Mobility Mixx

What Mobility Mixx does

Mobility Mixx, operating since 2001 and now rebranded as Gaiyo Business, is the business mobility division of Dutch private limited company Gaiyo BV, headquartered in the Netherlands. The company provides an integrated mobility platform that consolidates public transit, car sharing, e-bikes, scooters, EV charging, parking, and fuel into a single portal, mobile app, and physical mobility card (Gaiyo Mobiliteitskaart). Its core product architecture is a platform-plus-modules model: the free Gaiyo Start tier handles expense declarations and basic CO2 reporting, while add-on modules cover CO2 registration, digital expense declarations, mobility budgets, pool cars, charging solutions, and shared mobility. A dedicated Gaiyo Enterprise tier targets organizations with 100+ employees with custom pricing, multi-year contracts, automatic trip registration, and built-in compliance with Dutch CO2 reporting obligations.

Gaiyo Business serves two primary segments: small-to-medium organizations using self-serve Gaiyo Start with per-transaction or low-ARPU subscription pricing, and large Dutch enterprises requiring advisor-led implementation, system integrations, and regulatory compliance. The go-to-market motion combines product-led growth (free tier activation through gaiyo.com with immediate digital onboarding) with field-based enterprise sales supported by mobility advisors. Marketing is digital-first, anchored on the company website, a LinkedIn corporate page, and self-serve signup flows.

The revenue model is a hybrid of recurring subscriptions (€2.50–€6.50 per user per month depending on tier) and per-transaction fees (€0.19 excluding VAT for the free tier), with custom enterprise contracts for larger clients. No public financials, funding history, customer logos, or headcount growth signals are disclosed in the available data.

Name

Mobility Mixx

Legal name

Gaiyo BV

Website

https://mobilitymixx.nl

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Gaiyo Business (formerly Mobility Mixx) is a Dutch platform-plus-modules mobility provider that consolidates public transit, car sharing, e-bikes, EV charging, parking, and fuel into one portal, app, and card for SMBs and 100+ employee enterprises.

Ownership category

akta.pro rank

Product category

Corporate Mobility Management

NAICS

Travel Agencies (561510)

SIC

Transportation Services (4700)

akta.pro primary industry

Corporate Mobility & Ground Transport Management (THALANAI)

akta.pro secondary industry

Online/Hybrid Corporate Travel Agencies (Self-Booking + Support) (THAKACAB)

Keywords

• Corporate mobility management
• Business travel platform
• Expense management software
• CO2 emissions reporting
• Multi-modal transport card

Headquarters

HQ city

Almere

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Subscription Revenue: Monthly subscription fees per user across different product tiers (All-in, Charge & Park, Fuel Charge & Park, Unlimited) ranging from €2.50 to €6.50 per user per month
2. Transaction Fees: Per-transaction fees of €0.19 (excl BTW) for the free tier; higher-tier plans include transaction costs bundled in monthly subscription
3. Enterprise Platform Fees: Custom pricing for Gaiyo Enterprise targeting organizations with 100+ employees, including comprehensive mobility platform with extensive integration capabilities

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Mobility Mixx, operating as Gaiyo Business under Gaiyo BV, sells a SaaS-based corporate mobility management platform for Dutch employers. It integrates public transit, car sharing, e-bikes, scooters, EV charging, parking, and fuel into a single portal, app, and physical mobility card, paired with digital expense declarations and automatic CO2 reporting. Offerings range from a free Gaiyo Start tier (with per-transaction fees) to multi-tiered subscriptions and a custom Gaiyo Enterprise solution for organizations with 100+ employees.

Product overview

Mobility Mixx operates as Gaiyo Business, the business services division within the Gaiyo mobility platform. The offering is a platform-plus-modules architecture consisting of a free Gaiyo Start core platform with optional add-on modules including Gaiyo All-in, Charge & Park, Fuel Charge & Park, and Gaiyo Unlimited for various pricing tiers, plus Gaiyo Enterprise as a comprehensive solution for large organizations with 100+ employees. Additional modules cover CO2 registration, expense declarations, mobility budgets, pool cars, and charging solutions. Employees access services via the Gaiyo App and physical Mobility Card.

Differentiator

Problem solved

Functional benefit

Brands

• Gaiyo Start: Free mobility platform for business travel with €0.19 per transaction, including declarations and CO₂ reporting.
• Gaiyo All-in
• Gaiyo Charge & Park
• Gaiyo Fuel, Charge & Park
• Gaiyo Unlimited
• Gaiyo Enterprise

