Yunus Sports Hub

What Yunus Sports Hub does

Yunus Sports Hub is a France-incorporated (SAS, Châteaurenard) social business founded in 2018 by Nobel Peace Laureate Professor Muhammad Yunus and Yoan Noguier that applies the social business framework to the sport-for-development (S4D) sector. The organization is structured as the dedicated sport vertical of the broader Yunus ecosystem, leveraging 5,000+ local experts across 150+ countries and the credibility of the Grameen/Yunus brand to help sport organizations transition from grant-dependent models to self-sustaining, purpose-driven social businesses. It targets three primary customer segments: sport-driven social entrepreneurs, sport-for-development organizations, and institutions/brands/ecosystem leaders, with named engagements spanning the IOC Young Leaders program (co-designed and delivered for the IOC), UNESCO partnerships (Fit for Life Curriculum, Change the Game Forum), Paris 2024 and Milano Cortina 2026 Olympic organizing committees, the Olympic Refugee Foundation, ITTF, Brisbane 2032, Ville de Paris, and corporate partners including BNP Paribas, Danone, and Decathlon Foundation.

The core offering is organized around three service pillars: Capacity Building (skills, tools, mentorship, bootcamps for sport-driven social entrepreneurs), Innovative Financing (design and unlocking of catalytic funding, due diligence support for grants, program management), and Impact Consulting (advisory to institutions and brands on sport as a driver of social innovation). These are delivered through specialized programs — Youth Leadership in Sport, Athletes Accelerator, Global Sport for Development Platform, IOC Young Leaders, Talents 2024, and Fit for Life Curriculum — and supported by a digital Global S4D Community Platform with 1,000+ learners from 100+ countries. Underlying intellectual property is methodological rather than technological: the proprietary Social Business Integration Model, MEL frameworks, and curriculum libraries (Fit for Life, IOC Young Leaders materials) constitute the core differentiators.

The business model is enterprise field-sales driven: bespoke program design delivered under white-label or co-branded arrangements, multi-year negotiated contracts, and co-funding partnerships with development agencies (AFD, GIZ, ADA) and foundations. Pricing is quote-based and not publicly disclosed. Revenue streams are professional services and managed services in nature, with no disclosed SaaS or transactional pricing layer. The core operating team is 11-50 staff (7 named), relying on the 5,000-person partner network for global execution. No external funding rounds, institutional investors, or revenue figures are disclosed; the organization appears founder-owned within the broader Yunus ecosystem and publishes annual impact and sustainability reports (2022-2025), holds Qualiopi certification (French national training quality standard) and EcoVadis Silver (75/100, 92nd percentile).

Name

Yunus Sports Hub

Legal name

Yunus Sports Hub

Website

https://yunussportshub.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Yunus Sports Hub is a France-based social business founded in 2018 that applies Nobel Laureate Muhammad Yunus's social business framework to sport for development, delivering capacity building, innovative financing, and impact consulting to sport organizations, social entrepreneurs, and institutions across 150+ countries.

Ownership category

akta.pro rank

Product category

Sport for Development Consulting

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Membership Organizations (8600), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports Community Relations & Grassroots Program Management (MPAKAKAJ)

akta.pro secondary industries

Cause, Community & CSR-Linked Sports Partnerships (Foundations, Youth Programs) (MPAKALAJ), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Sport for development
• Social business consulting
• Capacity building programs
• Impact advisory services
• Innovative financing solutions

Headquarters

HQ city

Châteaurenard

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Capacity Building Services: Training programs, mentorship, and skills development for sport-driven social entrepreneurs and organizations, including curriculum design, expert-led training, bootcamps, and community management support.
2. Innovative Financing Solutions: Design and unlock catalytic funding solutions that enable sport-based social businesses to grow and scale. Includes due diligence support for grants and program management.
3. Impact Consulting: Advisory services for institutions, brands, and ecosystem leaders on leveraging sport as a strategic driver for social innovation and systemic change.
4. Bespoke Program Design: Tailored programs delivered either exclusively under partner brand (white label) or co-branded, addressing specific organizational needs in sport for development.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Yunus Sports Hub designs, funds, and scales sport-based social business initiatives through three service pillars: Capacity Building (training, mentorship, and bootcamps for sport-driven social entrepreneurs), Innovative Financing (catalytic funding design, due diligence, and program management), and Impact Consulting (advisory on leveraging sport as a driver for social innovation). It delivers flagship programs such as the IOC Young Leaders, Athletes Accelerator, Fit for Life Curriculum with UNESCO, and Talents 2024, plus bespoke white-label and co-branded programs for organizations worldwide.

