What Rogplus does

Rogplus (legal name: Stichting ROGplus Nieuwe Waterweg Noord) is the government-mandated implementing organization for the Dutch Wet maatschappelijke ondersteuning (Wmo / Social Support Act) in the municipalities of Maassluis, Vlaardingen, and Schiedam in South Holland, Netherlands. The foundation assesses client eligibility, contracts with approved regional care providers, administers personal budgets (pgb) through the Sociale Verzekeringsbank, and runs the ievo regional adapted transportation service — which serves approximately 8,000 pass holders and completes 400-600 rides per day. Its service portfolio spans household help, personal guidance, day care (dagbesteding), sheltered housing, home adaptations, mobility aids (scootmobielen, wheelchairs), independent client support, student transport, washing/ironing service, and community participation programs such as Powerful Ageing and Meedoen in de Stad.

Operationally, Rogplus does not build proprietary technology; its digital footprint consists of the Mijn Rogplus client portal, client management systems, and ievo booking/transport coordination tools handled by Munckhof with carriers Trevvel and Willemsen de Koning. Revenue mechanics are public-sector rather than commercial: the three municipalities fund operations through Wmo budget allocations, with each municipality represented on the General Board (chairmanship rotates annually). Client-side co-payments (eigen bijdrage) are set nationally and collected by CAK, not Rogplus; pgb holders contribute up to €19/month for budget administration. Governance sits with director-bestuurder Anton van Genabeek and adjunct-directeur Che Jansen, alongside a Daily Board chaired in 2022 by C. Bronsveld. The strategic plan 2025-2029 frames the next cycle of capacity expansion, including 50 new nursing home places and 130 independent living units in Maassluis through 2028.

Name

Rogplus

Legal name

Stichting ROGplus Nieuwe Waterweg Noord

Website

https://rogplus.nl

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Rogplus (Stichting ROGplus Nieuwe Waterweg Noord) is the government-mandated Dutch Wmo social support executor for residents of Maassluis, Vlaardingen, and Schiedam, coordinating care providers, personal budgets, and the ievo regional adapted taxi service.

Ownership category

akta.pro rank

Headquarters

HQ city

Maassluis

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Wmo service administration: Rogplus is funded by the municipalities of Maassluis, Vlaardingen, and Schiedam to administer Wmo services. It receives public funding to assess client eligibility, contract with care providers, coordinate services, and manage personal budgets (pgb). Revenue is derived from municipal budgets allocated for social support and care services, not from direct client payments.
2. Client co-payments (eigen bijdrage): Clients receiving Wmo services pay a monthly co-contribution (eigen bijdrage) to the Centraal Administratie Kantoor (CAK). This is a nationally determined amount (landelijk vastgesteld bedrag) — €21.80 per month from February 2026 — not collected directly by Rogplus but administered through CAK. Married or partnered clients where at least one has not reached AOW pension age are exempt.
3. Personal budget (pgb) administration: Clients who receive a personal budget (persoonsgebonden budget) manage their own care and pay providers directly from funds transferred by Rogplus to the Sociale Verzekeringsbank. Rogplus monitors pgb use and quality of care. Clients pay a monthly budget contribution of up to €19.00 per month for administration.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Rogplus is the designated implementing organization for the Dutch Wet maatschappelijke ondersteuning (Wmo) in the municipalities of Maassluis, Vlaardingen, and Schiedam. It administers statutory social support services — household help, individual guidance, day activities, home adaptations, mobility aids, regional transportation (ievo), and personal budget (Pgb) administration — so that residents with support needs can continue to live independently in their own homes.

Product overview

Rogplus is a municipal social welfare organization (uitvoerder van de Wmo) that provides social support services for residents of Maassluis, Vlaardingen, and Schiedam in the Netherlands. The organization offers a comprehensive portfolio of services under the Wet maatschappelijke ondersteuning (Wmo) framework, including core Wmo provisions such as household help, personal guidance, protected housing, home adaptations, and mobility aids. Key services include ievo regional taxi transportation, the Mijn Rogplus online client portal, day care (dagbesteding), the Powerful Ageing health program, shared scootmobiel service, student transportation, personal budget (Pgb) management, and independent client support. The portfolio also includes advisory consultations, financial cost allowances, and the Rogplus Magazine publication. The organization operates as a single integrated service provider rather than a modular platform, coordinating between clients, municipalities, and care providers.

