Secretaría Nacional de Deportes de Paraguay

What Secretaría Nacional de Deportes de Paraguay does

Secretaría Nacional de Deportes de Paraguay (SND) is Paraguay's statutory national sports authority, headquartered in Asunción and founded in 2006. The entity is the central government body responsible for designing and executing national sports policy, distributing public funds to 32 affiliated national sports federations, supporting high-performance athletes, and maintaining public sports infrastructure. It also serves as the official host counterpart for major international sporting events held in Paraguay.

SND's operational scope covers four interlocking functions: (1) policy and regulatory—setting the framework for national sports development; (2) financial—channeling public budget allocations and athlete/federation grants; (3) infrastructure—developing and maintaining facilities, including the recently built Centro Acuático Olímpico (a ~USD 10 million investment); and (4) international event hosting—acting as primary government counterpart for events such as the Pan American Junior Games 2025 (with a reported ~USD 60 million public investment), WRC Rally Paraguay 2025, and the Special Olympics Latin American Games 2024. Upcoming commitments include the World Skate Games ASU26 and JEEN 2026.

SND does not operate a commercial revenue model; it is funded through national budget allocations and supplemented by event-related revenues and international partnership contributions. It employs 51–100 staff and coordinates with international bodies including FIA, Panam Sports, World Skate, and Special Olympics International. No AI/ML capabilities are documented, and digital modernization of athlete development, federation oversight, and event operations represents both an unaddressed opportunity and a competitive gap relative to regional peers.

Name

Secretaría Nacional de Deportes de Paraguay

Legal name

Secretaría Nacional de Deportes de Paraguay

Website

https://snd.gov.py

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

Secretaría Nacional de Deportes de Paraguay (SND), founded in 2006 and headquartered in Asunción, is Paraguay's national government sports authority. It designs national sports policy, funds 32 affiliated federations, supports athletes, maintains infrastructure, and hosts major international events including the 2025 Pan American Junior Games.

Ownership category

akta.pro rank

Product category

Government Sports Administration

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

akta.pro primary industry

Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD)

akta.pro secondary industry

Regional/Continental Confederations & Associations (MPAKAFAD)

Keywords

• National sports policy
• Sports federation oversight
• Elite athlete development
• Sports infrastructure management
• International sports event hosting

Headquarters

HQ city

Asunción

HQ country

Paraguay

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Government Budget Allocation: The SND is a government ministry/secretariat funded by annual national budget allocations from the Paraguayan government. Revenue comes from general taxation and is allocated through legislative budget processes for sports development, event organization, and infrastructure.
2. Event Revenue: Revenue generated from hosting major international sporting events including ticket sales, sponsorship deals, and broadcasting rights for events like Pan American Games Junior 2025, WRC Rally Paraguay, and World Skate Games ASU26.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

The Secretaría Nacional de Deportes de Paraguay (SND) is Paraguay's national government sports authority that formulates and implements national sports policy, registers and funds national sports federations, operates sports facilities (Complejo SND, UENO SND Arena, COP Arena, Centro Acuático Olímpico), supports elite and youth athletes, and organizes major international sporting events including the WRC Rally Paraguay, Pan American Junior Games 2025, and Special Olympics Latin American Games.

Product overview

Secretaría Nacional de Deportes de Paraguay operates as a government sports ministry providing a comprehensive portfolio of sports infrastructure, programs, and event management services. The core offerings include the Complejo SND main sports complex (featuring UENO SND Arena, National Gymnastics Pavilion, athletics facilities), the COP Arena (3,300 capacity polysports venue), and the under-construction Centro Acuático Olímpico (World Aquatics-homologated Olympic aquatic center). Service programs include the Escuelas Deportivas SND (youth sports schools), Élite Deportiva Paraguay (elite athlete support), JEEN (national school games), and JUPY (university games). SND also organizes and hosts major international sporting events including WRC Rally Paraguay, World Skate Games ASU26, Pan American Junior Games ASU 2025, and Special Olympics Latin American Games.

Differentiator

Problem solved

Functional benefit

Products and services

• Complejo SND

Quantifiable outcome

• US$ 133 million economic impact from WRC Rally Paraguay 2025 with 210,000 spectators
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core, minor and major.

