What Surety Bond Connection does

Surety Bond Connection, Inc. is a privately held surety bond broker headquartered in Tupelo, Mississippi, operating a digital platform that matches principals with surety carriers across commercial and contract bond lines. The company's product portfolio spans 14+ bond types, organized into Commercial Bonds (sales tax, freight broker, motor vehicle dealer, notary public, probate, money transmitter, business services, utility deposit, lost title, lost instrument, DMEPOS) and Contract Bonds (performance and payment), with stated expertise in harder-to-place risks including substandard credit applicants.

The underlying technology is an online quoting and issuance platform that lets applicants request quotes, complete applications, and purchase bonds through a web interface, supplemented by phone and email support. The company does not underwrite bonds itself; rather, it operates as an intermediary that shops across multiple surety markets to source coverage, charging transaction-based commissions on bond premiums that typically range from 0.5% to 4% of bond amount depending on bond type and risk.

Revenue is generated entirely on a transactional commission basis from surety carriers, with no disclosed subscription, fee-for-service, or enterprise contract lines. The go-to-market combines a self-serve consumer channel, an inside sales motion for larger or more complex bonds, and a referral channel through insurance agents and agencies. Customer segments are intentionally horizontal and fragmented across contractors, small business owners, notaries, motor vehicle dealers, freight brokers, service businesses, fiduciaries, and individual consumers requiring one-off compliance bonds, resulting in a long-tail book with no disclosed anchor customers.

Name

Surety Bond Connection

Legal name

Surety Bond Connection, Inc.

Website

https://suretybondconnection.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Surety Bond Connection is a privately held Mississippi-based surety bond broker that sources commercial and contract bonds across multiple surety markets via an online platform, serving individual consumers, small businesses, contractors, and insurance agent referral partners.

Ownership category

akta.pro rank

Product category

Surety Bond Brokerage

SIC

Surety Insurance (6351)

akta.pro primary industry

Surety & Bond Brokerage (FSAEADAI)

akta.pro secondary industries

Commercial Surety Bonds (FSAJAIAB), Contract Surety Bonds (FSAJAIAA)

Keywords

• Surety bond brokerage
• Commercial surety bonds
• Contract surety bonds
• Performance bond services
• Bond broker services

Headquarters

HQ city

Tupelo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Surety Bond Brokerage: As a surety bond broker, the company connects clients (principals) with surety companies to obtain bonds. They earn commissions from surety companies on bond premiums for commercial bonds, contract bonds, and fidelity bonds. Their revenue is derived from the spread between the wholesale bond premium rates offered by surety companies and the retail rates charged to customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Surety Bond Connection is a surety bond broker that connects clients with surety companies to obtain commercial, contract, and fidelity bonds. The company sources bonds across multiple surety markets to deliver competitive rates, processing applications online or via phone and email with same-day response. Revenue is generated through commissions earned on bond premiums, capturing the spread between wholesale carrier rates and retail rates charged to customers.

Product overview

Surety Bond Connection is a surety bond broker offering a comprehensive portfolio of surety bond products. The core offerings consist of Commercial Bonds (including sales tax, freight broker, motor vehicle dealer, notary public, probate, money transmitter, business services, utility deposit, lost title, lost instrument, and durable medical equipment bonds) and Contract Bonds (performance and payment bonds). The company serves insurance agents and direct clients, providing an online platform for quote requests and bond purchases, with expertise in both standard and harder-to-place scenarios including substandard credit markets.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Respond in the same day to inquiries
• +1 more outcomes

Named customers4 records

Segments8 records

Ideal customer profiles8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• The Hartford (Small Business Surety): Large diversified insurer with a surety practice serving small businesses and contractors. Overlaps with SBC on commercial license and contract bonds, though distributed through its own agent network.
• Merchants Bonding Company: Top-10 U.S. surety carrier underwriting contract and commercial bonds through agency partners. A principal/carrier to whom SBC routes business — competing for the same end customer but from the carrier side of the value chain.
• CNA Surety: Major surety carrier offering contract and commercial surety products to agents and brokers nationwide. Competes indirectly with SBC on placement decisions for complex and standard risks.
• Travelers Surety: National surety carrier underwriting contract, commercial, and license bonds. Competes with SBC indirectly through appointed agents and direct customer relationships.
• Liberty Mutual Surety: Large national surety carrier underwriting a deep portfolio of contract and commercial bonds. Operates upstream of SBC as a carrier source but also competes for the same end customers via its own distribution.

Direct peers

• Surety1: Online surety bond broker selling across a broad range of commercial and contract bonds with multi-carrier access. Comparable operating model and customer base to SBC, serving both direct consumers and insurance agents.
• SuretyBonds.com: One of the largest online surety bond brokers in the U.S., offering instant quoting across all 50 states for commercial, contract, and court bonds. Competes head-to-head with SBC on the same products, target customers, and digital self-service motion.
• Lance Surety Bonds: National online surety bond agency providing real-time quoting and binding across commercial and contract bond types. Direct peer given overlapping product set, SMB/consumer target market, and digital-first distribution model.
• SuretyBondsDirect.com: Direct-to-consumer surety bond broker offering same-day issuance for commercial and contract bonds. Closely comparable in GTM motion, product mix, and SMB target customer profile.
• Viking Bond Service: Surety bond broker offering contract and commercial bonds via online and phone channels. Competes with SBC on multi-market placement and harder-to-place risk, especially within contractor segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SuretyBondCo
• Facebookfacebook.com/suretybondconnection
• LinkedInlinkedin.com/company/surety-bond-connection-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Surety Bond Connection