Splendor Koi and Pond

What Splendor Koi and Pond does

Splendor Koi and Pond is a privately held, founder-owned specialty retailer and full-service provider of Japanese koi and pond solutions, headquartered in Marietta, Georgia. Founded in 2007 by Charles G. Crisp (President), the company operates two retail showrooms in Marietta, GA (primary at 1552 Rosewood Circle, secondary seasonal location at 519 Cobb Parkway) and serves the broader Southeast US market. The flagship showroom houses 17+ state-of-the-art holding tanks with top-quality filtration systems, maintaining an inventory of 1,000+ Japanese koi across 24+ varieties, ranging from 3-inch specimens starting at $14.99 to premium fish priced by quality. All koi undergo a strict 21-day minimum quarantine with twice-daily visual inspections and are backed by a 100% live and healthy guarantee. Water quality is tested weekly across eight parameters (PH, KH, hardness, ammonia, nitrate, nitrite, copper, salinity), and Splendor maintains an exclusive consultation relationship with Dr. Erik Johnson, a nationally recognized koi health authority and host of the #1 koi website (koivet.com).

The company's product and service portfolio spans the full pond lifecycle: koi and supplies retail (filtration, aeration, pumps, UV filters, treatments, decor from brands including API, Laguna, Savio, and Microbe-Lift), custom pond design and installation, on-site consultations ($100 plus travel), sick fish diagnostics ($250 plus travel), and customizable maintenance plans (one-time, weekly, monthly, seasonal, or yearly visits). Pricing is unit-based across koi and service tiers, with seasonal promotional pricing (spring Buy 5 Get 1 Free; summer 20% off maintenance; fall $175/hr cleaning; winter 20% off labor). Go-to-market is direct-to-consumer through the showroom, phone sales (770-321-FISH), on-site visits, and participation in regional koi shows like the Charlotte koi show, supplemented by a YouTube channel, Facebook page, Blogspot, and customer testimonials. The Guppy Club membership program offers free birthday goldfish to children under 14 to cultivate future hobbyists.

Revenue is generated across five streams: koi fish sales, pond and water gardening supplies, design and installation projects, recurring maintenance services, and consultations. The customer base is entirely residential and hobbyist SMB within driving distance of Atlanta, with no enterprise or commercial accounts. Operations are lean with 1-10 employees, no external funding (zero disclosed rounds), and no subsidiaries or parent company. The business is privately held under Crisp with no venture, private equity, or institutional capital disclosed.

Name

Splendor Koi and Pond

Legal name

Splendor Koi and Pond

Website

https://splendorkoi.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Splendor Koi and Pond is a privately held, founder-owned specialty retailer and full-service provider based in Marietta, GA, selling Japanese koi and pond supplies while offering design, installation, maintenance, and fish health services to residential pond owners and hobbyists across the Southeast US.

Ownership category

akta.pro rank

Product category

Koi Pond Retail and Services

akta.pro primary industry

Aquarium & Fish Supplies Retail (CRALAHAI)

akta.pro secondary industries

Ornamental & Aquarium Fish Farming (AFAEAAAJ), Aquaculture & Fish Health Services (AFAEANAE)

Keywords

• Koi fish retail
• Pond construction services
• Pond maintenance services
• Water garden supplies
• Koi health diagnostics

Headquarters

HQ city

Marietta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Koi Fish Sales: Sale of high-quality Japanese koi fish. The company maintains over 1,000 koi in stock ranging from 3 inches and up, starting at $14.99. Custom koi packages available.
2. Pond and Water Gardening Supplies: Full line of pond supplies including filtration systems, aeration systems, heaters, skimmers, plumbing equipment, leak repair kits, water treatments, fish medication, algae control, pumps, UV filters, plants, and pond decor.
3. Pond Design and Installation: New pond design, installation and landscaping services for koi ponds and water gardens. Full-service construction and consultation.
4. Pond Maintenance Services: One-time, seasonal or scheduled pond maintenance services. Includes water testing, debris/algae cleaning, filter cleaning, water changes. Maintenance plans are non-contractual and customizable.
5. Consultation Services: On-site consultations for new ponds, existing pond evaluation, water testing, fish health assessments, equipment repair, and algae/cloudy water control. Estimated cost $100 plus time and travel.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Splendor Koi and Pond sells premium Japanese koi fish (including Sanke, Showa, Kohaku, and Tancho varieties) and pond/water gardening supplies through its Marietta, GA showrooms, while providing end-to-end pond design, construction, and ongoing maintenance services. The company also offers paid consultations, sick fish diagnostic services, and exclusive access to Dr. Erik Johnson, a nationally recognized koi health expert, supported by a 21-day quarantine protocol for all incoming fish.

