Burrito Way
Burrito Way is a single-location Salem-based quick-casual restaurant selling specialty burritos (including a signature pepperoni-pizza burrito) directly to local consumers via its storefront, website, and DoorDash delivery.
- Company typePrivate
- Founded2020
- HeadquartersSalem, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
Burrito Way firmographics
Firmographics- Name
- Burrito Way
- Website
- https://burritoway.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Burrito Way is a single-location Salem-based quick-casual restaurant selling specialty burritos (including a signature pepperoni-pizza burrito) directly to local consumers via its storefront, website, and DoorDash delivery.
- Ownership category
- akta.pro rank
Burrito Way industry classification
Industry- Product category
- Quick-Casual Restaurant
- NAICS
- Limited-Service Restaurants (722513)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Mexican/Latin QSR (Tacos, Burritos, Bowls) (THAFAAAE)
- akta.pro secondary industry
- Sandwiches & Wraps Fast Casual (THAFABAG)
Keywords
Where Burrito Way is headquartered
LocationHeadquarters
- HQ city
- Salem
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Burrito Way business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Food and beverage sales: Revenue is generated through direct food sales to consumers, including burritos and specialty food items. Customers purchase items on a one-time transaction basis either in-person at the Salem location or through online ordering and delivery platforms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Individual food items - pricing not publicly disclosed |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels2 records
Burrito Way product offering
Product offeringCore offering
Burrito Way is a single-location quick-casual restaurant in Salem, Oregon that prepares and sells made-to-order specialty burritos to walk-in and delivery customers. The menu centers on generous, topping-heavy burrito creations featuring proteins such as shrimp, asada, and bacon, with the signature "GodFather" pepperoni pizza burrito combining fries, rice, melted cheese, and crispy pepperoni. Orders are fulfilled in-store, via the company's own website, and through the DoorDash delivery platform.
Product overview
Burrito Way is a local burrito restaurant offering a menu of specialty burrito creations. The company operates a single-location restaurant in Salem, providing made-to-order burritos with various protein and topping combinations. Their product offering consists of individually crafted burrito items rather than a technology platform or software products.
Differentiator
Problem solved
Functional benefit
Products and services
- Burrito Menu Items Made-to-order specialty burritos served at Burrito Way's Salem restaurant, featuring hearty combinations of proteins and toppings such as shrimp, asada, bacon, jalapeño poppers, and onion rings, available to walk-in and delivery customers.
- GodFather Pepperoni Pizza Burrito Burrito Way's signature "GodFather" burrito, a pepperoni pizza-style burrito featuring crispy pepperoni, loads of melted cheese, fries, and rice, sold as a single menu item to in-store and delivery customers.
Companies that use Burrito Way
Customer profileSegments1 record
Ideal customer profiles1 record
Burrito Way technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Burrito Way partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DoorDashcoreDoorDash serves as a key distribution and delivery partner for Burrito Way, enabling the restaurant to reach customers who prefer food delivery services. The partnership allows Burrito Way to list its menu on the DoorDash platform, facilitating online ordering and last-mile delivery to customers in the Salem area.
Recent moves3 records
Expansion highlights2 records
Burrito Way competitors and assessment
Company assessmentDirect peers
- Mucho Burrito: Canadian burrito-focused fast-casual chain with made-to-order burritos. Comparable menu architecture and ordering flow; useful as a peer benchmark for unit economics in a non-US market.
- Chipotle Mexican Grill: Largest US Mexican/QSR chain centred on burritos, tacos, and bowls. Directly comparable product category, target customer, and dine-in plus delivery model; serves as the primary competitive benchmark for any burrito-focused concept.
- Moe's Southwest Grill: Fast-casual Mexican chain with burritos, tacos, and bowls at the centre of the menu. Comparable in cuisine positioning, single-unit throughput, and reliance on delivery marketplaces.
- Rubio's Coastal Grill: Mexican fast-casual chain centred on burritos, tacos, and bowls with both dine-in and delivery. Compares on product mix and customer segment, though its coastal positioning differs in demographic profile.
- Freebirds World Burrito: Burrito-focused fast-casual chain serving fully customisable burritos with loaded toppings. Highly comparable to Burrito Way's concept of hearty, topping-heavy burrito creations in a counter-service format.
- Qdoba Mexican Eats: National fast-casual Mexican chain with a burrito-led menu, counter-service ordering and delivery/DoorDash integration. Closely mirrors Burrito Way's category, menu, and omnichannel customer experience.
Broad incumbents
- Taco Bell: Largest US Mexican QSR brand with broad menu including burritos; competes broadly in the same category. Operating at massive scale, it sets the price and convenience expectations Burrito Way must meet locally.
Emerging players
- Illegal Pete's: Regional burrito/Mexican fast-casual chain operating in select western-US states. Comparable positioning to Burrito Way as a multi-unit independent-style burrito brand pursuing regional expansion.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
Burrito Way social profiles
Digital presenceBurrito Way financial estimates
Financial estimateRevenue estimate
Valuation estimate
Burrito Way leadership team
Management profileNumber of profiles
Profiles1 record
Burrito Way funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Burrito Way M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Burrito Way
What does Burrito Way do?
Burrito Way is a single-location quick-casual restaurant in Salem, Oregon that prepares and sells made-to-order specialty burritos to walk-in and delivery customers. The menu centers on generous, topping-heavy burrito creations featuring proteins such as shrimp, asada, and bacon, with the signature "GodFather" pepperoni pizza burrito combining fries, rice, melted cheese, and crispy pepperoni. Orders are fulfilled in-store, via the company's own website, and through the DoorDash delivery platform.
When was Burrito Way founded?
Burrito Way was founded in 2020. It employs 51 to 100 people.
Where is Burrito Way based?
Burrito Way is headquartered in Salem, United States, in the North America region.
How does Burrito Way make money?
One revenue line is on record: food and beverage sales.
Who are Burrito Way's main competitors?
Direct peers on record are Mucho Burrito, Chipotle Mexican Grill, Moe's Southwest Grill, Rubio's Coastal Grill, Freebirds World Burrito and Qdoba Mexican Eats. Taco Bell is listed as a broad incumbent. Illegal Pete's is listed as an emerging player.
Does Burrito Way have an API?
No public API is recorded for Burrito Way.
What industry is Burrito Way in?
Burrito Way's product category is Quick-Casual Restaurant. Its primary akta.pro industry code is THAFAAAE, Mexican/Latin QSR (Tacos, Burritos, Bowls), with a secondary code of THAFABAG, Sandwiches & Wraps Fast Casual. Its NAICS code is 722513 and its SIC code is 5812.