Transturismo

What Transturismo does

Transturismo (legal name Inversiones Transturismo S.A.S) is a privately held Colombian special-passenger-transport company headquartered in Bogotá at Calle 77 No. 69Q – 46, founded on October 5, 1998, and operating a 101-250 employee workforce. It serves four core segments — corporate/executive (Empresarial), school (Escolar), tourism (Turismo), and permanent vehicle rental with driver (Alquiler) — and additionally provides event transport for large-scale Colombian events including Estéreo Picnic, Rock al Parque, Salsa al Parque, Coliseo Live, and Movistar Arena, as well as a fixed-route recreational shuttle service to Piscilago Water Park.

The technical platform is a service-delivery fleet rather than a software product: an owned vehicle mix spanning camperos (5-passenger SUVs), double-cabin pickups, microbuses, vans, 30-passenger buses, 40-passenger buses, and VIP buses (7-9 passengers), all last-model and equipped with GPS fleet tracking, Wi-Fi, WAZE navigation, and road-safety protocols including alcoholimetry testing, GPS-based speed monitoring, and pre-operational checklists. The company holds ISO 9001:2015, ISO 14001:2015, and ISO 45001:2018 certifications since January 25, 2017, holds a Ministry of Transport operating license (Resolution No. 002134, 2001), and complies with Ministry of Transport Resolution #202142500108 (March 15, 2021). It offers no mobile app, no public API, and no self-service online booking.

Commercial activity is conducted via a manual, quote-based go-to-market: customers submit inquiries through the website contact form, WhatsApp, or phone; a sales team of gestores de proyecto responds with tailored proposals. Pricing is not publicly disclosed except for the Piscilago per-seat route ($33,000 COP per person). Revenue is generated per-trip or per-contract across corporate, education, event, and tourism clients operating nationally from the Bogotá base; the company does not publish revenue figures.

Name

Transturismo

Legal name

Inversiones Transturismo S.A.S

Website

https://transturismo.co

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

Transturismo is a privately held Colombian passenger transportation company headquartered in Bogotá, founded in 1998. It provides corporate, school, tourism, rental, and event transportation services nationally using a GPS-tracked owned fleet.

Ownership category

akta.pro rank

Product category

Ground Transportation Services

NAICS

Charter Bus Industry (48551), Other Transit and Ground Passenger Transportation (48599)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Ground Transportation & Transfers Coordination (HSACAKAD)

akta.pro secondary industry

Tourist/Attraction Circulator Shuttles (Downtown/Theme Parks) (TLAFAJAL)

Keywords

• Corporate ground transportation
• School transportation services
• Special passenger transport
• Charter bus rental
• Tourist passenger transport

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales

Revenue model

1. Special Ground Transportation Services: Revenue generated from providing specialized passenger transportation services including corporate, school, and tourism transport. Services are quoted per trip or contract basis with pricing based on distance, vehicle type, and service duration.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Transturismo provides specialized land passenger transportation services in Colombia from its Bogotá headquarters. Its service portfolio covers four primary lines: corporate/executive transport, school transport, tourism transport, and rental transport with driver, plus dedicated event and Piscilago shuttle services. The company operates an owned fleet ranging from SUVs and pickup trucks to 40-passenger buses and VIP buses, all equipped with GPS, Wi-Fi, and last-model amenities.

Product overview

Transturismo is a specialized land passenger transport service company headquartered in Bogotá, Colombia, operating since October 5, 1998. The company offers four core transport service lines — Transporte Empresarial (corporate/executive), Transporte Escolar (school), Transporte para Turismo (tourism), and Transporte para Alquiler (rental with driver) — supported by a diverse fleet of owned vehicles including station wagons, double-cabin pickups, microbuses, vans, medium buses (30 passengers), large buses (40 passengers), and VIP buses (7–9 passengers). All vehicles comply with transit and transport regulations, include GPS tracking, and are last-model with amenities such as Wi-Fi and air conditioning. The portfolio also includes event transport services (for mass events like Estéreo Picnic, Rock al Parque) and the specialized Piscilago route (shuttle to a water park). The company holds ISO 9001, ISO 14001, and ISO 45001 certifications.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over 27 years of continuous operation in Colombia
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Cabify: Spanish-origin ride-hailing platform with significant operations in Colombia. Competes in the urban passenger transport space with corporate account offerings, similar to Transturismo's corporate segment but via app-based model.
• Uber: Global ride-hailing platform operating across Colombia, including Bogotá. Overlaps with Transturismo in the corporate and executive passenger transport segment, but offers on-demand app-based booking rather than quote-based charter service.
• InDrive: Ride-hailing platform with strong presence in Latin America including Colombia. Competes with Transturismo for urban passenger transport demand via app-based, negotiable fare model.
• DiDi: Chinese ride-hailing platform with operations across Latin America including Colombia. Competes for passenger mobility demand in the same Bogotá market with technology-led, lower-cost positioning.

Regional players

• Taxis Libres: Bogotá-based taxi cooperative operating a large fleet of yellow taxis. Overlaps with Transturismo in urban passenger transport for the Bogotá market, though focused on point-to-point taxi service rather than charter.
• Brasilia: Long-established Colombian intercity and charter bus operator. Most directly comparable to Transturismo in business model (charter/group coach services) and Colombian geography, though focused on intercity routes vs. Transturismo's special transport focus.
• Cootransfusa: Colombian passenger transport cooperative operating ground transportation services. Comparable as a Colombian regional transport operator serving corporate and group passenger demand, similar business model to Transturismo's charter operations.

Emerging players

• Tappsi: Colombian-origin ride-hailing app that pioneered taxi-hailing in Colombia before Uber's expansion. Competes in urban passenger transport demand in Bogotá with technology-enabled booking, partially overlapping Transturismo's corporate transport segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/transturismo1
• Facebookfacebook.com/TransturismoCol
• LinkedInlinkedin.com/company/transturismo

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Transturismo