Product overview

Splendor Koi and Pond is a premier koi and pond retail store and full-service company based in Marietta, GA. The business operates as a unified offering combining the sale of Japanese koi fish (with over 1,000 animals in stock across 24+ varieties), a comprehensive line of pond and water gardening supplies from major manufacturers, and professional services including design/installation, customizable maintenance plans, consultations, and sick fish diagnostics. The company was established in 2007 and serves the Southeast region from its Atlanta showroom location.

Differentiator

Problem solved

Functional benefit

Brands

• Guppy Club: A kids club program where children under 14 receive a free goldfish on their birthday.
• Dr. Erik Johnson Consultation

Products and services

• Japanese Koi Fish Sales Sale of premium Japanese koi fish varieties (Sanke, Showa, Kohaku, Tancho, and others) to residential hobbyists and pond owners, with all fish held under a 21-day quarantine protocol prior to sale.
• Pond and Water Gardening Supplies Retail sale of pond equipment, water garden supplies, and related hobbyist accessories through the company's two Marietta, GA showrooms.
• Pond Design and Installation Full-service design and construction of backyard koi ponds and water gardens for residential customers, typically delivered as a project-based engagement.
• Pond Maintenance Services Recurring maintenance programs for installed koi ponds, delivered on a contract basis to residential customers to keep fish and water garden ecosystems healthy.
• Koi and Pond Consultations Paid expert consultations covering koi keeping, pond setup, and fish health, including exclusive access to Dr. Erik Johnson, a nationally recognized koi health authority.
• Sick Fish Diagnostic Services Evaluation of sick or unhealthy koi fish, delivered via in-store and on-site diagnostic services for residential customers.
• Guppy Club Membership Members-only club program providing structured engagement, benefits, and recurring access to the company's koi and pond expertise for enthusiasts and families.

Quantifiable outcome

• 100% live and healthy guarantee on all koi fish
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Dr. Erik Johnson (koivet.com)coreStrategic or Co-development PartnerSplendor Koi is proud to consult with Dr. Erik Johnson, nationally recognized as one of the leading authorities on Koi health. Dr. Johnson is host of the #1 Koi website on the internet (koivet.com), author of multiple books on koi health, and was the first private practitioner to develop and perform routine surgeries on Koi. He provides valuable consultation services exclusively for Splendor Koi customers.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Pondliner.com: Online-first retailer of pond liners, filtration, and water garden supplies. Comparable on the pond supplies retail axis, though without the live-fish holding and on-site services.
• The Pond Guy: Large pond supplies and water garden retailer with an extensive e-commerce storefront and subscription-style pond care products. Directly comparable on the supplies and pond-care-services axis, though larger and online-first.
• Kodama Koi Farm: Importer and retailer of premium Japanese koi based in Hawaii, with koi health expertise and direct-from-Japan sourcing. Comparable in the high-end koi retail and fish health authority positioning.
• Blue Ridge Koi & Goldfish: Southeast U.S. koi and pond fish retailer offering Japanese koi, goldfish, and pond supplies. Closely comparable geographically and on the product mix — both serve the Southeast hobbyist market.
• Kloubec Koi Farm: One of the largest koi breeders and retailers in the United States, offering high-quality Japanese koi, koi health services, and pond supplies. Highly comparable as a vertically integrated koi-and-supplies retailer with similar fish health expertise.
• Keirin Koi: U.S.-based koi retailer and importer focused on Japanese koi varieties with health guarantees and direct shipping. Comparable on the koi-only retail and quality guarantee positioning.

Broad incumbents

• Aquascape: Largest North American manufacturer of pond and water feature equipment with a broad ecosystem of certified installers. Comparable as a pond design/installation incumbent that Splendor competes with for pond-building projects.
• TotalPond: Mass-market pond and water garden supplies brand sold through big-box and online channels. Comparable on the supplies retail axis; competes on price for entry-level pond equipment.
• Laguna: Major pond equipment and supplies brand carried by Splendor. Comparable as a wholesale supplier to the pond retail channel, representing both partnership and competitive exposure.

Regional players

• Premier Ponds: Regional pond design, construction, and maintenance services company. Comparable on the pond installation and recurring service business model, though typically operating in different geographic markets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/SplendorKoi
• Facebookfacebook.com/splendorkoi

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Splendor Koi and Pond