Sportivate
Sportivate is a Netherlands-based sports and movement services company delivering on-site physical activity programs to schools, childcare facilities, corporate clients, families, and seniors across the Midden-Nederland region.
- Company typePrivate
- Founded2016
- HeadquartersAmersfoort, Netherlands
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Sportivate does
Sportivate B.V. is a Netherlands-based sports and movement services company founded in 2016 and headquartered in Amersfoort, with a second location inside FC Utrecht's Stadion Galgenwaard. The company delivers on-site structured physical activity programs across five customer segments: schools, BSO/KDV childcare facilities, corporate clients (Business Games), families (children's birthday parties), and seniors. Core products include recurring school and after-school movement programs, themed children's birthday parties (300+ per year, some held at Stadion Galgenwaard), seasonal sports camps (Sport- en Spel Kamp with 20 daily spots for 2025), the Amersfoort Beach beach-sports venue, and group dynamics programs (Rots en Water, Sta Sterk, Weerbaarheid). Ancillary services cover senior movement classes, internship supervision, and meeting room rental at the Galgenwaard skybox.
The business operates an event-driven, on-site delivery model with a team of 40-50+ Sportivators traveling to schools, childcare facilities, corporate sites, and event venues. Technology infrastructure is deliberately light: bookings are processed through the third-party LeisureKing platform, and the company's sportivate.nl site functions as both a marketing surface and an e-commerce webshop for camps and events. Revenue is generated through a mix of recurring school/BSO contracts, one-time event fees (birthday parties, camps), corporate services (Business Games, Business Club programs), and venue rental. Geographic operations are concentrated in Midden-Nederland — Amersfoort, Utrecht, Hilversum, and 't Gooi — with no disclosed international activity. Sportivate is independently owned (Sportivate B.V., KVK 80796397), bootstrapped with no disclosed funding rounds, holds no patents or trademarks, and reports no revenue figures publicly.
Sportivate firmographics
Firmographics- Name
- Sportivate
- Legal name
- Sportivate B.V.
- Website
- https://sportivate.nl
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Sportivate is a Netherlands-based sports and movement services company delivering on-site physical activity programs to schools, childcare facilities, corporate clients, families, and seniors across the Midden-Nederland region.
- Ownership category
- akta.pro rank
Sportivate industry classification
Industry- Product category
- Sports and Recreation Services
- NAICS
- Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Sports Community Relations & Grassroots Program Management (MPAKAKAJ)
- akta.pro secondary industries
- Amateur Event & Tournament Organizers (Meets, Invitationals, Opens) (MPAKACAL), Youth & Amateur Sports Tournaments (MPAGAMAF)
Keywords
Where Sportivate is headquartered
LocationHeadquarters
- HQ city
- Amersfoort
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Sportivate business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- School Sports Programs: Recurring programs delivered at schools and BSO's (before/after school care) with various play and movement programs. These provide ongoing service revenue through established school partnerships.
- Children's Birthday Parties: Over 300 children's parties organized per year at various venues including FC Utrecht stadium Galgenwaard. One-time event revenue with themed options and bouncy castles.
- Business Games and Corporate Sports: Team-building sports events delivered at company locations. The company visits businesses with sport and play activities for corporate team events.
- Sports Events and Camps: Vacation camps, sport and play days, study days, and Amersfoort Beach seasonal events. Provides additional revenue through seasonal programming.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Sportivate product offering
Product offeringCore offering
Sportivate organizes and delivers on-site physical activity programs and events for children, schools, BSO/KDV (before/after-school care), businesses, families, and seniors in the Midden-Nederland region. Core offerings include recurring school and BSO/KDV sports programs, corporate Business Games for team building, children's birthday parties (Kinderfeestjes, 300+ per year), seasonal Sport- en Spel Kampen, and the Amersfoort Beach beach sports facility. Services are delivered by a team of 40-50 Sportivaters who travel to customer locations, with a strategic partnership with FC Utrecht enabling stadium-based events.
Product overview
Sportivate is the most innovative sports and movement company in the Utrecht/Amersfoort region, operating as a platform delivering structured movement programs across multiple segments. The core offering consists of BSO/KDV programs for childcare facilities, School programs for primary and secondary education, Business Games for corporate clients, and Children's Birthday Parties as standalone services. Additional event-based offerings include the Sport- en Spel Kamp (holiday sports camp), Amersfoort Beach beach sports facility, and supplementary programs such as Groepsdynamica Trajecten (group dynamics), Bewegen met Senioren (senior movement), and Vergaderruimte Verhuur (meeting room rental). The company also provides Stagebegeleiding (internship supervision). All services are delivered through a team of approximately 40-50 Sportivaters following core values of Gedreven (Driven), Aandacht (Attention), and Eigenaarschap (Ownership).
Differentiator
Problem solved
Functional benefit
Products and services
- BSO/KDV Programma's (Before/After-School Care Programs) Recurring sports and movement programs delivered on-site at before-school and after-school childcare facilities (BSO/KDV), bringing structured play and exercise to children and supporting their healthy development.
- School Programma's (School Programs) Sports and movement lessons delivered on-site at primary and secondary schools that put exercise on the map and stimulate positive behavior, providing schools with ready-to-implement beweeg sessions.
- Business Games (Corporate Team-Building) On-site corporate team-building events where Sportivate brings sports and play to company locations, helping teams get moving and achieve the highest scores through playful competition without intense physical effort.
