Tanzquartier Wien
Tanzquartier Wien is a publicly-funded contemporary dance and performance venue in Vienna's MuseumsQuartier, presenting choreography, workshops, and research programming while serving artists, audiences, and dance professionals since 2001.
- Company typePrivate
- Founded2001
- HeadquartersVienna, Austria
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Tanzquartier Wien does
Tanzquartier Wien GmbH (TQW) is a Vienna-based cultural institution dedicated to contemporary choreography and performance art, founded in 2001 and permanently housed in the MuseumsQuartier. It operates as a publicly-funded presenting and producing venue, staging dance, theater, and performance works alongside research formats (TQW Research, OpenLab), workshops, and artist development programs. Its technical/production platform includes three performance halls, studio-rental infrastructure for independent artists, and a specialized dance library with an online mediathek containing over 500 video recordings and 2,600 books — one of the most extensive dance-specialist archives in Austria. TQW is 100% owned by the City of Vienna (legal form: GmbH), placing it firmly in the public-sector cultural infrastructure category.
The business model is multi-stream but funding-dominant. Operating revenue derives from public subsidies (City of Vienna, Austrian Federal Ministry of Arts, Culture, Civil Service and Sport, EU cultural programs), ticket sales for performances, workshop and educational program fees, studio rental income from guest companies, sponsorship, and — newly formalized in 2024 — tiered membership subscriptions under the TQW Card Pro scheme (including a 'Pro All-in' product for professional users). The institution is also active in international co-production via memberships in EDN (European Dancehouse Network), the Wider Europe network, Be My Guest, and PAKT Wien, and operates the touring initiative DANCE ON TOUR Austria (DOTA) and the S_P_I_T_ festival. Commercial pricing power is constrained by the public-sector mandate: programming is curated rather than revenue-optimized, and own-income is structurally a minority of the budget relative to public subsidy.
Tanzquartier Wien firmographics
Firmographics- Name
- Tanzquartier Wien
- Legal name
- Tanzquartier Wien GmbH
- Website
- https://tqw.at
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tanzquartier Wien is a publicly-funded contemporary dance and performance venue in Vienna's MuseumsQuartier, presenting choreography, workshops, and research programming while serving artists, audiences, and dance professionals since 2001.
- Ownership category
- akta.pro rank
Tanzquartier Wien industry classification
Industry- Product category
- Performing Arts Venue / Contemporary Dance Center
- NAICS
- Dance Companies (71112), Performing Arts Companies (7111)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)
- akta.pro secondary industries
- Contemporary & Modern Dance (MPAGADAB), Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB), Dance Performances (THAJAFAD)
Keywords
Where Tanzquartier Wien is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- Austria
- HQ region
- Europe
Offices1 record
Markets served
Tanzquartier Wien business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Ticket Sales: Revenue from sale of tickets to performances, workshops, and events at TQW Studios and Halle G venues. Pricing ranges from €7-28 depending on format and category.
- Workshop Fees: Fees from dance and performance training classes including single tickets (€14-18), class blocks (10-pack €120, 20-pack €90), and membership cards (TQW Card Pro €10-50, TQW Card Pro All-in €99-490)
- Studio Rental: Rental of newly renovated studios with sprung wooden floors for rehearsal work to external artists and groups
- Public Funding: Core funding from Kulturabteilung der Stadt Wien (City of Vienna) and Bundesministerium für Wohnen, Kunst, Kultur, Medien und Sport (Federal Ministry). Additional support for DANCE ON TOUR Austria from Bundesministerium für europäische und internationale Angelegenheiten.
- Sponsorship: Corporate sponsorship from Erste Bank, media partnerships with Der Standard and Ö1
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | TQW Halle G Performance Tickets |
| Transaction based/ take rate | Pay-as-you-go | TQW Studios Performance Tickets |
| Unit Pricing | Pay-as-you-go | Workshop Single Tickets |
| Unit Pricing | Pay-as-you-go | Workshop Class Blocks |
| Unit Pricing | Pay-as-you-go | Company Training |
| Subscription | Monthly | TQW Card Pro Membership |
| Transaction based/ take rate | Pay-as-you-go | S_P_I_T_ Festival Day Ticket |
| Transaction based/ take rate | Pay-as-you-go | Workshops on Stage |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Tanzquartier Wien product offering
Product offeringCore offering
Tanzquartier Wien operates a contemporary dance and performance venue at Vienna's MuseumsQuartier, presenting dance productions, festivals, workshops, training, and research programs. The house also runs a specialized dance library and an online Mediathek (video archive), serving audiences, professional artists, students, and researchers in contemporary dance and performance.
