European Tax

What European Tax does

European Tax (欧税通/EVAT Master), legally 深圳欧税通技术有限公司, is a Shenzhen-headquartered SaaS platform founded in 2019 that delivers one-stop cross-border e-commerce compliance services to Chinese exporters selling into Europe, Latin America, the Middle East, and other international markets. Its flagship product provides VAT registration and filing, Extended Producer Responsibility (EPR) compliance, authorized representative services, product testing and certification, intellectual property registration, overseas corporate registration, and carbon compliance through a single cloud-based account. The platform claims 200,000+ active cross-border sellers, 800,000+ cumulative VAT registrations, and operations across 113+ countries and regions, with a stated 50%+ share of China's cross-border e-commerce compliance SaaS market.

The core technology stack is built around direct API integrations to five European tax authorities (UK HMRC, German ELSTER, French, Italian, and Spanish), supplemented by Amazon SP-API integration for automated sales data extraction, OCR-based tax-authority document processing, a locally deployed AI model for compliance requirement retrieval, and dual-cloud infrastructure (Alibaba Cloud + AWS) with disaster recovery. The company monetizes primarily through annual subscriptions, with VAT registration priced between RMB 218 (UK) and RMB 4,280 (Austria), EPR services from RMB 699, and supplementary revenue from testing/certification, IP registration, and professional services. Distribution combines self-serve SaaS onboarding (30-second registration) with sales-led enterprise motions, WeChat-based pre-sales consultation, and official certified service-provider relationships with Amazon TSPN, SHEIN, TEMU, TikTok Shop, Mercado Libre, AliExpress, and Wish. The group operates five sub-brands — MaiDeTong (IP), XiaoMao ChuHai (overseas corporate registration), GoingGreen (carbon compliance), and NBTS/能标检测 (testing/certification) — alongside regional branch offices in Hangzhou, Xiamen, Zhengzhou, Qingdao, and Hong Kong.

The company has raised angel and Series A funding (approximately RMB 10M each) from Bridge Capital, Shenzhen Qili, Gaocheng Capital, and Boyu Capital, completed two acquisitions in 2023 (Captain BI compliance business and Zhonghe Linghang for RMB 40M), and most recently closed a Series B of approximately $40.47M in March 2026 led by IDG Capital. Its leadership team comprises CEO Sun Yutao (孙玉涛), CFO Shi Rongyue (石荣月), and CTO Luo Shimin (罗时民), with three VPs and over 250 specialized staff including 50+ self-operated European local tax teams, 100+ compliance professionals, and 100+ IT engineers.

Name

European Tax

Legal name

深圳欧税通技术有限公司

Website

https://evatmaster.com

Company type

Private

Founded year

2019

Operating status

Operating

Short description

European Tax (欧税通/EVAT Master) is a Shenzhen-based SaaS platform that automates VAT registration, EPR compliance, product certification, and related regulatory workflows for Chinese cross-border e-commerce sellers, with direct API connections to five European tax authorities and 200,000+ customers across 113+ countries.

Ownership category

akta.pro rank

Product category

Cross-border e-commerce compliance SaaS

NAICS

Tax Preparation Services (541213), Other Accounting Services (541219), Offices of Certified Public Accountants (541211), Other Legal Services (54119)

SIC

Services-Management Services (8741), Services-Testing Laboratories (8734)

akta.pro primary industry

Tax Advisory & Compliance (BPAHABAB)

akta.pro secondary industries

Indirect Tax (VAT/GST/Sales & Use) Services (BPAHABAJ), Revenue Systems, E-Filing & Digital Tax Administration (BPAIADAO), International Compliance, Duties & Tax (DDP/Customs) Solutions (CRAFAJAG)

Keywords

• VAT compliance software
• Cross-border e-commerce tax
• EPR registration services
• EU authorized representative
• Product compliance certification

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. VAT Registration and Filing Services: Annual subscription-based fees for VAT registration, tax number management, and recurring filing services across European countries. Prices range from 218 RMB/year (UK) to 4,280 RMB/year (Austria) depending on jurisdiction.
2. EPR Compliance Services: Annual subscription fees for Extended Producer Responsibility services including VerpackG (packaging), WEEE (electrical equipment), and BattG (battery) compliance. Starting from 699 RMB/year.
3. Product Compliance Services (EUAR/UKCA): Annual service fees for European/UK Authorized Representative services and energy efficiency labeling, priced at 680 RMB/year.
4. Testing and Certification Services: Product testing, CNAS/CMA/CPSC certified laboratory services for compliance with CE, FCC, CPC and other certifications.
5. Intellectual Property Services: Trademark and patent registration services through subsidiary brand 麦德通 (ippmaster.com) covering multi-country registrations with 15+ years international IP lawyer team.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

European Tax (欧税通/EVAT Master) operates a one-stop intelligent SaaS platform for cross-border e-commerce tax and compliance management. The platform provides API-direct connections to five European tax authorities (UK HMRC, Germany, France, Italy, Spain) for automated VAT registration, filing, payment, and refund workflows. Its services extend to Extended Producer Responsibility (EPR) compliance, EU/UK authorized representation, product testing and certification, global trademark and patent registration, overseas business registration, and carbon compliance services for cross-border sellers operating on platforms such as Amazon, SHEIN, TEMU, and TikTok Shop.

