Prizorg
Prizorg B.V. is a Dutch home healthcare provider specializing in hospital-displaced care, delivering complex technical nursing such as wound care, infusion therapy, and PICC lines to clients at home across Amsterdam and surrounding areas.
- Company typePrivate
- Founded2012
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Prizorg does
Prizorg B.V. is a private Dutch home healthcare company founded in 2012 by HBO-V nurse Ria Vishnudatt and formally incorporated in 2014, headquartered in Amsterdam at IJburglaan 632 H (KvK 60766611). The company specializes in wijkverpleging focused on ziekenhuisverplaatste zorg (hospital-displaced care), delivering complex technical nursing procedures at clients' homes — including complex wound care, infusion therapy, PICC lines, central venous lines, Port-a-Cath systems, VAC pumps, drain care, and palliative care. Its service area covers Amsterdam and approximately a 25 km radius, including North Holland and Haarlem. Personal care (ADL support) and end-of-life care complement the core specialist offering under a unified care portfolio.
Delivery is built around a single point-of-contact model: a designated district nurse coordinates the entire care episode, from clinical plan through family and insurer relations. Prizorg supplements in-person visits with two e-health offerings — Beeldscherm Thuiszorg Ondersteuning (video calling telehealth for remote wound assessment and pump monitoring, with reimbursement under Zilveren Kruis and VGZ) and an automated medication dispenser that prepares timed doses and coordinates with pharmacy and GP. The team is described as young (average age ~30) with a claimed HBO-V concentration roughly 8x that of typical Dutch home care organizations and clinicians drawn from ICU, CCU, ambulance, neurology, and acute admission backgrounds; an estimated half of the team is in continuous education. Prizorg applies a "head-heart-hands" clinical philosophy intended to maximize client self-reliance and autonomy.
Prizorg operates primarily as a contracted care provider within the regulated Dutch wijkverpleging system, holding direct-billing contracts with most major health insurers (Achmea, Zilveren Kruis, VGZ, Univé, IZA, De Friesland, and others). Pricing follows NZA-set per-5-minute unit tariffs ranging from €60.24/hr (personal care) to €98.26/hr (specialist nursing), reimbursed from the basic insurance package with no own contribution and no deductible. Quality credentials include NEN-EN-ISO 9001:2015 certification (TÜV Nederland), Actiz membership, GDPR/AVG compliance, and a positive outcome from the IGJ inspection of December 2020. Customer acquisition relies principally on referrals from hospitals, GPs, and rehabilitation clinics, supplemented by direct family contact — no GP referral is required for wijkverpleging under Dutch rules.
Prizorg firmographics
Firmographics- Name
- Prizorg
- Legal name
- Prizorg b.v.
- Website
- https://prizorg.nl
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Prizorg B.V. is a Dutch home healthcare provider specializing in hospital-displaced care, delivering complex technical nursing such as wound care, infusion therapy, and PICC lines to clients at home across Amsterdam and surrounding areas.
- Ownership category
- akta.pro rank
Prizorg industry classification
Industry- Product category
- Home Healthcare Services (District Nursing / Wijkverpleging)
- NAICS
- Home Health Care Services (62161)
- SIC
- Services-Home Health Care Services (8082)
- akta.pro primary industry
- Medicare-Certified Skilled Nursing Visits (RN/LPN) (HSABACAA)
- akta.pro secondary industries
- Home Health Clinical Care Coordination & Case Management (HSABACAO), In-Home Hospice Nursing Visits (RN/LPN) (HSABAFAL), Care Management & Care Coordination (Home & Community-Based) (HLAFAEAL)
Keywords
Where Prizorg is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Prizorg business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Wijkverpleging / Thuiszorg (District Nursing / Home Care): Prizorg delivers district nursing and home care services, including personal care, nursing, specialized nursing, and palliative care. For contracted insurance, Prizorg directly invoices the health insurer. For non-contracted insurance, clients pay directly and self-claim. Wijkverpleging is reimbursed from the basic health insurance package with no personal contribution and no deductible excess.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Gecontracteerde zorg (Contracted Care) |
| Usage-based | Pay-as-you-go | Ongecontracteerde zorg (Non-contracted Care) |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
Prizorg product offering
Product offeringCore offering
Prizorg delivers specialist district nursing (wijkverpleging) and home care in Amsterdam and a ~25 km radius, with a focus on ziekenhuisverplaatste (hospital-displaced) care such as complex wound care, infusion therapy, PICC and central venous lines, Port-a-Cath systems, VAC pumps, drain care, and palliative care. Services are delivered by HBO-V trained nurses and Verzorgenden IG, with a designated district nurse as the single point of contact per client, supplemented by e-health tools (video calling and medication dispensing) and billed primarily via contracted Dutch health insurers against NZA-regulated tariffs.
