2014
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators13 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Jacoby & Meyers: Long-established U.S. personal injury firm with multiple offices handling vehicle accidents, premises liability, and wrongful death on contingency. A broader incumbent with overlapping PI capabilities but wider geographic distribution than The Champion Firm.
• Cellino & Barnes: Large personal injury plaintiff firm with strong brand recognition in vehicle accident cases and contingency fee structure. Operates at much greater scale across multiple states, comparable case mix, and broader marketing reach than The Champion Firm.
• Morgan & Morgan: Largest U.S. personal injury plaintiff firm operating nationwide with a "For the People" brand and heavy TV/digital marketing. Same contingency plaintiff model and PI case mix, but at vastly greater scale and geographic breadth, making it the dominant broad incumbent.

Direct peers

• Bader Scott Injury Lawyers: Georgia-based personal injury firm with offices in Atlanta and surrounding areas handling car accidents, truck accidents, and wrongful death cases on contingency. Operates in the same Metro Atlanta geography and plaintiff-side PI niche as The Champion Firm.
• Shane Smith Law: Atlanta-area personal injury firm focused on car, truck, and motorcycle accidents, operating on a contingency fee model. Directly comparable on geographic footprint, case mix, and contingency-based GTM.
• Kaufman & Stigger, Attorneys at Law: Personal injury firm handling car, truck, and motorcycle accidents with contingency fee representation. Comparable plaintiff-side PI offering with similar mid-size firm scale to The Champion Firm.
• Pope & Howard P.C. Atlanta personal injury law firm handling car accidents, truck accidents, and premises liability cases on contingency. Comparable Metro Atlanta PI peer with similar single-state focus and contingency fee structure.
• John Foy & Associates: Atlanta-based personal injury law firm concentrating on car accidents, truck accidents, and wrongful death across Georgia. Same single-state, contingency-fee, plaintiff-side PI model as The Champion Firm, making it the closest direct peer in the local market.

Market position

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC4RJtFDDy0Y7JbNAj3cdNsA
• Xx.com/ChampionlawATL

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Champion Firm