Cradlepoint
- Company typePrivate
- Founded2005
- HeadquartersBoise, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
Cradlepoint firmographics
Firmographics- Name
- Cradlepoint
- Legal name
- Ericsson Enterprise Wireless Solutions, Inc.
- Website
- https://cradlepoint.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Where Cradlepoint is headquartered
LocationHeadquarters
- HQ city
- Boise
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Cradlepoint business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure, Supply Chain
Revenue model
- NetCloud Subscription Service: Subscription-based recurring revenue model: NetCloud Service is sold as a subscription that includes comprehensive cloud management, customer support, lifecycle warranty, training, and purpose-built routers. Service plans include Essentials, Advanced, and Security and SD-WAN tiers across segments (Branch, Branch Continuity, Small Branch, Mobile, IoT, Private Networks). Subscription term defines endpoints' licensing period.
- Endpoint Hardware Sales: One-time hardware sales of 5G and LTE routers, adapters, radios, switches (e.g., SW2400P), access points (e.g., AP2600), and accessories including antennas, power supplies, mounting brackets, and modular expansion modules. Sold through authorized resellers, distributors, and managed service providers.
- Managed Services and Professional Services: Through partners, delivery of managed services including installation (e.g., T-Mobile SuperBroadband installation handled by partner Acuvative), day-1 connectivity deployments, pop-up network setups, and ongoing management of cellular failover.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | NetCloud Essentials — secure remote management, dynamic routing, firewall, troubleshooting tools, dashboards, modem data usage, extensibility |
| Subscription | Multi-year contract | NetCloud Advanced — adds web filtering, threat management, cellular intelligence, Docker container support, ANA AI virtual assistant |
| Subscription | Multi-year contract | NetCloud Security and SD-WAN — adds zero trust site-to-site access (Secure Connect), zero trust network access, zero trust SD-WAN, hybrid mesh firewall |
| Subscription | Multi-year contract | T-Mobile SuperBroadband using Cradlepoint equipment — business internet combining 5G + Starlink satellite |
| Other | Monthly | Zscaler Internet Security via NetCloud Marketplace |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels9 records
Cradlepoint product offering
Product offeringCore offering
Cradlepoint (Ericsson Enterprise Wireless Solutions) sells purpose-built 5G and LTE routers, adapters, access points, and switches managed through the Ericsson NetCloud Service subscription platform. The offering combines cellular-first Wireless WAN, zero-trust SASE security, cellular-optimized SD-WAN, and edge compute in a single managed service sold to enterprise, government, public safety, and IoT customers via channel partners and direct enterprise sales.
Product overview
Cradlepoint (now Ericsson Enterprise Wireless Solutions) offers a unified Wireless WAN and 5G enterprise networking platform built on three primary pillars: the Ericsson NetCloud Service (cloud-managed subscription platform) which orchestrates Ericsson Cradlepoint endpoints; the Ericsson Private 5G solution for dedicated cellular networks; and NetCloud SASE for zero-trust security. The product architecture follows a platform-plus-modules approach: the core Ericsson NetCloud Manager platform delivers cloud management, orchestration, and lifecycle services; on top of this, customers deploy purpose-built endpoints including the W-Series adapters (W2255, W1855, W1850, L950), the E-Series enterprise routers (E3000, E400, E300), the R-Series ruggedized vehicle routers (R2400, R2100, R1900, R980, R920), the S-Series IoT routers (S700, S400), the AP2600 Wi-Fi access point, the SW2400P LAN switch, the Service Gateway, Virtual Edge, and acquired Ericom products. Service plans are organized into Branch, Mobile, IoT, and Private Networks packages, all integrated through Ericsson NetCloud Manager and powered by Ericsson NetCloud Service.
Differentiator
Problem solved
Functional benefit
Brands
- Ericsson NetCloud: Cloud-based subscription management, orchestration, and intelligence platform powering Cradlepoint routers, adapters, switches, access points, and Ericsson Private 5G solutions.
- NetCloud SASE
- Ericsson Private 5G
Products and services
- Ericsson NetCloud Service Subscription cloud management, customer support, lifecycle warranty, and training service that delivers continuous real-time cloud and device software updates to 5G and LTE endpoints, with plans segmented by Branch, Mobile, IoT, and Private Networks use cases.
