Jaybird Studios

What Jaybird Studios does

Jaybird Studios Ltd. is a privately held boutique fitness company incorporated in British Columbia, Canada, founded in 2019 by Ariel Swan (co-founder and curriculum creator) in Vancouver, BC. The company operates a contemporary movement studio concept offering yoga and Pilates-inspired classes conducted in infrared-heated, candlelit, mirrorless rooms with state-of-the-art sound systems. The class portfolio includes signature modalities branded as The Burn, The Build, The Booty, The Balance, The Bird, The Being, The Bowls (sound bath), and The Breath, available in both mat-based and reformer-based formats at select locations. Reformer classes are currently offered at the Kingsway (Vancouver) and Yorkville (Toronto) studios, with mat classes at all four locations.

The business monetizes through a tiered recurring membership structure (Awaken unlimited, Shift 4 classes, Feel 8 classes, Liberate 12 classes per 30-day cycle), prepaid class credit packages, introductory offers (two-week $99 pass, summer $55/5 classes), gift cards in $50-$200 denominations, retail merchandise, and a Digital Studio on-demand subscription priced at $30/month or $225/year with a complimentary 7-day trial. Studio operations are managed through the Mariana Tek platform, with class bookings completed via the company website or mobile app. A separate Digital Studio sub-brand extends the offering globally via on-demand streaming, including a structured 7 Day Challenge program with weekly content drops.

The company operates four physical studios across Vancouver (Yaletown, Kingsway) and Toronto (Queen West, Yorkville), with announced expansion to Midtown Toronto and Montauk/Nomad, New York targeted for 2026. Jaybird operates as a sister brand to Lagree West under shared ownership and leadership infrastructure, with co-founder Barbie Bent serving as co-founder and CEO. The company appears to be bootstrapped with no external funding rounds disclosed. Marketing is conducted primarily through Instagram, a segmented email newsletter, community events (including the Sweat for a Cause initiative supporting DEI, women's, and mental health causes), referral-based loyalty rewards, and brand partnership collaborations.

Name

Jaybird Studios

Legal name

Jaybird Studios Ltd.

Website

https://jaybirdjaybird.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Jaybird Studios operates a boutique fitness chain offering infrared-heated yoga and Pilates-inspired classes in candlelit, mirrorless rooms across four studios in Vancouver and Toronto, plus a global Digital Studio on-demand subscription platform, targeting health-conscious urban consumers seeking mindful movement experiences.

Ownership category

akta.pro rank

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Studio Class Memberships: Monthly subscription memberships (Awaken unlimited, Shift 4 classes, Feel 8 classes, Liberate 12 classes) that auto-renew every 30 days. Provides recurring revenue from dedicated studio attendees.
2. Class Credit Packages: Prepaid class credits purchased for mat and reformer classes at specific regions. Credits can be used across multiple studio locations within a region.
3. Digital Studio Subscription: Monthly ($30) or annual ($225) subscription for on-demand digital access to recorded classes, including a free 7-day trial.
4. Gift Cards: Gift cards sold in denominations of $50, $75, $100, $150, $200 and credit package amounts.
5. Introductory Offers: Two-week intro pass for $99 (valid for one class/day) and summer intro pass (5 classes for $55, expires 30 days from first visit).
6. Jaybird Rewards Program: Loyalty program where members earn points for taking classes, referring friends, and making purchases. Points redeemable for complimentary classes and retail discounts.
7. Retail Sales: Sale of retail merchandise including grip socks, scrunchies, and other studio-related products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Jaybird Studios is a contemporary movement studio chain that delivers yoga and Pilates-inspired fitness classes in infrared-heated, candlelit, mirrorless rooms with immersive sound systems. The company operates physical studios in Vancouver, Toronto, and Montauk offering both mat and reformer classes, and also runs a subscription-based Digital Studio platform providing on-demand access to its signature class formats.