Product overview

Yunus Sports Hub operates as a unified platform that harnesses the power of sport and social business to address poverty, unemployment, and climate challenges. The offering centers on three core service pillars—Capacity Building, Innovative Financing, and Impact Consulting—which together provide a comprehensive ecosystem for sport-driven social entrepreneurs. The organization delivers specialized programs including Youth Leadership in Sport, Athletes Accelerator, and the Global Sport for Development Platform, alongside flagship initiatives like the IOC Young Leaders program. A digital Global S4D Community Platform with over 1,000 learners from 100+ countries extends reach, while bespoke and co-funding partnership models enable tailored engagement with organizations worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Capacity Building Equips sport-driven social entrepreneurs and organizations with skills, tools, mentorship, curriculum design, expert-led training, bootcamps, and community management support to build sustainable, purpose-led ventures.
• Innovative Financing Designs and unlocks catalytic funding solutions that enable sport-based social businesses to grow, scale, and maximize impact, including due diligence support for grants and program management.
• Impact Consulting Advises institutions, brands, and ecosystem leaders on leveraging sport as a strategic driver for social innovation and systemic change, covering impact measurement and stakeholder engagement strategies.
• IOC Young Leaders Program Multi-year learning, mentorship, and hands-on implementation program empowering young social entrepreneurs to design and launch sport-based social ventures; co-designed and delivered with the IOC.
• Athletes Accelerator Program supporting and accelerating athlete entrepreneurs in developing sustainable business models through sport.
• Youth Leadership in Sport Develops the next generation of young leaders who harness the power of sport to drive social impact through multi-year learning, mentorship, and hands-on implementation.
• Talents 2024 Youth leadership program delivered in partnership with Ville de Paris, Paris 2024, and Département de la Seine-Saint-Denis as part of Olympic legacy initiatives.
• Fit for Life Curriculum UNESCO-backed curriculum program focusing on life skills development through sport-based learning.
• Global S4D Community Platform Digital community platform serving as the most active community in the sport for development sector, with over 1,000 learners from 100+ countries.
• Bespoke Programs Tailored programs designed and delivered for organizations seeking to leverage sport for social change, available as white-label or co-branded with Yunus Sports Hub.
• Co-funding Yunus Programs Partnership model allowing strategic co-funders to support and scale flagship initiatives, expanding proven programs to new communities and regions.

Quantifiable outcome

• 13,000+ social entrepreneurs educated across 150+ countries
• +4 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

31 partnerships are on record, tiered core, flagship and supporting.

