Pritech Automation

What Pritech Automation does

Pritech Automation Private Limited is a value-added distributor of network infrastructure and industrial connectivity products, headquartered in Ahmedabad, Gujarat, India, with a business alliance extending into Australia. Founded in 2012, the company serves enterprise and government customers across defense, broadcast/post-production, banking, control rooms, medical/healthcare, maritime, and industrial/commercial sectors. It is certified to ISO 9001:2015 for quality management and ISO 27001:2022 for information and data security management.

The company's portfolio spans approximately 5,000 SKUs distributed through direct sales. Core categories include KVM switches and consoles (HDMI, VGA, USB variants in 2- to 16-port configurations, including rack-mount and IP-based models), 4K/8K HDMI matrix switches (4x4 to 16x16), HDMI extenders over IP and fiber, video encoders/decoders (H.264/H.265), HDMI splitters, digital signage displays (32 to 65 inches, Android-based), industrial Ethernet switches with DIN-rail and PoE/PoE++ options, industrial Modbus gateways with VPN encryption, and media converters. Services include structured cabling, data center setup, and security audio/video integration. Pritech operates as a sales-led, quote-based B2B distributor sourcing from 50+ technology partners, including Atop Technologies for industrial gateways and Binary for KVM systems.

The business model is hardware distribution with complementary installation/integration services, priced via a "Request for Price" quote system on its website with no publicly listed pricing. The company claims 1,150+ customers, 100 completed projects, and 50+ technology partners. No external funding has been disclosed, and ownership is private and founder-held. There are no public customers, no M&A activity, and no publicly disclosed financial figures in the input data.

Name

Pritech Automation

Legal name

Pritech Automation Private Limited

Website

https://pritechautomation.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Pritech Automation is an Ahmedabad-based value-added distributor of network infrastructure and industrial connectivity products — KVM switches, video matrix switches, digital signage, industrial Ethernet switches, and Modbus gateways — serving defense, broadcast, banking, healthcare, and maritime enterprises in India and Australia.

Ownership category

akta.pro rank

Product category

Network Infrastructure Distribution

NAICS

Relay and Industrial Control Manufacturing (335314), Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Computer and Peripheral Equipment Manufacturing (33411)

SIC

Wholesale-Electronic Parts & Equipment, Nec (5065), Wholesale-Computers & Peripheral Equipment & Software (5045), Misc Industrial & Commercial Machinery & Equipment (3590)

akta.pro primary industry

Industrial Control Cabinets & Power Distribution (Panels, Switchgear for Automation) (IMAHAHAK)

akta.pro secondary industries

Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers) (IMAGABAG), Industrial Automation Software (SCADA, HMI, MES, Historian) (IMAHAHAJ)

Keywords

• Network infrastructure distribution
• Industrial connectivity products
• KVM switches
• Digital signage displays
• Industrial Ethernet switches

Headquarters

HQ city

Ahmedabad

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Distribution: Value added distribution of network infrastructure and industrial connectivity products including KVM switches, extenders, digital signage, modbus gateways, and media converters to enterprise customers.
2. Services (Structured Cabling, Data Center, Security Audio & Video): Provides installation and integration services including structured cabling, data center setup, and security audio/video solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Pritech Automation is a value-added distributor of network infrastructure and industrial connectivity products, offering over 5000 SKUs including KVM switches, digital signage displays, video matrix switches, industrial Ethernet switches, media converters, video encoders/decoders, HDMI extenders, KVM drawers, HDMI splitters, and industrial Modbus gateways. The company also provides professional services in structured cabling, data center setup, and security audio/video integration, serving enterprise customers across defense, broadcast, banking, control rooms, medical/healthcare, maritime, and industrial sectors in India and Australia.

Product overview

Pritech Automation is a value-added distributor of network infrastructure and industrial connectivity products. Their product portfolio includes KVM switches (HDMI, VGA, USB variants in various port configurations), digital signage displays (ranging from 32" to 65"), video matrix switches (4x4 to 16x16 configurations), industrial Ethernet switches with PoE support, media converters, video encoders/decoders, HDMI extenders (over IP and fiber), KVM drawers, HDMI splitters, and industrial Modbus gateways. The company serves defense, broadcast/post production, banking, control rooms, medical/healthcare, maritime, and industrial/commercial sectors. They are ISO 9001:2015 and ISO 27001:2022 certified.