- NetCloud SASE Cloud-delivered Secure Access Service Edge providing zero-trust site-to-site access (Secure Connect), zero-trust network access, zero-trust SD-WAN, and hybrid mesh firewall capabilities for the wireless edge.
- Ericsson Private 5G Private cellular networking solution with full management and orchestration for commercial and governmental use cases, including CBRS SAS integration, IPsec tunnel security, group-based configuration, private SIM management, and network RF planning tools.
- Enterprise 5G Coverage Multi-operator connectivity solution providing always-on indoor 5G coverage, including neutral host solutions to address coverage gaps in enterprise environments.
- Ericsson Cradlepoint W2255 Indoor/outdoor 5G adapter for Wireless WAN with built-in automatic wireless WAN failover from day one, designed for stronger signal and faster failover at fixed sites.
- Ericsson Cradlepoint W1855 Outdoor 5G wideband adapter designed for failover with mid-band performance.
- Ericsson Cradlepoint W1850 Indoor 5G wideband adapter for failover with mid-band and low-band support.
- Ericsson Cradlepoint L950 Indoor LTE adapter designed for failover, out-of-band management (OOBM), and bandwidth augmentation.
- Ericsson Cradlepoint E3000 Enterprise router optimized for 5G at fixed sites.
- Ericsson Cradlepoint E400 5G SA, SD-WAN, and security appliance for hybrid WAN enterprise deployments.
- Ericsson Cradlepoint E300 Enterprise router that supports 5G at fixed sites.
- Ericsson Cradlepoint S700 Small LTE semi-ruggedized router for mission-critical IoT.
- Ericsson Cradlepoint S400 Small LTE router for zero trust IoT connectivity.
- Ericsson Cradlepoint R2400 Ruggedized 5G SA, SD-WAN, and security appliance for vehicle deployments featuring 5G standalone Release 17 with Dual-SIM/Dual Standby, Real-Time Kinematics location accuracy, multiple LEO satellite support, and 2.5x more edge compute for AI inferencing.
- Ericsson Cradlepoint R2100 5G outdoor ruggedized router for vehicles and IoT.
- Ericsson Cradlepoint R1900 5G ruggedized router for vehicles.
- Ericsson Cradlepoint R980 Small, versatile 5G router for advanced vehicle and IoT connectivity.
- Ericsson Cradlepoint R920 Versatile, ruggedized LTE router for advanced in-vehicle and IoT connectivity.
- NetCloud Service Gateway Physical and virtual appliances enabling NetCloud zero-trust and SD-WAN.
- NetCloud Virtual Edge Virtual appliance that extends zero-trust networks to cloud-based applications.
- Ericsson Cradlepoint AP2600 Layer 2 LAN Wi-Fi access point for small to medium branch deployments.
- Ericsson Cradlepoint SW2400P Layer 2 indoor LAN switch with 24 x 1 GbE ports and 4 x SFP+ for small to medium branch to extend endpoint connections. 802.3at PoE with 370W max budget.
- Ericom Security Products Cloud-based secure network solutions from Ericom Software (acquired April 2023), enhancing SASE and zero-trust security offerings for hybrid 5G and wireline environments.
Companies that use Cradlepoint
Customer profileNamed customers12 records
Segments7 records
Ideal customer profiles4 records
Cradlepoint technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration39 records
AI capability6 records
Feature9 records
Cradlepoint partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered flagship, core and minor.
- T-Mobile USflagshipT-Mobile launched SuperBroadband nationwide managed business internet combining its 5G Advanced network with Starlink satellite fleet, using Ericsson NetCloud Manager and Cradlepoint routers, managed through T-Mobile's T-Platform portfolio. Plans start at $250/month on 36-month commitment.
- Ericom SoftwarecoreIsraeli security company acquired by Cradlepoint to enhance its SASE and zero trust security offerings for hybrid 5G and wireline environments. Ericom products now covered under Cradlepoint's End User Agreements.