Product overview

Jaybird Studios operates a boutique fitness studio chain offering in-studio movement classes in four Canadian cities (Vancouver and Toronto) and one US location (Montauk). The core offering consists of two formats: mat classes and reformer classes, each available in multiple intensity levels and styles (The Burn, The Build, The Booty, The Balance, The Bird, The Being, The Bowls, The Breath). Classes are conducted in infrared-heated, candlelit, mirrorless rooms with high-quality sound. The company also operates a Digital Studio subscription platform providing on-demand video access to its signature classes, including a structured 7 Day Challenge program. Introductory passes and gift cards serve as entry points and ancillary products. Studios are located in Vancouver (Yaletown, Kingsway), Toronto (Queen West, Yorkville), and Montauk, NY.

Differentiator

Problem solved

Functional benefit

Brands

• Digital Studio: A digital platform offering on-demand classes including The Burn, The Build, The Booty, The Balance, and 7-day challenges. Membership options include annual ($225/year) and monthly ($30/month) plans.

Products and services

• In-Studio Mat Classes Candlelit, infrared-heated mat-based fitness classes inspired by Pilates and yoga, taught in a mirrorless room with state-of-the-art sound. Class types include The Burn (high intensity), The Build (medium intensity), The Booty (high intensity glutes focus), The Balance (restorative), The Bird, The Being, The Bowls (sound bath), and The Breath. Available to consumers at studio locations.
• In-Studio Reformer Classes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

One partnership is on record.

• Lagree WestcoreStrategic or Co-development PartnerLagree West and Jaybird are sister brands under shared ownership, providing two different approaches to movement under a shared operating philosophy. Lagree West offers high-intensity, low-impact Pilates-inspired classes with seven studios across Vancouver and Victoria, while Jaybird provides mindful, music-driven infrared heated experiences in four studios in Vancouver and Toronto. The two brands share leadership infrastructure including People + Performance functions.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• CorePower Yoga: Large US heated-yoga and fitness chain with hundreds of studios, offering heated yoga and sculpt classes that overlap Jaybird's infrared/Pilates/yoga hybrid but at substantially greater scale.
• SoulCycle: Iconic US boutique fitness brand operating premium indoor cycling studios with a community-driven, music-curated experience — a structural analog to Jaybird's premium positioning and community-led branding, though in a different modality.
• Barry's Bootcamp: Global boutique fitness brand combining high-intensity interval training with a premium, music-driven studio environment — a benchmark for premium boutique-fitness unit economics and brand-building that Jaybird is pursuing at smaller scale.
• Pure Yoga: Premium global yoga and Pilates studio chain with multiple locations in major Asian and US cities; overlaps Jaybird's premium yoga/Pilates positioning while operating at materially larger scale.

Emerging players

• SLT: Boutique strength-and-conditioning studio using Megaformer machines in a small-group, music-driven format — comparable to Jaybird's premium boutique positioning and dark-room, music-forward class experience, though strength-focused.
• solidcore: US boutique fitness brand offering 50-minute lagree-style classes on reformer-type machines; overlaps Jaybird's Pilates/Lagree hybrid positioning and premium boutique price point, but with national US footprint.
• The Class by Taryn Toomey: Premium mind-body boutique fitness method combining movement, music, and cathartic release — directly comparable to Jaybird's emphasis on internal sensation, music curation, and emotional/experiential positioning over pure athletic output.

Direct peers

• Y7 Studio: US-based boutique yoga chain offering candlelit, mirrorless, hip-hop-driven classes in heated rooms — the closest conceptual analog to Jaybird's dark-room, infrared, music-driven positioning, differentiated mainly by geography and scale.
• Hot 8 Yoga: Infrared-heated yoga studio chain with multiple US locations, competing in the same heated-yoga-and-Pilates-adjacent niche as Jaybird with a similar sensory-format approach.

Others

• Lagree West: Sister brand under shared ownership offering Lagree/Pilates-inspired classes across seven BC studios — comparable business model, shared leadership, and customer base, but distinct modality (Lagree vs. infrared hot yoga), making it a portfolio peer rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/jaybird-studios

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jaybird Studios