Product overview
Prizorg is a home healthcare organization providing a unified portfolio of care services in Amsterdam and surrounding areas (25km radius). The core services include Verzorging (personal care), Verpleging (nursing), Specialistische Zorg (hospital-transferred specialist care), and Palliatieve Zorg (palliative care), supported by e-health offerings such as Beeldscherm (video calling telehealth) and Medicijndistributie (medication dispensing). The organization focuses on ziekenhuisverplaatste zorg (hospital-transferred care), enabling clients to receive complex medical treatment at home rather than in clinical settings. All services operate under a self-reliance philosophy with clients assigned a dedicated district nurse for care coordination.
Differentiator
Problem solved
Functional benefit
Products and services
- Verzorging (Personal Care / ADL Services) Personal care at home for clients needing assistance with activities of daily living, including washing, dressing, medication intake, and applying/removing compression stockings, aimed at promoting client self-reliance.
- Verpleging (Home Nursing Services) Home nursing covering complex wound care, home healthcare technology (infusions, pumps, feeding tubes, oxygen administration), medication administration, monitoring, and advice/instruction/education for chronic disease management, delivered to clients at home.
- Specialistische Zorg (Hospital-Displaced Specialist Care) Highly complex, intensive hospital-level care delivered at home, including short-term IV antibiotics, pain management via subcutaneous morphine pumps, infusion therapy, PICC-lines, Port-a-Cath systems, central venous lines, drainage care, and complex wound care. Staff includes ICU-trained nurses and specialists in cardiology, neurology, and acute care.
- Palliatieve Zorg (Palliative Home Care) End-of-life home care for clients in their final phase of life (when a physician expects the client to pass away within three months), providing comfort and quality-of-life preservation. Services range from block care (several hours) to 24-hour continuous care, coordinated by a designated district nurse as single point of contact.
- Beeldscherm Thuiszorg Ondersteuning (Video Calling Telehealth Support) E-health video consultation service enabling direct visual contact between Prizorg staff and clients at home. Supports remote wound assessment, infusion/pump monitoring, and medication pump review. A tablet with a dedicated app is provided to clients; covered under standard policies for Zilveren Kruis and VGZ insured clients.
- Medicijndistributie / Medicijn Verstrekking Ondersteuning (Medication Dispensing Support) Medication dispensing system that indicates which medications to take at specific times, when to reorder, and prepares medications for intake. Coordinated through Prizorg's district nurse in collaboration with the client's pharmacy and general practitioner.
Quantifiable outcome
- PREM Wijkverpleging score of approximately 8 out of 10 from client surveys
- +1 more outcomes
Companies that use Prizorg
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Prizorg technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Prizorg partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- KLM (Royal Dutch Airlines)minorKLM and ActiZ partnered during the COVID-19 crisis to redeploy KLM cabin crew to the healthcare sector to address staffing shortages. As part of this initiative, KLM stewardess Gabi Becker was temporarily assigned to Prizorg to support office operations and gain experience in district nursing. This was a crisis-response staffing initiative rather than an ongoing commercial partnership.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Prizorg competitors and assessment
Company assessmentDirect peers
- Buurtzorg Nederland: Largest Dutch home care (wijkverpleging) provider, offering district nursing and personal care nationwide. Direct competitor to Prizorg in the Amsterdam and surrounding markets, though with a much broader geographic footprint and a different organizational model.