Products and services

• Gaiyo Start Free mobility platform for business travel with €0.19 per-transaction fees (excl. BTW). Provides access to the Gaiyo Portal, user management, transport and parking expense payments, declarations module, and CO2 reporting. Targeted at Dutch employers seeking simple, self-serve business travel management.
• Gaiyo All-in Monthly subscription tier at €2.50 per user per month (excl. BTW) covering all transport services with no transaction fees. Includes all Gaiyo Start features plus bundled mobility services for organizations wanting predictable per-employee costs.
• Gaiyo Charge & Park Monthly subscription at €3.00 per user per month (excl. BTW). Provides Gaiyo Card access for EV charging and parking, plus the remaining Gaiyo Start functions for employers prioritizing electric vehicle use.
• Gaiyo Fuel, Charge & Park Monthly subscription at €3.50 per user per month (excl. BTW) with no transaction fees. Includes fueling, EV charging, and car washing via the Gaiyo Card (€200 deposit required for fueling). Targets employers with mixed fleets including combustion vehicles.
• Gaiyo Unlimited Complete package at €6.50 per user per month (excl. BTW). Includes all Start, Report, Card, and Charge functions with no separate transaction fees, providing full outsourcing and overview for organizations seeking comprehensive coverage.
• Gaiyo Enterprise Complete mobility platform for Dutch organizations with 100+ employees. Automatically registers all business travel across all transport modes, links trips to expense declarations, and meets CO2 reporting obligations. Includes extensive integration possibilities with HR and finance systems, sold on custom multi-year contracts via dedicated mobility advisors.
• Gaiyo App Mobile application for iOS and Android enabling employees to book and use shared mobility services including public transit, car sharing, ebikes, scooters, and OV bikes as part of their employer's Gaiyo mobility program.
• Gaiyo Mobiliteitskaart (Mobility Card) Physical mobility card issued to employees to access various transport services including public transit, fueling, EV charging, and parking, with transactions integrated into the Gaiyo platform for expense and CO2 tracking.
• Gaiyo Medewerkersportaal (Employee Portal) Employee portal providing access to mobility benefits, travel history, and reporting functionality within the Gaiyo platform for individual employees of subscribing organizations.
• CO2 Registration Module Standalone add-on module that automatically tracks and reports business travel CO2 emissions to help organizations comply with Dutch CO2 reporting obligations. Supports automatic registration of business trips and manual entry options.
• Declaratiemodule (Expense Module) Standalone expense declaration module for processing business travel expenses digitally instead of paper receipts, with automatic linking of trips to expense declarations.

Quantifiable outcome

• No separate receipts needed - all digital in Gaiyo Portal
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Travelcard: Dutch business travel and mobility card focused on accommodation, public transit, and taxi payments with expense reporting. Overlaps with Gaiyo on the mobility card + corporate expense angle in the same Dutch market.
• DKV Mobility: European B2B mobility services company offering fuel cards, EV charging access, tolls, and expense settlement for corporate fleets. Comparable to Gaiyo's cross-mode payment + expense integration play, but at a much larger European scale and primarily targeting fleet operators.
• Navan: US-based corporate travel, expense, and corporate card platform that consolidates bookings, payments, and reporting in one app. Comparable to Gaiyo in bundling multi-modal travel, expense automation, and policy compliance — though Navan operates at much larger scale and across geographies.
• TravelPerk: Spain-headquartered corporate travel and expense management platform that combines business travel booking, expense automation, and sustainability reporting. Directly comparable to Gaiyo Enterprise in serving employers with integrated booking, expense, and CO2 visibility across multiple transport modes.
• MultiTankcard: Dutch fuel and mobility card providing fleet operators with consolidated payments for fuel, charging, and washing. Closest Dutch incumbent to Gaiyo's Gaiyo Card on the payment/integration layer; overlaps on the EV charging and fuel bundle but lacks the broader expense/CO2 platform.

Broad incumbents

• Alphabet (BMW Group): Large established corporate fleet leasing and mobility management provider owned by BMW, offering financing, leasing, and connected fleet services across Europe. Broader and more capital-heavy incumbent with overlapping employer mobility management but leasing-led rather than expense-led.
• Uber for Business: Corporate mobility platform from Uber offering ride-hailing, meal, and courier spend management with centralized billing and reporting. Comparable on B2B mobility + expense consolidation, though ride-hailing-centric rather than multi-modal Dutch mobility.
• Ayvens: Major European vehicle leasing and integrated mobility services provider (formerly ALD Automotive). Addresses the same corporate mobility budget via leasing plus multi-modal services — a much larger incumbent with stronger fleet asset positioning.

Regional players

• Shuttler: Dutch employee commute and corporate shuttle platform. Comparable to Gaiyo's Dutch employee mobility focus with similar geographic footprint, but more narrow on shuttle/commute versus Gaiyo's full multi-modal scope.
• Pon Mobility: Dutch mobility provider under Pon Holdings offering leasing, car sharing, and corporate mobility solutions. Overlaps with Gaiyo in Dutch corporate mobility and car-sharing access but rooted in fleet/automotive operations rather than platform/expense.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/gaiyoapp
• LinkedInlinkedin.com/company/mobility-mixx
• Instagraminstagram.com/gaiyo.app

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mobility Mixx