Val d'Oca

What Val d'Oca does

Val d'Oca is the commercial brand of Cantina Produttori di Valdobbiadene, a cooperative winery founded in 1952 and headquartered in Valdobbiadene, Italy, within the UNESCO-listed Colline di Conegliano Valdobbiadene hills. The company aggregates 600+ winegrowing families managing approximately 1,000 hectares of vineyards, with a presence in 9 of the 43 designated Rive sub-zones (120 hectares) and the exclusive Cartizze area (108 hectares). Its product portfolio is organised into four tiers: Heritage (Cartizze and Uvaggio Storico, ultra-premium), Le Rive (terroir-specific hillside wines), Cuvée Classiche (iconic Millesimato sparkling wines in the company's signature satin-finish black bottle, introduced in 1997), and VO Collection (lifestyle Prosecco DOC targeting younger consumers). The company also distributes Champagne Encry (French Grand Cru Champagne) and Bella (non-alcoholic beverages) in Italy as part of an expanding premium drinks portfolio.

The business model is a hybrid of direct-to-consumer (Wine Center retail/tourism facility, e-commerce platform shop.valdoca.com, three tasting paths at €15-28 per person) and wholesale distribution through a capillary Italian commercial network with consolidated positioning in the high-end HORECA channel (hotels, restaurants, cafes). An agent/B2B portal (Area agenti) supports enterprise distribution. Revenue is generated primarily through one-time wine sales plus ancillary wine tourism experiences and product distribution fees. The Wine Center in Valdobbiadene (1,000+ sqm, bio-architecture with photovoltaic and geothermal systems) anchors experiential marketing and direct retail. Underlying operations blend heroic viticulture (up to 800 manual labor hours per hectare and 100% hand-harvested Glera grapes) with circular economy practices (vine-shoot amendment, Bioman cogeneration, glass/cork/plastic recycling, tartrate recovery) and digital vineyard management via Quaderno di Campagna registers. The company holds ISO 9001, Equalitas, SQNPI, VIVA, and Suolo e Salute organic certifications, and has earned multiple 90+ point ratings from James Suckling and Gilbert & Gaillard Double Gold medals across its Rive and Cartizze wines.

Name

Val d'Oca

Legal name

Val D'Oca S.r.l.

Website

https://valdoca.com

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

51–100 employees

Short description

Val d'Oca is a cooperative winery in Valdobbiadene, Italy, producing premium Prosecco Superiore DOCG wines across 1,000 hectares from 600+ member winegrowers, serving Italian and international HORECA, retail, and direct consumers through cellar, e-commerce, and trade show channels.

Ownership category

akta.pro rank

Product category

Italian Sparkling Wines (Prosecco Superiore DOCG)

NAICS

Wineries (312130), Beer, Wine, and Liquor Retailers (445320), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro industry

PRIMARYCRADAIAB

Wine & Sparkling Wine Wineries & Brands

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Alcoholic Beverages (Beer, Wine, Spirits) Manufacturing & Brands

SECONDARYTHAFALAE

Wineries & Vineyards (Tasting Rooms)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Breweries, Wineries & Distilleries (Taprooms/Tasting Rooms)

SECONDARYTHAFALAK

Alcoholic Beverage Tours & On-site Experiences (Brewery/Winery/Distillery)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Breweries, Wineries & Distilleries (Taprooms/Tasting Rooms)

SECONDARYCRANACAE

Wine Bars

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/On-Premise Alcohol Retail (Bars, Pubs & Taprooms)

SECONDARYTHAJAGAD

Wine Tastings & Vineyard/Winery Tours

Travel & Hospitality/Tours, Attractions & Experiences/Food & Drink Experiences (Culinary Tours, Tastings, Cooking Classes)

Keywords

• Prosecco Superiore DOCG
• Italian sparkling wines
• Wine cooperative
• Valdobbiadene wine production
• Wine tourism experiences

Headquarters

HQ city

Valdobbiadene

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Wine Sales - Direct: Direct sales of Val d'Oca Prosecco Superiore DOCG and other wines through the e-commerce platform (shop.valdoca.com) and the Wine Center retail location in Valdobbiadene. Sales to individual consumers (B2C).
2. Wine Sales - HORECA Distribution: Sales through the high-end HORECA channel (hotels, restaurants, cafes) via the commercial network and distribution partners. Strategic channel for premium positioning.
3. Wine Tourism Experiences: Revenue from tasting experiences at the Wine Center including three tasting paths (€15-28), special events like chocolate masterclass (€30), and branded merchandise sales.
4. Distribution Services: As exclusive Italian distributor of Champagne Encry, Val d'Oca manages the entire Italian market for the French Champagne house, expanding their revenue streams through distribution partnerships.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Val d'Oca is a cooperative winery producing and selling Prosecco Superiore DOCG wines from the Valdobbiadene hills, offered across four product lines (Heritage, Le Rive, Cuvée Classiche, VO Collection). The company serves both B2C customers through its Wine Center and e-commerce platform, and B2B HORECA clients through a capillary commercial network. It also generates revenue from wine tourism experiences (tastings, tours), and distributes Champagne Encry and Bella non-alcoholic beverages.

Product overview

Val d'Oca is a Prosecco Superiore DOCG wine producer based in Valdobbiadene, Italy, operating as Cantina Produttori di Valdobbiadene. The company offers four distinct wine product lines organized by positioning: Heritage Collection (premium Cartizze and Uvaggio Storico), Le Rive (terroir-specific vineyard wines), Cuvée Classiche (iconic Millesimato sparkling wines in classic black bottles), and VO Collection (accessible lifestyle Prosecco DOC). Alongside direct-to-consumer wine sales through its Wine Center hospitality facility and e-commerce platform, Val d'Oca distributes Champagne Encry and non-alcoholic beverages through partnership arrangements.