- Allerzorg: Dutch specialist home care organization focused on complex technical care including children, adults, and palliative care. Closely comparable to Prizorg on the ziekenhuisverplaatste zorg / specialist care niche.
- Home Instead (Netherlands): Dutch arm of Home Instead, providing non-medical and personal home care services for older adults. Comparable on home care delivery model and target segment, though less clinically specialized than Prizorg.
- Tzorg: Major Dutch home care organization delivering wijkverpleging, personal care, and specialist nursing. Competes with Prizorg for contracted insurer referrals and district nursing clients in the Randstad region.
- Evean: Amsterdam-based care provider offering home nursing, personal care, and specialist care. Direct geographic competitor in Prizorg's core Amsterdam market with overlapping wijkverpleging and technical home care services.
- TSN Thuiszorg: National Dutch home care provider with personal care, nursing, and specialist services. Comparable to Prizorg across wijkverpleging service lines and insurer contracting model.
- Zorgzuster: Dutch home care provider offering personal care, nursing, and 24-hour care. Comparable on district nursing and home care delivery, with overlap in insured care billing model.
Broad incumbents
- Careyn: Large Dutch care provider operating nursing homes, home care, and specialist services across multiple regions. Overlaps with Prizorg on wijkverpleging and thuiszorg service lines as part of a broader portfolio.
Others
- Mediq: Dutch provider of home medical supplies, infusion therapy, and home healthcare services. Adjacent rather than directly competing, but operating in overlapping e-health and home-based medical technology domains.
Regional players
- De Zorgboog: Regional care provider in North Brabant offering home nursing, personal care, and assisted living. Comparable service portfolio to Prizorg though serving a different region.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Prizorg social profiles
Digital presencePrizorg compliance and trust
Trust signalCompliance2 records
Prizorg financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prizorg leadership team
Management profileNumber of profiles
Profiles2 records
Prizorg funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prizorg M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prizorg
What does Prizorg do?
Prizorg delivers specialist district nursing (wijkverpleging) and home care in Amsterdam and a ~25 km radius, with a focus on ziekenhuisverplaatste (hospital-displaced) care such as complex wound care, infusion therapy, PICC and central venous lines, Port-a-Cath systems, VAC pumps, drain care, and palliative care. Services are delivered by HBO-V trained nurses and Verzorgenden IG, with a designated district nurse as the single point of contact per client, supplemented by e-health tools (video calling and medication dispensing) and billed primarily via contracted Dutch health insurers against NZA-regulated tariffs.
Is Prizorg a public or private company?
Prizorg is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Prizorg founded?
Prizorg was founded in 2012. It employs 11 to 50 people.
Where is Prizorg based?
Prizorg is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Prizorg make money?
One revenue line is on record: wijkverpleging / Thuiszorg (District Nursing / Home Care).
Who are Prizorg's main competitors?
Direct peers on record are Buurtzorg Nederland, Allerzorg, Home Instead (Netherlands), Tzorg, Evean, TSN Thuiszorg and Zorgzuster. Careyn is listed as a broad incumbent. Mediq is listed as an others. De Zorgboog is listed as a regional player.
Does Prizorg have an API?
No public API is recorded for Prizorg.
What industry is Prizorg in?
Prizorg's product category is Home Healthcare Services (District Nursing / Wijkverpleging). Its primary akta.pro industry code is HSABACAA, Medicare-Certified Skilled Nursing Visits (RN/LPN), with a secondary code of HSABACAO, Home Health Clinical Care Coordination & Case Management. Its NAICS code is 62161 and its SIC code is 8082.