RedMart
RedMart is a Singapore-based online supermarket owned by Lazada (Sea Group) that home-delivers groceries and household essentials to Singapore consumers through its website, mobile app, and integrated Lazada marketplace presence, with multiple delivery speeds including a 30-minute quick-commerce service.
- Company typePrivate
- Founded2011
- HeadquartersSingapore, Singapore
- Headcount101–250
- GTM typeB2C
- OfferingServices
What RedMart does
RedMart is a Singapore-based online supermarket founded in 2011 and now operating as the dedicated grocery vertical of Lazada Group (owned by Sea). It home-delivers groceries and household essentials to Singapore consumers through its own website (redmart.lazada.sg), a mobile app available on iOS, Android, and Huawei AppGallery, and as an integrated channel within the Lazada marketplace. The platform supports multiple delivery cadences — six-hour, two-hour Express, and the newly launched 30-minute RedMart Now quick-commerce service — alongside the RedMart+ subscription membership program, the RedMart for Business B2B procurement platform, and a proprietary RedMart Housebrand private-label range. Underlying operations run on Lazada's shared e-commerce technology and logistics stack, with last-mile fulfillment flexed across eight delivery partners in Singapore including Lazada Logistics, SingPost, QXP, NJV, CJX, J&T, Laku6, and uParcel. The company holds ISO 27001 and PCI DSS certifications and processes payments via Visa, Mastercard, American Express, and UPI.
RedMart monetizes through a combination of direct grocery product sales (transaction-based revenue), marketplace commission economics inherited from its embedding in Lazada, and recurring subscription fees from the RedMart+ membership program. It also generates commercial revenue from the RedMart for Business B2B channel. Marketing is conducted primarily through the Lazada mobile app, social media presence across Facebook, Instagram, TikTok, LinkedIn, YouTube, Pinterest, and X, and promotional mechanics such as first-time-user vouchers and bundle deals. Customer acquisition is digital-first and product-led, leveraging Lazada's existing platform traffic and cross-sell with LazMall and Taobao rather than standalone brand campaigns. The customer base is dominated by Singapore mass-market consumers, supplemented by a secondary segment of business buyers using the RedMart for Business offering; no named enterprise or key-account customers are disclosed.
Strategically, RedMart is positioned to capture both planned weekly grocery demand and the growing quick-commerce segment in Singapore, a market projected to reach $31 billion in 2026 with 17.7% year-over-year growth. The business is wholly owned within the Lazada/Sea Group structure following a Series C funding round of $26.7 million in August 2015 led by Sea, with Roger Egan III serving as CEO. The combination of multi-tier delivery options, an expanding housebrand, a subscription layer, and B2B reach — all sitting on Lazada's distribution and technology platform — constitutes the company's core operating model and competitive positioning.
RedMart firmographics
Firmographics- Name
- RedMart
- Legal name
- RedMart
- Website
- https://redmart.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- RedMart is a Singapore-based online supermarket owned by Lazada (Sea Group) that home-delivers groceries and household essentials to Singapore consumers through its website, mobile app, and integrated Lazada marketplace presence, with multiple delivery speeds including a 30-minute quick-commerce service.
- Ownership category
- akta.pro rank
RedMart industry classification
Industry- Product category
- Online Grocery Retail
- NAICS
- Supermarkets and Other Grocery Retailers (except Convenience Retailers) (445110), Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511)
- SIC
- Retail-Grocery Stores (5411)
- akta.pro primary industry
- On-demand Grocery Delivery Platforms (CRAFAFAA)
Keywords
Where RedMart is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
RedMart business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Grocery Product Sales: RedMart generates revenue through direct sales of grocery and household products to consumers via its online platform, with transaction-based pricing on individual products
- Marketplace Commission: As part of Lazada's ecosystem, RedMart benefits from the Lazada marketplace structure with integrated transaction processing
- RedMart+ Subscription: Membership program with exclusive vouchers, better deals, and personalised recommendations for subscribers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard product pricing with RedMart+ membership benefits |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
RedMart product offering
Product offeringCore offering
RedMart is an online supermarket that home-delivers groceries and household essentials to consumers across Singapore. The platform operates as a dedicated grocery vertical within the Lazada e-commerce ecosystem, offering multiple delivery speed options including 30-minute quick commerce (RedMart Now), 2-hour Express, and 6-hour windows. It also features a subscription membership program (RedMart+) and a private-label housebrand range.
Product overview
RedMart operates as an online supermarket platform integrated within the Lazada e-commerce ecosystem, offering Singapore customers a comprehensive grocery delivery service. The core product is the RedMart Online Supermarket, complemented by RedMart Now (30-minute urgent delivery), RedMart+ membership subscription, RedMart Mobile App, RedMart for Business (B2B channel), and RedMart Housebrand private label products. The platform provides multiple delivery windows including Express (2-hour) and six-hour options, alongside the new RedMart Now rapid delivery service launched in February 2026.