Product overview

European Tax (欧税通/evatmaster.com) operates as a one-stop intelligent SaaS platform for cross-border e-commerce compliance, built around its core flagship platform. The platform is structured as four primary service pillars — VAT services, EPR services, Authorized Representative/product compliance services, and testing & certification — supported by multiple sub-brands: 麦德通/IPPMaster (trademark and patent), 小贸出海 (overseas business registration), and 绿舟/GoingGreen™ (carbon compliance). Additional modular add-ons cover German WEEE, VerpackG (packaging law), BattG (battery law), and energy efficiency labeling. The platform integrates API connections to European tax authorities (UK HMRC, German ELSTER, French, Italian, and Spanish tax offices) for automated VAT registration, filing, and payment, combined with Amazon SP-API integration for automatic sales data extraction. As of 2025, the group reports serving over 200,000 cross-border sellers across 113 countries and regions, with a stated 85% reduction in compliance operational costs.

Differentiator

Problem solved

Functional benefit

Brands

• 麦德通: 知识产权（商标、专利、版权）合规服务子品牌
• 小贸出海
• 绿舟 (GoingGreen™)
• 能标检测 (NBTS)

Products and services

• EVAT MASTER (European Tax Platform) One-stop intelligent SaaS platform for cross-border e-commerce tax and compliance management, providing API-direct connections to European tax bureaus (UK, Germany, France, Italy, Spain) for VAT registration, filing, payment, and refund workflows, along with EPR, authorized representative, testing and certification, trademark, overseas business registration, and carbon compliance services.
• VAT Services VAT registration and filing service covering 100+ countries including the EU5 (UK, Germany, France, Italy, Spain), Austria, Poland, Netherlands, Saudi Arabia, and UAE. Features API-direct connections to tax authorities for one-click filing, automatic tax calculation, and real-time compliance monitoring.
• EPR Services

Quantifiable outcome

• 85% reduction in compliance operation costs
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability5 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• 绿舟/GoingGreen™coreStrategic or Co-development Partner · 1 August 2024Strategic investment in green compliance brand GoingGreen for carbon compliance services expansion.
• Amazon (Selling Partner API)coreTechnology or IntegrationDirect API integration with Amazon SP-API enabling automatic sales data extraction and tax calculation synchronization. Achieved in June 2021.
• Amazon Web Services (AWS)coreTechnology or IntegrationAWS cloud infrastructure partner providing dual-server setup with Alibaba Cloud for disaster recovery and high availability.
• Amazon TSPNcoreTechnology or IntegrationAmazon Trusted Partner Network certification for providing trusted compliance services to Amazon sellers.
• SHEINcoreTechnology or IntegrationSHEIN platform officially approved testing laboratory. Subsidiary brand NBTS provides CPSC, CPC, GCC testing for SHEIN sellers.
• TEMUcoreTechnology or IntegrationTEMU whitelist laboratory status for product testing and certification services.
• AliExpress (速卖通)coreTechnology or IntegrationOfficial recommended service provider for compliance services on AliExpress platform.
• TikTok ShopcoreGTM or Marketing PartnerTikTok Shop certified service partner providing compliance services to TikTok sellers.
• Mercado Libre (美客多)coreTechnology or IntegrationOfficial certified service provider member for Mercado Libre platform, providing compliance support for Latin America operations.
• 中山大学 (Sun Yat-sen University)minorStrategic or Co-development PartnerCollaboration with Professor Yang Xiaoqiang's team to publish 'Overview of VAT and Sales Tax Laws in Countries Worldwide' in March 2024.

Scale indicators8 records

Recent moves16 records

Expansion highlights6 records

Broad incumbents

• Stripe Tax: Stripe's embedded tax compliance module covering sales tax, VAT, and GST globally for online businesses. Comparable in providing API-driven automated tax calculation/filing, though distributed through Stripe's payments platform rather than as a standalone SaaS.
• Sovos: Global indirect tax compliance platform with deep VAT, e-invoicing, and reporting capabilities for multinational businesses. Operates at the enterprise tier of the same compliance SaaS category EVAT Master occupies at the SMB tier.
• Avalara: Large US-listed tax compliance SaaS platform covering VAT, sales tax, and indirect tax globally. Comparable in product category (tax compliance SaaS with API integrations) but serves a broader enterprise customer base rather than Chinese SMB cross-border sellers specifically.
• Vertex Inc. Enterprise tax technology provider covering VAT, sales tax, and product compliance globally. Indirect competitor in the broader tax-tech SaaS category, with overlap on cross-border VAT calculation and ERP-integrated workflows.

Emerging players

• TaxJar (a Stripe company): US sales tax automation SaaS for online sellers, now part of Stripe. Comparable SaaS-led compliance workflow for marketplace sellers but currently focused on US sales tax rather than EU VAT.
• TaxCloud: US sales tax compliance SaaS serving online retailers and marketplaces. Overlaps in providing automated calculation/filing for cross-border sellers, though focused on US nexus rather than EU VAT.
• Fonoa: API-first tax compliance platform focused on international VAT, sales tax, and invoicing for digital and cross-border businesses. Shares EVAT Master's API-driven tax authority integration approach and SMB/mid-market target segment.

Direct peers

• VATAI: Chinese cross-border e-commerce VAT and tax compliance SaaS platform serving the same Chinese seller base selling into Europe; even linked from EVAT Master's own site footer. Closest direct competitor with overlapping EU VAT registration and filing offerings.
• Taxually: European-headquartered SaaS platform for cross-border VAT, IOSS, and OSS compliance with tax authority integrations. Directly comparable product offering for the same cross-border e-commerce seller market, though positioned for larger sellers and European-headquartered businesses.

Regional players

• Maros (Maros VAT / Italy-based VAT services): Italian-headquartered VAT and tax representative services for cross-border sellers in Italy and other EU jurisdictions. Regional competitor with comparable EU VAT registration/filing services and tax representative offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries9 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about European Tax