- Ericsson (parent company)flagshipEricsson Enterprise Wireless Solutions (formerly Cradlepoint) is the enterprise wireless unit of Ericsson. Cradlepoint routers and NetCloud Service are sold as Ericsson-branded products, and Ericsson's NetCloud Manager, ANA AI virtual assistant, and Private 5G are integrated into Cradlepoint offerings.
- SpaceX (Starlink)coreStarlink low-Earth orbit satellite fleet integrated into T-Mobile SuperBroadband alongside Ericsson Cradlepoint routers for dual-pathway 5G + satellite automatic failover and 99.99% uptime guarantee.
- AcuvativeminorInstallation partner handling T-Mobile SuperBroadband deployments with Ericsson Cradlepoint equipment for enterprise customers.
- Trend MicrocoreSecurity partner powering Cradlepoint Secure Threat Management with one-pass Deep Packet Inspection (DPI), IPS/IDS, application identification logging, and signature-based and statistical anomaly threat detection using Trend Micro's signature database.
- Microsoft (Azure IoT Central)flagshipMicrosoft Azure IoT Central integration via Ericsson NetCloud Edge Connector enables IoT solution providers to securely connect IoT devices and sensors to plug-and-play applications for management, monitoring, and analytics at scale. Listed on Microsoft AppSource.
- Palo Alto NetworksflagshipJoint Secure Access Service Edge (SASE) solution combining Palo Alto Networks SASE with Ericsson best-in-class Wireless WAN for rapid deployment and secure, nonstop access to cloud applications for remote workers, branch offices, retail locations, and pop-up healthcare clinics.
- ZscalerflagshipZscaler Internet Security integrated with Ericsson wireless edge solutions for branch, mobile, and IoT networks, configured in minutes via NetCloud Manager with a 30-day trial available through the NetCloud Marketplace.
- Juniper Networks (Mist AI)flagshipFull-stack joint solution extending from Enterprise LAN/WLAN to LTE/5G Wireless WAN with AI Ops and Insights from Juniper Mist for retail transformation, higher education, and integrated enterprise deployments.
- HoneywellminorPartnership delivers 5G productivity solutions for vertical use cases including oil and gas, manufacturing, and warehousing.
- Airgain (Antenna Plus)minorApproved third-party antenna partner for Cradlepoint endpoints, providing external antenna solutions.
- KP Performance AntennasminorApproved third-party antenna partner for specialized network configurations and cabled-out antenna versions.
- MaxtenaminorApproved third-party antenna partner providing antenna reference guide for Cradlepoint deployments.
- Mobile MarkminorApproved third-party antenna partner for specialized deployments.
- Panorama AntennasminorApproved third-party antenna partner.
- Parsec TechnologiesminorApproved Cradlepoint antenna partner.
- PCTEL (Amphenol)minorApproved Cradlepoint antenna partner.
- PoyntingminorApproved Cradlepoint antenna partner.
- QuWirelessminorApproved Cradlepoint antenna partner (Ericsson Enterprise Wireless).
- TaoglasminorApproved Cradlepoint antenna partner.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Cradlepoint competitors and assessment
Company assessmentBroad incumbents
- Cisco (Meraki / Catalyst SD-WAN): Cisco offers full-stack SD-WAN, SASE via Cisco+ Secure Connect, and Meraki cellular gateways for branch and IoT. As the dominant enterprise networking incumbent, Cisco competes with Cradlepoint on enterprise SD-WAN deals and increasingly on cellular WAN, although its cellular-specific depth and public-safety certifications are narrower.
- Fortinet: Fortinet delivers FortiGate SD-WAN and a unified SASE/zero-trust fabric across branch and cloud. It competes directly with NetCloud SASE for enterprise security-driven WAN deals and was named alongside Cradlepoint in the Datacipher 2025 SD-WAN list.
- Palo Alto Networks (Prisma SD-WAN / SASE): Palo Alto Networks ships Prisma SD-WAN and Prisma SASE and partners with Cradlepoint on a joint SASE + Wireless WAN solution, making it both collaborator and direct competitor in converged SASE deployments for distributed enterprises.
- Juniper Networks (Mist AI / Session Smart): Juniper combines Mist AI-driven LAN/WLAN with Session Smart SD-WAN and a co-developed full-stack solution with Cradlepoint extending LAN/WLAN to LTE/5G Wireless WAN. Juniper is both a flagship partner and a broad incumbent competitor in enterprise branch networking.
