Sport en Welzijn Bodegraven-Reeuwijk

Name

Sport en Welzijn Bodegraven-Reeuwijk

Legal name

Sport en Welzijn Bodegraven-Reeuwijk

Website

https://senw-br.nl

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Municipal Sports & Recreation Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Arenas & Indoor Sports Centers (MPAKAEAB)

akta.pro secondary industry

Multi-Sport Complexes & Community Sports Parks (MPAKAEAH)

Keywords

• Municipal sports management
• Sports facility management
• Community recreation programs
• Youth sports programs
• Fall prevention services

Headquarters

HQ city

Bodegraven

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Facility Rental: Rental of sports accommodations including sporthallen, gymzalen, and outdoor sports facilities to sports clubs, schools, and the general public.
2. Activity and Event Fees: Revenue from organized activities, events, and programs for children, youth, adults, and seniors. Some programs like Extra Gymles are offered free of charge.
3. Ticket Sales: Online ticket sales through their webshop for various activities and events.
4. Membership Accounts: Personal accounts for customers to access products and services, including online purchasing capabilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

SenW manages and operates indoor sports accommodations (Sporthal de Sporthoeve, Sporthal de Meerkoet, Gymzaal Reeuwijk-dorp, Gymzaal Nieuwerbrug) and outdoor sports facilities for 11 clubs with 12 associated accommodations, and organizes community sports and movement programs across age groups including Extra Gymles for children, MoveBase for youth, Samen Actief Buiten for adults, 'Ik sta sterk' fall prevention for seniors, and Uniek Sporten for people with disabilities. It also operates the Rijnkadehaven recreational harbor and Beweegpark Reeuwijk-Brug outdoor fitness park, with sport- en beweegregisseurs acting as the link between residents and local sports/wellness offerings.

Product overview

Sport en Welzijn Bodegraven-Reeuwijk (SenW) is het sportbedrijf van de Gemeinde dat sport en bewegen toegankelijk en vanzelfsprekend maakt voor iedereen. Het aanbod bestaat uit drie hoofdcategorieën: (1) Beheer en exploitatie van sportaccommodaties - binnensport (Sporthal de Sporthoeve, Sporthal de Meerkoet, Gymzaal Reeuwijk-dorp, Gymzaal Nieuwerbrug) en buitensport (11 verenigingen met 12 accommodaties); (2) Programma's voor specifieke doelgroepen - Extra Gymles voor kinderen, Buggy Walk & Talk voor ouders met jonge kinderen, MoveBase voor jongeren, Samen Actief Buiten voor volwassenen, 'Ik sta sterk' valpreventie voor ouderen, en Uniek Sporten voor mensen met een beperking; (3) Faciliteiten - Rijnkadehaven voor recreatieve vaart en Beweegpark Reeuwijk-Brug voor outdoor fitness. Daarnaast biedt SenW ondersteunende diensten zoals sport- en beweegregisseurs, het Sportloket, en Beweeggesprekken.

Differentiator

Problem solved

Functional benefit

Products and services

• Indoor Sports Facility Management Management and operation of indoor sports accommodations including Sporthal de Sporthoeve, Sporthal de Meerkoet, Gymzaal Reeuwijk-dorp, and Gymzaal Nieuwerbrug for use by sports clubs, schools, and residents.
• Outdoor Sports Facility Management Management of outdoor sports accommodations for 11 local sports clubs including football, korfball, hockey, and athletics clubs (e.g., VV Bodegraven, CVC, Rohda'76, HCRB, RVC 33).
• Extra Gymles Free after-school sports program for children in groups 3-8 focusing on developing motor skills such as throwing and catching, offered at multiple locations.
• MoveBase Sports and movement program specifically for youth in the municipality of Bodegraven-Reeuwijk.
• Samen Actief Buiten Outdoor activity program for adults focused on walking, cycling, and running in the fresh air.
• 'Ik sta sterk' Valpreventie Fall prevention program for elderly residents designed to build strength and prevent fall incidents.
• Uniek Sporten Sports opportunities for people with disabilities or specific needs within the municipality.
• Buggy Walk & Talk Walking group for (expectant) parents with young children featuring relaxed walks followed by a drink and conversation about parenthood.
• Rijnkadehaven Publicly accessible harbor in Bodegraven for recreational boating, suitable for short stops or multi-day stays, with facilities including free WiFi, drinking water, and electricity.
• Beweegpark Reeuwijk-Brug Outdoor fitness park with street workout, calisthenics, cardio equipment, ground exercises, and table tennis, located at Kennedysingel in Reeuwijk-Brug.
• Sport- en Beweegregisseur Service Liaison service linking residents with the sport and movement offerings in the municipality, listening, connecting, activating, and advising on individual movement needs.
• Sportloket Central information point for sport and movement in the municipality of Bodegraven-Reeuwijk.
• Beweeggesprek Personal conversation with a sport- en beweegregisseur to determine which sport or movement offering best suits an individual.

