What Lyxel&Flamingo does

Lyxel&Flamingo is an independent digital marketing agency headquartered in Gurugram, India, operating as a full-service provider across twelve named service lines: Technology (custom web/app development, UI/UX, Shopify Plus, Core Web Vitals), SEO (technical audits, link building, local SEO, Generative Engine Optimization), Media Creative Optimisation (AI video generation), Media Operations (full-funnel paid media across programmatic, search, social, display, video as certified Google and Meta partner), Third Party Marketplaces (Amazon, Flipkart, Myntra, Noon, Blinkit, Zepto, Swiggy Instamart, e-pharmacies), Automation (email, WhatsApp, CRM, drip campaigns using RFM framework), Full Funnel Marketing, Shopify Plus, GA4 Migration, Cloud Services, and Cybersecurity. The company serves 500+ brands across India and international markets, with a client roster including Vivo, Philips, Bosch, Panasonic, Cipla, HDFC Life, Dabur, Royal Enfield, BoAt, Realme, Big Bowl, Taco Bell, ASICS, and Reebok.

The firm operates from four offices: Gurugram (headquarters), Mumbai, Bengaluru, and Dubai (12th Floor, Cayan Business Centre, Barsha Heights), serving India and the Middle East. Its proprietary frameworks — the Myntra Commerce Velocity Framework, Q-Commerce Velocity Stack, Commerce Media Flywheel, and Enterprise Systems Stack — codify operational playbooks for marketplace scaling, quick commerce, seasonal marketplace strategy, and enterprise marketing orchestration respectively. The company holds certified partner status with Google, Meta, Shopify, Amazon, Flipkart, Myntra, Noon, and the three leading Indian quick commerce platforms.

Revenue is generated through professional service fees for ongoing agency engagements under a project/engagement-based pricing model; no public pricing or revenue disclosure exists. Headcount is 51-100 employees. The company is privately held with no disclosed parent company, institutional investors, or external ownership stakes. Ownership structure and equity composition are not disclosed in available sources.

Name

Lyxel&Flamingo

Legal name

Lyxel&Flamingo

Website

https://lyxelandflamingo.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Lyxel&Flamingo is an independent digital marketing agency delivering end-to-end services across technology, SEO, media operations, marketplace management, and automation to 500+ brands in India and the Middle East, with offices in Gurugram, Mumbai, Bengaluru, and Dubai.

Ownership category

akta.pro rank

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Digital Marketing Agency Services: Full-service digital marketing agency offering technology development, media planning and buying, SEO, marketplace management, automation, and creative services to brands across India and international markets. Revenue is generated through professional service fees for ongoing agency engagements.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Lyxel&Flamingo is an independent digital marketing agency delivering end-to-end services across technology development, SEO, media creative optimization, paid media operations, third-party marketplace management, and marketing automation. The agency sells named service lines (Technology, SEO, Media Creative Optimisation, Media Operations, Third Party Marketplaces, Automation, Full Funnel Marketing, Shopify Plus, GA4 Migration, Cloud Services, and Cybersecurity) to brand clients in India and the Middle East. Revenue is generated through professional service fees for ongoing agency engagements covering strategy, execution, and technology implementation across marketplaces, quick commerce, and performance channels.

Product overview

Lyxel&Flamingo is one of India's largest independent digital marketing and creative agencies, offering end-to-end services across branding, media, SEO, technology, e-commerce, social, and influencer marketing. The company operates as a services firm organized around a portfolio of named service lines rather than a unified software product. The core offerings span Technology Services (custom web/app development, UI/UX, Core Web Vitals optimization), SEO Services (technical audits, link building, GEO), Media Creative Optimisation (AI-powered ad creative production), Media Operations (full-funnel paid media as certified Google and Meta partners), Third Party Marketplaces (Amazon, Flipkart, Myntra, Noon, Blinkit, Zepto, Swiggy Instamart), Automation Services (email, WhatsApp, CRM, RFM-based drip campaigns), Full Funnel Marketing, Shopify Plus, GA4 Migration, Cloud Services, and Cybersecurity. Services are delivered to 500+ brands across India and international markets, working with clients including Vivo, Timex, The Body Shop, Syska, Philips, Paper Boat, Dabur, Cipla, Bosch, and Royal Enfield.