Product overview
Tanzquartier Wien is a performance venue and cultural center located in Vienna's MuseumsQuartier, offering a multi-faceted portfolio of products and services centered on contemporary dance and performance art. The core offering consists of two main venues (TQW Studios and Halle G) for performances and rehearsals. The programming includes regular workshops and training classes (Ballet for Contemporary Dancers, Somatic Movement, Hip Hop Fusion, etc.) and the annual S_P_I_T_ Queer Performance Festival. Research infrastructure includes a specialized library (over 2,600 titles), an online mediathek with approximately 500 video recordings, the TQW DOC+ academic forum, and TQW Labore for artist research. Publication offerings include the bimonthly TQW zine and the TQW Online-Magazin. The venue supports touring artists through DANCE ON TOUR Austria (DOTA) and operates membership programs (TQW Card Pro and TQW Card Pro All-in) for ongoing training access. Accessibility services including wheelchair access, audio description, and sign language interpretation are integrated throughout the offerings.
Differentiator
Problem solved
Functional benefit
Brands
- DANCE ON TOUR Austria (DOTA): A program supporting guest performances by contemporary dance and performance artists and companies based in Austria, in collaboration with the Federal Ministry for European and International Affairs.
- TQW zine
Products and services
- Dance and performance program (Halle G & Studios) Year-round program of contemporary dance productions and performances presented in TQW's Halle G and Studios within the MuseumsQuartier, for general audiences and the dance community in Vienna.
- Workshops and training programs Workshops, classes, and training programs (including Free trainings) in contemporary dance and movement disciplines, aimed at adults, students, and professional dancers.
- Studio rental Rental of TQW's rehearsal and studio infrastructure to professional dance artists, choreographers, and companies for rehearsals, residencies, and production development.
- TQW Library Specialized dance library providing on-site access to a curated collection of materials on contemporary dance and performance, primarily for researchers, students, and dance professionals.
- TQW Mediathek Online Mediathek (video archive) providing digital access to documentation of performances and related programming, extending the reach of TQW's archive to researchers and the public online.
- Membership and supporter programs Membership-based access and supporter offerings that provide regular visitors and supporters with benefits tied to TQW's programming and venue access.
Quantifiable outcome
- 3 sold-out performances of Florentina Holzinger's A Year without Summer for season closing 2024/25
- +1 more outcomes
Companies that use Tanzquartier Wien
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Tanzquartier Wien technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature2 records
Tanzquartier Wien partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- EDN – European Dance Development NetworkcorePan-European network of over 40 dance institutions aiming to promote dance as art form and jointly develop ideas and EU projects. TQW has been a member since its inception.
- WEBcoreInternational network for production and presentation operating since 2009. Focus on emerging artists with residencies, financial/logistical/technical support, and presentation opportunities.
- Be My GuestcoreEuropean network for emerging practices in dance, performance, and theatre since 2018. Supports young artists through co-productions, residencies, guest performances, and dramaturgy advice.
- PAKT WiencorePlatform of Performing Arts Centres - association of publicly funded non-profit venues for contemporary performing arts. TQW is a founding member.
- Kulturabteilung der Stadt WiencoreCore public funding from City of Vienna cultural department
- Bundesministerium für Wohnen, Kunst, Kultur, Medien und Sport (BMWKMS)coreFederal ministry providing operational and program funding
- Bundesministerium für europäische und internationale AngelegenheitencoreFederal ministry supporting DANCE ON TOUR Austria international guest performance program
- Erste BankminorCorporate sponsor through Erste Bank Sponsoringprogramm; also partner for Hunger auf Kunst und Kultur initiative
- MuseumsQuartier WiencoreHost institution located within MQ complex providing shared infrastructure and audience
- Der StandardminorMedia partner providing editorial coverage and visibility
- Ö1 (ORF)minorRadio partner through Ö1 Club and Ö1 intro programs
- Halle E+G BetriebsgesmbHminorCooperation partner for events in Halle G and Halle E venues
- Kunsthalle WienminorCooperation partner for contemporary art programming and cross-disciplinary events
- brut WienminorCooperation partner in Vienna performing arts scene
- mtms Solutions GmbHcoreTicketing service provider operating the online shop for ticket sales
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Tanzquartier Wien competitors and assessment
Company assessmentDirect peers
- Kaaitheater: Brussels-based performing arts center presenting contemporary dance, performance, and theater with a similar mixed-programming model. Both operate as publicly subsidized venues that commission and present international work, comparable in scale and curatorial ambition.
