Rising

What Rising does

Rising Fishing, operating as Boat Ramp, LLC, is a privately held, founder-owned manufacturer of fly fishing nets and tools founded in 2014 and headquartered at 1911 Electra Ln, Hailey, Idaho, where all nets are designed, assembled, and finished in-house. Its core product is a modular net system in which hoops, handles (10", 16", 24", 38"), and rubber bags (11", 16", 22" depths) are fully interchangeable via a single stainless-steel bolt, supported by a proprietary Cobbletech hard anodized coating on military-spec aluminum handles and fish-safe rubber bags designed to minimize slime coat damage during catch and release. The lineup comprises four net models (Brookie, Lunker, Boat, Travel) priced between $159 and $334, plus replacement handles, bags, couplers, bolts, T-nuts, and a $20 laser-engraving personalization service.

The company runs a direct-to-consumer motion through its Shopify storefront, complemented by a Flyshop Partners dealer locator and a Pro Sales wholesale program serving professional anglers, guides, and outfitters. Marketing is community-driven via an educational blog (On The Rise), organic social (Facebook, Instagram, Twitter), email, and a Brand Ambassador Program. Adjacent categories — Tools, Apparel, Bags & Packs, Stickers, and an Outlet — extend the catalog beyond nets, while digital gift cards ($10 to $300) support gifting demand. Revenue derives entirely from one-time product sales; there is no disclosed subscription, recurring, or services revenue, and the company carries no external private equity or venture capital backing based on available data.

Name

Rising

Legal name

Boat Ramp, LLC

Website

https://risingfish.net

Company type

Private

Founded year

2014

Operating status

Operating

Short description

Rising Fishing is a privately held, Idaho-based manufacturer of modular, American-made fly fishing nets and accessories, selling direct-to-consumer via Shopify, through fly-shop dealers, and via a Pro Sales wholesale program to guides and outfitters.

Ownership category

akta.pro rank

Product category

Fishing Equipment

akta.pro primary industry

Fly Fishing Specialty Retail (CRAMALAD)

Keywords

• Fly fishing nets
• Modular fishing gear
• Landing nets
• Fishing accessories
• Catch and release gear

Headquarters

HQ city

Hailey

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Direct-to-consumer e-commerce sales of modular fishing nets, replacement parts, accessories, and apparel. Revenue generated from one-time product purchases with optional customization services (laser engraving).
2. Wholesale/Pro Sales: Wholesale pricing program for professional anglers, guides, and retail stores through their Pro Sales page.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Rising Fishing designs, manufactures, and sells a modular fly fishing net system consisting of interchangeable hoops, handles, and bags that can be swapped with a single bolt change. The product line includes the Brookie, Lunker, Boat, and Travel nets along with replacement parts, rubber net bags, hardware, laser engraving customization, gift cards, and apparel. All nets are designed, assembled, and finished in the USA at the company's Hailey, Idaho headquarters and are sold primarily direct-to-consumer.

Product overview

Rising Fishing is a fishing net and tools manufacturer offering a modular fly fishing net system. The core product lineup consists of four main net models: Brookie Net (compact trout net), Lunker Net (large fish net), Boat Net (boat fishing net), and Travel Net (travel-friendly net). All nets feature a fully modular design with interchangeable handles, hoops, bags, and hardware. The product ecosystem includes replacement accessories (handles in 4 sizes, rubber net bags in 4 sizes, couplers, bolts, T-nuts), customization options (laser engraving), gift cards, and apparel/accessories. The modular system allows anglers to customize hoop sizes (2 options), handle lengths (10", 16", 24", 38"), and bag depths (11", 16", 22") with a single bolt change. All products are designed, assembled, and finished in the USA.

Differentiator

Problem solved

Functional benefit

Products and services

• Brookie Net Compact trout fly fishing net designed for rivers, ponds, and general wade fishing; the smallest and lightest offering in the lineup, starting at $159 with options for 10", 16", or 24" handles.
• Lunker Net Large fly fishing landing net designed for big fish such as huge Browns, Grass Carp, and Redfish; features a larger hoop and is available with 10", 16", or 24" handles, priced from $179.
• Boat Net Fly fishing landing net designed for boat fishing with a 16" bag depth, larger than the Lunker but smaller than the Travel net, priced at $259.
• Travel Net Compact fly fishing landing net designed for travel with a collapsible/modular design for easy transport, priced at $279.
• Net Handles Modular replacement net handles available in 10", 16", 24", and 38" lengths with Cobbletech hard anodized coating for durability with hydrophobic soft touch texture; interchangeable across the modular net system at $65 each.
• Replacement Rubber Net Bags Fish-safe rubber net bags designed for snag-free performance and reduced hook entanglement, available in Brookie (11" depth), Lunker (11" depth), Boat (16" depth), and Lunker XL (22" depth) sizes in clear and black colors at $20 per bag.
• Net Replacement Coupler Replacement coupler that holds the hoop firmly in place inside the handle, part of the modular system with all parts interchangeable, replaceable, upgradable, and swappable, priced at $25.
• Net Replacement Bolt Single stainless steel bolt that connects net handles to net hoops on the modular system, sold individually or as a 6-pack starting at $2.
• Rising Net T-nut T-nut replacement part that pairs with the bolt to hold the modular net system together, priced at $5.
• Laser Engraving Service Custom laser engraving service for personalizing nets and handles at a $20 flat fee per item.
• Rising Fishing Digital Gift Card Digital gift card available in denominations of $10, $25, $50, $100, $150, $200, $250, and $300 with a 4-month return policy for unused gear.

Quantifiable outcome

• Every component (hoops, handles, bags, screws, frames) is fully replaceable, upgradable, and swappable
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Orvis: Orvis is the largest US fly fishing brand with a broad catalog (rods, apparel, nets, luggage); it overlaps Rising's net category but operates as a multi-category incumbent rather than a focused net specialist.
• Bass Pro Shops: Bass Pro Shops is a dominant fishing and hunting retailer whose private-label and third-party net assortment competes with Rising in-store and online for fishing net buyers.
• Simms Fishing Products: Simms is a major fly fishing apparel and gear brand; while nets are not its core focus, it competes for the same premium fly angler wallet share as Rising.
• Patagonia: Patagonia is a large outdoor brand with a meaningful fly fishing apparel and accessory line, competing indirectly with Rising for environmentally-conscious, premium angler customers.
• Grundéns: Grundéns makes commercial and sport fishing apparel and gear, overlapping Rising's angler customer base at the broader fishing-apparel/gear level though not in nets specifically.

Direct peers

• Brodin Landing Nets: Brodin handcrafts American-made fishing landing nets for fly and guide use, directly comparable to Rising's US-assembled, premium-positioned net lineup.
• Frabill: Frabill is a long-standing manufacturer of fishing nets and ice-fishing gear, competing head-to-head with Rising in the freshwater and fly fishing net category.
• C&F Design: C&F Design produces fly fishing accessories including leaders, tippets, and net/landing tools, targeting the same enthusiast fly angler customer as Rising.
• Fishpond: Fishpond designs and sells fly fishing landing nets, packs, and accessories with a comparable product mix and similar angler-focused buyer base, making it the closest direct peer to Rising's net-and-accessory offering.

Others

• REI Co-op: REI is a large outdoor retailer that stocks fly fishing accessories including nets; it functions as a key distribution channel for brands in Rising's category rather than as a direct product competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rising3474
• Facebookfacebook.com/Rising3474
• Instagraminstagram.com/rising3474

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rising