Differentiator

Problem solved

Functional benefit

Products and services

• Technology Services End-to-end digital foundation services for brands including custom web development, custom app development, UI/UX design, Android and iOS app development, Shopify Plus implementation, and Core Web Vitals optimization, designed to convert traffic into revenue.
• SEO Services Search engine optimization services including technical SEO audits, link building, local SEO, Google Business Profile management, YouTube SEO, and Generative Engine Optimisation (GEO), delivered to 500+ brands in India and global markets to build compounding organic authority.
• Media Creative Optimisation Creative architecture and AI-generated video production built to combat creative fatigue, improve CTR, and lower CPL across Meta, Google, YouTube, and programmatic channels, positioning creative as the primary driver of campaign performance.
• Media Operations Full-funnel paid media management across programmatic, non-biddable, affiliate, search, social, display, and video, delivered as a certified Google and Meta partner with end-to-end budget optimization and ROI tracking for 500+ brands.
• Third Party Marketplaces Marketplace management across Amazon, Flipkart, Myntra, Noon, Blinkit, Zepto, Swiggy Instamart, and e-pharmacies, covering product listing optimization, sponsored ad campaigns, inventory planning, brand store creation, and Buy Box strategy across India and the Middle East.
• Automation Services Email marketing, WhatsApp automation, CRM integration, and drip campaigns anchored in an RFM (Recency, Frequency, Monetary) framework, designed to grow customer lifetime value, lift open rates, and drive repeat purchases.
• Full Funnel Marketing Strategic full-funnel marketing framework covering awareness through conversion, integrating upper-funnel brand campaigns with performance marketing for measurable business outcomes.
• Shopify and Shopify Plus Services Shopify and Shopify Plus implementation, customization, and optimization services for enterprise e-commerce brands requiring advanced platform capabilities.

Quantifiable outcome

• 80+ case studies across brand growth, ecommerce strategy, SEO, content studio, and technology
• +9 more outcomes

Named customers42 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability8 records

Feature4 records

Partnerships

13 partnerships are on record, tiered core and minor.

• GooglecoreTechnology or IntegrationCertified Google partner with access to Google AdWords, Merchant Center, Analytics, and Tag Manager for campaign creation, conversion tracking, and analytics-based recommendations.
• Meta (Facebook/Instagram)coreTechnology or IntegrationCertified Meta partner for social media advertising and platform integration capabilities.
• AmazoncoreChannel Partner/ Reseller/ DistributorMarketplace partner for Amazon advertising, seller/vendor account management, and campaign optimization on Amazon India and international markets.
• FlipkartcoreChannel Partner/ Reseller/ DistributorMarketplace partner for Flipkart advertising and brand store optimization.
• MyntracoreChannel Partner/ Reseller/ DistributorMarketplace partner for Myntra fashion platform advertising and brand strategy.
• ShopifycoreTechnology or IntegrationCertified Shopify and Shopify Plus partner for e-commerce platform implementation, customization, and optimization.
• BlinkitcoreChannel Partner/ Reseller/ DistributorQuick commerce partner for Blinkit advertising, dark store optimization, and platform-specific campaign strategy.
• ZeptocoreChannel Partner/ Reseller/ DistributorQuick commerce partner for Zepto advertising, vendor relationship management, and category optimization.
• Swiggy InstamartcoreChannel Partner/ Reseller/ DistributorQuick commerce partner for Swiggy Instamart advertising and platform strategy.
• NooncoreChannel Partner/ Reseller/ DistributorMiddle East marketplace partner for Noon advertising and brand strategy across MENA region.
• Apollo PharmacyminorChannel Partner/ Reseller/ DistributorE-pharmacy marketplace partnership for pharmacy category advertising.
• Tata 1mgminorChannel Partner/ Reseller/ DistributorE-pharmacy marketplace partnership for health and wellness category.
• MyntracoreChannel Partner/ Reseller/ DistributorFashion marketplace partner for Myntra advertising and brand strategy.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• WATConsult: Mumbai-based full-service digital marketing agency and Dentsu subsidiary offering media, creative, social, and performance marketing to enterprise brands in India — directly comparable in service mix and enterprise client focus to Lyxel&Flamingo.
• Schbang: Mumbai-headquartered independent digital and creative solutions agency offering end-to-end digital, design, technology, and media services to enterprise brands in India — closely comparable in being a large independent full-service Indian digital agency.
• Social Beat: Chennai-based independent digital marketing agency specializing in performance marketing, SEO, video, and D2C services for enterprise brands in India — comparable as a digitally-native independent agency serving similar client verticals.
• Performics India: Publicis Groupe's performance marketing agency operating in India, focused on data-driven performance, programmatic, SEO, and commerce media — directly comparable in performance and commerce media capabilities.
• Pulp Strategy: Gurgaon-based independent digital marketing and communications agency offering integrated digital, social, and content services — comparable as an independent India-headquartered digital agency serving enterprise clients.
• DigiChefs: Mumbai-based digital marketing agency offering performance marketing, SEO, social media, and content services to mid-market and enterprise brands in India — comparable independent digital agency serving similar D2C and enterprise segments.
• Gozoop: Mumbai-headquartered independent digital agency offering integrated digital marketing, social media, e-commerce, and online reputation management — comparable independent agency with multi-service digital portfolio.
• Resultrix: Independent digital marketing agency operating in India offering performance marketing, programmatic, SEO, and analytics services to enterprise clients — comparable as an independent performance-led digital agency.

Broad incumbents

• Dentsu Webchutney: India's flagship creative and digital agency within the Dentsu network, offering digital strategy, creative, media, and technology services to marquee brands — comparable as a major digital agency competitor with broader network resources.
• GroupM India: WPP's media investment group in India operating Wavemaker, Mindshare, and Essence — comparable as a major media buying and digital operations competitor with broader network scale.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lyxel&Flamingo