Differentiator
Problem solved
Functional benefit
Products and services
- RedMart Online Supermarket
- RedMart Now
- RedMart+ Membership
- RedMart for Business
- RedMart Housebrand
Quantifiable outcome
- 30-minute grocery delivery
Companies that use RedMart
Customer profileSegments2 records
Ideal customer profiles2 records
RedMart technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature4 records
RedMart partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Lazada LogisticscoreLazada's proprietary logistics network used for RedMart delivery operations, part of the integrated Lazada-RedMart ecosystem. Core delivery partner for the quick commerce and standard delivery services.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
RedMart competitors and assessment
Company assessmentBroad incumbents
- BigBasket: India's largest online grocer with broad assortment and quick-commerce (BBnow). Comparable business model to RedMart combining planned and instant grocery delivery under one platform.
- Amazon Fresh: Amazon's online grocery arm offering scheduled and same-day delivery. Comparable in business model (pure-play online grocery) though operating in different geographies and at much larger scale.
- Lazada (parent marketplace): Parent marketplace platform of RedMart. While not a peer in the narrow sense, Lazada shapes RedMart's traffic, logistics, and economics and competes more broadly for consumer wallet in Singapore.
Emerging players
- Deliveroo: On-demand delivery platform with grocery 'Edits' and convenience-store partnerships. Partial overlap with RedMart's quick-commerce ambitions, though historically focused on restaurant delivery.
Direct peers
- Sheng Siong Online: Value-oriented Singapore supermarket chain with growing online presence. Competes with RedMart in everyday groceries and household essentials, particularly with price-sensitive shoppers.
- foodpanda (panda shops): Quick-commerce arm of foodpanda in Singapore offering 15-30 minute grocery delivery. Direct competitor to RedMart Now in the urgent grocery delivery segment.
- Grab (GrabMart): Super-app with a dedicated quick-commerce grocery vertical in Singapore. Competes head-to-head with RedMart Now on 30-minute delivery, leveraging Grab's massive rider network and consumer base.
- Cold Storage (Online): Established premium supermarket chain in Singapore with an online grocery platform. Comparable to RedMart in SKU breadth, household essentials, and premium positioning.
- FairPrice (NTUC FairPrice On): Singapore's dominant supermarket chain with its own online platform and quick-commerce offering. Most direct competitor to RedMart in Singapore grocery delivery, with deep private-label assortment and click-and-collect.
Regional players
- HappyFresh: Southeast Asia-focused online grocer historically operating across Singapore, Malaysia, Indonesia, and Thailand. Comparable online grocery business model though with weaker current Singapore position.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
RedMart social profiles
Digital presenceRedMart compliance and trust
Trust signalCompliance2 records
RedMart financial estimates
Financial estimateRevenue estimate
Valuation estimate
RedMart leadership team
Management profileNumber of profiles
Profiles1 record
RedMart funding detail
Funding detailFunding overview
Funding rounds6 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RedMart M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RedMart
What does RedMart do?
RedMart is an online supermarket that home-delivers groceries and household essentials to consumers across Singapore. The platform operates as a dedicated grocery vertical within the Lazada e-commerce ecosystem, offering multiple delivery speed options including 30-minute quick commerce (RedMart Now), 2-hour Express, and 6-hour windows. It also features a subscription membership program (RedMart+) and a private-label housebrand range.
Is RedMart a public or private company?
RedMart is a private company. It is classified as corporate owned and is currently operating.
When was RedMart founded?
RedMart was founded in 2011. It employs 101 to 250 people.
Where is RedMart based?
RedMart is headquartered in Singapore, Singapore, in the Asia region.
How does RedMart make money?
Three revenue lines are on record. Grocery Product Sales are the primary driver. The others are marketplace Commission and redMart+ Subscription.
Who are RedMart's main competitors?
Broad incumbents on record are BigBasket, Amazon Fresh and Lazada (parent marketplace). Deliveroo is listed as an emerging player. Direct peers are Sheng Siong Online, foodpanda (panda shops), Grab (GrabMart), Cold Storage (Online) and FairPrice (NTUC FairPrice On). HappyFresh is listed as a regional player.
Does RedMart have an API?
No public API is recorded for RedMart.
What industry is RedMart in?
RedMart's product category is Online Grocery Retail. Its primary akta.pro industry code is CRAFAFAA, On-demand Grocery Delivery Platforms. Its NAICS code is 445110 and its SIC code is 5411.