Sport2People

What Sport2People does

Sport2People is a direct-to-consumer e-commerce retailer of sports and fitness accessories, founded in 2015 and operating as a Wyoming-incorporated LLC from a registered address in Sheridan, Wyoming. The company maintains a headcount of 1-10 employees and is privately held with no disclosed funding rounds, appearing to be a bootstrapped lifestyle business. Its primary distribution channel is a Shopify-powered storefront at sport2people.com, with multi-currency checkout support for EUR, USD, and GBP and shipping enabled to over 100 countries worldwide.

The product catalog centers on two segments. The physical SKU line includes running accessories (Running Belt Classic and LED Running Belt at €21.99 each, TieLess Reflective Laces, sports winter gloves at €19.99), resistance bands across multiple price points (€11.99-€29.99), socks (€12.99-€14.99), a stretching strap (€13.99), and recovery tools such as spiky balls and lacrosse balls. The company also sells a digital e-book line (€4.99-€6.99) including booty training programs, a half-marathon training guide, and a flexibility guide, some of which are bundled with physical product purchases.

The business model is unit-priced pay-as-you-go e-commerce with bundled content (e-books paired with bands and belts) and a 2-year extended warranty as a quality differentiator. Products are positioned as laboratory-tested, European-manufactured, and designed for active lifestyle consumers including runners, home fitness practitioners, and hikers. Marketing is conducted through a Healthy Lifestyle Blog, organic social media channels (Facebook, Instagram, Twitter, Pinterest), email newsletters, and branded hashtags, with no paid-amplification evidence disclosed.

Name

Sport2People

Legal name

Sport2People LLC

Website

https://sport2people.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Sport2People is a bootstrapped direct-to-consumer e-commerce brand selling sports and fitness accessories, including running belts, resistance bands, gloves, socks, and recovery tools, through a global Shopify storefront to active-lifestyle consumers in 100+ countries.

Ownership category

akta.pro rank

Product category

Sports Accessories

NAICS

Sporting Goods Retailers (45911), Sporting and Athletic Goods Manufacturing (33992)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ)

akta.pro secondary industry

Recovery, Mobility & Therapy Accessories Retail (Foam Rollers, Massage Guns, Braces, Taping) (CRAMADAF)

Keywords

• Sports accessories retail
• Fitness equipment ecommerce
• Running accessories
• Resistance bands
• Digital fitness ebooks

Headquarters

HQ city

Sheridan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Infrastructure, Personnel

Revenue model

1. Physical product sales: One-time purchase revenue from selling sports and fitness accessories including running belts, resistance bands, gloves, socks, and other athletic gear. Products are sold directly to consumers through the Shopify e-commerce platform.
2. Digital e-book sales: Sale of digital fitness and training e-books including booty workout programs, half-marathon training guides, and stretching programs. E-books are delivered instantly upon purchase and prices range from €4.99 to €6.99.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Sport2People designs and sells indoor and outdoor sports accessories for women and men, including running belts, resistance bands, winter gloves, hiking/running socks, pull-up bands, stretching straps, and massage balls, plus a complementary line of digital fitness e-books (booty shaping, half-marathon training, flexibility, and beach body programs). Products are sold at unit prices ranging from approximately €4.99 (e-books) to €29.99 (bundle sets) through a Shopify-powered online store with multi-currency support and global shipping.

Product overview

Sport2People is an e-commerce company selling sports and fitness products for both outdoor and indoor activities. The product portfolio consists primarily of physical fitness equipment and accessories including running gear (Running Belt Classic, LED Running Belt, reflective laces), winter sports accessories (Sports Winter Gloves), socks (Hiking Socks TARA, Functional Socks Anna), resistance bands (Booty Hip Bands, Booty Shape Bands Set, Body Bands, Pull-up Bands), stretching equipment (Stretching Strap), and massage tools (Spiky Ball, Lacrosse Balls, Massage Ball Set). The company also offers a complementary line of digital fitness e-books including booty shaping programs, flexibility guides, half-marathon training, and beach body workouts. Products are sold through Shopify-based e-commerce store with physical goods priced in EUR.