- HPE Aruba Networking (SilverPeak): HPE Aruba combines Wi-Fi-centric branch networking with the SilverPeak-acquired SD-WAN, and was named alongside Cradlepoint in the Datacipher 2025 Top 10 SD-WAN list, making it a broad incumbent competitor in enterprise branch transformations.
Direct peers
- Versa Networks: Versa Networks delivers a unified SD-WAN and SASE platform purpose-built for distributed enterprises and is named alongside Cradlepoint in the Datacipher 2025 Top 10 SD-WAN list. Its secure SD-WAN directly targets the same enterprise branch buyers Cradlepoint serves.
- Cato Networks: Cato Networks offers a cloud-native SASE platform converging SD-WAN, security, and zero-trust network access. It is a direct competitor in mid-market and enterprise SD-WAN/SASE deals where Cradlepoint's NetCloud SASE is positioned.
- Aryaka Networks: Aryaka delivers managed SD-WAN and SASE for global enterprises, named alongside Cradlepoint in the Datacipher 2025 list. It targets similar distributed enterprise buyers with a hybrid global backbone and is a comparable peer in SD-WAN/SASE.
- Sierra Wireless (Semtech): Sierra Wireless (now part of Semtech) provides cellular routers, gateways, modules, and IoT connectivity for enterprise and industrial use cases — overlapping directly with Cradlepoint's cellular IoT, branch, and vehicle router lines.
- Digi International: Digi International sells cellular routers, IoT gateways, and remote management solutions for enterprise, industrial, and transit customers. It directly overlaps with Cradlepoint's IoT, branch, and in-vehicle cellular router portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Cradlepoint social profiles
Digital presenceCradlepoint compliance and trust
Trust signalCompliance6 records
Cradlepoint financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cradlepoint leadership team
Management profileNumber of profiles
Profiles21 records
Cradlepoint subsidiaries and ownership
Company hierarchySubsidiaries1 record
Cradlepoint funding detail
Funding detailFunding overview
Funding rounds8 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cradlepoint M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cradlepoint
What does Cradlepoint do?
Cradlepoint (Ericsson Enterprise Wireless Solutions) sells purpose-built 5G and LTE routers, adapters, access points, and switches managed through the Ericsson NetCloud Service subscription platform. The offering combines cellular-first Wireless WAN, zero-trust SASE security, cellular-optimized SD-WAN, and edge compute in a single managed service sold to enterprise, government, public safety, and IoT customers via channel partners and direct enterprise sales.
Is Cradlepoint a public or private company?
Cradlepoint is a private company. It is classified as corporate owned and is currently operating.
When was Cradlepoint founded?
Cradlepoint was founded in 2005. It employs 251 to 500 people.
Where is Cradlepoint based?
Cradlepoint is headquartered in Boise, United States, in the North America region.
How does Cradlepoint make money?
Three revenue lines are on record. NetCloud Subscription Service is the primary driver. The others are endpoint Hardware Sales and managed Services and Professional Services.
Who are Cradlepoint's main competitors?
Broad incumbents on record are Cisco (Meraki / Catalyst SD-WAN), Fortinet, Palo Alto Networks (Prisma SD-WAN / SASE), Juniper Networks (Mist AI / Session Smart) and HPE Aruba Networking (SilverPeak). Direct peers are Versa Networks, Cato Networks, Aryaka Networks, Sierra Wireless (Semtech) and Digi International.
Does Cradlepoint have an API?
Yes. Cradlepoint offers the NetCloud API for cloud-to-cloud application connections, providing access to alerts, logs, health, data usage, cellular strength and quality data, and location/GPS. It enables cloud-to-cloud application connections and automation of network configurations, orchestration, troubleshooting, and analytics. Additionally, the NetCloud SDK supports building custom vertical applications running at the edge using Python scripting. The NetCloud Container Orchestrator framework supports Docker containers for edge compute applications. Access is via the developer community at customer.cradlepoint.com/s/developers. Developer documentation is at customer.cradlepoint.com/s/developers.