Differentiator

Problem solved

Functional benefit

Products and services

• 4-Port Industrial Secure Modbus TCP/RTU/ASCII Gateway (MB5904D) Industrial-grade Modbus gateway for secure industrial communications, supporting RS-232/485/422 and Ethernet interfaces with OpenVPN and IPsec VPN encryption. Targeted at industrial automation and process industries requiring secure protocol conversion.
• 19" Full HD LCD 8-Port SPHD/VGA USB KVM Console (PA-XW1908) 1U rack-mount LCD KVM console with 19-inch Full HD display for controlling up to 8 computers, expandable to 256 via cascade. Supports USB and VGA connectivity with integrated keyboard and touchpad for server room and data center deployments.
• 2 Port HDMI KVM Switch with Audio (PA-HD1102) 2-port HDMI KVM switch supporting up to 2 computers with 4K resolution at 60Hz, USB 2.0 hub, and multiplatform OS support. Targeted at professional AV/IT environments requiring high-resolution switching.
• 43 INCH DIGITAL STANDEE (PA-43DS-AN) 43-inch digital signage display with capacitive/infrared touch options, 500-3500 nits brightness, metal case with tempered glass, freestanding indoor use, and Android OS. Targeted at venues, retail, and advertising applications.
• Rack Mount 16 Port USB KVM Switch Rack-mount 16-port KVM switch with USB connectivity for enterprise server management environments. Allows operators to control up to 16 servers from a single console.
• IP Based KVM Switch IP-based KVM switch enabling remote keyboard, video, and mouse control over IP networks. Targeted at data centers and enterprises needing remote server management capabilities.
• 4K 18G HDMI Matrix Switch 4x4 4K HDMI matrix switch supporting 4 input and 4 output ports with 18Gbps bandwidth for professional AV distribution. Targeted at control rooms, broadcast, and large venue installations.
• 4K 18G HDMI Matrix Switch 8x8 4K HDMI matrix switch supporting 8 input and 8 output ports with 18Gbps bandwidth for professional AV routing and distribution in mid-to-large enterprise installations.
• 4K 18G HDMI Matrix Switch 16x16 Large capacity 4K HDMI matrix switch supporting 16 input and 16 output ports for high-density AV routing in enterprise and broadcast environments.
• HDMI Over IP Extender V4.0 HDMI over IP extender for transmitting audio and video signals over IP networks, enabling flexible AV distribution across enterprise networks.
• HDMI Over Fiber Extender HDMI extender using fiber optic technology for long-distance signal transmission, ideal for large facilities and campus-wide AV distribution.
• H.264/265 HDMI Video/Audio Encoder Video encoder supporting H.264/H.265 compression for HDMI video and audio signals, enabling IP-based streaming and recording for broadcast and surveillance applications.
• H.264/265 HDMI Video Decoder Video decoder for H.264/H.265 compressed HDMI video and audio signals, complementing encoder products for end-to-end IP video distribution.
• DIN-Rail 4 Port Industrial Ethernet Switch Industrial-grade 4-port Ethernet switch with DIN-rail mounting for harsh industrial environments. Targeted at manufacturing, process industries, and industrial automation applications.
• DIN-Rail 8 Port Managed Industrial PoE Ethernet Switch Managed industrial Ethernet switch with 8 PoE ports and DIN-rail mounting for industrial networking, providing power and data connectivity to PoE-enabled devices.
• Gigabit Industrial PoE++ Media Converter Gigabit industrial media converter with PoE++ support for converting between fiber and copper media in industrial networking deployments.
• 8K HDMI 1x4 Splitter 8K HDMI splitter supporting next-generation video distribution to 4 displays for high-resolution signage and display applications.
• 32 INCH DIGITAL STANDEE 32-inch digital signage display for indoor advertising and information display in retail and venue environments.
• 55 INCH DIGITAL STANDEE 55-inch large format digital signage display for high-impact indoor advertising and information display.
• 65 INCH DIGITAL STANDEE 65-inch large format digital signage display for high-impact indoor advertising and information display in large venues.
• 19" 8 Port USB HDMI KVM Drawer 19-inch rack-mount KVM drawer with 8-port USB HDMI connectivity for space-constrained server room installations.
• DVI KVM Extender KVM extender for DVI signals enabling remote console access over extended distances.
• 1 x 16 HDMI Splitter with EDID HDMI splitter that distributes one source to 16 displays with EDID support for large-scale signage and display wall installations.
• Rack Mount 16 Port USB VGA KVM Switch Rack-mount 16-port KVM switch with VGA connectivity for legacy enterprise server management environments.
• Rackmount 4 Port HDMI KVM Switch Rack-mount 4-port HDMI KVM switch for enterprise deployments managing multiple computers from a single console.
• Rackmount 16 Port HDMI KVM Switch Rack-mount 16-port HDMI KVM switch for large enterprise deployments managing multiple computers with HDMI connectivity.
• 2 Port VGA KVM Switch 2-port KVM switch for VGA connectivity with keyboard and mouse control for legacy systems and small office deployments.
• HDMI 1.4 Splitter 1x4 with EDID HDMI 1.4 splitter that distributes one HDMI source to 4 displays with EDID support for multi-display environments.
• HDMI 1.4 Splitter 1x8 with EDID HDMI 1.4 splitter that distributes one HDMI source to 8 displays with EDID support for multi-display installations.
• 18Gbps 1x8 HDMI Splitter High-bandwidth 18Gbps HDMI splitter for distributing one source to eight displays with support for high-resolution video formats.
• Structured Cabling Services Full range of structured cabling installations for enterprise network infrastructure connectivity. Targeted at organizations deploying or upgrading network connectivity systems.
• Data Center Services Data center setup services for organizations housing critical applications and data, involving design based on computing and storage networks. Targeted at enterprises building or expanding data center capacity.
• Security Audio & Video Services Network and datacom infrastructure services for security, audio, and video deployments, including switches, extenders, baluns, and network termination units. Targeted at security integrators and AV system integrators.

