fullteam
fullteam is a Belgian 360° communication agency based in Nivelles that serves enterprise retail, food, fashion, pharmacy, and manufacturing clients with integrated creative services and the proprietary Folder Digital 3.0 interactive flyer platform.
- Company typePrivate
- Founded-
- HeadquartersNivelles, Belgium
- Headcount11–50
- GTM typeB2B
- OfferingServices
What fullteam does
Fullteam is a Belgian 360° communication agency headquartered in Nivelles, Walloon Region, operating under the legal entity FULLTEAM ADVERTISING SA since approximately 1987. The firm delivers an integrated portfolio spanning communication strategy, creative design, graphic production, corporate photo and video, digital communication (SEO, SEA, social media, email), point-of-sale animation, media advertising, and collaborative tools (DAM and MoodX/Moody). Its flagship proprietary platform is Folder Digital 3.0, an interactive digital flyer that replaces or complements traditional paper folders with motion design animations, video, dynamic product carousels, e-commerce cart integration, QR functionality, KPI tracking, and social sharing, deployed bilingually for clients such as Medi-Market and Jouets Broze.
The agency serves enterprise clients primarily in Belgian retail, food and beverage, fashion, health and pharmacy, and increasingly manufacturing. Named accounts include Medi-Market (over 100 parapharmacies, pharmacies, and institutes), Cora, Neuhaus, Match, Smatch, Delfood, Louis Delhaize, Sesame, Metropole, My Burger, L'Air du Temps, Les Tartes Françoise, Renaissance du Livre, Jouets Broze, and SESAMES. Engagement is consultative and project-based: clients receive itemized quotations with no standardized pricing tiers, and contracts scale with annual spend (notice periods ranging from 3 months to 1 year). Distribution is exclusively direct sales, with no self-serve product, marketplace listing, or reseller channel.
Fullteam's economic model rests on professional services revenue from custom engagements, supplemented by productized proprietary platforms (Folder Digital 3.0, E-training Platform, Interactive Presentation Tool) and in-house production capacity of more than 20 graphic designers and four specialized photographers. The agency has accumulated 274,070+ photos, 4,861,623 phygital pages, and 2,819,530 hours of client work over its operating history. In 2025, the firm announced adoption of generative AI tools to accelerate content creation and multilingual delivery. The company is privately held with no disclosed institutional investors, operates only in Belgium, and is GDPR-compliant under Belgian data protection law.
fullteam firmographics
Firmographics- Name
- fullteam
- Legal name
- FULLTEAM ADVERTISING SA
- Website
- https://fullteam.eu
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- fullteam is a Belgian 360° communication agency based in Nivelles that serves enterprise retail, food, fashion, pharmacy, and manufacturing clients with integrated creative services and the proprietary Folder Digital 3.0 interactive flyer platform.
- Ownership category
- akta.pro rank
fullteam industry classification
Industry- Product category
- Marketing & Advertising Services
- NAICS
- Advertising Agencies (541810), Commercial Photography (541922), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industry
- Content Production (Video, Design, Copy, Studio) (BPAFAAAF)
Keywords
Where fullteam is headquartered
LocationHeadquarters
- HQ city
- Nivelles
- HQ country
- Belgium
- HQ region
- Europe
Offices2 records
Markets served
fullteam business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Professional Services / Project-Based Contracts: Fullteam generates revenue primarily through custom project engagements. Clients receive itemized quotations (devis) covering specific deliverables such as graphic design, digital production, photography/video, folder creation, point-of-sale materials, and media campaigns. Prices are quoted exclusive of VAT (HTVA) with three payment milestones: 1/3 deposit at signature, 1/3 at 'bon à tirer' (print approval), and balance upon delivery. For periodic/recurring work, the company offers contracts with defined notice periods based on annual revenue thresholds (3 months for <€7,500/year, 6 months for <€25,000/year, 1 year for ≥€25,000/year).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project quotation - no standardized tiers |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
fullteam product offering
Product offeringCore offering
Fullteam is a Belgian 360° communication agency that delivers integrated marketing services including strategy, creative design, graphic production, corporate photo/video, digital communication, point-of-sale animation, and media advertising for enterprise retail and consumer-brand clients. Its flagship proprietary product is Folder Digital 3.0, an interactive digital flyer platform with e-commerce integration, motion design animations, social sharing, and KPI tracking capabilities that replaces or complements traditional paper folders. The agency also offers collaborative tools (DAM, MoodX), E-training, and Interactive Presentation Tools, primarily serving retail, food and beverage, fashion, healthcare, and manufacturing sectors in Belgium.
Product overview
Fullteam is a 360° communication agency offering an integrated portfolio of services and products. The core flagship product is the Folder Digital 3.0, an interactive digital flyer platform that represents a significant advancement from traditional paper folders. The agency combines this with a comprehensive range of services including communication strategy, creative design, graphic production, corporate photo/video, digital communication (SEO, SEA, social media, email), point of sale animation, and media advertising. The offering is complemented by collaborative tools (DAM, MoodX) and is designed for retail and B2B/B2C clients seeking omnichannel communication solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Folder Digital 3.0 Interactive digital flyer platform offering immersive and dynamic promotional experiences with animations, videos, product carousels, e-commerce cart and wishlist integration, KPI tracking, and social sharing capabilities. Designed as a mobile-first, modular alternative or complement to traditional paper folders for retail and consumer brand campaigns.
