YPI Counselling

What YPI Counselling does

YPI Counselling is a registered charity established in 2000 and headquartered at The Orchard, White Hart Lane, Basingstoke, Hampshire. It provides free, confidential counselling and youth mentoring services to young people aged 11–25 and to parents or guardians in the Basingstoke and Deane area, addressing anxiety, depression, abuse, family conflict, and other mental health and emotional challenges. The organisation began with a few hours of counselling per week and has grown to deliver thousands of counselling hours annually, supplemented by specialised offerings such as the Frankie Project, an 18-session counselling service for victims of child sexual abuse delivered jointly with the Hampshire Police and Crime Commissioner, NHS commissioning groups, and the Sexual Abuse Recovery Centre.

The charity operates a community-led go-to-market model in which services are accessed through a self-referral portal (ypidatabase.net) and through institutional referral partners including local GP surgeries, schools, colleges, and Hampshire Children's Services (MASH, Child in Need, Risk & Assessment, Child in Care, and Willow teams). Its core product suite comprises counselling for young people, youth mentoring, counselling for parents and guardians, training for professionals, and the Frankie Project. The technology stack is modest and operational: a WordPress-based public website, a custom referral portal, and a set of digital donation integrations (CAF Donate, EasyFundraising, JustGiving, eBay for Charity, Amazon Smile). No proprietary AI or ML capabilities are described.

Revenue is grant- and donation-funded rather than transactional. All counselling services are provided free of charge; the charity estimates £40 per hour of counselling and approximately £200 per full course of sessions per young person. Funding sources include Basingstoke & Deane Borough Council, Hampshire County Council, North Hampshire Clinical Commissioning Group (now NHS Hampshire), West Hampshire Clinical Commissioning Group, The National Lottery Community Fund, Hampshire and Isle of Wight Community Fund, the Basingstoke and Deane Community Lottery, and a long tail of corporate supporters (AWE, Phoenix Group, Shanly Homes, Warburtons, Round Table, and others). The organisation is governed by a Board of Trustees, led by a Chief Executive and Clinical Services Manager, and has 11–50 employees. No founder equity, venture capital, or private equity ownership is disclosed.

Name

YPI Counselling

Legal name

YPI Counselling

Website

https://ypicounselling.co.uk

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

YPI Counselling is a registered charity in Basingstoke, UK, providing free confidential counselling and youth mentoring to young people aged 11–25 and parents in the Basingstoke and Deane area, funded by government grants, the National Lottery, and donations.

Ownership category

akta.pro rank

Product category

Youth Mental Health Counselling Services

NAICS

Child and Youth Services (62411), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Social-Emotional Learning (SEL) Programs & Supports (EDAJAIAC)

akta.pro secondary industries

School Counseling & Guidance Services (Academic/Social-Emotional) (EDAJALAF), Peer Support, Mentoring & Student Leadership (SEL) (EDAKAMAO)

Keywords

• Youth counselling services
• Youth mental health support
• Community charity services
• Parent family counselling
• Professional training programmes

Headquarters

HQ city

Basingstoke

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Government Grants: Primary funding from government bodies including Basingstoke & Deane Borough Council, Hampshire County Council, and North Hampshire Clinical Commissioning Group (now NHS Hampshire). These grants fund the core counselling operations and services.
2. Donations: Voluntary donations from individuals and organizations. The charity emphasizes that donations directly enable them to provide free counselling services to young people. On average it costs £40 per hour of counselling, approximately £200 per young person for a course of sessions.
3. Community Lottery: Funding through the Basingstoke and Deane Community Lottery, which provides ongoing community support and donations.
4. Fundraising Events: Various fundraising activities including sponsored challenges (marathons, Tough Mudder, abseiling, O2 climb, Three Peaks Challenge, skydiving, Yukon 1000), community events, corporate partnerships, and individual fundraising campaigns. The charity actively promotes community engagement through events.
5. Training Services: Training for professionals as an additional service offering, which may generate revenue to support the charity's mission.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

YPI Counselling is a registered charity that provides free, confidential counselling and youth mentoring services to young people aged 11–25 in the Basingstoke and Deane area, alongside counselling for parents and guardians and training for professionals. Services are funded through government grants, NHS commissioning, donations, and fundraising rather than client fees.

