Service Magic USA
- Company typePrivate
- Founded2018
- HeadquartersDallas, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Service Magic USA firmographics
Firmographics- Name
- Service Magic USA
- Legal name
- Service Magic USA, Inc.
- Website
- https://servicemagicusa.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Service Magic USA industry classification
Industry- Product category
- Home Warranty Services
- NAICS
- Appliance Repair and Maintenance (811412)
- SIC
- Services-Miscellaneous Repair Services (7600)
- akta.pro primary industry
- Home Warranty / Residential Service Contracts (Systems & Appliances) (FSAJALAG)
- akta.pro secondary industry
- Appliance & Major Home Equipment Protection Plans (FSAJALAI)
Keywords
Where Service Magic USA is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Service Magic USA business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Technology or R&D, Others
Revenue model
- Home Warranty Subscriptions: Service Magic USA generates revenue through annual and monthly home warranty service contracts. Customers pay subscription fees for coverage of home systems (plumbing, electrical, heating, cooling, gas lines) and receive repair/replacement services when covered items break down due to normal wear and tear. Revenue is recurring as contracts auto-renew annually. The company also earns commissions from partner referrals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Interior Plumbing Coverage - $12/month or $136.80/year |
| Subscription | Monthly | Exterior Plumbing Coverage - $14/month or $159.60/year |
| Subscription | Monthly | Interior Electrical Coverage - $7/month or $79.80/year |
| Subscription | Monthly | Exterior Electrical Coverage - $4/month or $45.60/year |
| Subscription | Monthly | Heating System Coverage - $13/month or $148.20/year |
| Subscription | Monthly | Cooling System Coverage - $13/month or $148.20/year |
| Subscription | Monthly | Gas Line Coverage - $7.50/month or $85.50/year |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Service Magic USA product offering
Product offeringCore offering
Service Magic USA administers and sells customizable residential home warranty plans that protect Texas homeowners from the cost of unexpected repairs to plumbing, electrical, heating, cooling, and gas line systems. Subscribers pay monthly or annual fees for coverage that features zero deductible, a one-year repair guarantee, and dispatch of pre-screened licensed and insured independent contractors available 24/7/365. The company also operates referral commission programs for realtors and insurance agents.
Product overview
Service Magic USA is a residential service company offering customizable home warranty plans. The core product is the Custom Plan Builder, which allows homeowners to create tailored service contracts by selecting from individual coverage modules: Interior Plumbing, Exterior Plumbing, Interior Electrical, Exterior Electrical, Heating System, Cooling System, and Gas Line. Customers can purchase individual coverages or opt for Complete Coverage bundling. The company also operates a Service Contractor Partnerships program for independent technicians and a Preferred Partner Program for realtors and insurance agents. All plans feature zero deductible, 24/7/365 support, and a 30-day waiting period with 12-month contract terms.
Differentiator
Problem solved
Functional benefit
Products and services
- Interior Plumbing Coverage Annual or monthly subscription coverage for water service and drainage pipes within the interior of the home, covering leaks, blockages, broken water supply lines, valves, toilet/sink overflows, water lines to shower, refrigerator and dishwasher line leaks, and A/C and washing machine leaks, with a $5,000 annual coverage limit. Priced at $12/month or $136.80/year.
- Exterior Plumbing Coverage
- Interior Electrical Coverage
- Exterior Electrical Coverage
- Heating System Coverage
- Cooling System Coverage
- Gas Line Coverage
Companies that use Service Magic USA
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Service Magic USA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Service Magic USA partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Service Contractors (Independent)coreService Magic USA partners with independent licensed and insured contractors (plumbers, electricians, HVAC technicians, gas line specialists, water heater technicians) who provide repair services to contract holders. Contractors must be pre-screened and qualified. Work volume is determined by field performance, cost effectiveness, professionalism, and responsiveness. Currently accepting applications for Texas only.
- Realtors and Real Estate ProfessionalscoreReal estate professionals partner with Service Magic USA to offer home warranties as a value-added service during property transactions. Partners earn commissions ranging from $5.40 to $128.67 per contract depending on coverage type and volume tiers (Base, 10+ contracts, 50+ contracts). Commissions are recursive through annual renewals and paid annually.