- Stratégie de Communication (Communication Strategy) Strategic communication planning including brand identity development, omnichannel approach definition, and concrete short-, medium-, and long-term action plans designed to differentiate the client from competitors.
- Agence Créative (Creative Agency) Creative design services focused on generating innovative ideas for graphic and advertising campaigns, converging textual content, visuals, and advertising to build brand engagement.
- Production Graphique (Graphic Production) Graphic design production delivered by 20+ in-house graphic designers producing brochures, banners, visual identity materials, and high-value communication supports.
- Photo / Vidéo Corporate Professional photo and video production services including product photography, corporate films, video content for advertising, and social media. Delivered through an in-house studio with four photographers specializing in food styling, still life, and lifestyle photography.
- Communication Digitale 360° (Digital Communication)
Quantifiable outcome
- Jouets Broze achieved 10%+ new customer acquisition during Folder Digital 3.0 campaign
- +3 more outcomes
Companies that use fullteam
Customer profileNamed customers17 records
Segments5 records
Ideal customer profiles4 records
fullteam technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability4 records
Feature5 records
fullteam partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
fullteam competitors and assessment
Company assessmentBroad incumbents
- Publicis Groupe Belgium: Belgian operations of Publicis, the global advertising holding company — broad incumbent offering integrated creative, media, and digital at significantly larger scale than Fullteam.
- Wunderman Thompson Belgium: Belgian office of WPP-owned Wunderman Thompson combining creative, digital, and technology services — broad incumbent with integrated capabilities overlapping Fullteam's 360° communication stack.
- Dept: Large Benelux-headquartered digital agency offering creative, technology, and data services — broad incumbent with overlapping digital communication and platform capabilities comparable to Fullteam's digital offering.
Direct peers
- Duval Guillaume: Independent Belgian creative agency producing integrated campaigns for retail and consumer brands — directly comparable independent Belgian creative peer competing in the same market.
- Happiness Brussels: Independent Brussels-based creative agency known for integrated campaigns and retail/consumer work — directly comparable Belgian creative peer with similar offering and client verticals.
- Leo Burnett Belgium: Belgian branch of Leo Burnett network delivering full-service creative, digital, and media work — directly comparable full-service Belgian agency competing for retail and consumer accounts.
- BBDO Belgium: Belgian arm of global BBDO network offering full-service creative and advertising services to enterprise clients across retail and consumer — directly comparable full-service agency competing for the same Belgian enterprise accounts as Fullteam.
- mortierbrigade: Independent Brussels-based creative agency producing integrated campaigns for retail and consumer brands — comparable mid-sized Belgian creative peer with overlapping client profile and offering.
- DDB Brussels: Brussels office of DDB Worldwide providing full-service advertising and creative services — directly comparable full-service Belgian agency in the same competitive set as Fullteam.
- TBWA\Belgium: Belgian office of TBWA\ global network offering full-service advertising and brand strategy — directly comparable integrated creative agency serving enterprise clients in Belgium.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
fullteam social profiles
Digital presencefullteam compliance and trust
Trust signalCompliance1 record
fullteam financial estimates
Financial estimateRevenue estimate
Valuation estimate
fullteam leadership team
Management profileNumber of profiles
fullteam funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
fullteam M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about fullteam
What does fullteam do?
Fullteam is a Belgian 360° communication agency that delivers integrated marketing services including strategy, creative design, graphic production, corporate photo/video, digital communication, point-of-sale animation, and media advertising for enterprise retail and consumer-brand clients. Its flagship proprietary product is Folder Digital 3.0, an interactive digital flyer platform with e-commerce integration, motion design animations, social sharing, and KPI tracking capabilities that replaces or complements traditional paper folders. The agency also offers collaborative tools (DAM, MoodX), E-training, and Interactive Presentation Tools, primarily serving retail, food and beverage, fashion, healthcare, and manufacturing sectors in Belgium.
Is fullteam a public or private company?
fullteam is a private company. It is classified as unknown and is currently operating.
When was fullteam founded?
fullteam was founded in -1. It employs 11 to 50 people.
Where is fullteam based?
fullteam is headquartered in Nivelles, Belgium, in the Europe region.
How does fullteam make money?
One revenue line is on record: professional Services / Project-Based Contracts.
Who are fullteam's main competitors?
Broad incumbents on record are Publicis Groupe Belgium, Wunderman Thompson Belgium and Dept. Direct peers are Duval Guillaume, Happiness Brussels, Leo Burnett Belgium, BBDO Belgium, mortierbrigade, DDB Brussels and TBWA\Belgium.
Does fullteam have an API?
No public API is recorded for fullteam.
What industry is fullteam in?
fullteam's product category is Marketing & Advertising Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of BPAFAAAF, Content Production (Video, Design, Copy, Studio). Its NAICS code is 541810 and its SIC code is 7311.