Differentiator

Problem solved

Functional benefit

Products and services

• Huishoudelijke Hulp Wmo-funded household help provided to residents of Maassluis, Vlaardingen, and Schiedam who cannot manage household tasks independently, enabling them to continue living at home.
• Begeleiding Individual guidance and coaching under the Wmo for residents with psychosocial, psychiatric, or cognitive support needs, aimed at enabling social participation and independent living.
• Dagbesteding Structured daytime activities offered under the Wmo for residents with support needs, providing meaningful day programming and social participation.
• Woningaanpassingen Wmo-funded physical modifications to residents' homes (such as stairlifts or bathroom adaptations) so that people with mobility limitations can continue to live safely at home.
• Vervoermiddelen Provision of mobility aids such as wheelchairs and mobility scooters under the Wmo to residents who cannot move independently, supporting community mobility.
• ievo Regional Transportation Collective regional door-to-door transport service for Wmo- and Wlz-eligible riders in the Nieuwe Waterweg Noord region who cannot use regular public transport, replacing individual taxi transport with a shared system.
• Wmo-Loket The single front-door intake channel where residents of Maassluis, Vlaardingen, and Schiedam apply for Wmo support, receive information, and are guided through the assessment and application process.
• Pgb Servicecentrum Administrative support center for residents who choose a Persoonsgebonden Budget (personal budget) instead of in-kind Wmo support, helping them manage payments, compliance, and budget administration.
• Mantelzorgondersteuning Support services for informal caregivers (mantelzorgers) of residents with care needs, including advice, respite, and recognition, delivered through the Mantelzorgpunt.
• Jongerenloket Dedicated intake point for young residents (and their parents/guardians) with light support needs, providing advice and referral to specialized youth care services.
• Mijn Rogplus Online client portal that allows residents to submit requests, check the status of applications, and manage personal budget administration with Rogplus.

Quantifiable outcome

• Clients rate daytime activities (dagbesteding) with an average score of 8.5 out of 10
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered minor and core.

• Stroomopwaarts MVS, Zorg Samen MVS, UWV (Simpel Switchen)minorStrategic or Co-development Partner · 11 October 2021Partnership agreement signed October 2021 enabling easier transitions between day care (dagopvang) and the Werkleerbedrijf (work training facility) for people in the region, without long procedures.
• HRCcoreStrategic or Co-development PartnerHRC executes the Powerful Ageing program for Rogplus. This training program helps elderly residents of Maassluis, Vlaardingen, and Schiedam maintain and improve their physical strength and mobility, reducing need for formal care and enabling independent living.
• SOL (Samen Ondernemend Leren)coreStrategic or Co-development PartnerSOL provides 'Meedoen in de Stad' (participation in the city) services for Rogplus clients — day care, home guidance, and community support for elderly and vulnerable residents. Active since January 2020, SOL helps clients remain living independently and participating in society.
• Argos ZorggroepcoreStrategic or Co-development PartnerArgos Zorggroep is one of the contracted care providers for Rogplus, offering day care, guided living, and elderly care services in the region. Also partner in the Met Zorg in Beweging project.
• FrankelandgroepcoreStrategic or Co-development PartnerFrankelandgroep is a contracted care provider for Rogplus, offering day care and home support services in Vlaardingen and Schiedam. Also partner in the Met Zorg in Beweging project.
• Zonnehuisgroep VlaardingencoreStrategic or Co-development PartnerZonnehuisgroep Vlaardingen is a contracted care provider offering day care and guided living for Rogplus clients in Vlaardingen. Also partner in Met Zorg in Beweging. Operates Odensehuis De Bovenkamer for people with early-stage dementia.
• Pieter van ForeestminorStrategic or Co-development PartnerPieter van Foreest provides logeerhuis (respite care) and daytime activities for Rogplus clients, offering temporary care relief for informal caregivers.
• ievo (via Munckhof, Trevvel, Willemsen de Koning)coreChannel Partner/ Reseller/ Distributorievo is the regional adapted transportation service (formerly Regiotaxi Waterweg), rebranded August 2023. Munckhof handles booking and scheduling; Trevvel and Willemsen de Koning provide drivers and vehicles. ievo serves residents with mobility limitations across the region.
• Municipalities of Maassluis, Vlaardingen, and SchiedamcoreStrategic or Co-development PartnerRogplus executes Wmo services on behalf of three municipalities. The municipalities fund Rogplus operations and set policy direction. Each municipality is represented in Rogplus's General Board (Algemeen Bestuur).
• FiefminorGTM or Marketing PartnerFief is an information platform for independent aging (ouder worden) partnered with Rogplus. Rogplus links to Fief content on its website and publishes Fief's tips on topics such as finances, scams, and community connection.
• Woonplus SchiedamcoreStrategic or Co-development PartnerWoonplus (housing corporation) and Rogplus signed a collaboration agreement in June 2022 to jointly support elderly and physically disabled residents to live independently for as long as possible. Joint focus on sustainability, housing adaptations, scootmobiel storage, and new senior housing projects.
• Waterweg WonenminorStrategic or Co-development PartnerWaterweg Wonen is a housing corporation partner in the 'Prettig Wonen' (Pleasant Living) project in Vlaardingen-Holy, which creates meeting spaces in apartment buildings to foster community connection among elderly residents.
• DSW Zorgverzekeraar / ZorgkantoorminorStrategic or Co-development PartnerDSW is a health insurer and care office (zorgkantoor) that participates in the 'Intramurale capaciteit en nieuwe woonoplossingen' agreement to ensure sufficient housing and care places for elderly in Maassluis.