- Insurance AgentscoreInsurance agents partner with Service Magic USA to offer home warranty coverage as a complement to standard homeowner insurance policies. Partners earn commissions on referred sales with payouts distributed annually. The coverage fills gaps left by traditional home insurance for systems that fail due to normal wear and tear.
Scale indicators2 records
Recent moves5 records
Expansion highlights3 records
Service Magic USA competitors and assessment
Company assessmentDirect peers
- Choice Home Warranty: Major national home warranty provider with comparable coverage of plumbing, electrical, HVAC, and appliances. Competes head-to-head with Service Magic USA for direct-to-consumer home warranty buyers.
- Home Warranty of America: Mid-sized home warranty company offering comparable system and appliance coverage through direct and real estate channels. Direct competitor in the residential home warranty market.
- Cinch Home Services: National home warranty provider offering bundled plans for home systems and appliances with national contractor networks. Directly comparable on product offering and customer segment.
- First American Home Warranty: Long-standing home warranty provider with strong real estate channel relationships, offering similar system and appliance coverage. Directly comparable, especially on the realtor/agent referral channel that Service Magic USA also targets.
- 2-10 Home Buyers Warranty: Home warranty provider with strong real estate channel ties, offering systems and appliance coverage similar to Service Magic USA's offerings. Competes in the same realtor-referred home buyer segment.
- American Home Shield: The largest U.S. home warranty company, offering similar coverage for home systems and appliances through annual contracts. Directly competes with Service Magic USA on product structure and target customer, with significantly greater scale and brand recognition.
- Liberty Home Guard: Home warranty company offering customizable plans covering major home systems and appliances, comparable to Service Magic USA's product structure. Competes in the same mid-market residential segment.
- Old Republic Home Protection: Established home warranty carrier with customizable plans for home systems and appliances, distributed through real estate and direct channels. Highly comparable on product and GTM motion.
Broad incumbents
- Hippo Insurance: Modern homeowners insurance company that has expanded into home warranty-adjacent coverage as part of broader home protection bundles. Represents the convergence of insurance and home warranty that Service Magic USA operates in.
- Frontdoor: Home services platform offering on-demand repair and maintenance plans for home systems and appliances. Broader incumbent with subscription model similar to Service Magic USA's recurring contracts.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Service Magic USA social profiles
Digital presenceService Magic USA financial estimates
Financial estimateRevenue estimate
Valuation estimate
Service Magic USA leadership team
Management profileNumber of profiles
Service Magic USA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Service Magic USA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Service Magic USA
What does Service Magic USA do?
Service Magic USA administers and sells customizable residential home warranty plans that protect Texas homeowners from the cost of unexpected repairs to plumbing, electrical, heating, cooling, and gas line systems. Subscribers pay monthly or annual fees for coverage that features zero deductible, a one-year repair guarantee, and dispatch of pre-screened licensed and insured independent contractors available 24/7/365. The company also operates referral commission programs for realtors and insurance agents.
Is Service Magic USA a public or private company?
Service Magic USA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Service Magic USA founded?
Service Magic USA was founded in 2018. It employs 1 to 10 people.
Where is Service Magic USA based?
Service Magic USA is headquartered in Dallas, United States, in the North America region.
How does Service Magic USA make money?
One revenue line is on record: home Warranty Subscriptions.
Who are Service Magic USA's main competitors?
Direct peers on record are Choice Home Warranty, Home Warranty of America, Cinch Home Services, First American Home Warranty, 2-10 Home Buyers Warranty, American Home Shield, Liberty Home Guard and Old Republic Home Protection. Broad incumbents are Hippo Insurance and Frontdoor.
Does Service Magic USA have an API?
No public API is recorded for Service Magic USA.
What industry is Service Magic USA in?
Service Magic USA's product category is Home Warranty Services. Its primary akta.pro industry code is FSAJALAG, Home Warranty / Residential Service Contracts (Systems & Appliances), with a secondary code of FSAJALAI, Appliance & Major Home Equipment Protection Plans. Its NAICS code is 811412 and its SIC code is 7600.