Differentiator

Problem solved

Functional benefit

Products and services

• Running Belt Classic Water-resistant running waist belt with two expandable pockets (large and small) for storing a phone and essentials, adjustable length (27.5" to 40.5"), reflective darts for night visibility, and a special earphone hole. Built for recreational and serious runners.
• LED Running Belt Reflective running belt with bright LED light offering 3 flashing modes, visible from over 300 feet, featuring a USB-rechargeable battery (up to 12 hours), an adjustable waist size of 25"-35", and a water-resistant pocket for valuables. Built for runners needing night visibility.
• Sports Winter Gloves Wind- and water-resistant touchscreen gloves made from 70% polyester, 27% cotton, and 3% spandex with a thickened fleece lining, featuring a non-slip silicone palm and reflective parts. Available in S/M and L/XL sizes. Designed for cold-weather running and outdoor training.
• Hiking Socks TARA Ergonomic hiking socks with padded heel and toe area, made from a cotton/polyester blend with fibre mesh for moisture-wicking, designed to prevent blisters and slipping during hiking activities. Priced at €12.99.
• Functional Socks Anna 3 Pairs Moisture-wicking running socks made from 96% nylon microfibre and 4% elastane with a seamless toe design, featuring a heel tab, arch support, and compression. Available in sizes 39-42 and 43-46. Sold in a 3-pair bundle at €14.99.
• TieLess Reflective Laces 2 Pack Elastic no-tie shoelaces made of high-quality polyester and natural rubber threads, featuring a strong lock button and reflective threads for safety during night runs. One size fits all at 48" long.
• Booty Hip Band Non-slip resistance band made of premium latex and polyester with reinforced stitches, 3.15" wide. Available in multiple colors (Flamingo, Lavender, Grape, Sky blue, Backpack blue, Black) and sizes for glute-activation exercises. Priced at €14.99 per single band.
• Booty Hip Bands Set Set of 3 Booty Hip Bands with free 4-Week Booty Shaping e-book. Elastic bands made of latex and polyester, non-slip and non-rolling, suitable for body weights from under 100 lbs to over 200 lbs. Priced at €29.99.
• Booty Shape Bands Set Latex loop resistance bands for exercise available in 5 different resistance levels, laboratory tested and marketed as 42% stronger than standard bands. Comes with 2 free e-books including detailed exercises. Priced at €14.99-€19.99.
• Body Bands Stretchy fabric resistance bands with a non-slip inner layer that cannot roll, snap, or slip. Made from cotton and latex blend. Set of 3 bands (32cm long, 5.5cm wide) with different resistance levels. Priced at €24.99.
• Beach Body 5 Set (Ultimate Set for Full Body Workout) Complete home gym set including 2 core sliders and 5 exercise resistance bands with a 4-week workout program and diet tips. Core sliders are double-sided for use on hard floors and carpets.
• Pull-up Bands Natural rubber resistance bands for pull-up assistance and strength training. Available in 5 resistance levels (Red 7-32kg, Black 15-32kg, Purple 20-45kg, Green 23-56kg, Blue 29-79kg) made from 15 layers of latex. Priced at €11.99-€27.99.
• Stretching Strap Non-elastic yoga strap made of high-quality nylon (96" long, 1.5" wide) with 12 independent loops for customizable stretching. Includes sturdy stitching and comes with a carry bag and free workout e-books. Priced at €13.99.
• Sports Winter Gloves and Stretching Strap bundles Cold-weather and recovery accessory category covering touchscreen winter gloves and a non-elastic stretching strap with multiple loops, both sold individually through the sport2people.com storefront.
• Shape Your Booty (4-Week Program Included) E-book Digital e-book by personal trainer Petra Ugrin featuring a 4-week workout program with Booty Shape Bands and core sliders. Includes a measurement calendar and diet tips. Priced at €6.99.
• Take Your Booty to the Next Level with Booty Hip Bands E-book Digital e-book containing 23 booty-boosting workouts and a 4-week program designed by personal trainer Petra Ugrin for use with Booty Hip Bands. Priced at €6.99.
• Get the Best Booty Ever in 4 Weeks E-book Digital e-book featuring 8 booty workouts with Booty Shape Bands targeting all three booty muscles, suitable for beginners and advanced users. Priced at €6.99.
• Improve Your Overall Flexibility in Just 15 Min a Day E-book Digital e-book with 15 stretching exercises designed for use with the Stretching Strap, suitable for active and non-active people. Priced at €5.99.
• Half-Marathon Training Program E-book 27-page comprehensive e-book with a 12-week half-marathon training program including warm-up, cool-down, strength training, nutrition guidance, recipes, and tips to avoid running injuries. Priced at €4.99.
• 4-Week Beach Body Workout E-book Digital e-book with a complete 4-week beach body training guide including 9 parts focusing on booty, legs, shoulders, abs, and nutrition with meal ideas. Priced at €4.99.
• Spiky Ball Massage tool for self-myofascial release and muscle tension relief. Available in multiple colors including purple, green, and blue.
• Lacrosse Balls Massage lacrosse balls for self-therapy and muscle release.
• Massage Ball Set Set of massage balls for comprehensive self-myofascial release therapy.

Quantifiable outcome

• 42% stronger than traditional rubber resistance bands
• +1 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Hyperice: Premium recovery and mobility tools brand (massage guns, foam rollers, vibrating spheres), directly comparable to Sport2People's Spiky Ball, Lacrosse Balls, and Massage Ball Set.
• Fit Simplify: DTC retailer of exercise resistance band sets and fitness accessories sold primarily via Amazon, overlapping on product mix (bands, loops, fitness accessories) with Sport2People.
• Bodylastics: DTC e-commerce brand selling resistance bands and fitness accessories direct-to-consumer, mirroring Sport2People's core resistance band and bundled content model.
• WODFitters: Specialist resistance band and functional fitness accessory retailer, overlapping directly with Sport2People's Booty Bands, Pull-up Bands, and Stretching Strap lines.
• TriggerPoint: Established self-myofascial release and recovery product brand (foam rollers, massage balls), competing in the same recovery/mobility category as Sport2People's massage tools.
• Bala Bangles: DTC women's activewear accessories brand (wrist/ankle weights, resistance products), comparable niche positioning to Sport2People's women-targeted active lifestyle accessories.

Broad incumbents

• REI Co-op: Outdoor and active lifestyle retailer carrying running accessories, gloves, and socks — overlapping with Sport2People's hiking socks and outdoor sports accessory categories.
• Decathlon: Global sporting goods omnichannel retailer offering running belts, bands, gloves, socks, and recovery accessories at scale; provides the competitive benchmark against which Sport2People must differentiate.
• Amazon (Sporting Goods store): The dominant online marketplace for resistance bands, running belts, gloves, socks, and recovery tools; sets the price floor and customer expectation for Sport2People's categories.
• Gymshark: Large DTC women's and men's fitness apparel and accessories brand building a global community — comparable direct-to-consumer, social-first operating model with adjacent accessory expansion.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/sport2people
• Instagraminstagram.com/sport2people
• Pinterestpinterest.com/sport2people
• Xtwitter.com/sport2people
• LinkedInlinkedin.com/company/sport2people

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sport2People