Seruni

What Seruni does

Seruni is a privately held Indonesian digital agency founded in 2015 and headquartered in Bandung, operating under the brand Seruni Creative (serunicreative.com). Per the firmographics record, the company specializes in social media management and content creation services, serving clients in the Indonesian market. The company is classified as for-profit, private, and small-scale, with 11-50 employees per the available profile.

The business model and go-to-market specifics are not documented in the available source material. No pricing model (retainer, project-based, performance-based), customer segments (enterprise vs. SMB vs. direct-to-consumer brands), named client logos, partnership channels, or distribution approach are disclosed. The company website itself was inaccessible at the time of data collection, returning only a verification/loading screen rather than substantive content, which further limits verifiable extraction. There is no API, no proprietary technology stack described, no app presence, no certifications, and no documented management team in the source data.

From a structural standpoint, Seruni appears to be a boutique creative services firm competing in a highly fragmented Indonesian digital agency market. Its revenue mechanics, customer acquisition channels, technology infrastructure, and competitive positioning cannot be assessed from the supplied data, and any analytical conclusions beyond its core service offering (social media management and content creation) would require additional primary source verification.

Name

Seruni

Website

https://serunicreative.com

Company type

Private

Founded year

2015

Headcount range

11–50 employees

Short description

Seruni is a privately held Bandung, Indonesia-based digital agency founded in 2015, specializing in social media management and content creation services. The for-profit company employs 11-50 staff and operates under the Seruni Creative brand (serunicreative.com).

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Social Media & Community Management (PR-led) (BPAFADAM)

Keywords

• Social media management
• Content creation services
• Digital agency services
• Creative content production
• Brand social media

Headquarters

HQ city

Bandung

HQ country

Indonesia

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Core offering

Seruni is a digital agency based in Bandung, Indonesia that provides social media management and content creation services. The agency produces social media content and manages brand presence on digital platforms for client businesses. The offering is delivered as a professional services engagement rather than as a packaged software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Media Management

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• Ogilvy Indonesia: Indonesia operations of Ogilvy, a global advertising network. Offers social media, content, and brand services — comparable capability set but as part of a much broader integrated agency offering.
• Dentsu Indonesia: Indonesia operations of global advertising group Dentsu, offering social media, creative, and digital marketing services. Comparable service lines but operates at significantly larger scale with enterprise clients.
• Hakuhodo Indonesia: Indonesia arm of Hakuhodo, one of Asia's largest advertising networks. Offers social media, creative, and media services that overlap with Seruni's offerings but at much larger scale and broader portfolio.
• GroupM Indonesia: WPP's media investment arm operating in Indonesia, offering digital and social media services alongside broader media planning. Comparable services but a much larger, broader portfolio focused on enterprise clients.

Emerging players

• iProspect Indonesia: Performance and digital marketing agency operating in Indonesia with focus on paid social and content. Comparable in social media services with a stronger performance-marketing tilt.

Direct peers

• Netra Digital: Indonesia-based digital marketing agency providing social media, content, and performance marketing services. Comparable in service scope, geography, and target customer profile.
• Socialyse: Regional social media and digital marketing agency offering social media management and content production. Comparable in core social media services and target audience.
• Lyxel & Flamingo: Indonesia-based digital agency offering social media management, content creation, and digital marketing services to brands across Southeast Asia. Highly comparable in geography, service mix, and target SME/brand client base to Seruni.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights3 records

Customer concentration

• Xx.com/serunicreative
• Facebookfacebook.com/serunicreative
• LinkedInlinkedin.com/company/seruni

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seruni