• FIA (Federación Internacional del Automóvil)coreStrategic or Co-development Partner · 12 December 2025FIA selected Paraguay as host of WRC Rally del Paraguay, a World Rally Championship event. The partnership positions Paraguay as motorsport destination with global audience of 800+ million viewers. FIA awarded WRC Rally del Paraguay as Best Rally of the World 2025.
• Consorcio Acuático (Tecnoedil S.A. + Alejandro Pérez Heras)minorImplementation/ SI/ Consulting Partner · 29 August 2024Local construction consortium responsible for civil works of Centro Acuático Olímpico, generating 300+ direct jobs with investment of US$10 million.
• Panam SportscoreStrategic or Co-development Partner · 28 November 2022Panam Sports granted Paraguay hosting rights for the II Pan American Junior Games Asunción 2025. The partnership involves SND and COP in organizing the continental youth sports event with 4,200+ athletes from 41 countries, representing a major international sports development collaboration.
• Juntos 2030 (Paraguay, Uruguay, Argentina, Chile)coreStrategic or Co-development Partner · 11 November 2022Four-country joint bid for 2030 FIFA World Cup hosting rights. SND Minister Diego Galeano Harrison signed the Joint Candidacy Corporation agreement. Paraguay proposes Asunción, Ciudad del Este, and Encarnación as host cities with 40,000+ capacity stadiums.
• Comité Olímpico Paraguayo (COP)coreStrategic or Co-development PartnerSND works closely with COP for organizing Olympic-level events, athlete development programs, and national sports representation. COP is co-organizer of major events including Pan American Junior Games 2025 and Special Olympics Latin American Games 2024.
• Special Olympics Latin America / Olimpiadas Especiales ParaguaycoreStrategic or Co-development PartnerSND hosts the IV Latin American Games of Special Olympics in Asunción (October 2024) with 1,000+ athletes from 20 countries competing in 16 sports disciplines, positioning Paraguay as leader in inclusive sports in Latin America.
• World SkatecoreStrategic or Co-development PartnerWorld Skate granted Paraguay hosting rights for World Skate Games ASU26, a major international roller sports event. SND is preparing to host this event with mascot 'Rolly' already unveiled.
• UENO (Title Sponsor)majorGTM or Marketing PartnerUENO as title sponsor of WRC Rally del Paraguay (UENO Rally del Paraguay). Commercial partnership supporting the organization and branding of the World Rally Championship event in Paraguay.
• National Sports Federations (EDN)coreStrategic or Co-development PartnerSND maintains registry and oversight of 50+ National Sports Federations (Entidades Deportivas Nacionales) including Paraguayan Football Association, Paraguayan Swimming Federation, Paraguayan Judo Federation, and others, providing official recognition and funding coordination.
• Presidencia de la República / Government MinistriescoreStrategic or Co-development PartnerInter-ministerial coordination with Turismo, Economía, REDIEX, and Comunicación for major event organization. Presidential support confirmed by Santiago Peña for Pan American Junior Games 2025 with US$60 million investment.
• Ministerio de Turismo (SENATUR)majorGTM or Marketing PartnerCoordination for tourism promotion during major events. Minister Angie Duarte highlighting WRC Rally as tourism opportunity with Encarnación hotels at 100% capacity during events.
• ONAD Paraguay (Anti-Doping Organization)minorStrategic or Co-development PartnerNational Anti-Doping Organization operating under SND oversight for clean sport compliance, athlete testing, and anti-doping education programs.

Scale indicators16 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Ministério do Esporte (Brazil): Brazil's federal sports ministry operates the equivalent function of national sports policy, federation funding, and program delivery across Brazil's larger territory and population—the closest large-scale analog to SND.
• UK Sport: UK's high-performance sports agency funding elite athletes and Olympic/Paralympic programs with public funding. Comparable role to SND's Élite Deportiva Paraguay program, though at much larger scale.
• Ministerio del Deporte de Chile: Chile's national sports ministry oversees sports policy, federations, elite athlete development (Chile Team), and facility management with a comparable mandate and organizational structure to SND.
• Sport Ireland: Ireland's national sports authority governing policy, facility funding, and high-performance programs. Operates with a comparable integrated mandate to SND.
• Secretaría de Deportes de Argentina: Argentina's national sports secretariat performs an analogous government function: policy setting, federation oversight, infrastructure operation, and hosting of major international events. Same scope and structural role as SND in a neighboring country.
• Sport Australia: Australian government agency responsible for sports policy, funding, and high-performance pathways. Closely mirrors SND's combined policy/funding/athlete-development mandate at a national scale.
• Bundesministerium des Innern und für Sport (Germany): Germany's federal ministry responsible for sports policy and elite athlete development. Provides direct comparison to SND as a government-level sports authority with analogous regulatory and funding responsibilities.

Others

• FIA (Fédération Internationale de l'Automobile): World motorsport governing body that awarded WRC Rally del Paraguay Best Rally of the Year 2025. Strategic counterparty and event grantor rather than a direct peer.
• Comité Olímpico Paraguayo (COP): Paraguay's National Olympic Committee, the closest operating partner of SND. Not a government peer but the parallel non-government national sports body that co-organizes major events with SND.
• Panam Sports: Continental sports governing body for the Americas that grants SND hosting rights (e.g., Pan American Junior Games 2025). Critical counterparty rather than direct peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sndpy
• YouTubeyoutube.com/channel/UCgDFgpWyBEZLtfyQjcqgzlw
• Facebookfacebook.com/SNDeportes
• Instagraminstagram.com/snd_py/?hl=es
• LinkedInlinkedin.com/company/secretaria-nacional-de-deportes-de-paraguay

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Secretaría Nacional de Deportes de Paraguay