Named customers11 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core.

• Voetbalvereniging ESTOcoreOthers · 1 July 2021Football club for which SenW manages outdoor sports facilities since July 2021 as part of the 11-club outdoor sports management portfolio
• Korfbalvereniging CKVcoreOthersKorfball club served through SenW's outdoor sports facility management
• Voetbalvereniging Rohda'76coreOthersFootball club served through SenW's outdoor sports facility management
• Korfbalvereniging VriendenschaarcoreOthersKorfball club served through SenW's outdoor sports facility management
• Hockeyclub HCRBcoreOthersHockey club served through SenW's outdoor sports facility management
• Atletiekvereniging ReeuwijkcoreOthersAthletics club served through SenW's outdoor sports facility management
• Voetbalvereniging CVCcoreOthersFootball club served through SenW's outdoor sports facility management
• Voetbalvereniging WDScoreOthersFootball club served through SenW's outdoor sports facility management
• Voetbalvereniging VV BodegravencoreOthersFootball club served through SenW's outdoor sports facility management
• Voetbalvereniging de RijnstreekcoreOthersFootball club served through SenW's outdoor sports facility management
• RVC 33coreOthersSports club served through SenW's outdoor sports facility management
• Gemeente Bodegraven-ReeuwijkcoreStrategic or Co-development PartnerSenW is the sports company of the municipality, working to create an environment where sport and movement are accessible to all residents. The municipality owns and delegates facility management to SenW.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Sportbedrijf Amsterdam: Amsterdam's municipal sports company operates a similar portfolio of sports halls, swimming pools, and outdoor facilities on behalf of the city, with comparable community programming. It is the largest direct analogue to SenW's operating model in the Netherlands.
• Sportbedrijf Groningen: Groningen's municipal sports company (Sport050) operates sports facilities, runs community sport and movement programs, and acts as a connector between residents, schools, and clubs. Directly comparable in mandate to SenW.
• Sport Utrecht: Utrecht's municipal sports company runs sportaccommodaties and community sports programs in cooperation with local clubs, schools, and care organizations. Directly comparable business model to SenW's facility management and coordinating function.
• Sportbedrijf Rotterdam: Rotterdam's municipal sports organization manages public sports facilities, runs community programs, and serves as the coordinating hub for sport and wellness in the city. Closely comparable in mandate and operating model to SenW, at a larger scale.
• Sportbedrijf Den Haag: The Hague's municipal sports operator manages a portfolio of sports halls, gyms, and outdoor facilities and offers community programs including youth and senior activities. Directly comparable in scope and structure to SenW.

Others

• Nationale Sportpas: Nationale Sportpas operates a national sport-pass scheme that connects municipalities, clubs, and residents. Comparable to SenW's Sportloket and community access function at a national scale, making it thematically adjacent.
• NOC*NSF: The Dutch Olympic Committee and Sports Federation is the national umbrella body for organized sport in the Netherlands. SenW explicitly integrates with the NOC*NSF Portal for sports providers, making it a key ecosystem partner rather than competitor.

Broad incumbents

• Basic-Fit: Basic-Fit is the largest low-cost fitness chain in Europe and a major private-sector competitor in the Dutch fitness market. It is a broad incumbent that competes for the same residents' exercise budgets, but operates a different (commercial gym) model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sport en Welzijn Bodegraven-Reeuwijk