The Projector
The Projector was a Singapore independent cinema (2014–2025) that screened indie, foreign arthouse, and cult films across three halls in Golden Mile Tower, complemented by Intermission Bar and venue hire, serving film enthusiasts, festival attendees, and event organizers.
- Company typePrivate
- Founded2014
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Projector does
The Projector was a private independent cinema and creative venue in Singapore, operating from 2014 until its closure in August 2025. The company occupied Level 5 of Golden Mile Tower on Beach Road, reviving three halls of the historic 1973 Golden Theatre — the Green Room (230 seats), the Redrum (200 seats with beanbags and a stage for alternative events), and the Blue Room (100-seat intimate screening hall). It screened indie, foreign arthouse, cult classic, and retrospective films not typically shown at mainstream multiplexes, and hosted international film festivals in partnership with cultural institutions including Goethe-Institut Singapore, the Embassies of France, Argentina, and Denmark, and the Singapore Writers Festival.
The business operated four revenue streams: tiered ticket sales (Standard SGD 13.50, Concession SGD 11.50, Friyay SGD 10.00), Intermission Bar food and beverage (popcorn, coffee, draft beer, cocktails, grilled sandwiches, plus weekend live music gigs), venue hire for private and corporate events, and recurring membership programs (Fan Club, Student Club, Senior Club) alongside a 10-ticket Gift Pack at SGD 105. Distribution ran through an on-site box office (cash, NETS, PayWave, GrabPay, Visa/Mastercard) and an online ticketing system via the PaymentExpress payment gateway on theprojector.sg, with E-tickets shown on mobile at the door. The go-to-market was event-driven and community-led — curated programming, festival tie-ins, comedy and live-music nights, free seating, a volunteer pipeline, and a mailing list. The founding was funded in part by an Indiegogo crowdfunding campaign and the venue was created through a creative partnership with Pocket Projects; no institutional venture or private equity investors are documented.
The Projector firmographics
Firmographics- Name
- The Projector
- Legal name
- The Projector
- Website
- https://theprojector.sg
- Company type
- Private
- Founded year
- 2014
- Operating status
- Closed
- Headcount range
- 11–50 employees
- Short description
- The Projector was a Singapore independent cinema (2014–2025) that screened indie, foreign arthouse, and cult films across three halls in Golden Mile Tower, complemented by Intermission Bar and venue hire, serving film enthusiasts, festival attendees, and event organizers.
- Ownership category
- akta.pro rank
The Projector industry classification
Industry- Product category
- Independent Cinema
- NAICS
- Motion Picture Theaters (except Drive-Ins) (512131), Motion Picture and Video Exhibition (51213)
- SIC
- Services-Motion Picture Theaters (7830), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Independent & Art-house Cinemas (MPADAKAB)
- akta.pro secondary industries
- Community & Cultural Screenings (Museums, Cultural Centers) (MPADAKAH), Private Screenings & Venue Rentals (Corporate, Parties) (MPADAKAJ), Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG)
Keywords
Where The Projector is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
The Projector business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D
Revenue model
- Ticket Sales: Primary revenue stream from ticket sales with tiered pricing (Standard $13.50, Concession $11.50, Friyay $10.00). All tickets are non-refundable.
- Intermission Bar (Food & Beverage): Cinema cafe/bar serving popcorn, coffee, draft beer, cocktails, grilled sandwiches, sliders, nachos, and other food items. Also hosts late-night music gigs on weekends.
- Venue Hire: Rental of cinema halls and foyer space for private screenings, corporate events, and special events. Offers catering, drinks, DJ, entertainment, and event organizing services.