• ITTFcoreStrategic or Co-development Partner · 6 August 2024International Table Tennis Federation partnered with Yunus Sports Hub through an innovative Memorandum of Understanding, marking a new chapter in leveraging sports for social good.
• UNESCOflagshipStrategic or Co-development Partner · 23 July 2024Co-organized 'Change the Game' Multistakeholder Forum held at UNESCO headquarters in Paris, bringing together stakeholders to advance sport for development. Also partner in Fit for Life Curriculum.
• Milano Cortina 2026 FoundationcoreStrategic or Co-development Partner · 29 May 2023Nobel Peace Laureate Professor Muhammad Yunus signed MoU with Milano Cortina 2026 Foundation to advance social impact through the Winter Olympics and Paralympics.
• IOCflagshipStrategic or Co-development PartnerInternational Olympic Committee partnered with Yunus Sports Hub as co-designer and delivery lead for the IOC Young Leaders program, empowering young social entrepreneurs through sport-based ventures.
• Paris 2024flagshipStrategic or Co-development PartnerOfficial partnership with Paris 2024 Olympic and Paralympic Games Organizing Committee. Tony Estanguet, President of Paris 2024, expressed commitment to work alongside Professor Yunus to make Paris 2024 a driving force for progress.
• Olympic Refugee FoundationcoreStrategic or Co-development PartnerPartnership supporting refugee athletes and sport for development initiatives through Olympic movement.
• Global Esports FederationcoreStrategic or Co-development PartnerPartnership to build the Esports for Development movement, leveraging competitive gaming for social impact.
• Ville de PariscoreStrategic or Co-development PartnerCity of Paris partnered in Talents 2024 program supporting youth leadership in sport as part of Olympic legacy initiatives.
• Département de la Seine-Saint-DeniscoreStrategic or Co-development PartnerPartner in Talents 2024 program for youth development, supporting Olympic legacy in this key French department.
• Brisbane 2032coreStrategic or Co-development PartnerOfficial partner for Brisbane 2032 Olympic and Paralympic Games planning.
• DanonesupportingGTM or Marketing PartnerCorporate partner supporting sport for development initiatives.
• BNP ParibassupportingGTM or Marketing PartnerMajor French banking partner supporting social impact through sport.
• Decathlon FoundationsupportingGTM or Marketing PartnerFoundation arm of global sports retailer supporting access to sport and physical activity.
• AFDsupportingGTM or Marketing PartnerFrench Development Agency supporting development initiatives through sport.
• GIZsupportingGTM or Marketing PartnerGerman development agency supporting international development projects.
• LaureuscoreStrategic or Co-development PartnerGlobal sport for development organization supporting initiatives through sport and using sport as a tool for social change.
• Peace and SportcoreStrategic or Co-development PartnerInternational organization using sport as a tool for peacebuilding.
• Sport and DevcoreStrategic or Co-development PartnerInternational Platform on Sport and Development partnered to build capacity for social business among actors using sport for development.
• KabubusupportingStrategic or Co-development PartnerPartner organization in sport for development ecosystem.
• Les CanauxsupportingStrategic or Co-development PartnerFrench organization supporting social innovation through sport.
• Grameen Crédit AgricolecoreStrategic or Co-development PartnerPart of the Yunus ecosystem, microfinance institution applying social business principles.
• Grameen Creative LabcoreStrategic or Co-development PartnerCreative arm of Grameen network focused on social business innovation.
• Yunus CentreflagshipStrategic or Co-development PartnerCore ecosystem partner, the organizational home and knowledge center for Professor Muhammad Yunus's work.
• Yunus FranceflagshipStrategic or Co-development PartnerNational hub for Yunus social business initiatives in France, with Yoan Noguier serving as Executive Vice President.
• Yunus Environment HubcoreStrategic or Co-development PartnerEcosystem partner focused on environmental solutions through social business.
• Yunus KoreasupportingStrategic or Co-development PartnerNational Yunus ecosystem hub in Korea.
• The YY FoundationcoreStrategic or Co-development PartnerFoundation partner in Yunus ecosystem supporting social business initiatives.
• ADAsupportingGTM or Marketing PartnerDevelopment agency partner supporting international initiatives.
• SolideosupportingGTM or Marketing PartnerOlympic infrastructure organization in France.
• Think SportsupportingGTM or Marketing PartnerSport development organization.
• International Muy Thai FederationsupportingStrategic or Co-development PartnerInternational sports federation partner.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Streetfootballworld: Global network organization supporting local football-based social enterprises. Directly comparable as an S4D capacity builder with global network of partner organizations and similar funding/donor base.
• Laureus Sport for Good Foundation: Global sport-for-development foundation funding programs that use sport to address social issues. Directly comparable as a funder and capacity builder in the same S4D space, with comparable IOC/UNICEF/foundation partner ecosystem and similar geography of programs.
• Peace and Sport: International organization using sport as a tool for peacebuilding and social cohesion. Listed as a strategic partner of Yunus Sports Hub and operates an overlapping sport-for-development model targeting governments and federations.
• Right To Play: Global NGO using sport to educate and empower children and youth in underserved communities. Comparable in mission, methodology (sport for development), and target beneficiaries; also partners with Olympic/UNICEF ecosystems.
• Olympic Refuge Foundation: Olympic Movement foundation supporting refugee athletes and using sport to support forcibly displaced people. Directly comparable as an Olympic-affiliated sport-for-development organization; already a strategic partner of Yunus Sports Hub.
• Beyond Sport: Global organization that supports and funds sport-for-social-impact initiatives. Comparable as a sector aggregator/fund-raiser targeting similar federations, brands, and impact investors.
• Women Win: International NGO using sport to advance gender equity and empower girls. Comparable in sport-for-development methodology, donor base, and partnership model with global sport federations.
• International Platform on Sport and Development (Sport and Dev): Global platform connecting sport and development actors. Listed as an existing strategic partner of Yunus Sports Hub and operates comparable capacity-building, network-coordination, and convening functions across the S4D sector.

Broad incumbents

• Decathlon Foundation: Corporate foundation of global sports retailer Decathlon, listed as a partner of Yunus Sports Hub. Comparable in funding sport-for-development initiatives at scale, though as part of a much broader corporate social-impact portfolio.
• UNICEF Sport for Development: UN agency running global sport-for-development programming alongside governments and federations. Comparable as a multilateral convener, donor, and standard-setter in the same S4D space, with broader mandate and significantly larger resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/yunussportshub
• Facebookfacebook.com/yunussportshub
• LinkedInlinkedin.com/company/the-yunus-sports-hub

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yunus Sports Hub