Vequa Hidroponia

What Vequa Hidroponia does

Vequa Hidroponia (legal entity Aquafloat S.A.) is an Argentine controlled-environment agriculture company that produces hydroponic vegetables at a single facility in General Rodríguez, Provincia de Buenos Aires. Founded in 2017, the company cultivates lettuces (Mantecosa, Francesa, Morada, Criolla), spinach, and arugula using soil-less hydroponic systems where plants float on water under controlled greenhouse conditions. The company positions itself as the only Argentine producer of hydroponic spinach and the only at-scale producer of hydroponic arugula, with stated year-round production capability that overcomes seasonal limitations of field-grown supply.

The core technology is floating-raft hydroponics inside controlled greenhouses, delivering traceable, uniform, soil-contaminant-free produce with consistent quality. Vequa also offers custom varieties on client request, indicating a flexible, B2B-oriented product line. The business model is direct B2B supply to major Argentine supermarket and hypermarket chains — Walmart, Coto, Carrefour, Disco, Jumbo, and La Anónima — with revenue generated through per-unit fresh produce sales rather than licensing or subscription. The company is founder/family-owned, with no disclosed institutional investors or external funding, and operates with a headcount of 11–50 employees.

Marketing is minimal and primarily organic, relying on social media (Instagram, Facebook, LinkedIn) and earned media in agricultural and business outlets (Diario Clarín Rural, Bichos de Campo, Revista Pymes, Agroempresario, Molinos Innova). Pricing is not publicly disclosed. The 2019 Molinos Innova finalist selection and a 2018 visit by President Mauricio Macri provide credibility signals, but the company has not raised disclosed capital, executed M&A, or announced geographic expansion beyond its Argentine single-site operation.

Name

Vequa Hidroponia

Legal name

Aquafloat S.A.

Website

https://vequa.com.ar

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Vequa Hidroponia is an Argentine controlled-environment hydroponic farm producing lettuces, spinach, and arugula for direct B2B supply to major supermarket chains including Walmart, Coto, Carrefour, Disco, Jumbo, and La Anónima.

Ownership category

akta.pro rank

Product category

Hydroponic Fresh Produce

NAICS

Food Crops Grown Under Cover (11141), Other Food Crops Grown Under Cover (111419)

SIC

Agricultural Production-Crops (100)

akta.pro industry

PRIMARYAFAGAHAA

Greenhouse Vegetable Production (Tomatoes, Cucumbers, Peppers, Leafy Greens)

Agriculture & Food Production/Crop Farming/Greenhouse, Nursery & Floriculture Production (Protected Crops, Ornamentals, Seedlings)

SECONDARYAFAGAHAC

Greenhouse Herb & Microgreens Production (Culinary Herbs, Microgreens)

Agriculture & Food Production/Crop Farming/Greenhouse, Nursery & Floriculture Production (Protected Crops, Ornamentals, Seedlings)

Keywords

• Hydroponic farming
• Controlled environment agriculture
• Fresh leafy greens
• Greenhouse vegetable production
• Premium fresh produce

Headquarters

HQ city

General Rodríguez

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Fresh Produce Sales: Vequa generates revenue through the sale of fresh hydroponic vegetables to retail customers and potentially food service businesses. The company produces lettuce varieties, spinach, and arugula for sale through major supermarket chains.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Vequa Hidroponia cultivates and sells fresh vegetables grown via soil-less hydroponic systems in controlled greenhouses. Its product portfolio includes four lettuce varieties (Mantecosa, Francesa, Morada, Criolla) plus spinach and arugula, sold to major Argentine supermarket chains under the Vequa brand.

Product overview

Vequa Hidroponia is a hydroponic farming company that produces fresh vegetables under controlled conditions without soil. The company operates as a single unified product line focused on premium hydroponic produce, including four varieties of lettuce (Mantecosa, Francesa, Morada, and Criolla), spinach, and arugula. Vequa positions itself as the only Argentine producer of hydroponic spinach and arugula, emphasizing consistent quality, food safety, traceability, and year-round production capability.

Differentiator

Problem solved

Functional benefit

Products and services

• Lechuga Mantecosa (Butter Lettuce) Hydroponic wide-leaf butter lettuce sold to Argentine supermarket retailers for consumer fresh produce departments and suitable for high-end restaurants.
• Lechuga Francesa (French Lettuce) Hydroponic French lettuce with a milder flavor profile, sold for fresh produce retail and foodservice applications such as sandwiches and hamburgers.
• Lechuga Morada (Purple Lettuce) Hydroponic purple/red-bordered leaf lettuce sold to retail customers, positioned for dish decoration and as a colorful fresh produce option.
• Lechuga Criolla (Creole Lettuce) Hydroponic Creole lettuce sold for retail fresh produce and foodservice use, including Caesar-style salads.
• Espinaca (Spinach) Hydroponically grown spinach positioned as Vequa's exclusive Argentine product line, sold through retail chains for consumer fresh produce use.
• Rúcula (Arugula) Hydroponically grown arugula available year-round, sold to retail customers and foodservice establishments.

Quantifiable outcome

• Year-round production capability for certain crops

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• AeroFarms: U.S. indoor vertical farming company specializing in leafy greens grown hydroponically/aeroponically. Compares to Vequa on CEA production technology and a premium fresh-leafy-greens product range targeting retail customers.
• Plenty Unlimited: Indoor vertical farming company growing leafy greens and herbs via hydroponics for retail partners. Comparable to Vequa on CEA technology stack, leafy-greens focus, and B2B sales to supermarket chains.
• 80 Acres Farms: U.S. indoor hydroponic/vertical farm growing leafy greens, herbs, and tomatoes. Comparable to Vequa in controlled-environment production technology and leafy-greens-focused retail go-to-market.
• Bowery Farming: U.S. indoor hydroponic farm producing packaged leafy greens and herbs for grocery and foodservice. Closely aligned with Vequa in controlled-environment leafy-greens production and enterprise retail distribution.
• BrightFarms: U.S. hydroponic greenhouse operator supplying supermarkets with locally-grown leafy greens and herbs. Directly comparable to Vequa on greenhouse-based hydroponic leafy-greens production sold through national supermarket chains.
• Gotham Greens: U.S.-based hydroponic greenhouse operator producing leafy greens, herbs, and salad kits for major retail and foodservice customers. Directly comparable to Vequa in controlled-environment production of premium leafy greens sold into enterprise grocery channels.
• Infarm: European urban vertical-farming company producing hydroponic herbs, leafy greens, and microgreens for retailers. Closely comparable to Vequa in CEA hydroponic production of leafy greens and herbs for major supermarket customers.

Broad incumbents

• Bonduelle: Global leader in packaged and processed vegetables including fresh-cut salads and leafy greens. Comparable to Vequa as a broad incumbent supplying fresh vegetable SKUs into supermarket chains across multiple geographies.
• Fresh Express: Major North American packaged-salad and fresh-cut vegetable producer with deep supermarket distribution. Broader incumbent analogue to Vequa's fresh-leafy-greens supply into major retail chains.

Emerging players

• Verde Compacto: Brazilian urban hydroponic farming startup producing leafy greens, herbs, and microgreens for nearby retailers. Closest Latin American emerging CEA peer to Vequa, with similar leafy-greens focus and direct-to-supermarket distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hidroponia.vequa
• LinkedInlinkedin.com/company/vequa-hidroponia
• Instagraminstagram.com/vequahidroponia

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vequa Hidroponia