- Membership Programs: Fan Club membership ($2 off regular tickets, 4 free tickets, 10% off at bar, member-exclusive events), Student Club and Senior Club ($2 off concession prices). Also sells 10-ticket gift packs for $105.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard ticket for general admission |
| Unit Pricing | Pay-as-you-go | Concession pricing for seniors, students, NSF, persons with disabilities, and domestic helpers |
| Unit Pricing | Pay-as-you-go | Friyay concession - Friday special pricing before 6:30pm |
| Unit Pricing | Multi-year contract | Gift Pack - 10 tickets for $105 |
| Unit Pricing | Pay-as-you-go | Singapore Roast Tournament Finals - special event ticket |
| Unit Pricing | Pay-as-you-go | Singapore Roast Tournament Heats 2 - special event ticket |
| Unit Pricing | Pay-as-you-go | Coming Out Loud Comedy Show - special event ticket |
| Unit Pricing | Pay-as-you-go | Leonardo da Vinci 500 Years screening with pre-show talk |
| Unit Pricing | Pay-as-you-go | Apocalypse Now Final Cut - special screening |
| Unit Pricing | Pay-as-you-go | The Glory Hoes Present: Mean Girls - special event with party |
| Unit Pricing | Pay-as-you-go | The Rocky Horror Picture Show - special event with party |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
The Projector product offering
Product offeringCore offering
The Projector operated an independent cinema with three screening halls (Green Room, Redrum, Blue Room) inside Golden Mile Tower, screening curated indie, foreign arthouse, cult classic, and retrospective films. The venue supplemented ticket sales with a foyer cafe/bar (Intermission Bar) serving food and drinks, hosted live music, comedy, and festival events, and rented its halls out for private screenings and corporate events.
Product overview
The Projector is Singapore's beloved independent cinema (2014–2025) operating three distinct cinema halls — the 230-seat Green Room (main screening hall), the 200-seat Redrum (versatile events space with stage), and the 100-seat Blue Room (intimate screenings). The venue is complemented by Intermission Bar, a foyer café serving food and drinks with weekend live music. Additional offerings include an online ticketing system, membership programmes (Fan Club, Student Club, Senior Club), a 10-ticket Gift Pack, and venue hire services for private events and film releases.
Differentiator
Problem solved
Functional benefit
Products and services
- Green Room The Projector's main cinema screening hall with 230 seats, used for showing the cinema's curated film selections including indie, foreign, cult, and arthouse releases.
- Redrum An alternative entertainment space with stage and 200 seats (including 30 beanbags), used for film screenings, live events, private screenings, and special themed nights.
- Blue Room The cosiest hall with 100 seats, used for intimate live music gigs, comedy nights, and smaller film screenings. Wheelchair accessible.
- Intermission Bar Foyer café and bar serving popcorn, coffee, draft beer, cocktails, grilled sandwiches, sliders, nachos, and other food items. Also hosts late-night live gigs on weekends with DJs and bands.
- Online Ticketing System Website-based ticket booking system allowing customers to reserve seats and purchase tickets for films and events. E-tickets are displayed on mobile devices at the door.
- Projector Fan Club Membership Loyalty programme offering 4 free tickets, $2 off regular ticket prices, 10% off at Intermission Bar, plus member-exclusive perks including merchandise giveaways and preview screenings.
- Student Club Membership Student-focused membership with $2 off concession prices, free tickets, and other member benefits.
- Senior Club Membership Senior-focused membership (55 years and above) with $2 off concession prices, free tickets, and other member benefits.
- Venue Hire Rental of cinema halls and spaces for private events, film releases, corporate screenings, and gatherings. Services include venue-only rental or full catering, drinks, DJ, entertainment, and event organisation.
- Gift Pack (10 Tickets) Gift voucher pack of 10 tickets priced at $105, valid for one year. Provides $3 saving per ticket compared to standard pricing.
Quantifiable outcome
- Loyal community that valued curated, transparent approach contrasting with mainstream multiplexes
Companies that use The Projector
Customer profileSegments4 records
Ideal customer profiles2 records
The Projector technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Projector partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, minor and major.
- Embassy of France, SingaporecoreSupported French Film Festival 2019 as part of Voilah! France Singapore Festival. Screening films including Things to Come and Goodbye First Love.
- Royal Danish EmbassyminorPresented Dreaming Murakami documentary with support of Royal Danish Embassy.
- Embassy of the Argentine RepublicmajorCo-presented Argentine Film Festival 2019. Curated film selection for the festival exploring Argentine culture.
- Goethe-Institut SingaporecoreCo-presented German Film Festival 2019 (23rd edition) with Goethe-Institut Singapore. Screening films including Berlin Bouncer, Wings of Desire, and Good Bye, Lenin!
- Singapore Writers FestivalmajorPartnered with Singapore Writers Festival for 2019 edition with theme 'A Language of Our Own'. Presented curated films including Dreaming Murakami, Toni Morrison: The Pieces I Am.
- Pocket ProjectscoreCreative partnership led by Pocket Projects in establishing and operating The Projector independent cinema.
- Corcovado ArtsminorCo-presented Leonardo da Vinci: 500 Years screening with Corcovado Arts. Special Film & Talk session with guest speaker Dr Sian Jay.