Differentiator

Problem solved

Functional benefit

Brands

• Heritage: Exclusive charm line featuring prestigious Prosecco Superiore including Cartizze and Uvaggio storico.
• Le Rive
• Cuvée Classiche
• VO Collection

Products and services

• Heritage Collection Premium tier line featuring Valdobbiadene Superiore di Cartizze DOCG (Extra Brut and Dry) and Uvaggio Storico Prosecco Superiore DOCG Dry. Positioned as the most prestigious expressions of the estate, characterized by exclusive appeal and historical winemaking traditions. Targeted at wine connoisseurs and collectors.
• Le Rive Terroir-driven wines from specific steep hillside vineyards (Rive) within Conegliano Valdobbiadene DOCG zone. Includes Rive di Colbertaldo (Extra Dry), Rive di San Pietro di Barbozza (Brut), and Rive di Santo Stefano (Extra Brut). Val d'Oca manages 9 of 43 Rive across 120 hectares. Each wine expresses the unique character of its specific hillside terroir.
• Cuvée Classiche Classic icon line featuring Millesimato variations (Extra Dry, Brut, Extra Brut) and Millesimato Rosé Brut. Styled wines presented in iconic satin-finish black bottles, representing elegant occasions and expressive Prosecco Superiore DOCG.
• VO Collection Lifestyle-oriented Prosecco DOC line including VO Extra Dry, VO Brut, VO Millesimato Extra Dry, and VO Rosé Extra Dry. Designed for younger audiences with vibrant labeling and bright colors, representing innocent lightheartedness. Accessible price point for everyday consumption.
• Wine Center (Hospitality & Direct Sales) Hospitality and direct sales facility in Valdobbiadene offering wine purchases, guided tastings (three tasting paths at €15-25), tours, and cultural events. Features sustainable bio-architecture with photovoltaic and geothermal systems. Open Monday-Saturday 10:00-18:30, Sunday 10:00-16:00.
• E-commerce Platform (shop.valdoca.com) Online sales platform for purchasing Val d'Oca wines directly, offering all product lines including Heritage, Le Rive, Cuvée Classiche, and VO Collection with home delivery across Italy.

Quantifiable outcome

• 100% of vineyards certified SQNPI (Sistema di Qualità Nazionale di Produzione Integrata)
• +5 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Champagne EncrycoreChannel Partner/ Reseller/ Distributor · 11 April 2026Val d'Oca is the exclusive Italian distributor for Champagne Encry, a Grand Cru Maison from the Côte des Blancs led by Enrico Baldin and Nadia Nicoli. The agreement provides for distribution of Champagne Encry references through Val d'Oca's commercial network, characterized by capillary presence on the national territory and consolidated positioning in the high-end HORECA channel - a key segment for the French brand's development in Italy. The partnership represents a strategic alliance for high-end bubbles and expansion of the sparkling wine offering.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mionetto: Major Valdobbiadene Prosecco producer with both DOC and DOCG ranges, strong international distribution and lifestyle branding. Direct overlap with Val d'Oca's core DOC/DOCG Prosecco business and HORECA + retail positioning.
• Bellenda: Conegliano-based Prosecco Superiore DOCG producer focused on premium sparkling wines including metodo classico. Comparable to Val d'Oca on premium DOCG Prosecco and hospitality-driven positioning.
• Bottega (Distilleria Bottega): Italian Prosecco and sparkling wine producer with broad portfolio across price points including premium DOCG and lifestyle lines, comparable to Val d'Oca's four-tier product architecture. Both target Italian HORECA and international on-trade with multi-tier Prosecco offerings.
• Villa Sandi: Premium Prosecco Superiore DOCG producer from Valdobbiadene/Croda region with heritage positioning, wine tourism at its historic villa, and DOCG-tier focus. Closely comparable to Val d'Oca on terroir-led Prosecco Superiore and Wine Center-style hospitality.
• Le Colture: Family-run Valdobbiadene winery specializing in Prosecco Superiore DOCG including Cartizze and Rive cru wines. Closely comparable to Val d'Oca on terroir-expressive, single-vineyard DOCG Prosecco positioning.
• Nino Franco: Premium Valdobbiadene Prosecco Superiore DOCG producer with strong export presence and gravity-flow winery. Comparable to Val d'Oca on premium DOCG focus, hospitality, and international trade-fair exposure.
• La Marca (Oenoforos/Vin&Vini): Large cooperative Prosecco producer focused on accessible Prosecco DOC and DOCG SKUs with broad Italian and international retail distribution. Direct overlap with Val d'Oca's VO Collection/DOC tier on price-point competition.
• Carpene Malvolti: Historic Conegliano Prosecco house with DOCG and DOC ranges, on-trade and export presence. Comparable as a long-established Prosecco producer with multi-tier portfolio in the same DOCG denomination as Val d'Oca.

Broad incumbents

• Zonin 1821: One of Italy's largest family-owned wine groups with extensive Prosecco (including DOCG) production across multiple estates. Comparable to Val d'Oca as a Prosecco producer with broad tiering, but operates at much larger scale and across more regions.

Regional players

• Cantina di Soave (Cantina Valpolicella di Soave/Gruppo Cantine d'Italia): Large Italian cooperative wine group producing Prosecco DOC/DOCG alongside Veneto still wines. Comparable to Val d'Oca as a Veneto-rooted cooperative with significant scale and broad Prosecco exposure, though anchored in Soave rather than Valdobbiadene.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Facebookfacebook.com/valdoca
• Instagraminstagram.com/valdocaprosecco
• Xx.com/valdocaprosecco

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Val d'Oca