Product overview

YPI Counselling is a registered charity offering a suite of confidential mental health and wellbeing services to young people aged 11-25 and their families in the Basingstoke and Deane area. The core offerings consist of individual counselling sessions, youth mentoring, and counselling for parents and guardians. Additional services include the Frankie Project (specialised counselling for child sexual abuse victims), professional training programmes, and group work/psycho-educational activities. The organisation operates as a single integrated service model, funded by grants and donations, providing these interconnected programmes to support the emotional and mental health needs of the local community.

Differentiator

Problem solved

Functional benefit

Products and services

• Counselling for Young People Free, confidential one-to-one counselling for young people aged 11–25 in the Basingstoke and Deane area, addressing anxiety, depression, abuse, bullying, family conflict, identity issues, and other emotional and mental health challenges. Accessed through self-referral or via partner referrals from GPs, schools, colleges, and Children's Services.
• Youth Mentoring Mentorship programme providing young people aged 11–25 with positive role models, guidance, and encouragement to build confidence, develop life skills, and navigate education and career pathways. Delivered in partnership with local GP surgeries for early intervention with young patients showing signs of distress.
• Counselling for Parents and Guardians Specialised counselling support for parents and guardians of young people, helping them navigate the complexities of raising children, manage stress, and strengthen family relationships. Launched as a pilot programme in 2025.
• Training for Professionals Training services delivered to professionals working with young people, including teachers, healthcare workers, and social workers. Designed to share YPI's knowledge and expertise and raise income to support the charity's mission.
• Frankie Project Specialised counselling programme for victims of child sexual abuse and exploitation offering 18 sessions per client — more intensive than most comparable services — together with county-wide training and support, delivered in partnership with Police, Children's Services, and SARC.

Quantifiable outcome

• Providing thousands of counselling hours to young people each year
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Five partnerships are on record, tiered core.

• Local GP SurgeriescoreStrategic or Co-development PartnerHealthcare providers integrating mentoring services within their practices for early intervention with young patients. GPs refer patients showing early signs of distress to YPI services.
• Local Schools and CollegescoreStrategic or Co-development PartnerEducational institutions referring students and facilitating access to counselling services for young people experiencing difficulties.
• Children's Services (Hampshire)coreStrategic or Co-development PartnerSocial services including Multi-Agency Safeguarding Hub (MASH), Child In Need, Risk & Assessment, Child in Care, and Willow team refer cases and work with YPI to support young people.
• Police and Crime Commissioner (Hampshire)coreStrategic or Co-development PartnerJointly funded the Frankie Worker project with Clinical Commissioning Groups across Hampshire and the Isle of Wight for victims of child sexual abuse, working alongside Police and SARC.
• Sexual Abuse Recovery Centre (SARC)coreStrategic or Co-development PartnerPartner agency in the Frankie Worker project providing coordinated support for victims of child sexual abuse alongside Police and Children's services.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• The Mix: UK charity providing free, confidential support, information, and counselling for under-25s. Closely comparable in target demographic (11-25), free delivery model, and multi-channel access including self-referral.
• Place2Be: UK charity providing school-based counselling and emotional support for children and young people. Directly comparable as it delivers free, confidential counselling to school-age populations via institutional partnerships with schools and local authorities.
• Tic+ (Teens in Crisis): Local charity providing free counselling for young people aged 9-21 in Gloucestershire. Closely comparable as a regional youth counselling charity with a similar free service model, professional training programmes, and self-referral access.
• Off the Record Bristol: Local charity providing free counselling and mental health support for young people aged 11-25 in Bristol. Closely mirrors YPI's local charity model, free service delivery, age range, and school/community referral network.
• No5 Young People: Local charity providing free, confidential counselling for young people aged 11-25 in the Reading area. Directly comparable in target age range, free service model, and community-based delivery via institutional referrals.

Broad incumbents

• YoungMinds: National UK charity focused on children and young people's mental health. Comparable in mission area but operates as a broader advocacy, information, and campaign organization rather than direct local counselling provider.
• Childline: National free, private helpline for children and young people up to 19, run by the NSPCC. Comparable in providing free counselling/support for young people in the UK, but operates as a national helpline rather than a localized in-person provider.

Emerging players

• Kooth: Digital mental health platform commissioned by the NHS to provide free counselling and support for young people aged 10-25. Comparable in serving the same demographic and providing free counselling, but delivers via online/digital channels rather than in-person.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ypicounselling
• Facebookfacebook.com/ypicounsellingbasingstoke

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YPI Counselling