- USEminorMain sponsor for Argentine Film Festival 2019.
- Korean Film FestivalminorHosted Korean Film Festival 2019 screenings at The Projector.
- SoftRock LivingminorProvided custom-designed beanbags for the Redrum venue space.
- KULTminorProduced special movie-themed issue of Kult Magazine in conjunction with The Projector launch and left mark on premises.
Scale indicators3 records
Recent moves2 records
Expansion highlights3 records
The Projector competitors and assessment
Company assessmentBroad incumbents
- Landmark Theatres: US art-house cinema chain owned by a larger media group, programming independent and arthouse films across multiple locations. Broad incumbent in the indie-exhibition niche with a portfolio rather than single-venue focus.
- Golden Village: Singapore's largest cinema chain with multiplex locations. Broad incumbent operating commercial cinema at scale in the same market, capturing mainstream demand that frames The Projector's niche indie/arthouse offering.
- Shaw Theatres: Established Singapore cinema chain with multiplex locations across the city. Broad incumbent in physical film exhibition in Singapore, anchoring the mainstream side of the market The Projector differentiated against.
- Cathay Cineplexes: Singapore cinema chain with multiplex locations. Broad incumbent competitor for cinema-going audiences in Singapore, providing mainstream alternatives to The Projector's curated indie offering.
Direct peers
- IFC Center: Independent art-house cinema in New York City operating multiple screens for indie, foreign, retrospective, and special-event programming. Direct peer in the curated independent-cinema niche with live events and Q&A programming.
- Alamo Drafthouse Cinema: US-based cinema chain known for combining film exhibition with full food and beverage service, curated programming, and themed events. Direct peer because of its nearly identical hybrid cinema-plus-F&B-plus-events operating model with venue customization.
- The Prince Charles Cinema: Single-location independent cinema in London known for cult classics, retrospectives, sing-alongs, and special events. Direct peer in cult/special-event programming at a single iconic venue with a loyal niche community.
- Filmgarde Cineplex: Singapore cinema operator with multi-screen locations focused on blockbuster and mainstream programming. Direct peer as a Singapore cinema competitor sharing the same physical-exhibition model in the same city, although Filmgarde leans more mainstream than The Projector's arthouse positioning.
Regional players
- Dendy Cinemas: Australian independent/art-house cinema chain operating multi-screen arthouse venues. Regional peer running a curated indie film exhibition model in a different geography but with overlapping philosophy and audience.
Others
- Objectifs: Singapore non-profit center for film and photography that screens curated short films, documentaries, and visual culture programming. OTHERS as a Singapore film-community/arts venue that shares the curated-content philosophy but operates as a non-profit rather than commercial cinema.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Projector social profiles
Digital presenceThe Projector compliance and trust
Trust signalCompliance1 record
The Projector financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Projector leadership team
Management profileNumber of profiles
The Projector funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Projector M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Projector
What does The Projector do?
The Projector operated an independent cinema with three screening halls (Green Room, Redrum, Blue Room) inside Golden Mile Tower, screening curated indie, foreign arthouse, cult classic, and retrospective films. The venue supplemented ticket sales with a foyer cafe/bar (Intermission Bar) serving food and drinks, hosted live music, comedy, and festival events, and rented its halls out for private screenings and corporate events.
Is The Projector a public or private company?
The Projector is a private company. It is classified as founder individual operated bootstrapped and is currently closed.
When was The Projector founded?
The Projector was founded in 2014. It employs 11 to 50 people.
Where is The Projector based?
The Projector is headquartered in Singapore, Singapore, in the Asia region.
How does The Projector make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are intermission Bar (Food & Beverage), venue Hire and membership Programs.
Who are The Projector's main competitors?
Broad incumbents on record are Landmark Theatres, Golden Village, Shaw Theatres and Cathay Cineplexes. Direct peers are IFC Center, Alamo Drafthouse Cinema, The Prince Charles Cinema and Filmgarde Cineplex. Dendy Cinemas is listed as a regional player. Objectifs is listed as an others.
Does The Projector have an API?
No public API is recorded for The Projector.
What industry is The Projector in?
The Projector's product category is Independent Cinema. Its primary akta.pro industry code is MPADAKAB, Independent & Art-house Cinemas, with a secondary code of MPADAKAH, Community & Cultural Screenings (Museums, Cultural Centers). Its NAICS code is 512131 and its SIC code is 7830.