- Kinderfeestjes (Children's Birthday Parties) Children's birthday parties with multiple themes (including bouncy castle options) and the option to host at the real FC Utrecht football stadium, offering active celebration experiences. Over 300 parties are organized per year.
- Sport- en Spel Kamp (Sports and Play Camp) School-holiday sports and play camp offering action and fun during school vacations, with limited spots available per day (20 spots per day for 2025).
- Amersfoort Beach Seasonal beach sports facility and events at Amersfoort, with activity booking available through the LeisureKing platform.
- Groepsdynamica Trajecten (Group Dynamics Programs) Group dynamics programs including Rots en Water (Rock and Water), Sta Sterk (Stand Strong), and Weerbaarheid (Resilience) training for schools and groups.
- Bewegen met Senioren (Movement Programs for Seniors) Movement programs specifically designed for elderly participants, expanding Sportivate's reach beyond children and corporate audiences.
Quantifiable outcome
- 300+ children's birthday parties organized per year
- +2 more outcomes
Companies that use Sportivate
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
Sportivate technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Sportivate partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FC UtrechtcoreStrategic partnership with FC Utrecht focused on the shared theme of 'fit'. As partner of Junior Tigers and Sportcampus Traiectum, Sportivate will organize children's parties and events in and around Stadion Galgenwaard. The Utrecht location will move from next to the stadium to their own skybox. Sportivate will also deliver various movement programs targeting FC Utrecht's Business Club Members. This partnership enhances Sportivate's societal value of sport, movement, and meeting.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Sportivate competitors and assessment
Company assessmentBroad incumbents
- The Little Gym: Global franchised children's developmental gymnastics and motor-skills program. Operates at greater scale and brand recognition than Sportivate but shares the same foundational pitch — structured movement classes for young children — and serves as a broader incumbent in the kids' physical-activity category.
- Decathlon Play (Decathlon): Global sporting goods retailer that has expanded into sport services, camps, and in-store activity programming. Not a direct competitor, but a broader incumbent with the capital and brand to enter Dutch regional sports-services markets at scale.
Direct peers
- SuperCamps: UK multi-activity holiday camp operator running sports, performing arts, and adventure camps during school breaks. Highly comparable to Sportivate's Sport-en Spel Kamp holiday program in scope, audience (school-age children), and seasonal demand profile.
- Sport2People: Dutch provider of sport and movement coaching at schools, BSO's, and corporate clients. Operates in the same Dutch market as Sportivate with a closely overlapping service portfolio targeting schools and after-school care.
- JumpStart Sports: US-based youth sports instruction provider running after-school programs, sports camps, and clinics at schools and recreation centers. Closely mirrors Sportivate's combination of school delivery, holiday camps, and multi-sport youth programming.
- EnergyKidz: UK operator of Ofsted-registered before-school, after-school, and holiday clubs with a strong sports and activity focus. Directly comparable to Sportivate's BSO/KDV programs and Sport-en Spel Kamp offerings, including the on-site delivery model at schools and childcare venues.
- Premier Education Group: UK-based provider of primary school sport coaching, PPA cover, and curriculum support. Directly comparable business model to Sportivate's school programs segment, delivering on-site sports instruction to educational institutions on a recurring, contracted basis.
Regional players
- Kids Unlimited: UK-based operator of children's activity centers offering sports, gymnastics, and holiday camps. Similar multi-segment kids' activity model to Sportivate but operates facilities-based programs primarily in the UK market.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Sportivate social profiles
Digital presenceSportivate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sportivate leadership team
Management profileNumber of profiles
Sportivate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sportivate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sportivate
What does Sportivate do?
Sportivate organizes and delivers on-site physical activity programs and events for children, schools, BSO/KDV (before/after-school care), businesses, families, and seniors in the Midden-Nederland region. Core offerings include recurring school and BSO/KDV sports programs, corporate Business Games for team building, children's birthday parties (Kinderfeestjes, 300+ per year), seasonal Sport- en Spel Kampen, and the Amersfoort Beach beach sports facility. Services are delivered by a team of 40-50 Sportivaters who travel to customer locations, with a strategic partnership with FC Utrecht enabling stadium-based events.
Is Sportivate a public or private company?
Sportivate is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sportivate founded?
Sportivate was founded in 2016. It employs 51 to 100 people.
Where is Sportivate based?
Sportivate is headquartered in Amersfoort, Netherlands, in the Europe region.
How does Sportivate make money?
Four revenue lines are on record. School Sports Programs are the primary driver. The others are children's Birthday Parties, business Games and Corporate Sports and sports Events and Camps.
Who are Sportivate's main competitors?
Broad incumbents on record are The Little Gym and Decathlon Play (Decathlon). Direct peers are SuperCamps, Sport2People, JumpStart Sports, EnergyKidz and Premier Education Group. Kids Unlimited is listed as a regional player.
Does Sportivate have an API?
No public API is recorded for Sportivate.
What industry is Sportivate in?
Sportivate's product category is Sports and Recreation Services. Its primary akta.pro industry code is MPAKAKAJ, Sports Community Relations & Grassroots Program Management, with a secondary code of MPAKACAL, Amateur Event & Tournament Organizers (Meets, Invitationals, Opens). Its NAICS code is 61162 and its SIC code is 7900.