The Maroon Group

What The Maroon Group does

The Maroon Group is a residential real estate services firm based in Newport News, Virginia, operating as a team under the 2:10 Collective at eXp Realty. The firm provides personalized buyer and seller representation across the Hampton Roads and Eastern Virginia market, with services that include property search assistance, buyer/seller consultations, staging and pricing strategy guidance, and contract negotiation. Its product surface is service-led and includes free downloadable guides (Hassle Free Buying/Sellers Guides) and a free home valuation tool on its Squarespace-hosted website (maroongroupva.com). The company does not use proprietary technology; its value proposition rests on human-led, faith-based servant-leadership positioning and deep local market knowledge.

The team is small (3-4 agents plus an affiliated mortgage lender) and is led by Co-Team Leader Garrett Maroon (11+ years experience, 650+ homes sold, $250M+ negotiated, ranked top 1% in the area for 6 consecutive years) and Lead Agent Jesse Hutcheson (~20 years of marketing and residential construction experience, top 1% in Eastern Virginia). Affiliated mortgage lender Kim James (Movement Mortgage, NMLS #450707) extends the offering into first-time buyer, investor, new construction, and jumbo financing. The firm claims 700+ successful transactions and $500M+ in cumulative contracts negotiated.

Revenue is generated through traditional residential real estate transaction commissions on both buyer and seller sides. Marketing and lead generation are driven by annual community events (Holiday Lights Tour, Ice Cream Social, Movie Morning, Family Photo Event), a Refer-a-Friend program, and direct consultation-based sales. The firm is privately held, founder-led, and operates with no disclosed external investment.

Name

The Maroon Group

Legal name

The Maroon Group

Website

https://maroongroupva.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

The Maroon Group is a Newport News, Virginia-based residential real estate team operating under eXp Realty's 2:10 Collective, providing buyer and seller representation in the Hampton Roads market via personalized, faith-based service from a small team of top-ranked local agents.

Ownership category

akta.pro rank

Headquarters

HQ city

Newport News

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Real Estate Transaction Commissions: Traditional real estate commission-based revenue from buying and selling residential properties. The team earns commissions on successful transactions for both buyers and sellers in the Hampton Roads market.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

The Maroon Group is a real estate brokerage team operating under the 2:10 Collective at eXp Realty, providing personalized buyer and seller representation services for residential properties in Newport News and the surrounding Hampton Roads, VA area. The team assists clients with property search, neighborhood insights, pricing strategy, staging consultation, marketing, and contract negotiation, supplemented by free guides and a home valuation tool to support the buying and selling process.

Product overview

The Maroon Group is a real estate services company (powered by the 2:10 Collective at eXp Realty) offering a unified suite of buyer and seller services. The core offerings include personalized buyer and seller consultations, supported by complementary resources such as the free Hassle Free Buying Guide and Hassle Free Sellers Guide, plus a free home valuation tool. The company operates as a service-based practice rather than a software product platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Buyer Consultation Services Personalized consultation services that guide buyers through the home purchasing process, including property search assistance, neighborhood insights, financing guidance, and a tailored game plan for finding and closing on a home. Intended for individuals and families purchasing residential property in Hampton Roads, VA.
• Seller Consultation Services Comprehensive home selling guidance that includes enhanced pricing strategies, staging consultation, online marketing tactics, and overall home selling strategy development. Intended for homeowners in Hampton Roads, VA seeking to sell their residential property.
• Your Home's Value Tool Free online valuation tool that enables homeowners in the Hampton Roads area to receive an estimated market value for their property as a starting point for considering a sale. Intended for prospective home sellers in Hampton Roads, VA.
• Affiliated Mortgage Lending Services Mortgage lending services provided through affiliated lender Kim James at Movement Mortgage (NMLS #450707), covering first-time homebuyer financing, investor loans, new construction loans, and jumbo financing for clients purchasing homes through The Maroon Group.

Quantifiable outcome

• Over 700 successful transactions completed
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• eXp RealtycoreChannel Partner/ Reseller/ DistributorThe Maroon Group operates as a team under eXp Realty's brokerage, powered by the 2:10 Collective. This provides the brokerage infrastructure, licensing, and support for their real estate operations.
• 2:10 Realty Group / 2:10 CollectivecoreChannel Partner/ Reseller/ DistributorThe Maroon Group is part of the 2:10 Collective, operating under the 2:10 Realty Group brand. This is their primary real estate brand affiliation.
• Movement MortgageminorGTM or Marketing PartnerKim James, affiliated mortgage lender, works with Movement Mortgage (NMLS #39179) and is featured on The Maroon Group's team page as a trusted mortgage lender partner.

Scale indicators4 records

Expansion highlights4 records

Direct peers

• Redfin: Redfin is a residential brokerage serving similar buyer and seller segments with salaried agent teams and a technology-led platform. It directly competes for residential transaction volume in many of the same metros where team-based brokerages like The Maroon Group operate.
• Compass: Compass is a tech-enabled residential brokerage that recruits top-producing agents and teams and competes for seller-side listings in similar price segments. Like The Maroon Group, Compass competes on agent quality, marketing sophistication, and local market expertise in luxury and move-up residential.

Broad incumbents

• Coldwell Banker: Coldwell Banker is a long-established residential brokerage brand serving buyers and sellers through franchised offices and teams. It is comparable as a brand-licensed incumbent competing in the same residential transaction category with similar commission-based economics.
• Keller Williams Realty: Keller Williams is one of the largest residential brokerages and is organized around market centers and teams, structurally similar to The Maroon Group's team model. It competes for top-producing agents and represents the dominant incumbent alternative to eXp-affiliated teams.
• Sotheby's International Realty: Sotheby's International Realty is a luxury-leaning residential brokerage brand that competes for higher-priced residential inventory in markets adjacent to Hampton Roads. Comparable as a brand-affiliated brokerage serving premium residential segments with team-based agent structures.
• RE/MAX: RE/MAX is a globally recognized residential brokerage brand that operates through independent franchisee agents and teams. It is directly comparable to The Maroon Group in serving residential buyers and sellers through commission-based agent teams.
• Century 21: Century 21 is a global residential brokerage franchise brand competing for residential listings and buyer-side clients through independently operated teams. Directly comparable as a franchise-based incumbent in the same commission-driven residential segment.
• Better Homes and Gardens Real Estate: Better Homes and Gardens Real Estate is a residential brokerage franchise network operating team-based models similar to The Maroon Group. Comparable as a brand-licensed incumbent offering commission-based buyer and seller representation across U.S. metros.
• eXp Realty: eXp Realty is the parent brokerage under which The Maroon Group operates (via the 2:10 Collective). It is a cloud-based, agent-centric residential brokerage that supports team-based sub-brands, making it the most structurally comparable incumbent in the same network.
• Berkshire Hathaway HomeServices: Berkshire Hathaway HomeServices is a national residential brokerage franchise network that competes for high-producing agents and teams. Comparable as a brand-affiliated incumbent offering similar commission-based buyer and seller representation services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/themaroongroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Maroon Group