Scale indicators6 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• 's Heeren Loo: 's Heeren Loo is one of the largest Dutch care providers for people with intellectual disabilities and complex care needs, operating across the country with comparable begeleiding, dagbesteding, and beschermde woonvormen services funded through public frameworks.
• Leger des Heils Nederland: Leger des Heils is a large Dutch social services provider delivering shelter, day care, sheltered housing, and guidance to vulnerable populations nationwide, with a comparable nonprofit foundation structure and broad social support portfolio similar to Rogplus.
• Cordaan: Cordaan is a major Amsterdam-based care foundation providing home care, elderly care, and social support services at a comparable scale and via similar municipal-contracted delivery models as Rogplus.
• Stichting tanteLouise: tanteLouise is a southern Netherlands elderly care foundation offering day care, household help, and home adaptations at scale, with a comparable focus on enabling independent living for elderly residents under Dutch social support frameworks.
• Philadelphia Zorg: Philadelphia is a Dutch care foundation supporting people with disabilities across the country with begeleiding, dagbesteding, and sheltered housing, comparable in service mix to Rogplus for the disability segment of its Wmo portfolio.

Others

• Woonplus Schiedam: Woonplus is a regional housing corporation with a signed collaboration agreement (June 2022) with Rogplus on senior housing, home adaptations, and scootmobiel storage; comparable as a regionally embedded partner in independent-living support, though not a direct service peer.

Direct peers

• Per Saldo: Per Saldo is the national interest organization for persoonsgebonden budget (pgb) holders and is closely tied to pgb administration, advocacy, and quality oversight — directly comparable to Rogplus's pgb administration function.
• MEE: MEE is a Dutch national network that provides onafhankelijke cliëntondersteuning and begeleiding for people with disabilities and chronic conditions, directly overlapping with Rogplus's guidance, day care, and independent client support services under the Wmo framework.
• Pameijer: Pameijer is a Rotterdam-based social care organization supporting people with psychosocial vulnerabilities, learning disabilities, and elderly care across the same South Holland region, with a comparable mix of begeleiding, dagbesteding, and beschermd wonen services as Rogplus.

Emerging players

• Careyn: Careyn is a regional Dutch care provider partnered with Rogplus in expanding Maassluis elderly care capacity, delivering comparable day care and home support services under municipal contracts across multiple regions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ROGplus
• Facebookfacebook.com/rogplusmvs
• LinkedInlinkedin.com/company/rogplus

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rogplus