- Tanz im August: Berlin's annual international dance festival presenting contemporary choreography from across Europe. Competes with TQW for the same artist roster, co-producers, and summer-season audiences.
- brut Wien: Vienna's producer for contemporary performance and dance theater, sharing the same city, public funders, and artist pool as TQW. Both compete and cooperate within Vienna's independent dance ecosystem.
- PACT Zollverein: Essen-based independent performing arts venue with studios, residencies, and a production house for contemporary dance and performance — structurally analogous to TQW's studios-plus-programming model.
- Kampnagel Hamburg: Hamburg's independent performing arts venue presenting contemporary dance, theater, and performance art across multiple halls. Shares TQW's presenter/curator role, public funding mix, and festival programming logic.
- La MaMa Experimental Theatre Club: New York institution for experimental performance, dance, and theater with a long-standing international residency and presentation program. Shares TQW's identity as a curator-led center for emerging and experimental performance.
- Tanzhaus Zürich: Swiss contemporary dance venue offering performances, training, residencies, and international co-productions. Operates a near-identical combination of stage, studio, and workshop programming in a German-speaking cultural capital.
- Künstlerhaus Mousonturm: Frankfurt-based venue for contemporary dance, performance, and discourse with a comparable focus on presenting experimental work alongside talks and research formats. Similar scale and curatorial identity.
Broad incumbents
- Sadler's Wells: London's flagship dance house with multiple theaters, producing and presenting dance at a much larger scale. A benchmark for what TQW aspires to in terms of international artist pull and audience development.
- Montpellier Danse: One of Europe's largest annual dance festivals, presenting contemporary choreography across multiple venues in Montpellier. Competes for international touring artists during the same summer window.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Tanzquartier Wien social profiles
Digital presenceTanzquartier Wien compliance and trust
Trust signalCompliance1 record
Tanzquartier Wien financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tanzquartier Wien leadership team
Management profileNumber of profiles
Profiles3 records
Tanzquartier Wien funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tanzquartier Wien M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tanzquartier Wien
What does Tanzquartier Wien do?
Tanzquartier Wien operates a contemporary dance and performance venue at Vienna's MuseumsQuartier, presenting dance productions, festivals, workshops, training, and research programs. The house also runs a specialized dance library and an online Mediathek (video archive), serving audiences, professional artists, students, and researchers in contemporary dance and performance.
Is Tanzquartier Wien a public or private company?
Tanzquartier Wien is a private company. It is classified as state government owned and is currently operating.
When was Tanzquartier Wien founded?
Tanzquartier Wien was founded in 2001. It employs 11 to 50 people.
Where is Tanzquartier Wien based?
Tanzquartier Wien is headquartered in Vienna, Austria, in the Europe region.
How does Tanzquartier Wien make money?
Five revenue lines are on record. Ticket Sales are the primary driver. The others are workshop Fees, studio Rental, public Funding and sponsorship.
Who are Tanzquartier Wien's main competitors?
Direct peers on record are Kaaitheater, Tanz im August, brut Wien, PACT Zollverein, Kampnagel Hamburg, La MaMa Experimental Theatre Club, Tanzhaus Zürich and Künstlerhaus Mousonturm. Broad incumbents are Sadler's Wells and Montpellier Danse.
Does Tanzquartier Wien have an API?
No public API is recorded for Tanzquartier Wien.
What industry is Tanzquartier Wien in?
Tanzquartier Wien's product category is Performing Arts Venue / Contemporary Dance Center. Its primary akta.pro industry code is MPAGABAM, Performing Arts Centers & Presenters (Programming/Booking), with a secondary code of MPAGADAB, Contemporary & Modern Dance. Its NAICS code is 71112 and its SIC code is 7900.