Quantifiable outcome

• 1150+ happy customers served
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Atop TechnologiescoreTechnology or IntegrationAtop Technologies is a technology partner providing industrial Modbus Gateway products. Pritech distributes Atop's Modbus gateway solutions including MB5904D series with industrial security features and protocol conversion capabilities.
• BinarycoreTechnology or IntegrationBinary provides KVM systems for venue and entertainment solutions. Pritech distributes Binary KVM products for signal transmission and human machine interaction in cultural industry applications.
• Technology Partners NetworkcoreTechnology or IntegrationPritech has 50+ technology partners providing products including video encoders/decoders, extenders, KVM switches, industrial switches, digital signage, media converters, and cables. Displayed as partner logos on their website.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Atop Technologies: Taiwanese vendor of industrial Modbus gateways, serial-to-Ethernet converters, and DIN-rail industrial Ethernet switches — Pritech is itself a listed partner/distributor for Atop's MB5904D series, and the products sit at the heart of Pritech's industrial connectivity line.

Direct peers

• ATEN International: Manufacturer of KVM switches, HDMI extenders, and AV/IT connectivity — overlaps with the bulk of Pritech's distributed product catalogue (KVM consoles, HDMI splitters, extenders, matrix switches).
• Rashi Peripherals: Indian national distributor of IT products including networking, AV, and peripherals, with enterprise channel reach. Direct Indian distribution peer competing for similar enterprise and SMB channels.
• Black Box Corporation: Specialist in KVM, networking infrastructure, and AV/IT solutions for control rooms, broadcast, and defence — closely mirrors Pritech's solution verticals including command centres and broadcast.
• IHSE (KVM matrix / extenders): Specialist KVM matrix and extender vendor used in broadcast and command centres. Comparable as a brand-level alternative in the same product categories Pritech distributes.

Regional players

• ALSO Group: European-headquartered IT distribution major with networking and AV portfolios; comparable as a regional value-added distributor benchmarking distribution economics, though geographically separate from Pritech's India/Australia footprint.

Others

• Smartlink Holdings (previously Smartlink Network Systems): Indian listed IT and networking distribution/services group. Comparable as an Indian-listed peer in networking distribution and systems integration, providing a regional benchmark for Pritech's category.

Broad incumbents

• Redington (Redington India / Redington Limited): Pan-India IT and telecom distribution major distributing networking, enterprise, and mobility products. Most relevant Indian-distribution comparable for Pritech given overlapping enterprise/customer base and value-added distribution model.
• Ingram Micro: World's largest IT distributor with deep networking, KVM, AV, and industrial IoT portfolios. Comparable as a global value-added distribution benchmark for Pritech across categories like KVM switches, HDMI extenders, and industrial networking.
• Anixter (now Wesco / Anixter): Global distributor of network, security, and industrial connectivity solutions — mirrors Pritech's industrial-Ethernet/media-converter and structured-cabling offering, but at much larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks1 record

Key highlights5 records

Customer concentration

• Xx.com/PritechAutomat3
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• LinkedInlinkedin.com/company/pritech-automation

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pritech Automation